Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.
Playboy’s founding story
Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.
The rise and fall and rise of Playboy
The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.
The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.
In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.
Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.
Watch the success story of Playboy here,
Cyril Amarchand Mangaldas Advised Zomato on Raising INR 9,375 Crores through IPO
Cyril Amarchand Mangaldas team advised Zomato Limited, which is a leading food services platform in India, on its initial public offering (IPO).
The Capital Markets team of Cyril Amarchand Mangaldas advised Zomato on the Transaction. The Transaction team was led by Yash Ashar, Partner & Head – Capital Markets; Bharath Reddy, Partner; Rohan Banerjee, Partner; and Gokul Rajan, Partner; with support from Sindhushri Badarinath, Principal Associate; Aashima Johur, Principal Associate; Nishkarsh Jakhar, Senior Associate; Amitpal Singh, Senior Associate; Aniran Ghoshal, Associate; and Shachi Singh, Associate.
Zomato issued 1,233,552,631 equity shares for cash at a price of INR 76 per equity share, aggregating up to INR 9,375 crores, comprising of a fresh issue of 1,184,210,526 equity shares aggregating up to INR 9,000 crores and an offer for sale of 49,342,105 equity shares aggregating up to INR 375 crores, comprising of 49,342,105 equity shares by Info Edge (India) Limited (the “Offer“). The Offer included a reservation of up to 6,500,000 equity shares aggregating to INR 49.4 crores for purchase by eligible employees of the Company.
This is India’s first unicorn to list on the stock exchanges and one of the largest digital economy companies to list in India. The deal is positioned to lead the way for other e-commerce, digital economy and technology-oriented companies to explore listing in India.
Other advisors involved in the Transaction are:
Kotak Mahindra Capital Limited, Morgan Stanley India Private Limited, Credit Suisse Securities (India) Private Limited, BofA Securities India Limited, Citigroup Global Markets India Private Limited (Book Running Lead Managers (BRLMs) to the Issue)
Latham & Watkins LLP (International legal counsel to BRLMs)
The draft red herring prospectus dated April 27, 2021 (DRHP) was filed with SEBI and the red herring prospectus (RHP) and the prospectus (Prospectus) were filed with SEBI and the Registrar of Companies, NCT of Delhi and Haryana at New Delhi on July 6, 2021 (read with the addendum dated July 11, 2021) and July 19, 2021, respectively.
The Company was listed on NSE and BSE July 23, 2021.
About Cyril Amarchand Mangaldas
India’s Leading Law Firm, Cyril Amarchand Mangaldas was founded on May 11, 2015 and takes forward the values going back 104 years, of the erstwhile Amarchand & Mangaldas & Suresh A. Shroff & Co. Tracing its professional lineage to 1917, the Firm has 750 lawyers, including over 130 partners, and offices in India’s key business centres at Mumbai, New Delhi, Bengaluru and Ahmedabad. The Firm advises a large, and varied client base that includes domestic and foreign commercial enterprises, financial institutions, private equity funds, venture capital funds, start-ups and governmental and regulatory bodies.
The firm was recently named in ‘25 Most Innovative Companies of the Year‘ by CII. Also, received “Law Firm of the Year” award at the Asian Legal Business (ALB) India Law Awards 2020 and “Law Firm of the Year, India” at the Asialaw Regional Awards 2020. The firm was recognised as the “Most Innovative National Law Firm of the Year – India for 2020” at the IFLR Asia Awards and voted as the “Employer of Choice for 2020” from India, by the Asian Legal Business.
Great Place to Work Announces the Best Workplaces in Asia™ 2021 Representing 3.3 plus Million Employee Experiences
Great Place to Work, the global authority on workplace culture, surveyed over 3.3 million employees from across 16 diverse countries and cultures in Asia and the Middle East to determine the Best Workplaces in Asia
To be named as best in Asia, these 200 companies were the highest ranked on Great Place to Work Best WorkplacesTM National lists across the region. This recognition is based on confidential survey data assessing employee experiences of trust, innovation, company values and leadership. Companies are also evaluated on how well they are creating a For AllTM workplace experience, inclusive of all employees no matter who they are or what they do.
Interestingly, organizations from India constitute 21% of the Best Workplaces in Asia
On average, companies ranked on the Best Workplaces in Asia
- Feeling that management involves people in its decision-making
- Receiving special and unique benefits
- Receiving a fair share of the profits made by the organization
For companies on National lists across Asia, 70% of employees said they experience well-being at work (defined by factors such as feeling cared for and believing their workplace is a psychologically and emotionally healthy place to work). But that number jumps even higher to 81% at the Best Workplaces in Asia
“The Best Workplaces in Asia
“It is inspiring to see that the leaders of the Best Workplaces in Asia
Highlights from the Best Workplaces in Asia
Topping the list for the second year in a row in the multinational category are shipping company DHL Express and hotelier Hilton – both holding onto their 2020 first and second-place rankings, respectively.
