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Raymond Kroc And The McDonald’s Journey

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Red tiles, neon lights and yellow sign boards. Big juicy burgers and sweet milkshakes. An ice cream cone oozing deliciousness and sprinkled with a flavour like never before. A bad work day instantly made better with a Big Happy Meal or a craving satiated with a Maharaja Mac on a broke wallet. Today, all these things are widely synonymous with McDonald’s as a brand and while the food chain may have had a rocky start, it has an inspiring journey.

The beginning of McDonald’s

Raymond Kroc, a salesman with 34 years of experience to his name, saw how the McDonald brothers were changing the burger game one milkshake at a time. As a milkshake salesman, one of Ray’s routine involved visiting the people to whom he sold  Multi Mixers. When he met two of his biggest clients, Richard and Maurice McDonald, life as he knew it was never the same. Realising he had the opportunity of turning something as homely and delicious as a hamburger into a phenomenon, Ray knew he had to capitalize on the idea.

While most of Ray’s regular customers bought only one or two Multi Mixers at a time, the McDonald brothers bought 8! Why? To make 40 milkshakes at a time so they could give their customers a regular supply of milkshakes and burgers. Looking at people lining up in queues outside the golden arches way into the dusky evenings, Ray realised the McDonald brothers had a booming business on their hands. Watching the many workers in crisp white hats and ironed uniforms scurrying around and serving burgers and fries with perfect precision, Kroc  instantly saw why McDonald’s as a franchise was an idea into which he just had to tap.

By 1954, a 52 year old Ray Kroc and the McDonald brothers embarked on the journey of shaping and revolutionizing the way the fast food industry in itself worked. Using consistency and discipline as the key ingredients, Ray created a recipe for success, the likes of which we haven’t seen replicated. The first McDonald’s restaurant Ray saw was like a perfectly tuned factory, with all the workers and chefs humming around in sync.

By investing all his savings and more money than he could put into the business, Kroc joined hands with the McDonald brothers and set about creating history. Despite the resistance he received from the brothers as well as the rest of his friends and family, Kroc started working at putting his  sales experience to good use! The brothers finally agreed to Ray’s deal. The brothers sold Ray the franchises for the low price of $ 950. In exchange, he would keep 1.4 % of all sales and give 0.5 % back to the brothers. With the existing franchisees only giving such a meager percentage of total sales, the corporate parent made very little money.

Picture credit: succeedfeed.com

The growth of McDonald’s as a business

Once the deal was struck and written in stone, Kroc set about working on how to turn this food chain into a brand. The first McDonald’s franchise opened in 1955 as an experimental model, just outside Chicago in Des Plaines, Illinois. Although this first store started churning out more than enough profit in the beginning, Ray knew that in order to start making an impact, he had to enforce more order than there already was. Everything in making and delivering burgers had a certain sense of science to it and using this formula, Kroc grew McDonald’s to  greater heights. However, the speed with which Kroc was growing was quite different from what the partners had agreed to when they signed the deal. Realising Kroc was changing the way the business was running, the McDonald brothers had no choice but to bow out and leave Ray alone.

Although the move came as a disruptive thought process for Kroc, the end goal was always in sight. With dedication and an eye on perfection, Kroc built his business up so much that by 1960, there were more than 200 stores across the Midwest, the  central parts of the United States. Squashing all his customers one delicious burger and tempting meal at a time, Kroc quite literally perfected the way the fast food industry worked not just in the United States, but all over the world as well!

Picture credit: newsweek.com

The largest food chain in the world

With all the different advertising and marketing tactics McDonald’s used, the brand started growing to phenomenal heights. By the year 1970, it was the single largest food chain in all of the United States. Picking up speed not just in the United States, McDonald’s as a brand first started spreading to Europe and then to other parts of the world.

While the taste of the food is the same in all the branches, the menu has been tweaked to suit the tastes of the people in places outside the United States. For example, in India, the menu reflects dishes which have been curated for the Indian palate and in Germany, McDonald’s started serving beer in the 1970s!

Picture credits: gonebrakscity.com

Today, with over 36,000 restaurants, McDonald’s  serves 69 billion orders on a regular basis. Easily one of the most popular food chains the world over, there is no meal that is a Happier Meal happier meal than a McDonald’s one!

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Entrepreneur Stories

Facts about SpaceX

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From making history to planning on building a colony on Mars, SpaceX has achieved a lot in the field of space exploration and transportation services. An idea which only existed in a kid’s mind is now a multi million company and its still growing. Elon Musk has a dream to land on Mars and he found a way to make it happen.

Founded on 6th May, 2002, SpaceX came a long way crossing milestones and making history. From just an idea to a full fledged space transportation services company, here are a few facts about SpaceX.

1. SpaceX was the first private company to successfully launch, orbit and recover a spacecraft.

In December 2010, the operational Dragon spacecraft was launched aboard the Commercial Orbital Transportation Services (COTS) Demo Flight 1, the Falcon 9’s second flight, which safely returned to Earth after two orbits, completing all its mission objectives, making it the first private company to do so!

