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Why It Is Important To Have A To Do List

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Businesses always run on a tight schedule and if you are the kind who always misses out on certain things to do through the day, then a To Do List, is definitely what you need to have. A To Do List not only organizes your thoughts, but also simplifies all the things you have to do in a day. Here is why it is extremely essential for you to have a To Do list ready at the beginning of every day.

1. Organization

Perhaps one of the best things a To Do List does to your life is that it organizes things and puts everything into perspective. When you organize your things, you get a clear picture of what is there to do and tasks which have been completed. An added bonus of having a list is the moment you finish your list, the sense of satisfaction you have of finishing everything almost feels like an early Christmas!

2. Productivity

A To Do List helps in increasing your productivity. The moment you write down your tasks, you can start prioritizing them and going through them depending on what is important and what isn’t. According to a recent study done by Harvard University, 90 % of managers waste time because they don’t list out their activities. If you want to be a part of the 10 % who are successful, then chalk out what you want to do throughout the day and get cracking!

3. Motivation

A To Do List helps motivate you into doing better than you did the previous day. It is easy to dream of what you want, but unless you actually work toward the goal, the changes of the dream coming true are very less. Have a clear end goal in mind and list your tasks keeping the goal in sight. The more you work toward the goal, the more chances there are of it coming true.

4. Improves your memory

With so many things constantly happening on a regular basis, there are greater chances of forgetting what you have to do. With a To Do List, your memory improves greatly. One of the best ways to make sure you don’t forget what you have to do during the day is to write your tasks down in the morning so your checklist is fresh in your head. Keep a clear eye on what you want to accomplish and make sure your tasks are written down in such a way that you will definitely not forget your things!

Having a To Do List is a must if you want to accomplish all the tasks at hand. If you think we missed out on any other reasons as to why To Do Lists are important, comment and let us know!

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Sanskriitii – A Saviour For Indian Artisans?

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Founded by Mr. Anil Tripati and Ms. Latha Pathak in 2017, Sanskriitii is a startup that deals with arts and crafts and hence works with a vision to empower Indian handicrafts which do not generally get the appreciation they deserve. A team of engineers, management professionals and philosophers have joined hands at Sanskriitii to make handicrafts and home decor more interesting by incorporating contemporary design into artefacts.

What Sanskriitii does

Sanskriitii brings a whole variety of Indian handicrafts under one roof. These varieties include Dhokra art, Meenakari art, Kundan art, Zari art, Bidri art, Stone Jali and many more. Their products are mostly offered to large chains of restaurants for the interiors of their rooms and lobbies.

The main challenges faced by craftsmen these days are creating new designs suitable to the present day lifestyle, market demand

and financial limitations to pull off bulk orders. Due to these reasons,

most of the craftsmen give up on handicrafts and move out of their village to other nearby towns to find some other random jobs to earn a living for themselves and their families. Sanskriitii plays a vital role in helping craftsmen overcome these challenges. It not only provides craftsmen with capital and raw material, but also builds an environment which enables them to deliver the finished products to their customers.

Due to the changing lifestyles of the consumers and their lack of appreciation for traditional goods, a startup like Sanskriitii is still struggling to find a large number of consumers.

Challenges faced by Sanskriitii

With readymade, easily available and branded products ruling the market, handcrafted products can easily be left behind because their gestation time is comparatively larger and clients generally do not prefer waiting for such long periods to get their products delivered. In addition, the industry as a whole is yet to accept and understand handmade products. Lack of awareness among people about handicrafts is yet another challenge Sanskriitii is trying to overcome.  

Overview

At Sanskriitii, a wide range of handcrafted products are made,which suit the present day lifestyle and yet have a traditional touch. The added advantage with handmade products is, no two products are exactly the same. These products are also environment friendly. By shopping at Sanskriitii, one can also contribute to their vision of empowering Indian handicrafts and small scale entrepreneurs. Although the delivery time is much longer than that of regular products, these handicrafts are worth the wait.

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Entrepreneur Stories

Social Media Automation Tools Every Business Should Have

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Since its inception, social media has come a long way. The rage started with Facebook and Twitter and then moved forward to platforms like Snapchat, Instagram, MySpace and GooglePlus. With so many platforms, promoting your brand on these platforms can be quite a time consuming process. If you are looking at simplifying your workload and in making the most of the time at hand, then these are the tools you should look at:

Picture Credits: https://www.agorapulse.com/

1. Agora Plus

In recent times, Agora Plus is the most comprehensive automotive tool present. The main reason this tool works is that not only does it let you plan, organise and schedule your content across six platforms, it gives you a detailed report to track your performance. With no limitations on the kind of content you promote, this tool is quite the life saver.

