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Startups That Failed Before They Took Off

Smruthi Kishore

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Startups That Failed Before They Took Off,Startup Stories,Startup News India,Famous Failed Startups,Failed Startups,Failed Startups List India,Good Business Ideas That Failed,Failed Startups 2018,Failed Entrepreneurs List


Silicon Valley is where startups go to become sweeping success stories. However, there is a flip side to the magic of Silicon Valley. Startups not only rise, they also fail. As the weekend comes on us, here is looking at startups that failed before they could take off the right way!

1. Blackberry 

Before the iPhone became what it is today, the Blackberry was the phone everyone wanted to own. Not only was it a device, it was a cult. However, before the “crackheads” (as they were unoficially called) could change the world with this device, something went wrong. Research in Motion (RIM) as Blackberry was formally called, failed to keep up with the changing pace of the world. RIM refused to change its technology and stuck to the traditional forms, without moving up the ladder like the iPhone. What started off as a bang fizzled down to a sale of only 4 million devices annually by the year 2016. Now, out of production and out of business, Blackberry is but a mere shadow of its former self. However, despite the failure of the device, Blackberry did set in motion a smartphone revolution like never before!

2. AOL 

The failure of AOL (America Online) was a disastrous event that still surprises people. Not only did the service give detailed information in a quick manner, its instant messaging service was also arguably the best in the world at the point. However, the email service refused to grow with the world and accepted defeat with the quick growth of Gmail and Yahoo. Incidentally, Gmail’s “You’ve Got Mail” notification clinched the email platform’s presence in the world with complete surety.

3. My Space 

Back in the day, My Space was were stars were born and musicians were launched. In fact, it was given the title of being among the top 50 best websites in the year 2006. However, Facebook came, saw and conquered and My Space was left crawling in the dust like a helpless animal.

4. Kodak 

Kodak was the inventor of the traditional form of photography in the 20th century. Steve Sasson, the man who invented the first digital camera in the year 1975, was actually asked by his supervisors to not do anything. They did not see the value of digital photography and this one reason inevitably resulted in Kodak’s halt to world domination in the form of pictures!

5. Nokia 

If the Blackberry refused to grow with touch technology, Nokia refused to look at data as the next big thing. While other smartphone companies circled towards this change, Nokia shrunk away and refused to accept this form of growth. This caused Nokia to develop a mess of an operating system with a bad user experience that just was not a fit for an always expanding market and thus, failure was but very obvious.

Every company has to start some where. Every company has to grow and fall and failures comes as a part of the parcel. If you think we missed any startups, please comment and let us know!

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Entrepreneur Stories

Technological Trends To Look Out For In 2019

Smruthi Kishore

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Technological Trends in 2019,2019 Technology Predictions,Future Technology Ideas,2019 Technology Trends,New Tech Coming Out in 2019,New Trending Technology,Future Tech Trends 2019,Technology News Today,2019 Tech Trends,Best Startup Ideas 2018,Best Startups in India 2018,startup stories,Startup Success Stories 2018

The growing presence of the digital world is impacting not just our lives, but also the major trends in the world. While this past year saw an evolving of artificial intelligence and robotics, the coming year is going to see the presence of brand new trends not just on the digital front, but on the technological side of the world as well.

1. Edge Computing

What started off as cloud computing has now given way to something really exciting in the form of edge computing. Edge computing is here to help solve all the glitches that cloud computing initially had. With faster processing, edge computing can be used in time sensitive situations, with no particular necessity of being connected to a centralized connection. Furthermore, with the increase in the number of devices connected to the Internet of Things, edge computing will have a stronger presence in the world.

2. Artificial and Machine Learning

Artificial learning and machine learning, while a strong part of this year, will be quite worth the watch even in 2019. Although AI has been around since 1956, the last year saw an increase in the number of people around the world connected to devices through AI. Through the increasing usage of AI, technology and digitization evolved to give way to machine learning. Apart from reducing the amount of time spent on work, machine learning is going to be one of the most sought after jobs in 2019!

3. Digital Twins

A digital representation that replicates real life objects, processes or systems, digital twins can be linked to create twins of larger systems such as power plants, or even an entire city. While the concept of digital twins has been around for a some time now, the year 2019 is going to see a stronger, especially with the increasing usage of the Internet of Things. One of the major technological trends in the coming year, Digital twins are going to help in reducing the amount time spent on getting the work done.

4. Blockchain

A system that allows companies to simplify the process of online transactions with one another without relying on a centralized third party, blockchain is a trend that has quickly picked up in the last year and is going to be one of the forebearers of the change in technology in 2019. Drastically cutting down the amount of time and friction between transactions, the coming year is going to see blockchain being used in various fields like administration, healthcare and manufacturing.

5. Smart Spaces

Designed to give humans and technological systems the chance to interact with one another in open, connected, coordinated and intelligent ecosystems, smart spaces are going to be one of the major breakthroughs in 2019. With technology playing such a massive role in everyday life, smart spaces are going to help in reducing the amount of time which goes into getting the final deliverables out, thereby increasing the time spent on perfecting the already existing processes. With smart spaces, there will be an evolution in technology with a focus on multiple areas like healthcare and real estate!

With this year already seeing a growth of technology toward a different direction, the coming year looks quite exciting. What other trends do you think are going to be there in 2019? Comment and let us know!