In the large category, PAP Community Foundation (Singapore), Talawakelle Tea Estates (Sri Lanka), and KB Kookmin Card (South Korea) claimed the top three spots.
Canva (Philippines) topped the list in the small-medium business (SMB) category, followed by Charity Committee for Orphans Care (ENSAN) (Saudi Arabia) and THE One (UAE).
Several new entries made the list this year, including luxury retailer Chalhoub Group, telecom company Ericsson, medical device supplier Medtronic, and financial services brands American Express and Synchrony. All of these brands made it into the top 15 multinational workplaces in Asia.
This year, COVID-19 brought physical and mental well-being front of mind for both employers and employees. In China, Hilton provided a live-stream lecture on return-to-work safety with the chief doctor of the Shanghai Centre for Disease Control and the director of infectious diseases at Huashan Hospital.
In India, Medtronic introduced a vaccination program for employees and their families. Lighting company Signify has in-house doctors available 2-3 days per week. In the Philippines, Canva is offering free COVID vaccinations for all employees and their household families.
The top 30 in the multinational category:
- DHL Express
- Chalhoub Group
- Landmark Group
- American Express
- General Mills
- Apparel Group
- DISCO Corporation
- S&P Global
- Siemens Healthineers
- Al-Dabbagh Group
To view the full list of the Best Workplaces in Asia
How Great Place to Work determines the Best Workplaces in Asia
Great Place to Work identifies the Best Workplaces in Asia
To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Japan, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka or UAE during 2020 or early 2021.
Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two National lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.
About Great Place to Work
Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make strategic people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For AllTM.
Sector Well Prepared to Counter Third Wave: Sachin Gawri of Rise Infraventures Limited
Residential real estate in India has shifted from being dominated by investors to being dominated by end-users. Commercial real estate, on the other hand, is a far more appealing investment opportunity for both wealthy individuals and institutional investors. Sachin Gawri, Founder and CEO, Rise Infraventures Limited, throws light on the real estate scenario with focus on luxury residential and commercial segment.
Sachin Gawri, Founder and CEO, Rise Infraventures Limited
The real estate sector will be unaffected by the third wave because the country is prepared with a vaccination programme and the required infrastructure to mitigate the negative impacts. People have begun to look at real estate to stabilise their financial condition as a source of optimism. Following the first shocks in April and May 2021, economic activity across sectors began to build up in June 2021, owing to declining infections and progressive loosening of lockdowns.
Unlike the first wave, the real estate sector was more prepared for the second. The markets favourable tendencies, such as demand for larger homes, are seen in the numbers from Q2 2021. The real estate industry has likewise recognised the arrangements that it must deal with, and developers have maintained the ratio as a result. In the premium market, the percentage of new launches reached 15%, which is close to the 18% share it had in 2018. The sector will benefit from the optimization of launches in line with demand, enabling the sector achieve respectable sales statistics in the coming quarters.
Putting the fear of a pandemic aside, many property buyers are concentrating their efforts on luxury residential properties. The percentage of the premium has increased significantly, showing strong demand in Gurugram. Small investors, institutional investors, farmhouse seekers, and gated community enthusiasts all have options, thanks to the varied range of real estate options available in luxury.
The demand for houses in the periphery has risen dramatically; for example, the Dwarka Expressway in Gurugram is gaining much traction. Buyers from all sectors are shopping for properties in these places, not just those in the affordable group. The movement, however, cannot be credited to the COVID because work on rehabilitating the neighbourhoods has already begun. As infrastructure progresses, buyers begin to see the reality of the promise of a better living here. Buyers key concern is connectivity, and with many roads and expressways running through these neighbourhoods, acceptability has grown.
In the aftermath of the pandemic, the commercial has suddenly gained traction. Pre-rented units, for example, have joined the commercial area, assuring investors of a guaranteed income. There is no dramatic spike in demand, but a certain momentum could lead to brighter days ahead for the commercial sector. Commercial real estate is preferred by those contemplating real estate as an investment strategy because it provides attractive rent and appreciation returns. The category has also emerged, with creative technologies to make peoples lives easier. The most recent is a fractional investment, which allows smaller investors to participate in the pie.
Despite the pandemics interruption in recent quarters, office space absorption in Indias six major cities is expected to reach 41.3 million sq. ft. in 2021, up 22% from 2019. The leasing market in Delhi-NCR is forecast to grow by 20-25 per cent, with the majority of activity occurring in the second half of the year. Technology, BFSI, consulting, and manufacturing occupiers are projected to drive demand. The Delhi-NCR area has an 8.5 million sq. ft. pipeline of new supply, with Gurugram set to finish roughly 65 percent of it.
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- Great Place to Work Announces the Best Workplaces in Asia™ 2021 Representing 3.3 plus Million Employee Experiences
- Sector Well Prepared to Counter Third Wave: Sachin Gawri of Rise Infraventures Limited
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