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Story of Rovio Entertainment, Makers of Angry Birds Franchise

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If you are a smartphone user, chances are you have seen or played the hit game Angry Birds at least once.  The game became a phenomenon due to its fun gameplay featuring ‘angry’ birds with powers and pigs which try to steal the eggs of the birds.  However, the creators of the game, Rovio Entertainment, almost went bankrupt before coming up with the idea of Angry Birds.  While Rovio Entertainment may look like an overnight success story, in reality, it really was not.

Beginnings

Rovio Entertainment was founded by three Finnish students, Niklas Hed, Jarno Väkeväinen and Kim Dikert, belonging to the Helsinki University of Technology, after they won a mobile game development competition sponsored by Nokia and Hewlett-Packard in 2003.  Rovio was initially named Relude. Later, the name was changed to Rovio in 2005 before finally becoming Rovio Entertainment in 2011.

Rovio Entertainment was focussed on making games which targeted niche audiences and concepts like science fiction and horror.  They released 51 games to not a lot of success and realised they would go bankrupt if they continued on the same path.

Development of Angry Birds

When the first iPhone was announced in 2007, the entire smartphone industry was disrupted, leading to the development of new ecosystems.  Mikael Hed, the Chief Executive Officer (CEO) of Rovio Entertainment, saw an opportunity to create a game which echoed with the millennial mindset and attention spans.  He wanted to come up with a game which was easy to load, simple to play without any tutorial and could be played at any time.

While the team of Rovio Entertainment was experimenting with different concepts, one designer pitched a concept art showing a group of birds which were cross for no reason and the design stuck.  The game was developed around these ‘angry birds’ by creating a storyline and antagonists. For the antagonists, the developers settled on pigs because of the swine flu epidemic which was in the news at the time.  Angry Birds was the fifty second game to be developed by Rovio Entertainment and was developed at a cost exceeding 100,000 euros.

Capturing the market

The developers realised they could not compete on the Apple App Store in the United States of America and the United Kingdom, which hold the largest market share with other games, as the response to Angry Birds was lukewarm.  Therefore, the developers released the game in smaller markets like Finland, Sweden and Denmark before capturing Greece and the Czech Republic.  The larger markets began to take note and the App Store in the United Kingdom finally put it on its featured games list, thereby catapulting the game into limelight and making it the number 1 game on the U.K. and the U.S.A. App Stores.  Angry Birds reached its one billionth download in 2012 and two billionth download in 2014.

Rovio Entertainment showed what it means not to give up and stick to an idea if it is endearing.  The success of Angry Birds is a testimony to the perseverance of the studio behind it.  Angry Birds successfully spawned a franchise, with multiple games on offer, merchandise and Hollywood movies to its name.

Read about the story of Electronic Arts here : The Story of Video Gaming Company Electronic Arts (EA)

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A Step towards Solving the Oxygen Crisis in Country, Albot Technologies Inaugurates O2 Plant in Pune

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A 500 LPM oxygen plant was inaugurated by Mr. Ajit Pawar, the Deputy Chief Minister of Maharashtra on Friday. The plant has been made operational by Albot Technologies Pvt. Ltd. in collaboration with D.Y. Patil International University (DYPIU) and is installed in the premises of D Y Patil Dnyanshanti School, Akurdi. This marked a monumental milestone towards a future with sufficient oxygen supply. To refresh one’s memory, during the second wave of the pandemic, India had immensely struggled with a rampant oxygen shortage. A sustainable solution to tackle such a critical issue was the need of the hour.

Mr. Ajitdada Pawar cuts the ribbon on Albot Technologies O2 Plant

The list of guests of honour also included the likes of Dr. Sanjay Patil – President, Dr. D.Y. Patil Pratishthan, Mr. Satej Patil – Chairman & Vice President Dr. D.Y. Patil Pratishthan, and Minister of State, Govt of Maharashtra and Dr. Prabhat Ranjan, VC D.Y. Patil International University.

The plant has been engineered to produce over 500 Litres of Oxygen per minute. It employs the well-known Pressure Swing Adsorption (PSA) technique by which the enriched oxygen is generated from the ambient air while filtering out the nitrogen. With the PSA technique, an oxygen purity of 93% can be achieved. Once the oxygen is generated, it can be directly supplied to the hospitals and industrial sectors.

