India as a country, has been the victim of patriarchy since men decided they just had to have the last word. Ironically, there have been only a smattering of women in power and it has been only now that the times have finally changed. The 21st century brought forth a new wave of growth, change and ideas. Women started revisiting their inner potential and are moving forward with renewed vigour.
Spanning diverse fields like food, fashion, technology and education, these women have challenged the startup game from being housewives to creating a brand new niche for themselves. Here is a list of women who have set the ball rolling for a brand new path in innovation and creation.
1. Shubbra Chadda – Chumbak
Shubbra Chaddha took a while to realise her dream and when she finally knew what it was, boy, did she make a splash! Shubbra’s brand, Chumbak, took the country by a storm by becoming one of the first companies that sells funky and creative designs, with a wide array of accessories, bags and nick nacks. A store that resonates with class, style and easy sophistication, Chumbak has set the stage for those who dare to dream.
2. Chiki Sarkar – Juggernaut Books
After heading major publishing houses like Penguin India and Random House India, Chiki Sarkar decided the time had come to branch out into the world of smartphones. With this in mind, she began Juggernaut Books, the country’s first smartphone publishing house. Through this platform, Chiki Sarkar plans on expanding the number of books available to the world. As one moves into a world governed by technology, this company comes as a refreshing change for growth.
3. Suchi Mukherjee – Limeroad
When Suchi Mukherjee returned to India from the United States, after a gap of 17 long years, she wanted to create something that was truly wonderful. However, her road to success was not easy. Armed with a goal in mind, the path to achieving the impossible was not a simple task. With a dream in hand and a world of opportunities in front of her, Suchi created Limeroad in 2011, an online shopping platform for those who did not have the patience to go shop in actual stores. A fashion portal that uses social discovery to stand out from competitors with features such as personalised stylist recommendations and scrapbooking to customised looks, Limeroad is every shopper’s dream come true!
4. Suchita Salwan – Little Black Book
A foodie with a desire to look for new places set the ground for Suchita Salwan’s Little Black Book. Established platforms like Just Dial, Zomato and Swiggy failed to satiate her continuing hunger pangs. With the aim of creating something out of the ordinary, Suchita founded a platform which caters to a very niche and exclusive clientele. The rest, as they say, is history.
5. Richa Singh – YourDost
Richa Singh saw people continuously facing negativity which more often than not, would lead to depression. When a fellow hosteler ended their life, Richa realised empathy and compassion are what is needed to make the world a better place. With this one thought in mind, Richa Singh started YourDost, a platform that not only gives you a friend for life but also gives you an opportunity to get over all the problems one faces on a regular basis.
6. Kanika Tekriwal – JetSetGo
The saying, “the sky is the limit” perfectly suits Kanika Tekriwal. The founder of JetSetGo, India’s first private planes chartering service, Kanika succeeded with flying colors. This company lets people book private planes for everything from weddings to business purposes. Often described as the Uber of the skies, JetSetGo boasts of having the largest fleet of aeroplanes.
7. Falguni Nayar – Nykaa
After a long stint as an investment banker, Falguni Nayar founded Nykaa.com in the year 2013. An online one stop shop for beauty products from Indian and international brands, Nykaa changed the world of online shopping. Who would have ever thought buying makeup online would be so easy? Falguni Nayar proved all of us wrong and created a brand new place for people who love experimenting with styles, designs and colors.
8. Sairee Chahal – Sheroes
Sheroes is the first website of its kind, giving women the chance to work in the field about which they are really passionate. If you are a woman looking for a career change or a new workplace, then Sheroes is the perfect platform for you. Sairee created this website solely dedicated to women. Besides connecting businesses and interested employees to each other, Sheroes provides mentorship and support to career oriented women.
9. Shahnaz Husain – Shahnaz Herbal Inc
Despite being married off at the very young age of 16, Shahnaz Husain realised where her true passion lay. With a major interest in everything related to fashion and beauty, Shahnaz turned her dream into reality with Shahnaz Herbal Inc. Best known for creating herbal skin care and cosmetic products without animal testing, Shahnaz has grown like never before. With over 400 clinics in 138 countries across the world, Shahnaz has been bestowed with the Padmashree Award in 2006 for her commendable effort in making the world of cosmetics a better, cleaner and healthier place.
10. Rashmi Sinha – Slideshare
Rashmi Sinha, a PhD holder in neuropsychology from Brown University, co founded SlideShare with her husband in 2006. Within just a couple of years, the website was so popular, it got acquired by LinkedIn for $ 100 million in the year 2012! Ranked number 8 in Fortune’s Most Powerful Entrepreneurs List, Rashmi was also named as the World’s Top 10 Women Influencers in the world of web.
From the accomplishments of these pioneering women, one thing stands out. The times, they are a changing. Women know what they want and what needs to be done to get what they want. They are here. They are now. They are finally coming into their own and soon, the world is going to be a much better place.
OnePlus 7 And Everything You Can Expect
OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!
Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.
2. Triple rear camera
One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.
According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.
According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.
While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the
Search Engine Marketing And Its Different Forms
In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!
1. Search Engine Optimization
Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.
2. Search Engine Advertising
Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:
- Bid Price
- Keyword Selection
- Ad Distribution
- Ad Copy
- Effective Landing Pages
Only when and if all the five factors come into place can your search engine advertising campaign result in success.
3. Paid Submission
When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.
Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!
Jack Ma Life Lessons
Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.
Jack Ma Life Lessons:
1. Accept rejection
According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.
2. Ignore the negative people in your life
There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.
3. Let your vision have a positive impact on society
One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!
4. Don’t allow the past to dictate your present
According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!
5. Your customers are always your priority
According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.
Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!
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