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Pinterest: The Founding Story

Smruthi Kishore

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Evan Sharp, Ben Silbermann and Paul Sciarra, the founders of Pinterest weren’t child prodigies. They weren’t being chased down the Wall Street by investors. They weren’t being hounded by potential take over bids. In fact, when they started out, no one really liked them. Raised by doctors, Ben Silbermann figured he would follow the same path as his parents. He even went on to study medicine at Yale Univeristy. However, he realised very soon that medicine wasn’t his passion or dream.

Pinterest officially came to be in the year 2010. Three months after, the online image sharing platform only had around 3,000 registered accounts. In the world of social media boom, the 3,000 users wasn’t a commendable number. However, Silbermann capitalized on these users and focused on a model which helped Pinterest grow into the phenomenon it is today.

In a lot of ways, Pinterest was the exact opposite of Facebook, Twitter and Snapchat, everything which was hot at the time. Unlike these platforms, Pinterest focused on curating only images and not on real time content. One of the major reasons this image platform became such a huge success was that in the beginning, the users would hold regular meetings with their limited users. While this in itself was an unusual practice, what helped the platform grow was the online network’s ability to absorb the changes given by their users.

Pinterest also started a new campaign called Pin It Forward. According to this, users could create a pinboard and get more invites by getting friends to create pinboards. One of the major reasons for Pinterest’s outstanding leap to success is the company’s constant work at connecting with its users. They spoke to them on a regular basis and this connect helped form a strong bond even eight years after the platform launched.

What started off as a hobby for Ben Silberman, turned into a full time occupation for more than a 100 million users around the world. While Pinterest’s growth was rocky in the beginning, the company took off with a bang and according to several trade analysts, the online image sharing and buying platform is on its way to surpass existing giants like Facebook, Twitter, Snapchat and Instagram!

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How To Structure Your Priorities

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At work, everything is at a high priority, how do you then structure your list of priorities with everything you need to accomplish. Knowing how to structure your priorities, is a key skill to have. To hit deadlines, you need to follow these steps and make your life easier, for you and your colleagues.

Write a to do list

Even though, you know everything you need to get done, it is best if you jot down everything with the deadline date. Do not worry about the order, just brain dump, small tasks as well as big tasks on to the list. From walking the dogs to finishing up a work related document that is due in two hours.

Identify what is urgent

After writing everything down, look at the things needed to be done the quickest, the work, if not done as soon as possible can have negative consequences. That work related document which is now due in an hour and fifty minutes.

Assess value

Look at the leftover tasks, and identify tasks adding the most value to the company upon completion. You should be able to recognize what tasks provide you or your organisation with the most value. If there is cooking food on your list, it would be helpful to do that before embarking to do everything else on an empty stomach.

Rearrange the tasks

After identifying the work needed to be done first and the work garnering the most value when completed. It is time to rearrange the tasks requiring the most effort. The easiest way to do this is by employing a prioritisation method by Brian Tracy. It focuses on your feelings towards the task.

In the words of Mark Twain, if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing it is probably the worst thing going to happen to you all day long. With this ideology in mind, get the worst task done first.

  1. Things you do not want to do and you do not need to do.
  2. Things you do not want to do but actually, need to do.
  3. Things you want to do and actually need to do.
  4. Things you want to do and do not need to do.

Remember you only have twenty four hours in a day, make sure you do not bite off more than you can chew.

 

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5 Top Startup Industries Booming Currently

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For a business venture to be successful, you have to make sure there is a need in the marketplace. Some brilliant ideas do not succeed if there is not enough demand or if it is the wrong market. Before starting, do enough research to make sure your plan is powerful and unique. This is a compiled list of booming startup industries to help guide you in the right direction.

Beauty Tech Industry

The beauty industry is currently booming on its own. The integration of tech into the beauty business is creating so many different business opportunities. There is a wave of new and innovative products to be explored. IBIS a global business intelligence leader specialising in industry market research according to them, the overall beauty market is expected to jump to $ 27.8 billion in 2022 from $ 22.1 billion last year.

Elderly Care

Being the largest segment of the population, the baby boomers are ageing. There is a strong need for innovative ways to make elderly care better and more efficient. Investing in this growing industry would be a good decision as people are going to keep growing older. The industry generated more than $ 50.7 billion in revenue in 2017, a figure IBIS expects to increase by about 42 % till the year 2022.

Leisure and Recreation

Due to the ageing population again, the retired baby boomers will have plenty of disposable for leisure activities such as sports, entertainment and recreation. The younger generation are also continuing to spend at increasing rates, which is creating a booming market for leisure and recreation activities. This push will expand the market and increase the growth rates of this sector by over 30 %.

Street Vendor

This industry might not sound very attractive, but the increase in fast food culture over the past five years, food trucks and food vendors have become exceedingly popular. By employing an innovative spin on the fast food industry, you can create many different businesses. This work culture demands fast food on the go, this industry is only going to prosper. One big advantage, of this business, it is easy to switch the business with fewer losses.

Supermarket

The supermarket industry is comprised of retailers selling diverse food. They can innovate the way a supermarket works by introducing different products or providing different services which can make the shopping process easier. Over the next five years, this industry is supposed to boost up more. It is the best chance for new entrepreneurs starting a business in the market.

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Why Good HR Is An Asset To The Company

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HR can be the most important resource of a company, as they focus on the greatest resource of all, the employees. Without this crucial ingredient, great business plans or ideas cannot be executed. Human resources deal with various areas from strategic planning to building the company’s image.

HR performs the role of an advocate for employees. The functions of an HR professional is to make sure, all employees are treated fairly and equitably.  Ensuring the needs of the business are aligned with the needs of the employees are one of the key functionalities of HR. The areas managed by the HR practitioners can strengthen the business operations by enhancing the employees’ experience.

One of the major responsibilities of HR is to advise the managers on who to hire and when to hire the said candidates. HR professionals work closely with hiring managers. They do this to make good hiring decisions that are according to the organization’s workforce needs. Lawrence Bossidy said “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” Hiring the right people means reduced turnover and increased retention rates. The job of HR is to help find the people with exceptional talent and convince them to work for the company while being able to weed out the problematic candidates.

HR is also responsible for monitoring the work culture, makes sure the work culture is positive. HR professionals have an abundance of experience by working with employees and dealing with difficult situations.

“Employees don’t leave bad companies, they leave bad bosses,” according to Beverly Kaye, co-author of Love ‘Em or Lose ‘Em: Getting Good People to Stay. HR is essentially a company resource multiplier, they do it by helping managers become better managers. By coaching and developing managers to do the best jobs possible, eliminates distractions and creates an effective workforce. Helping managers to do better is important because if the managers are able to do their job accurately, problems will not arise and escalate to a point. This also it might potentially distract the employees from working.

The importance of HR is easily overlooked in the busy day to day in the workplace, but without contributions in each of these areas, the organization would be less successful overall. These are only a couple of reasons as to why good HR is an asset to a company. There are many more when you look at the day to day operations of a smooth running, successful company.

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