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Playboy: The Success Story Of Hefner’s Empire

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Do you know about the most read men’s magazine which has been popular for more than four decades? The sales for a single issue of this magazine hit seven million by the early 1970s. Sounds familiar, right? Every other man was holding a copy this magazine back then. Any guesses? We are speaking about the most sold magazine of all times Playboy. Hugh Hefner and his remarkable magazine Playboy solely changed the story of the adult entertainment industry and became a multimillion dollar business endeavour that expanded to incorporate television, web ventures, clubs and more. The magazine was a game changer in the era of ‘70s where people were more conscious of what is being displayed and what’s not.

Playboy’s founding story

Hugh Hefner, the founder of the epic magazine had first shown his interest in publication at an early age. In high school he founded his school’s newspaper taking it as an opportunity, young Hefner illustrated his own comic book, School Daze. Although he had a high IQ of 152, Hefner was never really spirited about school, in general. However, after completing his schooling, Hefner joined the United States Army. Later, he went on to attend classes at the Chicago Art Institute. After two years at the Art Institute, Hefner attended the University of Illinois in Champaign-Urbana, where he obtained his bachelor’s degree in the year 1950. It was in the year 1952, Hefner started working as a cartoonist for the famous Esquire magazine. While working there, he was turned down for a $ 5 raise, he took it to heart and decided to quit his job at the publication. He went on to venture out on his own and the rest we know is history! In 1953, Hefner founded Playboy magazine using his $ 600 bucks and several thousand more he borrowed including $ 1,000 from his mom.

The rise and fall and rise of Playboy

The first issue of Playboy published in December 1953. The magazine featured nude photos of Marilyn Monroe and sold over 50,000 copies. As we all know, controversial stuff sells fast! Playboy had its strategies right and by the year 1958, the magazine’s annual profit was $ 4 million and Hugh Incredible Hefner had skyrocketed to fame. Over the years, apart from controversial stuff, Playboy’s publication of writers including Ray Bradbury, Ian Fleming, Joseph Heller, Jack Kerouac and Margaret Atwood became famous overnight. Also, Miles Davis was the magazine’s first interview. Other interviews included Fidel Castro, Frank Sinatra, Marlon Brando and the then presidential candidate Jimmy Carter, who confided that he had committed adultery in his heart. John Lennon before dying had spoken to Playboy in 1980 as well. Playboy became known for its sexually explicit content. By 1970, Hugh Hefner had gone from beginning an entrepreneurial endeavour in his own home to being the founder of a major corporation. The distribution of the magazine was extensively done and copies were selling at rates of seven million copies per month. The year 1972 earned Hefner a twelve million dollar profit.

The magazine’s monthly distribution was reaching new heights. Yes! An enormous 7 million issues were sold in 1971. By that time, nearly one quarter of  American young lads were buying or subscribing every month, according to a source. However, post that, Playboy saw a downfall in the late ‘80s and the franchise was struggling hard to reach out to the people. In the year 1994, Hefner established the Playboy Jazz Film Festival, funded by Playboy. The festival was the first showcase on the West Coast for rare jazz films and was free to the public. The franchise was slowly and steadily gaining its pace. Nevertheless, Hefner’s brainchild was back with a bang in the early 2000s with the release of his reality television show on E!. The program The Girls Next Door portrayed the lives of his three blonde girlfriends at the Playboy Mansion. The series was a super hit and doubled the popularity of Hefner between the years 2005 to 2010.

In the year 2017, Hefner died in Los Angeles at the age of 91. At the time of his death, Hefner’s global brand had an estimated net worth of at least $ 110 million. As of now, Playboy earns most of its money by licensing the bunny brand for a variety of products including liquor, clothing, fragrances, jewellery and bath products.

Cooper Hefner, Hefner’s son and the Chief Creative Officer of Playboy Enterprises, said in a statement …my father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.

Watch the success story of Playboy here,

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IDFC FIRST Bank and Banyan Academy of Leadership in Mental Health Launch The Centre for Trauma Studies and Innovation

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IDFC FIRST Bank today announced the launch of India’s first Centre for Trauma Studies and Innovation (CTSI), in association with Banyan Academy of Leadership in Mental Health (BALM). The initiative, that was launched on World Mental Health Day, aims to address the need to look at mental health from a trauma lens, besides also creating awareness about mental wellbeing. Through this initiative, the Centre for Trauma will create curriculums and facilitate trauma-related courses for healthcare professionals at both urban and grassroot levels.

