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Women Entrepreneurs Ruling The Indian Startup Game

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India as a country, has been the victim of patriarchy since men decided they just had to have the last word. Ironically, there have been only a smattering of women in power and it has been only now that the times have finally changed. The 21st century brought forth a new wave of growth, change and ideas.  Women started revisiting their inner potential and are moving forward with renewed vigour.

Spanning diverse fields like food, fashion, technology and education, these women have challenged the startup game from being housewives to creating a brand new niche for themselves. Here is a list of women who have set the ball rolling for a brand new path in innovation and creation.

1. Shubbra Chadda – Chumbak 

Shubbra Chaddha took a while to realise her dream and when she finally knew what it was, boy, did she make a splash! Shubbra’s brand, Chumbak, took the country by a storm by becoming one of the first companies that sells funky and creative designs, with a wide array of accessories, bags and nick nacks. A store that resonates with class, style and easy sophistication, Chumbak has set the stage for those who dare to dream.

2. Chiki Sarkar – Juggernaut Books 

After heading major publishing houses like Penguin India and Random House India, Chiki Sarkar decided the time had come to branch out into the world of smartphones. With this in mind, she began Juggernaut Books, the country’s first smartphone publishing house. Through this platform, Chiki Sarkar plans on expanding the number of books available to the world. As one moves into a world governed by technology, this company comes as a refreshing change for growth.

3. Suchi Mukherjee – Limeroad 

When Suchi Mukherjee returned to India from the United States, after a gap of 17 long years, she wanted to create something that was truly wonderful. However, her road to success was not easy. Armed with a goal in mind, the path to achieving the impossible was not a simple task. With a dream in hand and a world of opportunities in front of her, Suchi created Limeroad in 2011, an online shopping platform for those who did not have the patience to go shop in actual stores. A fashion portal that uses social discovery to stand out from competitors with features such as personalised stylist recommendations and scrapbooking to customised looks, Limeroad is every shopper’s dream come true!

4. Suchita Salwan – Little Black Book 

A foodie with a desire to look for new places set the ground for Suchita Salwan’s Little Black Book. Established platforms like Just Dial, Zomato and Swiggy failed to satiate her continuing hunger pangs. With the aim of creating something out of the ordinary, Suchita founded a platform which caters to a very niche and exclusive clientele. The rest, as they say, is history.

5. Richa Singh – YourDost 

Richa Singh saw people continuously facing negativity which more often than not, would lead to depression. When a fellow hosteler ended their life, Richa realised empathy and compassion are what is needed to make the world a better place. With this one thought in mind, Richa Singh started YourDost, a platform that not only gives you a friend for life but also gives you an opportunity to get over all the problems one faces on a regular basis.

6. Kanika Tekriwal – JetSetGo

The saying, “the sky is the limit” perfectly suits Kanika Tekriwal. The founder of JetSetGo, India’s first private planes chartering service, Kanika succeeded with flying colors. This company lets people book private planes for everything from weddings to business purposes. Often described as the Uber of the skies, JetSetGo boasts of having the largest fleet of aeroplanes.

7. Falguni Nayar – Nykaa

After a long stint as an investment banker, Falguni Nayar founded Nykaa.com in the year 2013. An online one stop shop for beauty products from Indian and international brands, Nykaa changed the world of online shopping. Who would have ever thought buying makeup online would be so easy? Falguni Nayar proved all of us wrong and created a brand new place for people who love experimenting with styles, designs and colors.

8. Sairee Chahal – Sheroes 

Sheroes is the first website of its kind, giving women the chance to work in the field about which they are really passionate. If you are a woman looking for a career change or a new workplace, then Sheroes is the perfect platform for you. Sairee created this website solely dedicated to women. Besides connecting businesses and interested employees to each other, Sheroes provides mentorship and support to career oriented women.

9. Shahnaz Husain – Shahnaz Herbal Inc 

Despite being married off at the very young age of 16, Shahnaz Husain realised where her true passion lay. With a major interest in everything related to fashion and beauty, Shahnaz turned her dream into reality with Shahnaz Herbal Inc. Best known for creating herbal skin care and cosmetic products without animal testing, Shahnaz has grown like never before. With over 400 clinics in 138 countries across the world, Shahnaz has been bestowed with the Padmashree Award in 2006 for her commendable effort in making the world of cosmetics a better, cleaner and healthier place.

10. Rashmi Sinha – Slideshare

Rashmi Sinha, a PhD holder in neuropsychology from Brown University, co founded SlideShare with her husband in 2006. Within just a couple of years, the website was so popular, it got acquired by LinkedIn for $ 100 million in the year 2012! Ranked number 8 in Fortune’s Most Powerful Entrepreneurs List, Rashmi was also named as the World’s Top 10 Women Influencers in the world of web.

From the accomplishments of these pioneering women, one thing stands out. The times, they are a changing. Women know what they want and what needs to be done to get what they want. They are here. They are now. They are finally coming into their own and soon, the world is going to be a much better place.

