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What Is Micromanagement And How To Deal With It?

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Micromanagement is a management style whereby a manager closely observes or controls the work of his employees. The impact of micromanagement is that it tends to suppress the potential contribution of the person being managed. Micromanagement is generally considered to have a negative connotation.

If we look around, chances are we might come across a “Micromanager.

So who is a Micromanager? Basically, he is a leader who not only closely monitors the employees but also takes over the minute roles of the employee is tasked to do. The most significant part of a company’s culture is trust. People don’t feel trusted when you micromanage. Micromanagement can occur at all levels. From supervisor to subordinate, middle manager to supervisor, CEO to middle manager, board to its committee members.

So how do we deal with it?

1 .Avoid situations that promote micromanagement

If you are forced to work with a micromanager whose concern is control, make it easier for them in your own style. Offer them detailed reports and anticipate tasks they would ask you to do. This way you avoid conflict with the concerned person.

2. Let the micromanager know their decisions affect your productivity 

When employees are pressured by their managers to work more, they feel less inspired. A simple conversation with a micromanager would do perfectly fine or you could just politely ask them to let you do your work your own way.

3.Stay reliable

Micromanagers are disciplined with respect to work timelines as well as office disciple. Therefore this may be another area where you may win his confidence by staying disciplined as well as reliable. This way you could avoid getting in a situation which encourages micromanagement.

4. Set clear expectations

Initially,discuss exactly what the employee is required to do. Setting clear, measurable goals makes it unambiguous about what is expected and opens up a dialogue of communication. By setting goals with employees they’ll have a better understanding of how their work fits into the bigger picture..

Nonetheless, micromanagement can kill motivation and lead to disengagement in the workplace. It’s important to clearly communicate to the managers or team leaders within the organisation effectively and efficiently.

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Entrepreneur Stories

Major Startup Acquisitions In 2018

Smruthi Kishore

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While the last year saw a host of interesting acquisitions in the startup world and the tech world, this year saw some major players in the industry taking over startups to help boost their positions in the world. From Amazon acquiring Tapzo to the much talked about Walmart and Flipkart deal, here are all the major acquisitions which took place in the tech world in the last year.

1. Walmart and Flipkart deal

Touted as one of the largest tech acquisitions in India in recent times, the Flipkart take over by Walmart was done with a lot of public speculations and comments! Big in terms of size and investment, Walmart acquired 77 % stake in Flipkart with a whopping investment of $ 16 billion! While the initial reaction to the deal was one of elation and excitement, the consequent exit of Flipkart’s initial founders (Binny Bansal and Sachin Bansal,) came as a tale of caution for future startups looking at foreign investment! Despite all the negativity surrounding this takeover, this acquisition remains one of the biggest ones of the year.

2. IBM acquires Red Hat

IBM’s acquisition of Red Hat with an investment to the tune of approximately $ 34 billion is marked as one of the largest acquisitions of an open source company. Touted to be a game changer in this field, IBM acquired Red Hat by paying a premium of 63 %. Through this deal, Red Hat is being positioned as the first company to hit and break the billion dollar per quarter ceiling, making this take over an extremely lucrative one for the North Carolina based software providing companies.

3. Zomato takes in TongueStun

While the year 2017 saw Zomato being sidelined by Swiggy, this last year saw Zomato grow by leaps and bounds. Post securing investments to the tune of $ 410 million in two rounds, the food based app expanded its services by acquiring TongueStun. One of the primary reasons for Zomato to do this was to help users order food from cafeterias via the app. Furthermore, in an attempt to squash its constantly growing competition in the form of Swiggy, Zomato also acquired TechEagle, a service which drastically increased its delivery options!

4. Amazon buys Tapzo

Another company which is positioning itself for a productive 2019, Amazon acquired Tapzo in an attempt to improve its overall performance. This acquisition reportedly saved Amazon at least two years of time to build the kind of user base and services currently offered by Tapzo. Post this takeover, Amazon is going to integrate Tapzo into Amazon Pay, which will help in improving Amazon’s existing payment strategies.

5. Mettl gets bought over by Mercer

The acquisition of Mettl (an online HR automation service) by Mercer was important for not one, but two reasons. Firstly, it was the first takeover of this kind happening in this area and secondly, this acquisition saw an increase in the investment by 7 times of that which Mettl initially secured in the first round.

Looking at this last year, these acquisitions were quite extraordinary to say the least. If you think we missed out on any others which need to be mentioned on this list, comment and let us know!

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Technological Trends To Look Out For In 2019

Smruthi Kishore

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The growing presence of the digital world is impacting not just our lives, but also the major trends in the world. While this past year saw an evolving of artificial intelligence and robotics, the coming year is going to see the presence of brand new trends not just on the digital front, but on the technological side of the world as well.

