Co founded by Alexis Ohanian and Steve Huffman on the 23rd of June 2005, Reddit is today one of the most widely used websites in the world. While you may be an avid Reddit user, there is so much still to be discovered about the platform. Here is taking a look at some unknown facts about Reddit:
1. “Dear Fellow Geeks: WTF?”
While free speech is a part of the constitution, it isn’t looked at the right way on Reddit. In the year 2013, looking at the rampant use of sexual language on Reddit, founder Alexis Ohanian wrote an open letter to all his employees asking them to reduce the use of sexual innuendos and language on Reddit. The title of his letter was, you guessed it right, “Dear Fellow Geeks: WTF?” Way to drive the point home!
2. Slip and miss
While it is a known fact Reddit created fake profiles to promote its platform in the beginning, it wasn’t known its users did the same. Unidan, one of the most popular users on Reddit, was caught with not one, but 5 accounts on which he would post and promote his content. Extremely popular for his science based reddits and for the way he explained scientific phenomena, Unidan was on the way to acquire celebrity status. That is, till he was caught and his system came crashing down. Talk about a bad fall!
3. The first person to apologize for memes on the internet
In July 2017, when a Reddit user posted a video of Donald Trump wrestling Vince McMahon with CNN’s logo placed on McMahon’s head, he created a massive media storm. The storm became ten times bigger when Donald Trump himself tweeted the video and it became viral! An investigative journalist with CNN started digging into the matter and when the user was made public, the unexpected happened. He apologised online for a meme! This has quite literally never happened on Reddit and was a first of its kind, for sure.
4. Want to get roasted? Then use Reddit
Taking roasting to an all new level, Reddit lets people (also masochists) use the subreddit r/roastme. This subreddit lets masochists post pictures of themselves with a picture saying roast me and voila! You get a roast board all for yourself. If you’re in the mood to roast a totally random stranger, then this is where you should go.
5. Almost no money spent on advertising
Reddit is perhaps the only company in the world to get so big without spending much money on advertising. The only money Reddit spent on advertising was when they got stickers made. The team spent $ 500, as of 2012, on making and distributing the stickers, with literally no money spent on anything else! Talk about good word of mouth publicity!
6. “Today I don’t feel like doing anything”
We all have those days when we want to do absolutely nothing. Employees at Reddit were no different. Procrastination is their middle name. One employee took things so far, he employed people from China to do his actual work and spent hours surfing through Reddit instead! Such a stroke of genius!
7. What came first?
Just like the chicken or the egg situation, people wondered about whether the Reddit name came first or the logo. Worry no more because we have the answer for you. For Reddit, the logo came first! Called Snoo, the Reddit mascot is a genderless blob with no fingers. Alexis Ohanian first drew it while as a student at the University of Virginia. So popular is Snoo, Reddit has urged several subreddits to add their own personal touch to Snoo! Why worry when you have art?
Popularly known as the front page of the internet, Reddit definitely has a lot going. If you think we missed out on any other facts about Reddit, comment and let us know!
Sanskriitii – A Saviour For Indian Artisans?
Founded by Mr. Anil Tripati and Ms. Latha Pathak in 2017, Sanskriitii is a startup that deals with arts and crafts and hence works with a vision to empower Indian handicrafts which do not generally get the appreciation they deserve. A team of engineers, management professionals and philosophers have joined hands at Sanskriitii to make handicrafts and home decor more interesting by incorporating contemporary design into artefacts.
What Sanskriitii does
Sanskriitii brings a whole variety of Indian handicrafts under one roof. These varieties include Dhokra art, Meenakari art, Kundan art, Zari art, Bidri art, Stone Jali and many more. Their products are mostly offered to large chains of restaurants for the interiors of their rooms and lobbies.
The main challenges faced by craftsmen these days are creating new designs suitable to the present day lifestyle, market demand
and financial limitations to pull off bulk orders. Due to these reasons,
most of the craftsmen give up on handicrafts and move out of their village to other nearby towns to find some other random jobs to earn a living for themselves and their families. Sanskriitii plays a vital role in helping craftsmen overcome these challenges. It not only provides craftsmen with capital and raw material, but also builds an environment which enables them to deliver the finished products to their customers.
Due to the changing lifestyles of the consumers and their lack of appreciation for traditional goods, a startup like Sanskriitii is still struggling to find a large number of consumers.
Challenges faced by Sanskriitii
With readymade, easily available and branded products ruling the market, handcrafted products can easily be left behind because their gestation time is comparatively larger and clients generally do not prefer waiting for such long periods to get their products delivered. In addition, the industry as a whole is yet to accept and understand handmade products. Lack of awareness among people about handicrafts is yet another challenge Sanskriitii is trying to overcome.
At Sanskriitii, a wide range of handcrafted products are made,which suit the present day lifestyle and yet have a traditional touch. The added advantage with handmade products is, no two products are exactly the same. These products are also environment friendly. By shopping at Sanskriitii, one can also contribute to their vision of empowering Indian handicrafts and small scale entrepreneurs. Although the delivery time is much longer than that of regular products, these handicrafts are worth the wait.
