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The Apple Revolution

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Steve Jobs and Steve Wozniak were perhaps two of the biggest innovative thinkers the world has ever seen. Their vision was so futuristic, one could only stand in awe and watch them create history. Jobs and Wozniak were first introduced to each other way back in the year 1971, by Bill Fernandez, who went on to become one of the first Apple employees. They became really close because of their shared love for technology and of course, pranks.

In fact, the two did not join forces for technology, but for their shared love for out of the box pranks. They would create extraordinarily provocative art which ended up being displayed at a graduation ceremony. They went so far as to almost be able to call the Pope in Vatican.

Eventually, like everyone else, the two pranksters grew tired of their ways and decided to focus on their love for technology like they had planned. Their first groundbreaking entry into the world of innovation was by creating “blue boxes,” a system which enabled people to make long distance calls for free.

In 1975, the two Steves attended the Homebrew Computer Club together, a computer hobbyist group which gathered at California’s Menlo Park. It was here, Woz first saw the MITS Altair, which today looks like little more than a box of lights and circuit boards. The two were inspired by the build it yourself approach followed by MITS (the Altair came as a kit) to make something simpler for the rest of the world. This philosophy continues to shine through in Apple’s products even today.

The first Apple computer, Apple 1, was created by Woz as a means of competition to show off what he could do with such limited resources. However, little did Woz know that Jobs would like the archetype so much, he would use it for all future Apple products. Woz built everything at Apple with his own hands and he wanted to actually sell the devices for a little more than the products used to build the devices.

However, Jobs had a bigger (and better) plan for Apple altogether. Jobs cracked a deal with the Byte Shop in Mountain View to supply it with 50 computers priced at $ 500 each. This meant, once the store had taken its cut, the Apple 1 sold for $ 666.66. The legend is that Wozniak liked repeating numbers and was unaware of the ‘number of the beast’ connection.

The Byte Shop was going on a limb for Jobs and Wozniak. The fact was, neither did Apple Computers Inc., have the resources to fulfill the order, nor did they have enough Apple I computers. A bank turned down their request for a loan and even the $ 5,000 they received from a friend’s father was not enough to fund the project. In the end, it was Byte’s purchase order that sealed the deal for the Apple founders. Jobs was banking on this order to see them through the end of the project. While the project went through, this risk taking factor became the main reason for one of the first employees of Apple to quit.

Despite the fact that only 200 Apple 1 computers were produced, the success in itself was so high, the team was able to bankroll the Apple 2 project. Once developed, this piece of technology, worth a little over $ 100, was selling a piece of hardware worth ten times that much. This in itself was uncharted territory for Apple as a company. Unfortunately, even with the right software, the Apple 2 could not have been a huge success as it did not adhere to the Company’s already established high standards.

More importantly, Apple 2 was the first computer to use colour graphics in the right way. Apple had designed a computer which embodied what we came to expect of desktop machines through the 1980s, 1990s and the first few years of this century. This was the beginning of everything, before Apple turned things on its head again and moved increasingly toward sealed boxes without the option for internal expansion.

The Apple 1, 2 and 3 were text based machines. The stupendous success of these two brilliant geniuses had left everyone wondering about the future of the Company. They did not have to wait long. Jobs desperately wanted to do something innovative and he got his break when working with the Lisa. From there on, he went on to create the Macintosh, which in itself was a massive revolution.

However, the original Macintosh required a lot of renovations needed to make it a success. For instance, it did not have an internal hard drive and this was cited as a massive problem. After several tweaks and modifications, the Macintosh 2 came into being. This was a massive success instantly at the time of its launch, beating Microsoft, which was the best selling software at the time.

Apple progressed through the years in leaps and bounds. Despite having lost one of the original founders (Ronald Wayne,) Woz took forward the Apple tradition by creating something truly brilliant. From just being a contraption of sorts, Apple products progressed to something far more sophisticated and sleek. Each design was worth taking note of and keeping a watch on the market and the market trends. From the Apple 1 versions, to the iPods and the iMacs of the current world, Apple has come a long way.

Through the years, Apple grew to expand its range of products and with a primary focus on design and technology. Post the stupendous success of the iPods, apple realised a lot of its future success was riding on the kind of products it would launch next. Launching the first ever iPhone on 29th June 2007, Apple created a massive revolution that was considered not only the best by the rest of the world but also by Times, who called the iPhone “The World’s Greatest Invention.” From the first ever phone introduced, Apple had no turning back and since then, has introduced not one, but ten iPhones and through the years, became the first ever company in the world to be valued over a trillion dollars!

Take a moment to ponder about this fact. If Woz and Jobs had not joined the computer club back in the day, then we would not have the empowering technology we have today.

