The last ten years in the startup world have been exciting. The field completely changed from what it was earlier. One of the new startups to emerge during this period was Urban Ladder, a startup which redefined the way people bought furniture online. Here’s taking a look at the journey of Urban Ladder to become a success!
The Beginning
For any startup, surviving during the first year is the hardest thing. When Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in the year 2012, there was no clear platform for people who wanted to shop online for furniture. When the two were renting flats next to one another in Bengaluru is when they realised the pain of buying furniture online. After sleeping on the floor for almost 15 months, Goel and Srivatsa realised what the internet lacked was the ability to buy furniture online.
With an initial investment of $ 1 million from Kalaari Capital in May 2012, Urban Ladder was launched. While the primary need was for aesthetically appealing furniture, the secondary need was for affordable furniture. Realising this gap, the two founders used the first round of investment to strengthen their team, build their customer service and increase the kind of products available on their website.
The Road To Success
In the initial days of Urban Ladder, the team used a wall at their office to write down their strategies and to keep a track of all their deliverables. From making lasting connections with vendors, to recruiting people with the same vision and to taking strong calls about just about everything, the first few years of Urban Ladder were filled with struggles. In fact, things got so intense at one point, the two founders wanted to limit the presence of Urban Ladder to only 35 products and three cities in India!
Despite the lack of competition, one of the major reasons Urban Ladder wasn’t doing well in the beginning was because people didn’t trust them as a company. It was by providing only the best to their audience did Urban Ladder grow to have 100,000 followers in the span of a year! By using social media to their advantage, Urban Ladder grew to having not only a strong online presence but also an offline presence.
Marketing on Facebook was Urban Ladder’s ticket to success and through this, the startup, in 2013, garnered a whopping investment of $ 5 million from investors like SAIF Partners and Kalaari Capital. This gave the founders more than enough money to not just hire new people, but to double the number of products available as well! By March 2015, Urban Ladder had a strong presence in over 30 cities across India!
With other people in the industry realising Urban Ladder wasn’t going to disappear any time soon, the time had come for a territory war. Picking the right time, UrbanLadder decided to diversify their presence by launching an app called Urban Storage, which let people order furniture through their phones as well! Growing exponentially since 2012, Urban Ladder is one of the most successful startups in this field, making furniture buying a fun task!
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Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.
Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.
This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.
The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.
Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.
This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.
Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.
While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.
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May 18, 2025 at 11:04 pm
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