2. Hootsuite

One of the most widely used social media tools, Hootsuite works for even the most basic needs. From scheduling content and monitoring performance, this tool helps collect data by reviews generated from users. What makes this website stand out from Agora Plus is that you can check brand mentions and reply to comments and messages through the website itself. With its in depth reports and analytics, this website is what you need if you aren’t too deep into social media.

Picture Credits: https://buffer.com/

3. Buffer

With an extremely user friendly interface, Buffer works because it lets you post in a queue across different platforms. Apart from this, Buffer is also known for the way it gives you a comprehensive report with all your data in one place. In fact, even if you post the same content on different platforms, the tool generates individual links and analyses data based on those links. A mixture of Agora and Hootsuite, this tool is what you need to simplify your tasks.

Picture Credits: https://coschedule.com/

4. CoSchedule

Another social media automation tool, CoSchedule works because of how easy it is to schedule your content across various platforms. By using the interactive interface, this website lets you schedule over 60 posts at the same time. What makes this tool stand out that it lets you analyze which content worked well in the past and publish your previously posted content again. If you are looking for a comprehensive plan for marketing and understanding analytics, then get on to CoSchedule now!


Picture Credits: https://www.socialjukebox.com/

5. Social Jukebox

While all these websites are great for queuing and posting your content, they don’t really tell you what happens next. Social Jukebox takes care of this very problem. All you have to do is to place your content in different jukeboxes and when all the content is done, start making use of them again. The advantage here? Instead of making use of your content the same way as earlier, this website jumbles up the order so it looks like brand new. Because it comes with a Chrome extension, using it is extremely easy. Every time you find new content, all you have to do is drag and drop it into the different juke boxes.

Curating content and posting content is quite a cumbersome task. However, if you find the right platforms which simplify the process, then your life becomes extremely easy. If you think we missed out on any tools like these, comment and let us know!

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Entrepreneur Stories

How To Use Psychology to Maximize Marketing Reach

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With people realising the relevance of psychology in marketing, more and more brands are working toward attracting the emotional side of buyers. If you are looking at increasing your brand’s presence and to attract customers with a personal touch, here is how you can use the perfect combination of marketing and psychology!

1. Use Emotional Ideas

Emotions or sentiments always work when it comes to selling your product. When writing copy to go with your advertisements, words with an emotional connection always have a stronger impact on the audience. For instance, if you are selling a computer, write about its benefits in a way that instills a connection in a new way. An emotional connection while making a sales pitch always works, giving people a reason to buy the product.

2. Highlight your flaws

Understanding human psychology has always shown that it is important to highlight your flaws. When you do this, you let your customers know that you aren’t afraid of the things which are wrong with your product. Cater to your customers ego and make them feel listened to when you fix the flaws they say your product has. Not only does this make sure you earn your customers trust, it helps in increasing your brand’s value. For instance, Apple has always been extremely vocal about its multiple flaws but because they provide such value for its brand, people don’t shy away from the Company.

3. Use reward schedules

Rewards always work really well. By using the process of operant conditioning, the reward scheme works really well because it helps to understand what the customer really wants from the product. Behaviours are usually learnt over a period of time and if you tell people they are going to get random rewards at uncertain times, the attraction is stronger! When you go to a restaurant and get surprise freebies at the end of the meal, you want to keep going back, irrespective of the food. In this case, the reward is your enticer since you are attracted to the offering rather than the actual product.

4. Throw your customers an anchor

In most cases, when you leave customers with an open ended question, you realise people are more prone to coming to you for answers because of the half information. Called throwing an anchor or priming, this process works ethically and is used to attract a larger revenue through more customers. Find the gap and hook your customers on to that gap so as to instantly attract them. While a sure fire way of making more money, this process can be tricky because of the subtlety required to see it through.

5. Put your customers to work

If you want people to remember your product, then you need to make sure you not only attract them the right way, you also put them to work. From asking rhetorical questions and to making your audience think about why they want your product, you can make sure this technique works to your advantage. By making your customers  to actively participate in the decision making process , your in depth understanding of the situation can help! For instance, flash mobs help in getting people together and making them work not only in the interest of the brand, but to spread the required message as well!

Marketing, when done the right way and with the right tools, can attract a lot of customers. If you think we missed out on any other ways that marketing and psychology go together, comment and let us know! With psychology playing a key role in marketing, it certainly has become easier over the years to give people what they want, based on what they need!

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