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The Story Of Bose – A Company Which Changed Sound Forever

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The Story Of Bose - A Company Which Changed Sound Forever


We live in a world where it feels like we are missing a part of us when we forget our earphones or headphones.  Portable sound systems and sound systems in particular have become an integral part of our lives and contribute to enhancing our quality of life.  From taking calls to listening to music a sound system is a must have accessory and Bose  reinvented how sound is perceived with their high quality sound systems and accessories.  Bose is one of the largest manufacturers in the audio industry space along with JBL and Sennheiser.  Let us look at the story of how Bose came to be what it is today.

Beginnings:

Bose was founded by Amar Bose in 1964 in Massachusetts, U.S.A. He began his career as an academic engineer at MIT in the late 1950s, licensing power conversion and amplification technology to the U.S. military and government agencies such as NASA.   Amar Bose had an interest in speaker systems and was piqued when he purchased an audio system ,in 1956 and was disappointed by its performance.  Amar Bose began thinking about a good quality sound system along with his thesis advisor and professor Y.W. Lee.  They fit a human -shaped mannequin with microphones where a person’s ears would be and placed it in different positions around the concert hall.  The idea was to record what live music would sound like to a person.  The purpose of the company was to develop speaker systems which used multiple speakers aimed at the surrounding walls to reflect the sound and replicate the sound of a concert hall.

The first product Bose engineered was the Bose 2201 in 1966.  The design was unusual and unconventional and consisted of 22 speakers, with many of them facing away from the listener.  The 2201 was designed to be located in the corner of a room, using reflections off the walls to increase the apparent size of the room.   This was a failure and was discontinued after four years on the market.  This led Amar to the conclusion that the audio system measurement techniques of his time were not effective ways to evaluate the goal of natural sound reproduction.  Amar instead argued the best way of measuring the audio quality is the listeners perception.  

ALSO READ: Maggi: The Story Of The Simple Noodles Which Became An Iconic Indian Snack

Growth

In 1968, the company introduced the Bose 901 stereo speaker system, which used eight mid-range drivers pointing towards the wall behind the speaker, and a ninth driver towards the listener. The purpose of this design was to achieve a dominance of reflected over direct sound in home listening spaces.  The Bose 901 Stereo system was an immediate commercial success.  The Bose 901 model name was a mainstay of the Bose line up for many years, being produced from 1968 until 2016.  

Bose being a privately owned company gave Amar Bose the freedom to sink profits into research.  This contributed to some wonders which now might seem normal like the noise cancelling headphones and audio systems in cars.  The first noise canceling headphones took $50 million and more than a decade of work.  The technology not only led to the successful Quiet Comfort line of consumer noise canceling headphones, and a special line for pilots and NFL coaches.  Bose also installed the first audio system custom built for the interior of a production car, the 1983 Cadillac Seville.

Bose is now a mainstay in the audio industry as it has a presence in almost every imaginable part of our lives which require the use of an audio system.  In 2011,the then chairman and primary stockholder Amar Bose donated the majority of the firm’s non voting shares to his former employer and alma mater, the Massachusetts Institute of Technology.   

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5 Reasons Why Telegram Founder Pavel Durov Thinks Whatsapp Is Dangerous

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Whatsapp found itself in the midst of a public relations nightmare over its latest privacy policy update.  Data privacy is currently a widely debated topic worldwide and Whatsapp has found itself in the midst of this debate time and again.  However the latest update seems to have irked a lot of people enough for them to make the shift to Telegram and the much recent app, Signal.  Telegram Messenger was launched in 2013 and although it is not as well known as Whatsapp, it enjoys quite an amount of popularity owing to its data security and encryption.

Pavel Durov, the founder of Telegram Messenger, is no fan of Whatsapp and he believes Whatsapp is dangerous and not safe.  Elucidating more on the topic, Durov made his reasons known in a blogpost he published in late 2020.  Here are the five reasons why Pavel Durov thinks Whatsapp is dangerous.

1) If Jeff Bezos’ phone can be hacked via Whatsapp then nobody is safe.