2. SpaceX was the first private company to send a spacecraft to the International Space Station(ISS).

In December 2012, Dragon became the first commercial spacecraft to dock with and deliver cargo to the International Space Station. It has since conducted regular, resupply services to the ISS.

3. Falcon was the first privately funded liquid propellant rocket by SpaceX to reach the earth’s orbit.

On 28th September, 2008, the Falcon 1,  a small rocket capable of placing payloads weighing several hundred kilograms into low earth became the first privately funded, liquid fueled rocket to do so.  Space X successfully launched this project into low Earth orbit for U.S. $ 90 million.

4. SpaceX achieved the world’s first reflight of an orbital class rocket.

On 30th March 2017, SpaceX’s Falcon 9, was launched into space for the second time after April 2016, when it carried out a space station cargo launch for NASA. This was indeed a historic milestone for SpaceX!

5. SpaceX is currently the world’s largest producer of liquid fuel rocket engines.

SpaceX currently manufactures three broad classes of rocket engine inhouse: the kerosene fueled Merlin engines, the methane fueled Raptor engines and the hypergolic fueled Draco/SuperDraco vernier thrusters, making it the world’s most prolific producer of liquid fuel rocket engines.

6. SpaceX was the first private company to send a human rated spacecraft to space.

On March 9th 2019, history was created once again as SpaceX launched its spacecraft, Dragon 2, for its first orbital test. This spaceflight was an uncrewed mission, but capable of sustaining life,  arrived at the ISS a little over 24 hours after the launch.

7. SpaceX used the same launch complex as Apollo 11.

In 2017, SpaceX became a part of a long space tradition when its Falcon 9 rocket took off from Launch Complex 39A at the Kennedy Space Center, where the Apollo 11 moon mission began.

8. SpaceX also manufactures spacesuits for its astronauts.

SpaceX doesn’t only make big spacecrafts or supplies cargo to the ISS but is also partnering up with NASA to create specialized spacesuits!  SpaceX says that safety and comfort will be among the specialties of these suits.

9. SpaceX offers astronaut taxi services to NASA.

NASA astronauts are taken to space using SpaceX spacecrafts. This is part of NASA’s Commercial Crew Program which cuts down dependency  on space agencies like Russia’s Roscosmos.

10. SpaceX knows how to travel in speed!

SpaceX claims that they can transport passengers over a distance of 620 kms in just 45 mins, that would usually take over 24 hours by bus. This could be possible through Hyperloop, which is still in its design stages.

SpaceX has not stopped evolving and has conquered many stages of space exploration. The journey does not stop here for SpaceX and in the years to come there would be many more interesting facts.

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Different Types Of Management Styles And How They Work

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Like everything else in life, leadership styles are learnt and honed through different stages of work. Every leader has developed, through the years, a certain style of management and leadership, which sets them apart. No matter how successful you are as a manager, here are  a few different types of management styles every great leader follows without realising:

1. The Autocratic Leader

The most common type of leader, Autocratic  leaders are those who make decisions without input from people around them. If the decision made is the right one, the response is positive. However, this rarely is the case and most decisions taken without consultations are perceived negatively. While not useful for most work environment, this style comes into play when firm decisions need to be made.

2. The Consultative Leader

Unlike the Autocratic leader, Consultative  leaders make decisions after consulting with those around. One of the primary advantages of this type of leadership is that it instills loyalty in the employees. Not only does the leader confer with those important, it helps in improving the focus  of the business. However, while this type of leadership does have its fair advantages, the negatives lie in the fact it results in employees becoming more dependent on the leader. Furthermore, those who feel left out of the consultation process end up leaving when not consulted.

3. Persuasive

Unlike the  Autocratic and the  Consultative type of leadership, Persuasive  leaders work as a combination of the two other forms. Despite consulting the employees, this type of leader convinces the people on  his or her team about why the said decision needs to be made. The primary drawback to this type of leadership is that employees tend to feel alienated because of their leaders focus more on persuading rather than actually taking feedback. Like the Autocratic leadership style, this  method should also be used quite sparingly.

4. Democratic

Just like its name, the Democratic style of leadership is that which has a combined decision making effort between the leader and the team. This essentially means  while the leader does take a final call on what’s happening, a voting system is followed. From the manager to the employees, everyone is involved in taking a call on what’s going to be done, thereby letting people realise they have a say in what’s going on in the company. While this style does work when it comes to taking major decisions, it does have a drawback because of the amount of time which goes on in the voting process.

5. Laissez Faire

The Laissez Faire type of leadership is the exact opposite of an Autocratic style of leadership. With this style, employees have the complete authority to take the decisions they see fit and the management is seen more of a mentor than a leader. One of the most preferred styles of leadership, this one helps in streamlining work and maintaining  an environment free of hostility, at the workplace.
Every leadership style has it own advantages and disadvantages. What style would you choose? Comment and let us know!

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Entrepreneur Stories

OnePlus 7 And Everything You Can Expect

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OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!

1. Design

Picture credits: Indianexpress.com

Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.

2. Triple rear camera

Picture credits: slashgear.com

One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.

3. Specifications

Picture credits: theinquirer.net

According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.

4. Pricing

Picture credits: theindianwire.com

According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.

While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the

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