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Iconic Power Couples At The Top Of Their Game

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Corporations run the world in ways like never before.  They provide technology, healthcare, innovation and development across the world.  Some of these corporations are headed by influential leaders who changed the course of technology and quality of life over the years.  The head of the corporation may be a man or a woman, but it is no secret that what they achieved can be credited to their special someone as well.

Let us have a look at some of the most prominent power couples at the top of their game.

Bill Gates and Melinda Gates

Bill and Melinda Gates run the world’s biggest private foundation, the Bill and Melinda Gates Foundation.  Bill Gates founded one of the world’s largest software companies, Microsoft. He decided to dedicate his life to philanthropy and with his wife, he started the Bill and Melinda Gates Foundation.  Bill Gates pursues issues related to climate change, while Melinda Gates’s focus is on gender equality. In an interview, Melinda Gates revealed it is important to have a spouse who views you as an equal, a quality which she credits to Bill Gates and their successful marriage.

Mark Zuckerberg and Priscilla Chan

Mark Zuckerberg runs Facebook, one of the largest technology companies in the world.  It is no secret Mark Zuckerberg and Priscilla Chan, who is a pediatrician, were already in love before Facebook launched.  Priscilla Chan was one of the earliest users of Facebook when it was just starting out as an online social networking platform.  A day after Facebook went public, Mark Zuckerberg and Priscilla Chan got married. Soon after Facebook became one of the largest technology companies in the world, Mark Zuckerberg and Priscilla Chan started the Chan Zuckerberg Initiative to promote equality in the fields of health, education, scientific research and technology.

Narayana Murthy and Sudha Murthy

Narayana Murthy is the founder of Infosys, one of India’s largest information technology companies.  However, Narayana Murthy and his wife Sudha Murthy are most often known for the simple and humble lifestyle they follow.  An interesting piece of information is they met through a mutual friend, G.K Prasanna, who is now the global head of Wipro.  Sudha Murthy dedicated her life to social causes and was a trustee at Infosys Foundation, a position she used to establish libraries and offer scholarships to students.  Narayana Murthy and Sudha Murthy are an inspiration to many even today and their love for each other has not diminished over the years.

Donald Fisher and Doris Fisher

Donald Fisher and Doris Fisher are the founders of the iconic apparel brand GAP.  Initially, Donald Fisher leased out some space to Levi Strauss & Co. to sell their jeans.  Donald then realised Levi’s only had a limited number of sizes in their line up and saw the need to open a store which carried all styles and sizes under one roof.  Donald and Doris Fisher opened their own store named GAP. The concept was a success and soon after, GAP filed for an IPO. Before Donald Fisher’s demise in 2009, Donald and Doris Fisher were active in philanthropy in educational areas of interest.

The above mentioned couples remind us the world is a better place because of love.  Let us know about any other power couples who inspired you!

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Best Valentine’s Day Campaigns Run By Famous Brands

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With Valentine’s Day right round the corner, every brand and organisation is scrabbling to have a strategy in place to increase their brand visibility and awareness.  Needless to say, the advent of technology and digital platforms gave us some unique campaigns over the years. Some simple, some extravagant, but each one of them special because they all came together to celebrate love.

Let us have a look at some memorable Valentine’s Day campaigns we witnessed over the recent years.

1. Cadbury

Cadbury is a brand known all over the world mainly due to their bestselling chocolate, the humble Dairy Milk.  It comes as no surprise Cadbury decided to theme their Valentine’s Day 2018 promotions around chocolate. The campaign, ‘Pop Your Heart Out With Silk,’ aimed to celebrate love in all forms.  For the campaign, Cadbury released exclusive Dairy Milk Silk chocolates which had a heart shaped chocolate piece which could just be nudged out. The chocolate is a part of a gift hamper which contained two such Dairy Milk Silk bars and two Dairy Milk Silk Oreo bars, a customised greeting card and a photo frame.

Watch the video to know more about the campaign.

 

2. Dunkin’ Donuts

One of the world’s favourite desserts, the unassuming donut, also got a campaign of its own for Valentine’s Day 2017.  Whether it is simply glazed, sprinkled or with toppings, the donut comes in many shapes and forms. Leading donut chain Dunkin’ Donuts did a campaign themed around Valentine’s Day by creating a contest named ‘Dunkin’ Love.’  The campaign urged users to show their love for the brand by sharing photos of the brand on Instagram. Lucky winners had the chance to win a year’s worth of free coffee, donuts and a cash prize of $ 2,500. The campaign also made use of geolocation so that exclusive Valentine’s Day content could be viewed at Dunkin’ Donuts’ stores.  This year, Dunkin’ Donuts is running a campaign named #ValentinesDaySweepstakes, where anyone can tag a friend with the hashtag to get a chance to win a year’s worth of free donuts.

