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Urban Ladder And How It Became A Success Today




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The last ten years in the startup world have been exciting. The field completely changed from what it was earlier. One of the new startups to emerge during this period was Urban Ladder, a startup which redefined the way people bought furniture online. Here’s taking a look at the journey of Urban Ladder to become a success!

The Beginning 

For any startup, surviving during the first year is the hardest thing. When Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in the year 2012, there was no clear platform for people who wanted to shop online for furniture. When the two were renting flats next to one another in Bengaluru is when they realised the pain of buying furniture online. After sleeping on the floor for almost 15 months, Goel and Srivatsa realised what the internet lacked was the ability to buy furniture online.

With an initial investment of $ 1 million from Kalaari Capital in May 2012, Urban Ladder was launched. While the primary need was for aesthetically appealing furniture, the secondary need was for affordable furniture. Realising this gap, the two founders used the first round of investment to strengthen their team, build their customer service and increase the kind of products available on their website.

The Road To Success

In the initial days of Urban Ladder, the team used a wall at their office to write down their strategies and to keep a track of all their deliverables. From making lasting connections with vendors, to recruiting people with the same vision and to taking strong calls about just about everything, the first few years of Urban Ladder were filled with struggles. In fact, things got so intense at one point, the two founders wanted to limit the presence of Urban Ladder to only 35 products and three cities in India!

Despite the lack of competition, one of the major reasons Urban Ladder wasn’t doing well in the beginning was because people didn’t trust them as a company. It was by providing only the best to their audience did Urban Ladder grow to have 100,000 followers in the span of a year! By using social media to their advantage, Urban Ladder grew to having not only a strong online presence but also an offline presence.

Marketing on Facebook was Urban Ladder’s ticket to success and through this, the startup, in 2013, garnered a whopping investment of $ 5 million from investors like SAIF Partners and Kalaari Capital. This gave the founders more than enough money to not just hire new people, but to double the number of products available as well! By March 2015, Urban Ladder had a strong presence in over 30 cities across India!

With other people in the industry realising Urban Ladder wasn’t going to disappear any time soon, the time had come for a territory war. Picking the right time, UrbanLadder decided to diversify their presence by launching an app called Urban Storage, which let people order furniture through their phones as well! Growing exponentially since 2012, Urban Ladder is one of the most successful startups in this field, making furniture buying a fun task!


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Entrepreneur Stories

Ex Facebook Employee Reveals How He Made $ 1 Million In A Year




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Patrick Shyu, a YouTuber who previously worked as a tech lead at Google and software engineer at Facebook, uploaded a video discussing his income after leaving the giant companies.

Shyu, whose channel TechLead has more than 500,000 subscribers, said in the video while others prance around in their business suits, driving Jaguars and acting self important, he made a million just by sitting in his toolshed, sipping coffee.

Shyu was able to generate such a huge amount from two primary sources—YouTube, which Shyu considers his main job and Facebook, which is his “side hustle gig.”  By making YouTube videos, Shyu made over $ 240,000 from ad revenues over a period of 12 months and another $ 260,000 from affiliate sponsorships. While at Facebook, Shyu made a total of $ 500,000 from base pay, bonus and equity, before getting fired.  After adding both the incomes, the total comes to a million dollars a year, Shyu explained in the video.

Even though making a million may sound easy, Patrick Shyu discussed how difficult it is in reality.  Shyu had to work 80 hours a week continuously. This included working from 8 A.M., to midnight every day, including Sundays.  While Shyu urged people not to follow his footsteps, he did acknowledge how beneficial it is to have a second job to boost one’s income.

Patrick Shyu admitted he was able to make more money as a YouTuber than he did working at Google and Facebook.  However, there is a downside to earning such a large amount as one does not have enough time to enjoy the money they are earning.  In Patrick Shyu’s words, he had to sacrifice gaming, movies and spending time with family in order to earn the million dollars. 


Earlier, Patrick came into the limelight when he uploaded a video titled Day in the Life of a Facebook Software Engineer.  In the video, Shyu explained the reason behind him getting fired from Facebook was his YouTube channel.  He further explained the Human Resources at Facebook did not like his YouTube channel, resulting in him being fired.  In the same video, Shyu also ridiculed the work culture at the Company.


Even with the disadvantage, Shyu put more emphasis on how important establishing a business is.  He concluded the video with the statement that there is always a fear of being replaced when working under someone.  However, working on your own business gives you the freedom of generating as much revenue as you want on your own conditions.

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20 Inspiring Quotes By Young Entrepreneurs




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There is no specific age to become an entrepreneur.  Many successful entrepreneurs started out young and through their hard work and creativity, were able to build a business empire.  Here is a list of inspiring quotes by people who started really young yet became successful beyond their imagination.

Inspiring quotes by young entrepreneurs

1. Victoria Ransom

2. Larry Page

3. Adam Neumann

4. Ben Weissenstein

5. Biz Stone

6. Joanne Malone

7. Jess Lee

8. Sarah Blakely

9. Michelle Zatlyn

10. Jessica Herrin

11. Drew Houston

12. Tony Hisch

13. Pete Lau

14. Deepinder Goyal

15. Jordan Fleigel

16. Michelle Phan

17. Mark Zuckerberg

18. Michael Dunlop

19. Jacob Cass

20. Jack Nickell


We hope these quotes by young entrepreneurs inspired you in some way.  Comment below and let us know which of these quotes is your favourite.

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Lessons To Learn From Joanne Malone




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Joanne Lesley Malone is a British entrepreneur and perfumer who founded the famous luxury brand Jo Malone London.  Malone’s entrepreneurial journey is one of the most inspiring ones. She launched her own company at the age of 20 and worked hard to make it a success.  Respected by many, Joanne Malone’s success story is filled with many valuable lessons. Here are some important lessons one can learn from Joanne Malone.

Lessons to learn from Joanne Malone

1) School education doesn’t determine your success

Despite being a successful businessman and a millionaire, Joanne Malone lacks any kind of educational qualification.  During her childhood, Joanne Malone suffered from severe dyslexia and faced many difficulties in school. Her teachers, instead of helping her, would describe her as lazy or stupid.  This prompted her to leave school without completing her education. Even without any qualification, she went on to create Jo Malone, which became a renowned and successful luxury brand.

2) Never settle for anything less than perfect

Joanne Malone named Madame (Countess) Lubatti, a famous skincare specialist in London, as her mentor and shared one of the greatest life lessons she learnt from Madame Lubatti.  Lubatti told Jo Malone to never settle for anything less than perfect. Malone followed this lesson throughout her life. She revealed to create the perfect fragrance for her brand, she creates 100 prototypes first. 

3) Creativity never fails

Even though she doesn’t have an educational qualification, Joanne Malone became a successful entrepreneur.  According to Joanne Malone, her success is all thanks to her creativity. Malone also defines her creativity as her career’s best friend and believes an investment made on creativity will never fail you.  Malone describes creativity as something which adds color to one’s life.

4) Never be afraid to start over

At the peak of her career, Joanne Malone was diagnosed with breast cancer.  This diagnosis led Malone to sell her Company to Estée Lauder.  She remained the creative director of the Company, but left in 2006, a decision she later regretted.  Malone was not allowed to create any new fragrance line of her own for the next 5 years. This did not stop Malone and she went on to launch a new fragrance brand called Jo Loves. 


Joanne Malone is a perfect example of how, through creativity and hard work, one can achieve great success.  She is considered an inspiration by many women who dream of launching their own company one day.


Which of these lessons from Joanne Malone’s life did you find inspiring?  Comment below and let us know.


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