The last ten years in the startup world have been exciting. The field completely changed from what it was earlier. One of the new startups to emerge during this period was Urban Ladder, a startup which redefined the way people bought furniture online. Here’s taking a look at the journey of Urban Ladder to become a success!
For any startup, surviving during the first year is the hardest thing. When Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in the year 2012, there was no clear platform for people who wanted to shop online for furniture. When the two were renting flats next to one another in Bengaluru is when they realised the pain of buying furniture online. After sleeping on the floor for almost 15 months, Goel and Srivatsa realised what the internet lacked was the ability to buy furniture online.
With an initial investment of $ 1 million from Kalaari Capital in May 2012, Urban Ladder was launched. While the primary need was for aesthetically appealing furniture, the secondary need was for affordable furniture. Realising this gap, the two founders used the first round of investment to strengthen their team, build their customer service and increase the kind of products available on their website.
The Road To Success
In the initial days of Urban Ladder, the team used a wall at their office to write down their strategies and to keep a track of all their deliverables. From making lasting connections with vendors, to recruiting people with the same vision and to taking strong calls about just about everything, the first few years of Urban Ladder were filled with struggles. In fact, things got so intense at one point, the two founders wanted to limit the presence of Urban Ladder to only 35 products and three cities in India!
Despite the lack of competition, one of the major reasons Urban Ladder wasn’t doing well in the beginning was because people didn’t trust them as a company. It was by providing only the best to their audience did Urban Ladder grow to have 100,000 followers in the span of a year! By using social media to their advantage, Urban Ladder grew to having not only a strong online presence but also an offline presence.
Marketing on Facebook was Urban Ladder’s ticket to success and through this, the startup, in 2013, garnered a whopping investment of $ 5 million from investors like SAIF Partners and Kalaari Capital. This gave the founders more than enough money to not just hire new people, but to double the number of products available as well! By March 2015, Urban Ladder had a strong presence in over 30 cities across India!
With other people in the industry realising Urban Ladder wasn’t going to disappear any time soon, the time had come for a territory war. Picking the right time, UrbanLadder decided to diversify their presence by launching an app called Urban Storage, which let people order furniture through their phones as well! Growing exponentially since 2012, Urban Ladder is one of the most successful startups in this field, making furniture buying a fun task!
Autobiographies By Entrepreneurs You Should Read For Inspiration
There are times in life when you get so bogged down by the pressures of the world, you can’t think beyond the fog. At times like these, it’s the entrepreneurs you have idolized all your life who inspire you to do the unexpected. Every great man at the top of the food chain, at some point or other, faced downfall. When you feel like you are completely down and out, reading autobiographies by those who made it big in the world help in finding the much needed silver lining. Here is our list of books you should definitely read when you need the push to do better!
1. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way (Richard Branson)
Richard Branson, known best for founding the extremely famous Virgin Atlantic, is perhaps one of the most successful entrepreneurs in the world right now. Not only did he found one of the most widely used airlines, he also created a host of other businesses (Virgin Cola, Virgin Records and V2.) While his life may seem picture perfect right now, Branson went through his fair share of ups and downs. In his autobiography, Branson gets completely candid and talks about how, despite his advisors telling him not to start so many businesses, he adopted the “Oh screw it, let’s do it” policy. A tell all about the journey of his life to the top, Losing My Virginity: How I Survived, Had Fun & Made A Fortune Doing Business My Way is a definite must read!
2. Made In America (Sam Walton)
Sam Walton, one of the co founders of Walmart, built the largest retail store in the United States from scratch through sheer hard work and effort. In his book Made In America, Walton talks about how he barely had any seed money, an idea and the dream to create something people all over the world could use. With only one store in Arkansas, Walton and his partner (John Huey,) worked through their mistakes with commendable ease and brought to life a retail store which quite literally changed the way people shopped!
3. Built From Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $ 30 Billion (Bernie Marcus and Arthur Blank)
From being fired, to building a billion dollar worth company, Arthur Blank and Bernie Marcus have quite an inspiring story to tell. In their book Built From Scratch, Bernie and Arthur map out their entire journey and talk about how being fired from your job is never a bad thing. The book also gives you the hope that even if something goes miserably wrong, you can always work on what you want to recreate your dream. Built with grit and determination, the story of how Home Depot came to be is one everyone will relate to even now!
4. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (Howard Schultz)
A lot can happen over a cup of coffee, especially if you pour your heart into it. Howard Schultz, the CEO of Starbucks (the largest coffee store in the world,) quite literally put all he had into creating this massive empire. In his inspiring book Pour Your Heart Into It, Schultz talks about he cracked the code to perfection: providing great customer service! This particular autobiography is a must read because not only does it outline Schultz’s recipe for success, it also talks about how the man faced his failures and all the techniques he learnt while making it to the top!
5. The HP Way: How Bill Hewlett and I Built Our Company (David Packard)
Friends from Stanford, Bill Hewlett and David Packard created HP when they realised there was a severe need for personal computers. A car garage doubled up as their office space and armed only with an idea, the duo gave life to one of the most sought after computers in the world today. The HP Way by David Packard talks about their journey from a garage, to how a coin toss decided the name of their company.
6. Direct From Dell: Michael Dell
Michael Dell, the founder of Dell, started his entrepreneurial journey in his dorm room, with seed money of less than $ 1,000. Dell grew from just selling computers, to manufacturing and distributing them. Today, it is one of the largest computer manufacturers in the world. In his book Direct From Dell, Michael Dell talks about what he learned during his journey and about how he overcame some of the toughest difficulties while growing.
The top tens didn’t become the great people they are today because they got lucky. They put in a lot of time, effort and energy into making their dreams come true. If you think we missed out on any other inspiring autobiographies, comment and let us know!