3. Uber

Taxi hailing giant Uber did their own version of a Valentine’s Day campaign by branding it ‘Romance on Demand.’  Uber has its own creative ways of running campaigns. For example, on Pride Day, Uber changed the colour of the car icon on its app to a rainbow colour theme.  However, for Valentine’s Day 2013, Uber turned into a rose delivery service. Users could just log into the Uber app to request a bouquet of roses, which were delivered to their special someone’s address by a driver in a suit.  Although the service was expensive and was priced anywhere between $ 100-150, it became popular and encouraged app downloads. In the year 2016, Uber teamed up with the Kisses brand of Hershey’s to run a campaign named #UberSerenade.  Users could request a serenade for their loved ones, wherein a person would go to the address given and sing songs about love.

4. Coca-Cola

In 2015, the iconic brand, with its red and white colour theme, came up with a very unique Valentine’s Day campaign which aimed at getting people to interact with and get to know strangers at bus stops.  Two consecutive bus stops were set up with screens, cameras and a mic. People could see who is at the other bus stop and interact with them. The distance between the bus stops offered safety and was intended to make people shed inhibitions and converse with strangers.  The people who interacted were in for a shock when the person with whom they interacted got onto the bus at the next stop. However, the conversations resumed once they greeted each other.

Watch the video here.

5. Starbucks

Starbucks, the world’s largest coffee brand, created a fun campaign for Valentine’s Day 2015.  Starbucks partnered up with Match.com, the United States of America’s leading matchmaking platform, to run a campaign.  A feature named ‘Meet At Starbucks’ was added to Match.com and users could use this feature to send out an invitation for a coffee date.  Users who clicked the button could email each other and meet up at a nearby Starbucks.

We hope these campaigns made for a fun read.  With Valentine’s Day fast approaching, let us know of any other fun campaigns like these which make for a good read about marketing strategies.

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The RAW Pressery Story -Juices Without Preservatives On A Shelf

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Being a tropical country, India is home to unique and exotic fruits people all over the world have come to savour.  Mangoes, ice apples and custard apples are just some of the fruits which are unique and found in India. Fruit and vegetable juices have always held a place in the Indian culture and civilisation in the form of medical remedies or coolers.  From the humble lemon juice to the exotic mango juice, Indians love to make them a part of their daily routine.

Juices in India sold at supermarkets or retail stores always have preservatives added to them in order to increase their shelf life and keep them safe for consumption.  A relatively new player, RAW Pressery, broke out on to the market by advertising their juices as preservative free and all natural, to take on established market brands like Tropicana and Real Fruit Power.

Beginnings

RAW Pressery was founded in 2014 in Mumbai by Anuj Rakyan when he realised there were no preservative free juices available in the market.  Anuj Rakyan began experimenting in his kitchen with various juices and ingredients to come up with a product. After investing INR 80 lakhs from his own pocket and borrowing money from friends and family, Anuj was able to pool INR 1.5 crores to start RAW Pressery.

Growth of RAW Pressery

Once Anuj Rakyan was able to successfully develop juices, he began to deliver the juices himself to his initial clients.  All this had to be done before any bacteria formed in the juices, therefore time was important. As his nutritional and fresh juices started seeing more demand, Anuj Rakyan employed the famed Mumbai dabbawalas to deliver to his clients in Mumbai.  The juices saw their demand surging and before long, RAW Pressery added Pune to its market base.

Godrej Nature’s Basket and Foodhall became retail partners to sell the juices on shelves across their retail locations.  Anuj Rakyan got his big break when investment firm Sequoia Capital decided to invest in RAW Pressery. A cold press was later added to increase the production of juice and also to increase the shelf life of products to 21 days.  A cold press is a technology which avoids oxidation and preserves the nutritional value of fruits, vegetables and nuts.

With the growing demand, the product offerings shot from just six to eighteen present now and divided into four categories—Benefits, Basics, Boosters and Shooters.  Bollywood actress Jacqueline Fernandez was roped in as the brand ambassador for RAW Pressery.

Shelf life and beyond

The juices have a shelf life of 21 days and RAW Pressery makes sure the juices do not go to waste.  Seven days before the shelf life expires, the juices are recalled to be sold at events while it is still safe to consume them.  RAW Pressery also recycles their plastic bottles by collecting them from shops and homes and turning them into polyester fibre. This fibre is used to stitch school uniforms and distributed for free to poor students.

This is the story of a startup which, under the leadership of Anuj Rakyan, was able to capture the market with its strong and original products.  Although RAW Pressery still has a large market to capture, it continues to grow by leaps and bounds. Therefore, it comes as no surprise RAW Pressery saw its valuation grow from INR 5 crores to INR 250 crores in just under four years.

Also Read: How a startup is recycling soap from hotels all over the world

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