1. Edge Computing

What started off as cloud computing has now given way to something really exciting in the form of edge computing. Edge computing is here to help solve all the glitches that cloud computing initially had. With faster processing, edge computing can be used in time sensitive situations, with no particular necessity of being connected to a centralized connection. Furthermore, with the increase in the number of devices connected to the Internet of Things, edge computing will have a stronger presence in the world.

2. Artificial and Machine Learning

Artificial learning and machine learning, while a strong part of this year, will be quite worth the watch even in 2019. Although AI has been around since 1956, the last year saw an increase in the number of people around the world connected to devices through AI. Through the increasing usage of AI, technology and digitization evolved to give way to machine learning. Apart from reducing the amount of time spent on work, machine learning is going to be one of the most sought after jobs in 2019!

3. Digital Twins

A digital representation that replicates real life objects, processes or systems, digital twins can be linked to create twins of larger systems such as power plants, or even an entire city. While the concept of digital twins has been around for a some time now, the year 2019 is going to see a stronger, especially with the increasing usage of the Internet of Things. One of the major technological trends in the coming year, Digital twins are going to help in reducing the amount time spent on getting the work done.

4. Blockchain

A system that allows companies to simplify the process of online transactions with one another without relying on a centralized third party, blockchain is a trend that has quickly picked up in the last year and is going to be one of the forebearers of the change in technology in 2019. Drastically cutting down the amount of time and friction between transactions, the coming year is going to see blockchain being used in various fields like administration, healthcare and manufacturing.

5. Smart Spaces

Designed to give humans and technological systems the chance to interact with one another in open, connected, coordinated and intelligent ecosystems, smart spaces are going to be one of the major breakthroughs in 2019. With technology playing such a massive role in everyday life, smart spaces are going to help in reducing the amount of time which goes into getting the final deliverables out, thereby increasing the time spent on perfecting the already existing processes. With smart spaces, there will be an evolution in technology with a focus on multiple areas like healthcare and real estate!

With this year already seeing a growth of technology toward a different direction, the coming year looks quite exciting. What other trends do you think are going to be there in 2019? Comment and let us know!

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Influencer Marketing And Its Relevance In Today’s Marketing World

Smruthi Kishore

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At the very basic sense of the term, influencer marketing is a phrase that came from old and new forms of marketing. While digital marketing in itself has come a long way from the initial days, this field has now branched into a new form of marketing, influencer marketing. With more than 1.2 billion people always scrolling through the different social media platforms, influencers and influencer marketing has grown to become an important marketing technique. In the present world of digitization, this is why influencer marketing has become such a necessary tool.

1. Targeted development of brands

One of the major advantages of influencer marketing is that it is targeted toward specific brands and specific audiences. Every time you see an influencer endorsing a product you do not necessarily know about, your interest in the said brand is instantly piqued and through that, your desire for finding out more. With specific endorsements, influencer marketing helps in spreading the word to a larger audience and in attracting more people with similar interests.

2. Transparent and effective

By using dynamic influencers and engaging stories, brands are constantly increasing the kind of effect this content has. Furthermore, by using social media to the most of its abilities, influencers use these platforms to redirect customers to their websites. With a unique collaboration of the old and the new, existing and emerging brands are constantly reinventing themselves as a source for new material on a regular basis.

3. Making direct measurement

Instagram recently introduced a new analytics features. This new analytics feature lets brands track performances on a weekly basis and lets owners track data according to very specific KPIs. Also, guided measurements like these help brands and agencies in creating a streamlined process for delivering their content to the world. Further, influencers can also track the kind of response they are getting from the brands as well.

4. Influencer marketing adds credibility to the brand

How many times have you looked at an influencer endorsing a product and realised that the brand they are promoting could actually be of value to you? Time and time again, when you see new faces on the internet clubbed with already known faces, your faith in the credibility of these brands increases. As a user, you are subconsciously drawn into looking at what they are, even if you don’t invest in them.

5. Your brand is introduced to the world as a leader

While this may not be from the perspective of a consumer, when you connect your brand with an established and innovative celebrity, it gives your company an edge over others in the market. Celebrity and influencer endorsement like this says you, as a company, are a trendsetter even before you make it big in the world. Further, consumer studies show that more than 85 % of the world finds new brands through social media and through the celebrities they follow.

Digital marketing is no longer just restricted to one form of getting the word out about your brand on the internet. With influencer marketing becoming increasingly popular, there are now different methods to promote the visibility of your brand. If you think we missed out on any other reasons as to why influencer marketing is important, comment and let us know!

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