Social Media Automation Tools Every Business Should Have
Since its inception, social media has come a long way. The rage started with Facebook and Twitter and then moved forward to platforms like Snapchat, Instagram, MySpace and GooglePlus. With so many platforms, promoting your brand on these platforms can be quite a time consuming process. If you are looking at simplifying your workload and in making the most of the time at hand, then these are the tools you should look at:
1. Agora Plus
In recent times, Agora Plus is the most comprehensive automotive tool present. The main reason this tool works is that not only does it let you plan, organise and schedule your content across six platforms, it gives you a detailed report to track your performance. With no limitations on the kind of content you promote, this tool is quite the life saver.
One of the most widely used social media tools, Hootsuite works for even the most basic needs. From scheduling content and monitoring performance, this tool helps collect data by reviews generated from users. What makes this website stand out from Agora Plus is that you can check brand mentions and reply to comments and messages through the website itself. With its in depth reports and analytics, this website is what you need if you aren’t too deep into social media.
With an extremely user friendly interface, Buffer works because it lets you post in a queue across different platforms. Apart from this, Buffer is also known for the way it gives you a comprehensive report with all your data in one place. In fact, even if you post the same content on different platforms, the tool generates individual links and analyses data based on those links. A mixture of Agora and Hootsuite, this tool is what you need to simplify your tasks.
Another social media automation tool, CoSchedule works because of how easy it is to schedule your content across various platforms. By using the interactive interface, this website lets you schedule over 60 posts at the same time. What makes this tool stand out that it lets you analyze which content worked well in the past and publish your previously posted content again. If you are looking for a comprehensive plan for marketing and understanding analytics, then get on to CoSchedule now!
5. Social Jukebox
While all these websites are great for queuing and posting your content, they don’t really tell you what happens next. Social Jukebox takes care of this very problem. All you have to do is to place your content in different jukeboxes and when all the content is done, start making use of them again. The advantage here? Instead of making use of your content the same way as earlier, this website jumbles up the order so it looks like brand new. Because it comes with a Chrome extension, using it is extremely easy. Every time you find new content, all you have to do is drag and drop it into the different juke boxes.
Curating content and posting content is quite a cumbersome task. However, if you find the right platforms which simplify the process, then your life becomes extremely easy. If you think we missed out on any tools like these, comment and let us know!
How To Use Psychology to Maximize Marketing Reach
With people realising the relevance of psychology in marketing, more and more brands are working toward attracting the emotional side of buyers. If you are looking at increasing your brand’s presence and to attract customers with a personal touch, here is how you can use the perfect combination of marketing and psychology!
1. Use Emotional Ideas
Emotions or sentiments always work when it comes to selling your product. When writing copy to go with your advertisements, words with an emotional connection always have a stronger impact on the audience. For instance, if you are selling a computer, write about its benefits in a way that instills a connection in a new way. An emotional connection while making a sales pitch always works, giving people a reason to buy the product.
2. Highlight your flaws
Understanding human psychology has always shown that it is important to highlight your flaws. When you do this, you let your customers know that you aren’t afraid of the things which are wrong with your product. Cater to your customers ego and make them feel listened to when you fix the flaws they say your product has. Not only does this make sure you earn your customers trust, it helps in increasing your brand’s value. For instance, Apple has always been extremely vocal about its multiple flaws but because they provide such value for its brand, people don’t shy away from the Company.
3. Use reward schedules
Rewards always work really well. By using the process of operant conditioning, the reward scheme works really well because it helps to understand what the customer really wants from the product. Behaviours are usually learnt over a period of time and if you tell people they are going to get random rewards at uncertain times, the attraction is stronger! When you go to a restaurant and get surprise freebies at the end of the meal, you want to keep going back, irrespective of the food. In this case, the reward is your enticer since you are attracted to the offering rather than the actual product.
4. Throw your customers an anchor
In most cases, when you leave customers with an open ended question, you realise people are more prone to coming to you for answers because of the half information. Called throwing an anchor or priming, this process works ethically and is used to attract a larger revenue through more customers. Find the gap and hook your customers on to that gap so as to instantly attract them. While a sure fire way of making more money, this process can be tricky because of the subtlety required to see it through.
5. Put your customers to work
If you want people to remember your product, then you need to make sure you not only attract them the right way, you also put them to work. From asking rhetorical questions and to making your audience think about why they want your product, you can make sure this technique works to your advantage. By making your customers to actively participate in the decision making process , your in depth understanding of the situation can help! For instance, flash mobs help in getting people together and making them work not only in the interest of the brand, but to spread the required message as well!
Marketing, when done the right way and with the right tools, can attract a lot of customers. If you think we missed out on any other ways that marketing and psychology go together, comment and let us know! With psychology playing a key role in marketing, it certainly has become easier over the years to give people what they want, based on what they need!
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