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Urban Ladder And How It Became A Success Today




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The last ten years in the startup world have been exciting. The field completely changed from what it was earlier. One of the new startups to emerge during this period was Urban Ladder, a startup which redefined the way people bought furniture online. Here’s taking a look at the journey of Urban Ladder to become a success!

The Beginning 

For any startup, surviving during the first year is the hardest thing. When Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in the year 2012, there was no clear platform for people who wanted to shop online for furniture. When the two were renting flats next to one another in Bengaluru is when they realised the pain of buying furniture online. After sleeping on the floor for almost 15 months, Goel and Srivatsa realised what the internet lacked was the ability to buy furniture online.

With an initial investment of $ 1 million from Kalaari Capital in May 2012, Urban Ladder was launched. While the primary need was for aesthetically appealing furniture, the secondary need was for affordable furniture. Realising this gap, the two founders used the first round of investment to strengthen their team, build their customer service and increase the kind of products available on their website.

The Road To Success

In the initial days of Urban Ladder, the team used a wall at their office to write down their strategies and to keep a track of all their deliverables. From making lasting connections with vendors, to recruiting people with the same vision and to taking strong calls about just about everything, the first few years of Urban Ladder were filled with struggles. In fact, things got so intense at one point, the two founders wanted to limit the presence of Urban Ladder to only 35 products and three cities in India!

Despite the lack of competition, one of the major reasons Urban Ladder wasn’t doing well in the beginning was because people didn’t trust them as a company. It was by providing only the best to their audience did Urban Ladder grow to have 100,000 followers in the span of a year! By using social media to their advantage, Urban Ladder grew to having not only a strong online presence but also an offline presence.

Marketing on Facebook was Urban Ladder’s ticket to success and through this, the startup, in 2013, garnered a whopping investment of $ 5 million from investors like SAIF Partners and Kalaari Capital. This gave the founders more than enough money to not just hire new people, but to double the number of products available as well! By March 2015, Urban Ladder had a strong presence in over 30 cities across India!

With other people in the industry realising Urban Ladder wasn’t going to disappear any time soon, the time had come for a territory war. Picking the right time, UrbanLadder decided to diversify their presence by launching an app called Urban Storage, which let people order furniture through their phones as well! Growing exponentially since 2012, Urban Ladder is one of the most successful startups in this field, making furniture buying a fun task!


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Entrepreneur Stories

Warren Buffett Most Inspiring Quotes




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The fourth richest man in the world, Warren Buffett is one of the greatest businessmen and investors of all time.  Known for succeeding in everything at which he tried his hands, Warren Buffett is an inspiration to many. Here are the 10 most inspiring quotes by the “Oracle of Omaha.”


Most inspiring quotes by Warren Buffett

1) About passion

2) About happiness

3) About expectations

4) About success

5) About spending

6) About the important rules of life


7) About reputation


8) About doing good


9) About investment


10) About greed and fear


From being a paper delivery boy, to becoming one of the richest men in the world, Warren Buffett is an absolutely inspirational figure.


Comment below and let us know which of these quotes by Warren Buffett inspired you the most. 

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Entrepreneur Stories

First Jobs Of Famous Billionaires




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The success stories of many billionaires around the world inspire many people of our generation and have, on several occasions, ignited a desire in many to start their own business.  However, many of these successful people began their career by working ordinary jobs. Let’s look at 5 such successful people, who started their career by working some very ordinary jobs.


First jobs of famous billionaires

1) Warren Buffett

Warren Buffett is the CEO of Berkshire Hathaway and is often referred to as the “Oracle of Omaha.”  However, this American business magnate started his career by selling Coca-Cola bottles, chewing gum and magazines door-to-door.  At the age of 13, he became a newspaper delivery boy and made $ 175 a month, delivering The Washington Post.  He continued to look for other business ventures and accumulated savings of $ 9,800 by the time he finished college.  Now, with a net worth of $ 82 billion, he is the fourth richest person in the world.