One of the richest men in the world and the founder of Amazon, Jeff Bezos’ phone was allegedly hacked by Mohammed Bin Salman, the crown prince of Saudi Arabia.  Some of Bezos’s private communications and images were taken during the hack following which Whatsapp’s security was questioned.

2) The United Nations recommends its officials to remove Whatsapp from their devices

The United Nations recommends its officials to not use Whatsapp because it thinks Whatsapp is not a secure mode of communication.  In June 2019, a U.N., spokesman Farhan Haq said, “The senior officials at the U.N. have been instructed not to use WhatsApp, it’s not supported as a secure mechanism (sic.)”  This directive came when independent U.N. experts found a possible involvement of Mohammed Bin Salman, the crown prince of Saudi Arabia, in the alleged cyber attack of Jeff Bexos’ phone in 2018.

3) End to end encryption does not guarantee security.

Durov says “in their marketing, WhatsApp uses the words “end-to-end encryption” as some magic incantation that alone is supposed to automatically make all communications secure. However, this technology is not a silver bullet that can guarantee you absolute privacy by itself (sic.)”

ALSO READ: Users Flock To Signal Messaging App After Whatsapp’s Latest Privacy Policy Update

4) Chat backups on Android and Apple cloud are not encrypted.

Pavel Durov does not believe chat backups in the cloud are safe and says “Users don’t want to lose their chats when they change devices, so they back up the chats in services like iCloud – often without realizing their backups are not encrypted.  The fact that Apple was forced by the FBI to abandon encryption plans for iCloud is telling (sic.)”

5) Backdoors continue to exist in Whatsapp

“There are backdoors.  Enforcement agencies are not too happy with encryption, forcing app developers to secretly plant vulnerabilities in their apps.  I know that because we’ve been approached by some of them – and refused to cooperate.  As a result, Telegram is banned in some countries where WhatsApp has no issues with authorities, most suspiciously in Russia and Iran (sic,)” claims Durov in his blogpost.

As data privacy is becoming more and more important in the current day and age of the internet, we wonder what messaging application is totally safe.  

 

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5 Warning Signs For A Startup To Avoid Failure

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A startup can go on for months without paying attention to some warning signs which indicate imminent failure.  The startup journey would be smooth until suddenly problems keep popping up one after the other.  Founders will scramble to plug the holes in their startup which would often lead to a diversion of their energies to the problem rather than steering the startup towards their vision.  Sometimes, the problems would not even come to light until and after a startup goes bust.  While the warning signs are there, they often tend to be ignored till it is too late.  However, looking for these signs and making a conscious effort to address them would definitely course correct a startup for good.

Here are the five warning signs for a startup to avoid failure

1) Unable to define customer needs

A startup always needs to be aware of the needs of their customers as well as understand these needs keep changing from time to time.  Clients are the key to a successful startup even more important than investors.  Addressing customer complaints and listening to feedback is highly important and needs to be followed through even though some of the feedback could be highly negative.  

2) Failure to pivot

A startup could be doing great things and scaling up rapidly but can still go under if it does not adapt to the changing demands and technology.  A business model or a product which is working now does not mean it would work forever.  This has been the hubris for many well known startups and startups which successfully pivoted have thrived.  For instance Blockbuster, the video rental chain was one of the biggest companies in the United States of America before they closed shop due to the arrival of Netflix.  The online streaming platform offered Blockbuster an opportunity to acquire them and adapt their model but Blockbuster declined and the rest is history.

3) Not accounting for market forces

The market is a special place which could teach a lot of things to a startup about pricing, demand and supply, sales, management and so on.  While things might be sailing smoothly for the time being, startups need to have contingency plans for scenarios which might happen in the future.  Forecasting needs to be done for at least a year to ensure smooth flow of operations.  The recent COVID-19 pandemic is a prime example as a lot of startups were completely blindsided.  While the situation could be termed as an act of god, some startups have put away some funds for use exactly for times like these.  Another example would be UberEats in India, which did not account for a saturated market in food delivery which is ruled by Zomato and Swiggy.  This led to them having to sell the business to Zomato.

