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The Rise Of OTT Platforms In India

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Rise Of OTT Platforms In India,Startup Stories,Over the Top Platforms,OTT Market In India,Online Video Market,OTT Platforms in India,Top OTT Platforms 2019 India,Indian OTT Industry,India Most Popular OTT Platforms,Best OTT Platforms in India


OTT (Over the Top) media services which offer direct streaming services to viewers, have been gaining popularity worldwide.  Some of the frontrunners of such services are Netflix and Amazon Prime, which remain popular worldwide. However, the scenario is quite different when it comes to the Indian OTT industry.  According to a report released by Counterpoint Research in April 2018, the Indian streaming platform Hotstar is the most popular OTT platform in India. Hotstar is closely followed by Amazon’s Prime Video and SonyLIV, while Netflix ranks 4th.

The popularity of OTT platforms is slowly rising with the increase of local OTT platforms like ALTBalaji, Voot and SonyLIV, which are giving direct competition to foreign platforms like Prime Video and Netflix.  Recently, the popular food delivery app Zomato also joined the OTT industry with the introduction of its Zomato Originals. The main reason behind so many new OTT platforms coming to the market is the increasing profits generated by such platforms in India. 

The video OTT revenue in India was Rs. 2,019 crores in 2017.  It is expected to reach Rs. 5,955 crores by 2022. With 500 million internet users, another number which is growing steadily at the rate of 8 percent, India has become the number one market for media and entertainment sector. It is also reported that the Indian OTT market is set to outperform the global OTT market and will likely be ranked among the top 10 by 2022.

With so many options, the competition between the various platforms has also grown.  The platforms are investing in originals produced by the platform itself in order to attract audiences.  The success of Netflix’s Sacred Games and Ghoul, Prime Video’s The Family Man and Hotstar’s AIB On Air and Sarabhai Vs Sarabhai proved original series are a working formula.  With Indian audiences looking for good original content, the platforms are taking full advantage in order to increase their revenue.

Another factor contributing to the popularity of certain platforms is the pricing of these OTT platforms.  The prices play a really important role as many local OTT platforms provide the majority of their content free of cost, while international platforms like Netflix and Prime Video have a process of monthly or annual subscription in order to let the users access their content.  This is a major reason behind the popularity of local OTT platforms.

With the explosion of OTT platforms in recent years and with the availability of affordable data, the consumption of digital media has also increased.  It will be interesting to see what kind of strategies these OTT platforms will follow in order to attract more audiences to their channels.

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How This Bangalore Based Augmented Reality Startup Helped Contain Wuhan Covid-19 Outbreak

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How This Bangalore Based Augmented Reality Startup Helped Contain Wuhan Covid-19 Outbreak

When news about a new type of virus broke out, the world was not ready for what was to come.  The Novel Coronavirus or COVID-19 virus originated in Wuhan province of China. This is now established as the  epicenter/epicentrum that quickly paralysed the entire Country, before the virus spread to other countries.  Currently, the virus spread to almost every nation on the planet with Italy, Spain, America and Germany being some of the worst affected countries.

The virus seems to have finally subsided in Wuhan and life is slowly returning back to normal.  However, when the virus was at its peak, ventilators were the need of the hour. The virus affects the respiratory system and symptoms include difficulty in breathing.  Beside the lockdown which played a part in controlling the spread of the virus, ventilators supplied by Huber & Ranner, a German company played a vital role in combating the illness.  

However, the technical team could not travel from Germany to Wuhan in order to install the ventilators and demonstrate how to use them.  This is where a Bangalore based startup BlinkIn, stepped in to the rescue. According to reports, BlinkIn developed an augmented reality (AR) product named Scotty to provide visual guidance to the technicians in Wuhan.  They did this based out of their office in Pocking,Germany. All that the technicians in Wuhan had to do was to click on a link to see a visual demonstration.

Scotty was unlike the other AR products available currently and what makes it special is its simplicity of use and the ease of deployment.  Scotty uses WebGL, a JavaScript API(Applications Programming Interface,) to render graphics on to a compatible browser. Chief Executive Officer and co-founder of BlinkIn, Harshavardhan Kumar says “WebGL lets you access a mobile phone’s GPU (graphics processing unit) to run computer vision algorithms. That’s how we bring AR experiences through the Web rather than a mobile app (sic.)”   All the technicians at Wuhan had to do was point their phone screen at a ventilator and an installation point, and the AR markers helped indicate how to set the ventilators up as a technician walks through with instructions over voice communication.