“Our objective is to strengthen the oxygen manufacturing capacity in the nation to forestall the consequences as seen in the second wave of the pandemic. We are viewing this from a multidimensional perspective; enhancing the supply chain while keeping an eye on the evolving demand too,” said Dr. Akash Singh, CEO, Albot Technologies.

Under the Corporate-University collaboration, Albot Technologies has been in a partnership with DYPIU for technology, infrastructure, and healthcare projects.

This collaboration is fueled by the purpose to serve the community in the face of the COVID-19 pandemic and to develop indigenous O2 plant technology for future use under the “Make in India” initiative.

The specialized PSA technique used for this Oxygen plant is a “clean technology“. The raw materials used for this technique are only air and hence there’s no risk of contamination. The oxygen supplied via this plant can be stored for long-term usage and it’s completely safe to use because the chemicals used in the process are non-toxic.

Along with the added advantage of its capacity to produce 500 liters per minute, this O2 plant aims to annihilate India’s oxygen crisis substantially.

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Sirca Celebrates Jashn-e-Rang with Key Partners as they Believe ‘Ghar Hai Aapse’

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Sirca, one of the leading Italian and premium wood coatings brands in India hosted an event for its dealers and distributors family on September 13. The colorful event was carried out by following all COVID protocols, and the company hosted this program to spread positivity among its stakeholders.

Sirca Celebrates Jashn-e-Rang Event

Named Jashn-e-Rang, Sirca organized this event to live up to the companys motto Ghar Hai Aapse With this event, the company made a positive move by showcasing how events can be carried out in a new normal scenario.

Apart from distributors, dealers, and stakeholders, Bollywood beauty Malaika Arora, and singer Khadke Glassy fame Ashok Masti also graced the occasion with their presence. “Even though the global pandemic has taken a toll on the entire business sector in India, Sirca believes in positivity, and we have now celebrated our past achievements by giving rewards and recognition to dealers and distributors. We also inaugurated our new office and manufacturing units, and it is a clear indication that business operations can be done without any toll in this new normal scenario. As the second wave of the pandemic has now waned in India, I strongly hope that all business operations will be bounced back strongly in the nation,” said Apoorv Agarwal, Sirca Joint Managing Director.

“When the pandemic badly affected the world of business, Sirca stood tall as an industry leader. By organizing this event, Sircas exuberance is a huge example and great inspiration for the market, it’s always a pleasure to partner with such a spirited brand,” said Darpan Sharma, CEO & Strategist, DigiStreet.

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JM Financial Products Limited Announces Tranche I Public Issue of upto Rs. 500 Crore of Secured, Rated, Listed, Redeemable NCDs

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JM Financial Products Limited, the flagship NBFC arm of the JM Financial Group, announced Tranche I public issue of Secured NCDs of face value of Rs. 1,000 each.

Mr. Vishal Kampani, Managing Director, JM Financial Products Limited, (also MD, JM Financial Group), said, “JM Financial Products has fortified its position across business verticals with a diversified product mix while maintaining a focus on risk adjusted profitable growth. The Company has maintained strong liquidity buffers. This public issuance will continue to help us diversify our borrowing and investor mix. Our strong balance sheet, well-capitalised and diverse set of businesses and strategic client-focused approach position us to drive sustainable value for our stakeholders.

The Tranche I Issue offers 4 Series – Series I comes with floating interest rate option in the tenor of 39 Months. Series I carries floating interest rate based on 3-month T-Bill Rate published by the Financial Benchmarks India Pvt. Ltd. (“FBIL“) plus 3.15% spread. The Coupon for Series I NCDs will depend on the movement of the T-bill rate.

In addition, Series II, III and IV comes with fixed interest rate option in the tenor of 60 Months (Annual), 60 Months (Monthly) and 100 Months (Annual), respectively. Effective annual yield for Series II, III and III NCDs (fixed interest rate) ranges from 8.19% to 8.30% per annum. The Tranche I Issue offers options for subscription with coupon rates ranging from 7.91% to 8.30% per annum for Series II, III and IV NCDs (fixed interest rate).

The Lead Managers to the Issue are Equirus Capital Private Limited and JM Financial Limited.

The funds raised through this Tranche I Issue will be used for the purpose of onward lending, financing, and for repayment / prepayment of interest and principal of the borrowings of the Company (at least 75%) and for general corporate purposes (up to 25%).

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