2) Michael Bloomberg 

Michael Bloomberg, who founded the financial, software, data and media company Bloomberg L.P., worked as a parking lot attendant when he was young.  Born to middle class parents, Bloomberg worked in a parking lot to pay his tuition fees in college and went on to graduate from Harvard Business School.  Now a well known philanthropist, Michael Bloomberg is one of the richest people in America, with a net worth of $ 53.5 billion.

3) Oprah Winfrey

Oprah Winfrey is a well known media mogul and entrepreneur, who worked as a grocery store clerk in Nashville to support herself.  She then landed a job in radio at the age of 16 and worked her way to the top, eventually owning her own production company. Now, with a net worth of $ 2.6 billion, she is considered one of the most influential women in the world and is a source of inspiration to many.

4) Li Ka Shing

Li Ka Shing was the former chairperson of CK Hutchison Holdings and CK Asset Holdings and is one of the most influential entrepreneurs in Asia.  Coming from a poor family, he started his career as an apprentice at a watch strap factory when he was 13 years old and at the age of 19, became the general manager of the factory.  He later started his own plastic manufacturing company and used the profits from the company to invest in real estate. Li slowly worked his way up the ladder of success and is now one of the richest people in Hong Kong, with a net worth of $ 27.1 billion. 

5) Mark Cuban

Mark Cuban is an American Shark Tank investor, co founder of and owner of the American basketball team Dallas Mavericks.  Cuban began working at the age of 12 as a door to door garbage bag salesman. After graduating college, he worked as a bartender and then as a salesman for a software company.  He started his own company,, after getting fired from his job and now has a net worth of $ 4.1 billion.


It is true, starting at the bottom does not guarantee success.  However, if you find your passion and work hard towards it, nothing is impossible, as the aforementioned individuals proved.

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Entrepreneur Stories

JRD Tata Unknown Facts




Tata Group, which began in 1868, has had six chairmen until now.  Among the six men who served this renowned business group, there was one exceptional man who served as its chairman for 50 whole years and took the Company to great heights.  Yes, the man we are talking about is none other than Jehangir Ratanji Dadabhoy Tata, or JRD Tata.  

From starting India’s first ever international airline, to giving the Country one of its largest cosmetic brands (Lakmé,) this gentleman has done it all.  JRD Tata also strived his best to improve India’s economy on the whole. Here are some unknown facts about this exemplary industrialist. 


Unknown facts about JRD Tata


1) JRD Tata was born on 29th July, 1904 in Paris and had a French citizenship for a long time.  He even served as a part of the French Army for one year. 

2) In 1925, he entered the Tata Group as an unpaid apprentice. 

3) JRD Tata was always keen on flying and became India’s first licensed pilot in 1929.  

4) In 1929, JRD Tata also renounced his French citizenship and took up Indian citizenship. 

5) In 1934, JRD Tata was elected as the Chairman of the Tata Group.  He was only 30 years when he was elected for this position, making him the youngest person to head the Group. 

6) When he was appointed as the Chairman, the Tata Group had 14 companies under it.  JRD Tata expanded it to an empire of 95 companies in a span of 50 years. Some of the most renowned companies established by JRD Tata during his tenure as the Chairman include Tata Motors (1945,) Lakmé (1952,) Tata Tea Limited (1964,) Tata Consultancy Services (1968) and Titan Industries Limited (1987.) 

7) JRD Tata was the person who launched Air India International, India’s first ever international airline.  For this reason, he is also known as the ‘father of Indian aviation.’ 

8) JRD Tata was the man who initiated the ‘employee welfare schemes’ in India.  He is responsible for the 8 hour work day, free medical aid and the employee provident fund.  These principles were later adopted by the Indian Government. 

9) It is no surprise this man received several awards during his lifetime.  His awards include the Padma Vibhushan (1957) and the Bharat Ratna, India’s highest civilian award (1992.)

10) When JRD Tata died in November 1993, the Indian Parliament was adjourned in his honour. 

Which of these facts about JRD Tata surprised you the most?  Comment below and let us know. 

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