In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!
1. Search Engine Optimization
Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.
2. Search Engine Advertising
Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:
- Bid Price
- Keyword Selection
- Ad Distribution
- Ad Copy
- Effective Landing Pages
Only when and if all the five factors come into place can your search engine advertising campaign result in success.
3. Paid Submission
When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.
Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!
OnePlus 7 And Everything You Can Expect
OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!
Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.
2. Triple rear camera
One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.
According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.
According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.
While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the
Jack Ma Life Lessons
Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.
Jack Ma Life Lessons:
1. Accept rejection
According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.
2. Ignore the negative people in your life
There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.
3. Let your vision have a positive impact on society
One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!
4. Don’t allow the past to dictate your present
According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!
5. Your customers are always your priority
According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.
Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!
How To Build Your Brand Without Using Social Media
With the digitization of nearly every field, it has become part and parcel of branding now to make the most of social media. However, digital marketing isn’t the only way to push your brand forward. In fact, in most cases, it has the opposite impact on your brand’s image. The more tactics you use to promote your brand, the better results you get. This is why, today, we bring to you tools which help your brand grow without you having to focus on digital marketing entirely!
1. Develop a thorough understanding of your target audience
Before you get your brand introduced to the rest of the world, it is important to get a sense of who your target audience is. In order to really get an insight into your key demographic, get a clear understanding of what the customer would want from you. By getting to know your customers’ wants and preferences, you can get a clear picture about how to promote your brand as well. The minute you tap into the preferences, you can figure out how to make people want to buy things from you.
2. Improve your brand’s visuals
According to studies, the more visually appealing your brand’s visuals are, the stronger the recall. Your logo is the most important aspect of your brand. Why? Because apart from the brand’s name, the first thing which catches the attention of a potential customer is your logo. With your logo forming the essence of your identity, it is vital you spend as much time and effort possible on perfecting the way you want it to look. It only takes 10 seconds for your logo to stay embedded in your audience’s memory, so whatever it takes, do not skimp on the finer details!
3. Concentrate on your website
Just like it is important to have a visually strong logo, it is important to have a great website. Your homepage should be the page which, without being too cluttered, shows all the relevant information. From pictures of your products, to videos about how to use the products to your advantage, your website should have all the necessary information ready for users to access the moment they land on your home page. Moreover, just like how you use social media for running contests and spreading the word, you can do the same on your brand’s website. Make your website interactive and to the point, with the user’s ease as your primary focus.
4. Have customer service as your major goal
For any brand to be recognised, customer satisfaction should always be the key focus. Without your customers, there really is no point of having a brand. Focus on how to make your customers want to keep coming back to you and on how they will tell their friends about you. Have message icons on your brand’s website and keep a steady conversation flowing between your brand and the people who have questions. Display your contact information at easily viewable places so that when it comes to communication, you don’t have any fallouts. Good customer service is an essential brand building tool as it not only helps in building your customer’s trust, it also increases the loyalty factor!
When you work on your brand, you are putting all your heart and soul into the project. When it comes to promoting yourself on the world of the internet without using social media, you need to be extremely careful. If you think we missed out on any other ways to promote your brand without using social media, comment and let us know!
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