Big Basket Founding Story And Its Recipe For Success
Much before Flipkart tapped into the retail industry, a group of people (V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh and Abhinay Choudhary,) fuelled with passion and experience on failure post the dot com bubble founded Big Basket, the country’s first online shopping platform which revolutionised the way people bought groceries. Just like how this platform is unique in every way, the story of how Big Basket came to be is also quite a tale.
When you hear of startups being created by people below the age of 30 and with no experience, your heart usually goes out to them. However, when you look at people on the other side of 50, with more experience in failing than succeeding, trying to start something new, you wonder what the future looks like for them. When the dot com bubble bust, a lot of people struggled hard to find their footing in an increasingly competitive world.
The founders of Big Basket, on the other hand, decided to use the experience they got post the failure and decided to create a website that hasn’t been done before. The five founders of this platform had their first experience in the e commerce side when they created Fabmart.com (an online platform to sell books, toys and groceries) in the year 1999. Very quickly, however, they realised not just India, but the rest of the world wasn’t ready for the online world yet.
Very soon, Fabmart merged with a brick and mortar grocery chain and by 2006, the founders sold Fabmart for a lump sum. By 2011, the team thought of revaluating and trying their hand at something new again and despite all the criticism they received for this idea, the founders decided if they had to do anything, the time was now. It was a good thing they made this call because it was exactly at this time that the smartphone boom was happening and literally everything was available with the click of a button (except for groceries, of course!)
The journey to success
Post securing the first round of investment ($ 10 million from Ascent Capital,) the Big Basket team decided the time had come to expand its reach. In a country as diverse as India, perhaps the biggest challenges an online delivery platform like this faces is to ensure they sustain the model despite all adversities. After putting in dedicated research for five years, the Big Basket team realised the best way to make their presence felt was by providing personalised service to people across all cities.
With shopping habits varying from city to city, one of the major reasons for the success rates of Big Basket is the amount of attention to detail the founders paid. From increasing the leafy greens numbers in Mumbai to supplying a special kind of rice (called Sona Masoori) in Bangalore to going so far as to provide eight different kinds of eggplants to picky customers, Big Basket ensured their quality was nothing short of perfection. To improve the customers experience, the team ensures near time perfect deliveries in most of its orders and if by chance the delivery has been delayed, customers get a discount depending on the delay.
Despite growing as well as they had, Big Basket still had a lot of tough competition in the forms of other startups like LocalBanya, Sequoia backed PepperTap and SoftBank funded Grofers. The time had come for the team to up its game by securing more than double the amount of funding that it got during the initial rounds, Big Basket crushed all its competition.
The next few years saw Big Basket grow from just an idea to being present in 25 cities with a combination of 150 million and looking at the size of the growth, the founders decided the time had come to bring in a partner. By zeroing in on Alibaba (China based e commerce platform,) the team worked on mapping a growth chart for the next two years!
Big Basket is not just a dream but a well thought out plan that attracted and made its presence felt in the larger cities and went on to grow in the smaller cities by on boarding Shah Rukh Khan as a brand ambassador. By investing money into getting warehouses and increasing the delivery output, Big Basket plans on not only retaining its post as the largest grocery delivery platform in India but all over the world as well!
Airbnb Unknown Facts
Airbnb, which started off as a way to find a means to pay rent by Brian Chesky and Joe Gebbia, is now one of the most valued startups in the world. An ingenious idea for solving the rent paying gaps, Airbnb now has more than three million listings, with a strong presence in over 65,000 cities and 191 countries. While the growth of this particular startup has been quite clearly mapped, there are still more than just a few things one doesn’t know about Airbnb. Check out the facts here!
1. The cities in which Airbnb is popular
According to a recent survey, with more than 78,000 rentals on Airbnb’s platform, Paris ranks number one on the list of people using Airbnb in the world. The next on the list of the largest users is the U.K. (47,000) and following closely after, is New York, with 46,000 users. Interestingly, the top 6 out of the ten cities which use Airbnb the most are located out of Europe!
2. The founding story
The initial funds for Airbnb were raised by selling breakfast foods based on creating special breakfast cereals called Obama O’s’ and ‘Cap’n McCain’s. At the time Airbnb was launched, the breakfast foods were created based on the 2008 U.S. Presidential Elections (when Obama and John McCain contested against each other for the first time.) Selling each box for $ 40, the marketing plan was so successful, they raised close to $ 30,000!
3. The smallest house was listed on Airbnb
Did you know, the smallest house in the world was not a privately owned house, but was listed on Airbnb? Located in Berlin, Germany, the one square meter house was waterproof and built for housing just one person. A rental on wheels, the house included a bed, a desk and a chair and cost one euro a night! This house format became so popular, it was recreated for users in Boston and Massachusetts as well!
4. The history behind the logo
While to the casual observer, the signature Airbnb logo may look like an upside down heart, the truth behind the logo is quite different. Officially named the Bélo, the name of the logo origins from the word ‘belong’ and is designed to resemble the pin used on a map. With a theme of connecting people from all over the world and creating a global community, the logo of Airbnb signifies community building.
5. Celebrities listed on Airbnb
If you ever wondered what it would feel like to live in the house of a celebrity, then find your favourite celebrity’s home on Airbnb! From Elizabeth Taylor to Kevin Jonas and to Frank Sinatra’s hold house, Airbnb has a large number of really cool people’s homes on its website! Interestingly, despite being the largest provider of online listings, Airbnb has no official office to its name!
With over a decade of being present in the hospitality industry, Airbnb really changed the way people travel and live. If you think we missed out on any other points about Airbnb, comment and let us know!
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