The idea behind Scotty was to use lightweight technology in order to provide just enough AR support to get the job done ‘then and there.’  Scotty requires minimal computational power unlike traditional AR, which relies heavily on heavy downloads, graphics processing units and figuring out how to use it.

It is truly wonderful to see how different technologies are adapting to these uncertain times and it will certainly be interesting to see how AR can be merged into other technologies as well in the future.

 

ALSO READ: Coronavirus Pandemic Testing Startups By Disrupting Supply-Demand

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Fake Amazon App Takes A Dig At Toxic Dating Culture

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Dating took to the digital platform, where people could just log on to an app and look at people nearby, displayed as per the user’s preferences.  The dating culture took a turn for the worse with people becoming increasingly vain and letting it affect them to the extent of them having mental breakdowns.

Content creators Suzy Shinn, Ani Acopian and Morgan Gruer came up with an idea to collaborate with an animation company, Thinko, to create a dating site which looks strangely similar to the Amazon e commerce platform.

The work is meant to be a satirical take on the increasingly toxic dating culture prevalent in society today.  The site ‘sells,’ or rather auctions off people with a price tag. The people are priced differently and have love languages added into the descriptions so people can choose or buy a digital date according to their preference.

For example, a woman named Amy, aged 29, has a description which says she is “trained as barista,” “famous on TikTok,” “has a child” and “WARNING: won’t text back.”

The entire web page looks like a carbon copy of Amazon, including the checkout process and the buying options.

Clickbait ads which say “Find singles near you” are a testament to how easy it is to influence people under the guise of a date.  Therefore, it came as no surprise once the site went online that it attracted criticism, horror and ridicule. Social media had multiple reactions, with people saying black people are priced less than white people in view of the Black History Month.  Others took it with a pinch of salt and saw the humor behind the satire.

Regardless of the reactions it attracted, the creators managed to achieve their goal, which was to open the eyes of people to the toxic culture of online dating.  Amazon Dating also makes for an interesting case study about the power of what good digital marketing can do.

 

 

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Indian Origin Arvind Krishna To Take Over As IBM Chief Executive Officer

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Arvind Krishna Appointment as IBM CEO, Biggest Companies in World, Featured, IBM CEO, IBM CEO Arvind Krishna, IBM Chief Executive Officer, IBM Company CEO, IBM Latest News 2020, IBM New CEO, IBM New Chief Executive Officer, Indian Origin Arvind Krishna, Indian Origin CEOs, startup stories

International Business Machines Corporation, more popularly known as IBM, is an American multinational company which majorly deals in information technology.  One of the biggest companies in the world, IBM currently ranks 38 on the Fortune 500 list of companies.

IBM offers a portfolio of interests in cloud computing, artificial intelligence, analytics, commerce, data and the Internet of Things.  The company was helmed by Virginia Rometty, the Chief Executive Officer (CEO.) Now, Arvind Krishna will take over the reins as the new CEO of IBM.

Arvind Krishna is a graduate of the prestigious Indian Institute of Technology, Kanpur (IIT-K) and has a Ph. D. in Electrical Engineering from the University of Illinois.  Arvind Krishna previously worked as IBM’s Senior Vice President for Cloud and Cognitive Software.

Virginia Rometty will retire after 40 years at IBM.  She was the first woman head of IBM. Virginia Rometty remarked about the appointment of Arvind Krishna and said he is the right person to lead the Company into the cloud computing era.  Multiple companies like Microsoft, Amazon, Oracle and Adobe are heavily investing in cloud computing as well.

Arvind Krishna’s appointment as the CEO of IBM was welcomed by Indians as Arvind Krishna joins a unique club of Indian origin CEOs.  This club includes Satya Nadella (Microsoft,) Sundar Pichai (Google and Alphabet,) Indra Nooyi (PepsiCo,) Ajay Banga (MasterCard) and Shantanu Narayen (Adobe.)

Arvind Krishna will take over as IBM’s CEO on April 6th, 2020.

Read About How Alphabet CEO Sundar Pichai here: Sundar Pichai To Lead Alphabet Inc As New CEO

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