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Influencer Marketing And Its Relevance In Today’s Marketing World

Smruthi Kishore

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At the very basic sense of the term, influencer marketing is a phrase that came from old and new forms of marketing. While digital marketing in itself has come a long way from the initial days, this field has now branched into a new form of marketing, influencer marketing. With more than 1.2 billion people always scrolling through the different social media platforms, influencers and influencer marketing has grown to become an important marketing technique. In the present world of digitization, this is why influencer marketing has become such a necessary tool.

1. Targeted development of brands

One of the major advantages of influencer marketing is that it is targeted toward specific brands and specific audiences. Every time you see an influencer endorsing a product you do not necessarily know about, your interest in the said brand is instantly piqued and through that, your desire for finding out more. With specific endorsements, influencer marketing helps in spreading the word to a larger audience and in attracting more people with similar interests.

2. Transparent and effective

By using dynamic influencers and engaging stories, brands are constantly increasing the kind of effect this content has. Furthermore, by using social media to the most of its abilities, influencers use these platforms to redirect customers to their websites. With a unique collaboration of the old and the new, existing and emerging brands are constantly reinventing themselves as a source for new material on a regular basis.

3. Making direct measurement

Instagram recently introduced a new analytics features. This new analytics feature lets brands track performances on a weekly basis and lets owners track data according to very specific KPIs. Also, guided measurements like these help brands and agencies in creating a streamlined process for delivering their content to the world. Further, influencers can also track the kind of response they are getting from the brands as well.

4. Influencer marketing adds credibility to the brand

How many times have you looked at an influencer endorsing a product and realised that the brand they are promoting could actually be of value to you? Time and time again, when you see new faces on the internet clubbed with already known faces, your faith in the credibility of these brands increases. As a user, you are subconsciously drawn into looking at what they are, even if you don’t invest in them.

5. Your brand is introduced to the world as a leader

While this may not be from the perspective of a consumer, when you connect your brand with an established and innovative celebrity, it gives your company an edge over others in the market. Celebrity and influencer endorsement like this says you, as a company, are a trendsetter even before you make it big in the world. Further, consumer studies show that more than 85 % of the world finds new brands through social media and through the celebrities they follow.

Digital marketing is no longer just restricted to one form of getting the word out about your brand on the internet. With influencer marketing becoming increasingly popular, there are now different methods to promote the visibility of your brand. If you think we missed out on any other reasons as to why influencer marketing is important, comment and let us know!

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Women Leaders Who Are Changing The World

Smruthi Kishore

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World Changing Women Leaders,Inspiring Women Leaders,Female Leaders Inspirational Stories,5 Inspiring Female CEOs,Most Powerful Women Leaders,Successful Lady Leaders Stories,5 CEO Success Stories,Facebook CEO,Sheryl Sandberg,Kiran Mazumdar Shaw,PepsiCo CEO Indra Nooyi,Arundhati Bhattacharya,Arundhati Bhattacharya,Startup Stories,Best Startups in India 2018

Women are taking over the world one position at a time and in the last few years, it comes as no surprise that there are more women in influential roles now, as compared to the last few years. Here is a list of women who are ruling the startup world and the tech world by being really great at their job.

1. Sheryl Sandberg

There are several reasons why Sheryl Sandberg is one the most powerful COOs Facebook has ever had. Working closely with Mark Zuckerberg, Sheryl always promoted gender equality in the workplace and became a strong force to be reckoned with by always encouraging women. So powerful was Sandberg’s 2013 Ted Talk speech, that her line “Lean In: Women, Work, and the Will to Lead,” inspired the formation of an organization called Lean In. Apart from partnering with influential companies to spread the voice of women, Lean In also helps empower women and realise their ambitions. Sheryl Sandberg has always been very vocal about her concerns and through the years, she has proven how you can get things done if you really want to make something happen.

2. Kiran Mazumdar Shaw

While an entire company stands in awe of the greatness that is Kiran Mazumdar Shaw, not many know, this lady became the CEO of Biocon without wanting to be one. In fact, she has gone on record and said Biocon was formed as a result of all the gender bias Shaw went through during the early parts of her life. Now, nearly 45 years later, Biocon has grown from just being an enzyme manufacturing company to being the most successful biopharmaceutical company in the country. Helping people fight a wide range of diseases from cancer to diabetes, Shaw made sure Biocon helps in curing ailments which are otherwise extremely harmful.

3. Indra Nooyi 

Recently retired after a long and successful reign as the CEO of Pepsico, Indra Nooyi is an inspiration to women all over the world. What made Nooyi so great as a CEO was how effectively she handled her personal and work life. Her motto to achieve success was never taking work back home and to always focus on the main task at hand, a principle which made her reach the CEO position within a couple of years. Her success and dedication to work was so great, she was included in Forbes’s list of ‘Most Influential Women’ in 2008! One of the reasons for her stupendous rise to success was the strong work life balance Nooyi maintained throughout her life, never letting one take over the other.

4. Arundhati Bhattacharya 

The first woman to head State Bank of India, the largest public sector bank in India, Arundhati Bhattacharya was instrumental in bringing about a large number of changes in banking. Working toward making the life of women better, not just in the corporate world, but in the other walks of life as well, Arundhati Bhattacharya has lived her life to the fullest, giving everyone around her major life goals!

5. Oprah Winfrey

Growing from having nothing to her name to having the world respecting and knowing her, Oprah Winfrey has come a long way! Now known for being the first African American woman billionaire, Oprah has been popular through the years for hosting a talk show which looks at helping people all over the world. After she started making her opinion public, Oprah grew to become one of the most influential women in the world by accepting her past.

It is now the time of women to come to the top and stand apart from the crowd. If you think there are other women who need to be mentioned on this list, comment and let us know!

 

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