Despite trauma being a significant public health concern, leading to ill-health and mortality, there is a dearth of designated units to deal with issues related to it. The existing systems for trauma care are not only basic but are also largely restricted to urban and select semi-urban areas, without integration with regional or state-wide systems. Rural and remote locations in the hinterland lack facilities for prompt lifesaving treatment and safe transfer of those affected to better-equipped facilities. The Centre for Trauma Studies and Innovation is established to bridge this critical gap, promote credible courses that study key areas of trauma care and to deliver effective, accessible and affordable healthcare services for all. The Centre for Trauma Studies and Innovation will be open to healthcare professionals from various fields. The focus is on building capacity at a grassroot level. IDFC FIRST Bank and BALM have been building awareness about mental health through social media campaigns, newsletters and published articles.

Rachana Iyer, Head – Corporate Social Responsibility, IDFC FIRST Bank, said, “The gap in access to mental healthcare is more pronounced now than ever as people from all walks of life experience trauma caused by illness, isolation, loss of a loved one, job loss and such other incidents triggered by the pandemic. Trauma care systems in India are at a nascent stage and constrained by lack and financial and infrastructure support. At IDFC FIRST Bank, we are on a mission to bridge these gaps so that the underserved and excluded have better access to mental healthcare. The launch of the Centre for Trauma strengthens our efforts by adding enhancing awareness about the element trauma care in mental health.”

IDFC FIRST Bank and BALM have been partners since 2016 and have strongly supported capacity building of human resources in mental health through their fellowship program. Another unique initiative that this partnership has provided is the GoTN – Grief and bereavement counselling helpline program in partnership with the National Health Mission, Government of Tamil Nadu. The helpline service that was launched in May 2021, has already onboarded 80 volunteers who have made more than 5,000 calls. The helpline services have successfully reached out to almost 6,000 members of the affected families, provided ongoing counseling sessions to 486 people, and conducted 38 debrief sessions with volunteers across the country.

Madhuri Menon, Dean at BALM said, “At BALM, our approach is rooted in research and evidence-based techniques, and our goal is to build an empathetic and resilient society. Trauma is not necessarily one big event, but small, continuous events, whether being subjected to them, or witnessing them regularly-for instance domestic violence-can have major detrimental effects on mental health. Therefore, we believe that mental health services can truly be enhanced with trauma-informed care making practitioners more empathetic and catering to clients from vulnerable groups or those experiencing chronic trauma. Based on our strong partnership with IDFC FIRST Bank, we aim to create a number of initiatives to address this problem holistically. Furthermore, we are on a mission to create awareness amongst a larger audience about trauma care by providing informed courses and knowledge material that helps in a deeper understanding of the problem. Lastly, we hope that the initiatives we have carried out in the mental health space will contribute to advocacy and policy, making mental health services more inclusive and equitable to all.”

As an effort towards building awareness around the cause, Banyan Academy for Leadership in Mental Health (BALM) in partnership with IDFC FIRST Bank, also hosted a webinar on World Mental Health Day, October 10. The webinar included a group of diverse panelists including Dr. A Lakshmi Ravikanth, Co-dean, BALM; Sadaf Vidha, Psychotherapist and Co-founder Guftagu Therapy; Nandhini, peer leader at Banyan and Rachana Iyer, Head – Corporate Social Responsibility, IDFC FIRST Bank. The panel was moderated by veteran journalist Ranjitha Gunasekaran, Assistant Resident Editor of Tamil Nadu, The New Indian Express. Each speaker brought their unique perspectives contributing to an open dialogue on this topic specific to the Indian context.

