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Marketing Campaigns Which Failed

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A good marketing campaign makes a company look smart.  However, over the years, there have been some campaigns produced by famous brands which did not sit well with people.  Here are four such examples, where the idea behind the marketing campaigns by famous brands failed miserably.

Marketing campaigns which failed

1) Pepsi “Jump In” campaign

 

Pepsi’s 2017 marketing campaign featuring reality star Kendall Jenner is considered one of the biggest campaign failures by the brand.  The campaign depicted Kendall Jenner trying to keep the Black Lives Matters protest under control by offering a can of Pepsi.  The message behind the advertisement did not sit well with many people worldwide.  The campaign received major backlash on social media and was pulled down just after one day of its release.  The brand had to apologize for the campaign and PepsiCo’s president Brad Jakeman resigned from his position and described the campaign as “the most gut wrenching experience” of his career.

2) Audi “Chinese Wedding” commercial

 

A campaign by Audi China about second hand cars sparked outrage due to its controversial content.  The advertisement tried to channel the idea of checking out a car before purchasing it.  Unfortunately, this was depicted by a mother in law checking out her future daughter in law by pinching her lips and pulling her nose.  The campaign followed the tag line “An important decision must be made carefully.”  The campaign saw a public outcry because of its comparison of women to cars.  The backlash caused Audi’s China division to publish an apology on their WeChat account.

3) Dove “Body Positive Packaging” campaign 

 

Dove’s long running real beauty campaign is popular among many and is well received.  However, its 2017 body positive packaging campaign became a failure. Dove released a limited edition packaging in England, which tried to represent the diversity of female bodies. The Company released only 7 bottles from which women could choose one based on their body shape.  The packaging compared women’s figures to abstract, shapeless bottles of soap. The campaign’s message behind the packaging and the limited representation of body types came across wrong and became a punchline on social media. 

4) McDonald’s “UK TV Spot” commercial

 

The UK McDonald’s ran a commercial where a young boy talks about his late father and how they shared a love for McDonald’s Filet-O-Fish sandwiches.  McDonald’s received criticism for the campaign as people blamed the Company for exploiting grief to sell sandwiches. The backlash resulted in the commercial being pulled down permanently from all media sources.

 

If you think we missed any other failed marketing campaigns by any famous brand, comment below and let us know.

 

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Entrepreneur Stories

Wacky Stories About Entrepreneurs

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The world of business is quite serious and can seem intriguing at times.  However, there are many people out there who proved entrepreneurs can have some really interesting personalities.  Here is a list of four crazy things famous entrepreneurs have done.

Wacky stories about famous entrepreneurs

1) Nicolas Berggruen

Famous philanthropist and investor Nicolas Berggruen avoided buying a house for years.  He preferred to travel and stay at various hotels all over the world. This unique lifestyle earned him the nickname of “the homeless billionaire.”  However, Berggruen decided to settle down and bought a house worth $ 40 million in 2017.

2) Yoshiro Nakamatsu

This Japanese inventor is credited for inventing many things like the floppy disk, jumping shoes with leaf springs and a wig for self defense.  He has more than 3,357 inventions to his name. In many interviews, Nakamatsu said underwater diving gives him the best ideas. He also claims to get best ideas when he spends time in his “calm room” made up of 24 karat gold.  Nakamatsu also predicts he would live till the age of 144.

3) Steve Jobs

Steve Jobs, the brilliant mind behind the famous Apple Inc., was also a bit eccentric.  He was known to be a perfectionist, however, he did many things which are considered crazy.  He would soak his feet in toilets in order to relieve stress. At one point, he ate so many carrots, his skin turned orange.  He also stopped taking showers after starting a meat free diet, as he believed the diet would help his body not to produce any body odor.

4) Robert Graham

The American entrepreneur, known for developing shatterproof plastic eyeglass lenses, was also an eccentric person.  He reportedly opened a sperm bank for geniuses, where donation was expected only from Nobel Prize winners. However, the idea did not work out well.

