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Raymond Kroc And The McDonald’s Journey

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Raymond Kroc And The McDonald Journey,Startup Stories,2019 Best Motivational Stories,McDonald Success Story,Raymond Kroc Life Journey,McDonalds Founder Ray Kroc Journey,Brief History of McDonalds,Journey of Raymond Kroc,Founder of McDonald's Story,History of McDonald’s,McDonald’s Inspiring Journey


Red tiles, neon lights and yellow sign boards. Big juicy burgers and sweet milkshakes. An ice cream cone oozing deliciousness and sprinkled with a flavour like never before. A bad work day instantly made better with a Big Happy Meal or a craving satiated with a Maharaja Mac on a broke wallet. Today, all these things are widely synonymous with McDonald’s as a brand and while the food chain may have had a rocky start, it has an inspiring journey.

The beginning of McDonald’s

Raymond Kroc, a salesman with 34 years of experience to his name, saw how the McDonald brothers were changing the burger game one milkshake at a time. As a milkshake salesman, one of Ray’s routine involved visiting the people to whom he sold  Multi Mixers. When he met two of his biggest clients, Richard and Maurice McDonald, life as he knew it was never the same. Realising he had the opportunity of turning something as homely and delicious as a hamburger into a phenomenon, Ray knew he had to capitalize on the idea.

While most of Ray’s regular customers bought only one or two Multi Mixers at a time, the McDonald brothers bought 8! Why? To make 40 milkshakes at a time so they could give their customers a regular supply of milkshakes and burgers. Looking at people lining up in queues outside the golden arches way into the dusky evenings, Ray realised the McDonald brothers had a booming business on their hands. Watching the many workers in crisp white hats and ironed uniforms scurrying around and serving burgers and fries with perfect precision, Kroc  instantly saw why McDonald’s as a franchise was an idea into which he just had to tap.

By 1954, a 52 year old Ray Kroc and the McDonald brothers embarked on the journey of shaping and revolutionizing the way the fast food industry in itself worked. Using consistency and discipline as the key ingredients, Ray created a recipe for success, the likes of which we haven’t seen replicated. The first McDonald’s restaurant Ray saw was like a perfectly tuned factory, with all the workers and chefs humming around in sync.

By investing all his savings and more money than he could put into the business, Kroc joined hands with the McDonald brothers and set about creating history. Despite the resistance he received from the brothers as well as the rest of his friends and family, Kroc started working at putting his  sales experience to good use! The brothers finally agreed to Ray’s deal. The brothers sold Ray the franchises for the low price of $ 950. In exchange, he would keep 1.4 % of all sales and give 0.5 % back to the brothers. With the existing franchisees only giving such a meager percentage of total sales, the corporate parent made very little money.

Picture credit: succeedfeed.com

The growth of McDonald’s as a business

Once the deal was struck and written in stone, Kroc set about working on how to turn this food chain into a brand. The first McDonald’s franchise opened in 1955 as an experimental model, just outside Chicago in Des Plaines, Illinois. Although this first store started churning out more than enough profit in the beginning, Ray knew that in order to start making an impact, he had to enforce more order than there already was. Everything in making and delivering burgers had a certain sense of science to it and using this formula, Kroc grew McDonald’s to  greater heights. However, the speed with which Kroc was growing was quite different from what the partners had agreed to when they signed the deal. Realising Kroc was changing the way the business was running, the McDonald brothers had no choice but to bow out and leave Ray alone.

Although the move came as a disruptive thought process for Kroc, the end goal was always in sight. With dedication and an eye on perfection, Kroc built his business up so much that by 1960, there were more than 200 stores across the Midwest, the  central parts of the United States. Squashing all his customers one delicious burger and tempting meal at a time, Kroc quite literally perfected the way the fast food industry worked not just in the United States, but all over the world as well!

Picture credit: newsweek.com

The largest food chain in the world

With all the different advertising and marketing tactics McDonald’s used, the brand started growing to phenomenal heights. By the year 1970, it was the single largest food chain in all of the United States. Picking up speed not just in the United States, McDonald’s as a brand first started spreading to Europe and then to other parts of the world.

While the taste of the food is the same in all the branches, the menu has been tweaked to suit the tastes of the people in places outside the United States. For example, in India, the menu reflects dishes which have been curated for the Indian palate and in Germany, McDonald’s started serving beer in the 1970s!

Picture credits: gonebrakscity.com

Today, with over 36,000 restaurants, McDonald’s  serves 69 billion orders on a regular basis. Easily one of the most popular food chains the world over, there is no meal that is a Happier Meal happier meal than a McDonald’s one!

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Entrepreneur Stories

Warren Buffett Most Inspiring Quotes

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Warren Buffett Most Inspiring Quotes,Startup Stories,Warren Buffett Quotes,Warren Buffett Motivational Quotes,10 Warren Buffett Quotes,Richest Man in World,10 Most Inspiring Quotes by Warren Buffett,Warren Buffett Latest News,Berkshire Hathaway CEO,Warren Buffett Success Quotes

The fourth richest man in the world, Warren Buffett is one of the greatest businessmen and investors of all time.  Known for succeeding in everything at which he tried his hands, Warren Buffett is an inspiration to many. Here are the 10 most inspiring quotes by the “Oracle of Omaha.”