About IDFC FIRST Bank

Created in 2018 by the merger of renowned infrastructure financing institution IDFC Ltd. and leading technology NBFC, Capital First, IDFC FIRST Bank, with a balance sheet of over Rs. 1,68,000 crore, has provided over 30 million loans in its combined history and serves customers in over 60,000 villages cities and towns across the length and breadth of the country. IDFC FIRST Bank’s vision is to serve an aspiring India, backed by human values and technology and to be a force for social good. The Bank’s mission is to touch millions of Indians in a positive manner. In a short time, the Bank has expanded to 601 branches, 161 asset service centres, 609 ATMs and 94 recyclers and 623 rural business correspondent centres across the country, a next-generation net and mobile banking platform and 24/7 Customer Care services, and is incrementally growing digitally. IDFC FIRST Bank is committed to bring high-quality banking at affordable rates to India. The Bank also offers technology-enabled corporate banking solutions.

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Inspired by Indian Culture and Handicrafts, Asian Paints Introduces Taana Baana Wall Textures by Royale Play

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Heralding the festive season this year is a unique collection of exquisite wall textures – Taana Baana by Asian Paints Royale Play. Inspired by the heritage of Indian crafts and weaves, Taana Baana is a work of art that will invoke a myriad of emotions and memories. From the charpais at our ancestral home to the ubiquitous wicker baskets we keep our fruits and flowers in, from grandma’s priceless ikkat saree to the bandhej dupatta in a bride’s trousseau, Taana Baana has recreated precious crafts to adorn our walls, and lives.

Asian Paints introduces Taana Baana Wall Textures by Royale Play

Taana Baana literally means warp and weft, which refers to the orientation of any woven fabric. They are the basic components of weaving, which turn thread to yarn, yarn to fabric, and fabric to lifestyles.

The collection consists of 8 elegant wall textures that are a tribute to the crafts passed on through generations of skilled artisans. From age-old traditions to contemporary homes, ‘Taana Baana‘ finishes are distinctive and represent all parts of India. The textures come to you in multiple shade combinations in metallic, and non-metallic variants and are sure to bring a sense of personal touch with a modern outlook to your living spaces.

Each texture derives its concept from a native craft that was popularised either by a state or a group of craftsmen. The ‘Charpai‘ texture captures the criss-cross weave of the snugly woven charpoys found widely across North India. The Palm Weave texture is inspired by the chevron weaves of the giant palm leaves along with India’s Western coastal states of Goa and Kerala.

The ‘Bandhej’ texture, as the name suggests, is inspired by its namesake ancient tie-dye form native to the states of Rajasthan and Gujarat. The ‘Basket‘ texture finds its way to us from the states in the northeast known for their distinctive cane and bamboo handicrafts, which are meticulously twisted and woven into furniture and artefacts. The ‘Madras Checks‘ texture preserves the vintage of the timeless plaid weave, a staple in the Southern states of India.

Royale Play Taana Baana | Wall Textures by Asian Paints | Inspired By Indian Handicrafts

The threadlike texture and natural asymmetry of the ‘Ikkat texture beautifully recreate the poetry of the loom brought to us from Andhra Pradesh, Telangana, and Orissa. The ‘Pompom‘ texture is pure joy! Inspired from the cool northern states of Ladakh, Kashmir, Himachal Pradesh, and Uttarakhand, it summons the coziness and warmth of sitting by a fireplace on a winter evening. Like the untamed spirit of the silkworm, the ‘Tussar texture flows freely to bring luminosity and depth to large walls. It is as luxurious and breath-taking as the Tussar silk produced in the Eastern states of Bihar and Jharkhand.

Speaking about the one-of-its-kind collection, Amit Syngle, MD and CEO, Asian Paints Limited said, “We at Asian Paints are pleased to share ‘Royale Play Taana Baana‘, a truly special collection of wall textures inspired by the heart and soul of India – the artisans and their handicraft. The seamless transition of these crafts to our walls will not only create a strong sense of belonging, but also a unique decor theme – something that is indigenous and contemporary. The collection will fit into Indian homes with ease and will evoke fond memories.”

Watch the video of the Taana Baana collection, inspired by the rich and diverse handicrafts of India

YouTube Link – www.youtube.com/watchv=oRkiJKbl1KY

Website – www.asianpaints.com/campaign/royale-play-new.html

About Asian Paints Limited

Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s third largest paint company, with a turnover of Rs. 217 billion. Asian Paints operates in 15 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World. Asian Paints manufactures wide range of paints for Decorative and Industrial use. The company is also present in the Home Improvement and Decor segment and offers bath and kitchen products. The company also introduced lightings, furnishings, and furniture in its portfolio. In the Health and Hygiene segment, Asian Paints offers range of Sanitizers and Surface Disinfectants.