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Iconic Power Couples At The Top Of Their Game

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Iconic Power Couples At Sports,Power Couples at Top Of Their Game,Startup Stories,Ultimate Couple Goals,Celebrity Power Couples,most prominent power couples,Top Influential Power Couples,Famous Couples 2020,Iconic Power Couples History

Corporations run the world in ways like never before.  They provide technology, healthcare, innovation and development across the world.  Some of these corporations are headed by influential leaders who changed the course of technology and quality of life over the years.  The head of the corporation may be a man or a woman, but it is no secret that what they achieved can be credited to their special someone as well.

Let us have a look at some of the most prominent power couples at the top of their game.

Bill Gates and Melinda Gates

Bill and Melinda Gates run the world’s biggest private foundation, the Bill and Melinda Gates Foundation.  Bill Gates founded one of the world’s largest software companies, Microsoft. He decided to dedicate his life to philanthropy and with his wife, he started the Bill and Melinda Gates Foundation.  Bill Gates pursues issues related to climate change, while Melinda Gates’s focus is on gender equality. In an interview, Melinda Gates revealed it is important to have a spouse who views you as an equal, a quality which she credits to Bill Gates and their successful marriage.

Mark Zuckerberg and Priscilla Chan

Mark Zuckerberg runs Facebook, one of the largest technology companies in the world.  It is no secret Mark Zuckerberg and Priscilla Chan, who is a pediatrician, were already in love before Facebook launched.  Priscilla Chan was one of the earliest users of Facebook when it was just starting out as an online social networking platform.  A day after Facebook went public, Mark Zuckerberg and Priscilla Chan got married. Soon after Facebook became one of the largest technology companies in the world, Mark Zuckerberg and Priscilla Chan started the Chan Zuckerberg Initiative to promote equality in the fields of health, education, scientific research and technology.

Narayana Murthy and Sudha Murthy

Narayana Murthy is the founder of Infosys, one of India’s largest information technology companies.  However, Narayana Murthy and his wife Sudha Murthy are most often known for the simple and humble lifestyle they follow.  An interesting piece of information is they met through a mutual friend, G.K Prasanna, who is now the global head of Wipro.  Sudha Murthy dedicated her life to social causes and was a trustee at Infosys Foundation, a position she used to establish libraries and offer scholarships to students.  Narayana Murthy and Sudha Murthy are an inspiration to many even today and their love for each other has not diminished over the years.

Donald Fisher and Doris Fisher

Donald Fisher and Doris Fisher are the founders of the iconic apparel brand GAP.  Initially, Donald Fisher leased out some space to Levi Strauss & Co. to sell their jeans.  Donald then realised Levi’s only had a limited number of sizes in their line up and saw the need to open a store which carried all styles and sizes under one roof.  Donald and Doris Fisher opened their own store named GAP. The concept was a success and soon after, GAP filed for an IPO. Before Donald Fisher’s demise in 2009, Donald and Doris Fisher were active in philanthropy in educational areas of interest.

The above mentioned couples remind us the world is a better place because of love.  Let us know about any other power couples who inspired you!

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Best Valentine’s Day Campaigns Run By Famous Brands

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With Valentine’s Day right round the corner, every brand and organisation is scrabbling to have a strategy in place to increase their brand visibility and awareness.  Needless to say, the advent of technology and digital platforms gave us some unique campaigns over the years. Some simple, some extravagant, but each one of them special because they all came together to celebrate love.

Let us have a look at some memorable Valentine’s Day campaigns we witnessed over the recent years.

1. Cadbury

Cadbury is a brand known all over the world mainly due to their bestselling chocolate, the humble Dairy Milk.  It comes as no surprise Cadbury decided to theme their Valentine’s Day 2018 promotions around chocolate. The campaign, ‘Pop Your Heart Out With Silk,’ aimed to celebrate love in all forms.  For the campaign, Cadbury released exclusive Dairy Milk Silk chocolates which had a heart shaped chocolate piece which could just be nudged out. The chocolate is a part of a gift hamper which contained two such Dairy Milk Silk bars and two Dairy Milk Silk Oreo bars, a customised greeting card and a photo frame.

Watch the video to know more about the campaign.

 

2. Dunkin’ Donuts

One of the world’s favourite desserts, the unassuming donut, also got a campaign of its own for Valentine’s Day 2017.  Whether it is simply glazed, sprinkled or with toppings, the donut comes in many shapes and forms. Leading donut chain Dunkin’ Donuts did a campaign themed around Valentine’s Day by creating a contest named ‘Dunkin’ Love.’  The campaign urged users to show their love for the brand by sharing photos of the brand on Instagram. Lucky winners had the chance to win a year’s worth of free coffee, donuts and a cash prize of $ 2,500. The campaign also made use of geolocation so that exclusive Valentine’s Day content could be viewed at Dunkin’ Donuts’ stores.  This year, Dunkin’ Donuts is running a campaign named #ValentinesDaySweepstakes, where anyone can tag a friend with the hashtag to get a chance to win a year’s worth of free donuts.