 

Most inspiring quotes by Warren Buffett

1) About passion

2) About happiness

3) About expectations

4) About success

5) About spending

6) About the important rules of life

 

7) About reputation

 

8) About doing good

 

9) About investment

 

10) About greed and fear

 

From being a paper delivery boy, to becoming one of the richest men in the world, Warren Buffett is an absolutely inspirational figure.

 

Comment below and let us know which of these quotes by Warren Buffett inspired you the most. 

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First Jobs Of Famous Billionaires

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First Jobs of Famous Billionaires,Startup Stories,Famous Billionaires Jobs,Billionaires First Jobs,5 Famous Billionaires First Jobs,Billionaires Success Stories,Billionaires Working First Jobs,Billionaires Jobs,Top Billionaires First Job

The success stories of many billionaires around the world inspire many people of our generation and have, on several occasions, ignited a desire in many to start their own business.  However, many of these successful people began their career by working ordinary jobs. Let’s look at 5 such successful people, who started their career by working some very ordinary jobs.

 

First jobs of famous billionaires

1) Warren Buffett

Warren Buffett is the CEO of Berkshire Hathaway and is often referred to as the “Oracle of Omaha.”  However, this American business magnate started his career by selling Coca-Cola bottles, chewing gum and magazines door-to-door.  At the age of 13, he became a newspaper delivery boy and made $ 175 a month, delivering The Washington Post.  He continued to look for other business ventures and accumulated savings of $ 9,800 by the time he finished college.  Now, with a net worth of $ 82 billion, he is the fourth richest person in the world.

2) Michael Bloomberg 

Michael Bloomberg, who founded the financial, software, data and media company Bloomberg L.P., worked as a parking lot attendant when he was young.  Born to middle class parents, Bloomberg worked in a parking lot to pay his tuition fees in college and went on to graduate from Harvard Business School.  Now a well known philanthropist, Michael Bloomberg is one of the richest people in America, with a net worth of $ 53.5 billion.

3) Oprah Winfrey

Oprah Winfrey is a well known media mogul and entrepreneur, who worked as a grocery store clerk in Nashville to support herself.  She then landed a job in radio at the age of 16 and worked her way to the top, eventually owning her own production company. Now, with a net worth of $ 2.6 billion, she is considered one of the most influential women in the world and is a source of inspiration to many.

4) Li Ka Shing

Li Ka Shing was the former chairperson of CK Hutchison Holdings and CK Asset Holdings and is one of the most influential entrepreneurs in Asia.  Coming from a poor family, he started his career as an apprentice at a watch strap factory when he was 13 years old and at the age of 19, became the general manager of the factory.  He later started his own plastic manufacturing company and used the profits from the company to invest in real estate. Li slowly worked his way up the ladder of success and is now one of the richest people in Hong Kong, with a net worth of $ 27.1 billion. 

5) Mark Cuban

Mark Cuban is an American Shark Tank investor, co founder of Broadcast.com and owner of the American basketball team Dallas Mavericks.  Cuban began working at the age of 12 as a door to door garbage bag salesman. After graduating college, he worked as a bartender and then as a salesman for a software company.  He started his own company, Broadcast.com, after getting fired from his job and now has a net worth of $ 4.1 billion.

 

It is true, starting at the bottom does not guarantee success.  However, if you find your passion and work hard towards it, nothing is impossible, as the aforementioned individuals proved.

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JRD Tata Unknown Facts

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Tata Group, which began in 1868, has had six chairmen until now.  Among the six men who served this renowned business group, there was one exceptional man who served as its chairman for 50 whole years and took the Company to great heights.  Yes, the man we are talking about is none other than Jehangir Ratanji Dadabhoy Tata, or JRD Tata.  

From starting India’s first ever international airline, to giving the Country one of its largest cosmetic brands (Lakmé,) this gentleman has done it all.  JRD Tata also strived his best to improve India’s economy on the whole. Here are some unknown facts about this exemplary industrialist. 

 

Unknown facts about JRD Tata

 

1) JRD Tata was born on 29th July, 1904 in Paris and had a French citizenship for a long time.  He even served as a part of the French Army for one year. 

2) In 1925, he entered the Tata Group as an unpaid apprentice. 

3) JRD Tata was always keen on flying and became India’s first licensed pilot in 1929.  

4) In 1929, JRD Tata also renounced his French citizenship and took up Indian citizenship. 

5) In 1934, JRD Tata was elected as the Chairman of the Tata Group.  He was only 30 years when he was elected for this position, making him the youngest person to head the Group. 

6) When he was appointed as the Chairman, the Tata Group had 14 companies under it.  JRD Tata expanded it to an empire of 95 companies in a span of 50 years. Some of the most renowned companies established by JRD Tata during his tenure as the Chairman include Tata Motors (1945,) Lakmé (1952,) Tata Tea Limited (1964,) Tata Consultancy Services (1968) and Titan Industries Limited (1987.) 

7) JRD Tata was the person who launched Air India International, India’s first ever international airline.  For this reason, he is also known as the ‘father of Indian aviation.’ 

8) JRD Tata was the man who initiated the ‘employee welfare schemes’ in India.  He is responsible for the 8 hour work day, free medical aid and the employee provident fund.  These principles were later adopted by the Indian Government. 

9) It is no surprise this man received several awards during his lifetime.  His awards include the Padma Vibhushan (1957) and the Bharat Ratna, India’s highest civilian award (1992.)

10) When JRD Tata died in November 1993, the Indian Parliament was adjourned in his honour. 

Which of these facts about JRD Tata surprised you the most?  Comment below and let us know. 

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