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Bajaj Finserv Personal Loan: A Quick and Effective Way to Manage Medical Emergencies

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Bajaj Finserv, through its lending arm Bajaj Finance Limited, offers customers a personal loan for an emergency to meet planned or unplanned medical expenses. The Bajaj Finserv Personal Loan doubles up as an emergency loan courtesy of best-in-class features such as instant approval, expedited loan processing, and online disbursal in 24 hours*.

Medical emergencies are rarely expected and usually occur without warning, which leads to financial strain too. Thankfully, solutions like the personal loan for emergency matters help deal with such situations promptly and without delay. Bajaj Finserv further simplifies this undertaking by making it easy to acquire funds for urgent needs. With features like simple personal loan eligibility terms and easy online loan application, this is an effective way to handle costs during a medical crisis.

Here are the key features that make the Bajaj Finserv Personal Loan ideal during a medical emergency.

High-value sanction up to Rs. 25 lakh

Treatment should never be delayed on account of a cash crunch. With a Bajaj Finserv Personal Loan, customers can get emergency funds up to Rs. 25 lakh, based on their profile. Borrowers can use it for all medical expenses, ranging from ambulance costs to surgery, speciality treatment, hospitalisation, and post-treatment care. There are no restrictions on end-use.

Hassle-free application and approval processes

Customers that meet the simple personal loan eligibility requirements can easily avail funds. One can apply online from anywhere and at any time by filling an easy online form. This eliminates the need to visit a physical branch or stand in a queue. Moreover, eligible customers get approval for a Bajaj Finserv Personal Loan in just a few minutes and can access the funds within 24 hours*. Customers can rely on quick disbursal in a medical emergency as it serves as a reliable safety net.

Pre-approved offers

To further expedite access to funds via the Bajaj Finserv Personal Loan, customers can check their pre-approved offers as well. These are tailored to match the borrower’s profile, making a loan much quicker to avail. Customers facing a medical emergency need only avail of their pre-approved loan offer and authorise disbursal to get funds in no time. The entire process is quick, easy, and completely paperless for existing customers.

Flexible repayment plans

Bajaj Finserv offers flexible terms so customers can stay financially healthy when dealing with a medical emergency. Borrowers can choose a tenor as per their repayment capability between 12 to 60 months. The personal loan EMI calculator further makes it easy to choose a budget-friendly EMI and plan repayment.

Competitive interest rates

Bajaj Finserv offers customers a cost-effective personal loan rate of interest. These are competitive per market standards, and applicants with strong financial profiles may even qualify for better deals. This helps tackle medical emergencies affordably, even if the customer chooses to prepay the loan or opt for it on a long tenor.

Flexi Personal Loan

Bajaj Finserv offers a Flexi Personal Loan, a facility that provides customers with added convenience. With its help, one can borrow from the approved loan sanction as and when required and pay interest only on the amount withdrawn. Further, borrowers can choose to pay only the interest as EMI in the initial tenor. This can help with cash flow management so customers can focus on the emergency at hand.

Whether in search of a personal loan for salaried employees or an emergency loan, customers can rely on Bajaj Finserv. The easy-to-meet requirements coupled with expedited processing and disbursement provisions make it an ideal instrument for any borrower.

*Terms and Conditions Apply.

About Bajaj Finance Limited
Bajaj Finance Limited, the lending company of Bajaj Finserv Group, is one of the most diversified NBFCs in the Indian market, catering to more than 44 million customers across the country. Headquartered in Pune, the company’s product offering includes Consumer Durable Loans, Lifestyle Finance, Lifecare Finance, Digital Product Finance, Personal Loans, Loan Against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Commercial lending/SME Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans along with Fixed Deposits.

Bajaj Finance Limited prides itself on holding the highest credit rating of FAAA/Stable for any NBFC in the country today. It is also the only NBFC in India with the international ‘BBB‘ with a stable outlook for the long-term, by S&P Global Rating.

To know more, please visit: www.bajajfinserv.in.

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