 

Which of these crazy stories about famous entrepreneurs surprised you the most?  Comment below and let us know.

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Yakult Unknown Facts

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Yakult, the famous Japanese probiotic drink, is the perfect example of how an invention turned into a commercial success.  Invented in 1936 by microbiologist Minoru Shirota, the product has gained popularity worldwide. The product is sold by Tokyo based Yakult Honsha, which is known for its innovative marketing ideas.  The Company is now worth $ 10 billion, making it one of the biggest food companies in the world.  Here are some unknown facts about Yakult.

Unknown facts about Yakult

1) The meaning of Yakult is yogurt.  The word is derived from the word ‘jahurto,’ which means yogurt in Esperanto, a language created by L.L. Zamenhof in 1887.

2) Despite being a famous and successful brand, the bottle of Yakult is intentionally kept small by the Company.  According to the Company, the reason behind such a small bottle size is, the drink is meant to be consumed immediately and not be stored for a long time.

3) Yakult Honsha employs women known as “Yakult Aunties,” who go from door to door, selling the Company’s products.  As women channel natural empathy towards family, the Company prefers marketing their products this way, despite having means to other marketing strategies.

4) Apart from health drinks, Yakult Honsha also sells instant noodles, pharmaceuticals and beauty products, all of which are meant to fight cancer cells.

5) Yakult is available in the same flavor in every country except one.  People in Singapore have access to three kinds of flavors—grape, apple and orange.  Moreover, the size of the Yakult bottle also changes in different countries.

6) Yakult manufactures a moisturizer called Yakult PARABIO AC Moisturizing Cream, which is priced at $ 1,000 per bottle.

7) There are various types of Yakult sold exclusively in Japan, each meant for a different organ of the body.  The Company’s Joie drink is intended to keep the large intestine healthy, while the regular version of Yakult is meant for protecting the small intestine. 

Which of these unknown facts about Yakult surprised you the most?  Comment below and let us know.

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Lesser Known Facts About Burt Shavitz

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Burt Shavitz is the co founder of the famous American personal care brand Burt’s Bees.  Known as the world’s most famous beekeeper, his face has been gracing every product of the Company since its inception.  Here are some lesser known facts about Burt Shavitz.

Lesser known facts about Burt Shavitz

1) As a child, Burt Shavitz once cycled 100 miles from his parents’ home at Great Neck, N.Y., to Montauk Point and used jails as a way of accomodation.  According to Shavitz, the idea of spending the nights in jails was his mother’s. The police would always inform his mother about his whereabouts and with her permission, let Shavitz spend the night on a prison bench.

2) Shavitz was a famous photographer in Manhattan, but abruptly left the city life and moved to Maine.  Here he lived as a self described “high-class hobo” and did odd jobs to make a living.

3) Shavitz eventually started beekeeping after accidentally stumbling upon a beehive in the woods.  At one point, he had 26 beehives and called them Burt’s bees.

4) Despite being a millionaire, Shavitz preferred to live as a recluse on his 40 acre farm in Maine.

5) He had a simple lifestyle and lived in a farmhouse which did not have any electricity.  He did not have any clocks around his house and scheduled his days around the sun. He would get up at daybreak and sleep when it was too dark to read.

6) Despite being a recluse, Shavitz was an international celebrity and would go on foreign trips where he would be greeted by screaming fans wearing bee costumes.

7) While Shavitz remained unlisted in the phone book, his two golden retrievers Rufus and Pascha had their names listed.  His dogs were his only companions in life and Rufus passed away in Shavitz’s arms. Shavitz would Skype with Pascha during his international trips.

8) He met his future business partner, Roxanne Quimby on the roadside when Quimby was hitchhiking. 

Which of these unknown facts about Burt Shavitz surprised you the most?  Comment below and let us know.

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