3. Uber

Taxi hailing giant Uber did their own version of a Valentine’s Day campaign by branding it ‘Romance on Demand.’  Uber has its own creative ways of running campaigns. For example, on Pride Day, Uber changed the colour of the car icon on its app to a rainbow colour theme.  However, for Valentine’s Day 2013, Uber turned into a rose delivery service. Users could just log into the Uber app to request a bouquet of roses, which were delivered to their special someone’s address by a driver in a suit.  Although the service was expensive and was priced anywhere between $ 100-150, it became popular and encouraged app downloads. In the year 2016, Uber teamed up with the Kisses brand of Hershey’s to run a campaign named #UberSerenade.  Users could request a serenade for their loved ones, wherein a person would go to the address given and sing songs about love.

4. Coca-Cola

In 2015, the iconic brand, with its red and white colour theme, came up with a very unique Valentine’s Day campaign which aimed at getting people to interact with and get to know strangers at bus stops.  Two consecutive bus stops were set up with screens, cameras and a mic. People could see who is at the other bus stop and interact with them. The distance between the bus stops offered safety and was intended to make people shed inhibitions and converse with strangers.  The people who interacted were in for a shock when the person with whom they interacted got onto the bus at the next stop. However, the conversations resumed once they greeted each other.

Watch the video here.

5. Starbucks

Starbucks, the world’s largest coffee brand, created a fun campaign for Valentine’s Day 2015.  Starbucks partnered up with Match.com, the United States of America’s leading matchmaking platform, to run a campaign.  A feature named ‘Meet At Starbucks’ was added to Match.com and users could use this feature to send out an invitation for a coffee date.  Users who clicked the button could email each other and meet up at a nearby Starbucks.

We hope these campaigns made for a fun read.  With Valentine’s Day fast approaching, let us know of any other fun campaigns like these which make for a good read about marketing strategies.

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The RAW Pressery Story -Juices Without Preservatives On A Shelf

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Being a tropical country, India is home to unique and exotic fruits people all over the world have come to savour.  Mangoes, ice apples and custard apples are just some of the fruits which are unique and found in India. Fruit and vegetable juices have always held a place in the Indian culture and civilisation in the form of medical remedies or coolers.  From the humble lemon juice to the exotic mango juice, Indians love to make them a part of their daily routine.

Juices in India sold at supermarkets or retail stores always have preservatives added to them in order to increase their shelf life and keep them safe for consumption.  A relatively new player, RAW Pressery, broke out on to the market by advertising their juices as preservative free and all natural, to take on established market brands like Tropicana and Real Fruit Power.

Beginnings

RAW Pressery was founded in 2014 in Mumbai by Anuj Rakyan when he realised there were no preservative free juices available in the market.  Anuj Rakyan began experimenting in his kitchen with various juices and ingredients to come up with a product. After investing INR 80 lakhs from his own pocket and borrowing money from friends and family, Anuj was able to pool INR 1.5 crores to start RAW Pressery.

Growth of RAW Pressery

Once Anuj Rakyan was able to successfully develop juices, he began to deliver the juices himself to his initial clients.  All this had to be done before any bacteria formed in the juices, therefore time was important. As his nutritional and fresh juices started seeing more demand, Anuj Rakyan employed the famed Mumbai dabbawalas to deliver to his clients in Mumbai.  The juices saw their demand surging and before long, RAW Pressery added Pune to its market base.

Godrej Nature’s Basket and Foodhall became retail partners to sell the juices on shelves across their retail locations.  Anuj Rakyan got his big break when investment firm Sequoia Capital decided to invest in RAW Pressery. A cold press was later added to increase the production of juice and also to increase the shelf life of products to 21 days.  A cold press is a technology which avoids oxidation and preserves the nutritional value of fruits, vegetables and nuts.

With the growing demand, the product offerings shot from just six to eighteen present now and divided into four categories—Benefits, Basics, Boosters and Shooters.  Bollywood actress Jacqueline Fernandez was roped in as the brand ambassador for RAW Pressery.

Shelf life and beyond

The juices have a shelf life of 21 days and RAW Pressery makes sure the juices do not go to waste.  Seven days before the shelf life expires, the juices are recalled to be sold at events while it is still safe to consume them.  RAW Pressery also recycles their plastic bottles by collecting them from shops and homes and turning them into polyester fibre. This fibre is used to stitch school uniforms and distributed for free to poor students.

This is the story of a startup which, under the leadership of Anuj Rakyan, was able to capture the market with its strong and original products.  Although RAW Pressery still has a large market to capture, it continues to grow by leaps and bounds. Therefore, it comes as no surprise RAW Pressery saw its valuation grow from INR 5 crores to INR 250 crores in just under four years.

Also Read: How a startup is recycling soap from hotels all over the world

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