ALSO READ: What Is Organisational Development And Why Is It Important

4) Mistimed products

While a startup can come up with a game changing idea, releasing it into the market should be a calculated affair.  There is a risk of the product not being accepted widely in the market even though the technology and the idea behind it is ages ahead of its time.  This has led to many products to fail miserably only to have another player taste success with the same idea.  Famous examples of failures and success respectively include Orkut and Facebook, Meru and Ola, Foodpanda and Zomato, Blackberry messenger and Whatsapp.

5) Running out of cash

Working capital management is the biggest focus point for any startup as it directly impacts the survivability of a startup.  Running out of capital is one of the biggest reasons startups often fail apart from poor product fit and failed pivots.  Take the case of Hola Chef for example, a startup which connects users with chefs who cook exotic meals.  Venture capitalists loved the idea of this startup but the arrival of Zomato and Swiggy saw investors backing out of Hola Chef which ultimately led the startup to shut down and eventually be acquired by Ola backed Foodpanda.

If you can locate any of these warning signs, you could better adjust the course of your startup to navigate choppy markets and to mitigate those risks on the road to survival and growth.

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What Is Organisational Development And Why Is It Important

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The market is a highly competitive and a volatile place as  customer needs and preferences keep changing without any warning.  A startup or an organisation needs to be flexible with the ever changing demands and needs in order to adapt to sudden changes.  Many high performing startups had to close shop because they simply could not account and plan for the future.  Nokia had to shut shop because it could not adapt to the iOS and Android operating systems, Blockbuster closed down because Netflix disrupted their entire business model and there are many more such examples.  However, some companies survived due to multiple changes in technology like Philips for instance, which realised the importance of LED and incandescent bulbs.  Philips quickly adapted these new bulbs into their roster because they understood Tungsten filament bulbs would be phased out.  

This is where Organisational Development (OD) comes into play and almost every startup which continuously adapted to change applied principles of organisational development.

What is organisational development

In simple terms organisational development means doing something which ensures the longevity of an organisation.  OD ensures people and processes can adapt to change, innovate and be in a state of constant transformation.  OD can only be successful if it is part of a company’s core goal.  

Why is OD important

OD does not mean just developing skilled staff and efficient systems and the following are the reasons why OD is important.

1) Boosting emotional intelligence

Emotional intelligence is the ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively and empathize with others.  Emotionally intelligent companies develop strategies in place to help their employees hone their skills and become more productive.  A simple example would be to assign a new employee to shadow an experienced member of the team so they could learn the in and outs of the team processes.  Similarly external mentors could be brought in to offer sessions on topics relevant to a team.

2) Attracting and retaining talent

Gone are the days when jobs used to be monotonous and devoid of much learning.  The current workforce is highly focussed and needs to learn new skills and data quickly.  The workforce has come to expect a certain kind of professional development from their employers.  Having an environment of continuous learning would encourage current talent to stick to an organization and at the same time provides a huge incentive to attract new and great talent.  Some of the top organizations like Salesforce, Indeed, Google and Microsoft to name a few are always in demand among job seekers and their workforce constantly keep talking about the developmental opportunities provided.

ALSO READ: What Is Seed Funding And What Are The Sources For Seed Funding For Startups

3) Product and service enhancement

One of the key importance of OD is it drastically improves the chances of innovation which leads to product enhancements.  Innovation is achieved through employee development, which focuses on rewarding successes and boosting motivation and morale.  Processes like Technology development, patents, manufacturing capabilities, consumer preferences, target market analysis are some of OD topics which assist in innovation.  An example would be OnePlus which is deemed as a flagship killer in the mobile segment because they understand the market need for having a premium phone with flagship features for an unbeatable price.  Year after year, they have exceeded expectations in terms of pricing and features because OnePlus understands the needs of their target market.

OD programs in an organization can greatly contribute to amplify a company’s ability to manage and maximise the power of change.  Gone were the days when a job was an exchange of time and energy for financial gain.  Today employees want a place of learning and a place where ideas are discussed freely and having an OD plan will greatly contribute to the success of an organization.

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