Yakult, the famous Japanese probiotic drink, is the perfect example of how an invention turned into a commercial success. Invented in 1936 by microbiologist Minoru Shirota, the product has gained popularity worldwide. The product is sold by Tokyo based Yakult Honsha, which is known for its innovative marketing ideas. The Company is now worth $ 10 billion, making it one of the biggest food companies in the world. Here are some unknown facts about Yakult.
Unknown facts about Yakult
1) The meaning of Yakult is yogurt. The word is derived from the word ‘jahurto,’ which means yogurt in Esperanto, a language created by L.L. Zamenhof in 1887.
2) Despite being a famous and successful brand, the bottle of Yakult is intentionally kept small by the Company. According to the Company, the reason behind such a small bottle size is, the drink is meant to be consumed immediately and not be stored for a long time.
3) Yakult Honsha employs women known as “Yakult Aunties,” who go from door to door, selling the Company’s products. As women channel natural empathy towards family, the Company prefers marketing their products this way, despite having means to other marketing strategies.
4) Apart from health drinks, Yakult Honsha also sells instant noodles, pharmaceuticals and beauty products, all of which are meant to fight cancer cells.
5) Yakult is available in the same flavor in every country except one. People in Singapore have access to three kinds of flavors—grape, apple and orange. Moreover, the size of the Yakult bottle also changes in different countries.
6) Yakult manufactures a moisturizer called Yakult PARABIO AC Moisturizing Cream, which is priced at $ 1,000 per bottle.
7) There are various types of Yakult sold exclusively in Japan, each meant for a different organ of the body. The Company’s Joie drink is intended to keep the large intestine healthy, while the regular version of Yakult is meant for protecting the small intestine.
Which of these unknown facts about Yakult surprised you the most? Comment below and let us know.
Most Followed Influencer Accounts On Instagram
With the advent of smartphones coupled with the internet, it is quite easy to create an account on any of the famous social networking platforms like Instagram, Facebook, Twitter and Snapchat. What began as a simple tool for posting pictures or connecting with old friends or new people slowly grew into something larger. Corporations and brands realised the power of these tools and figured out the quickest and best way to garner the necessary outreach for their brand is to have an official social media account. This slowly gave rise to a set of people called ‘influencers.’ An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Apart from Facebook, Instagram is the most preferred influencial platform due to the personal feel and the simple aesthetic of the social platform.
Let us take a look at some of the most followed influencer accounts on Instagram!
Instagram sits at the top of the list with a mind boggling 334 million followers. However this comes as no surprise considering that it is common sense to portray the brand by having an account itself. Instagram’s outreach allows it to showcase unique social media accounts about people who do innovative things, draw notice to social problems and solutions and spread all things good about this world.
Christiano Ronaldo is perhaps the world’s most famous athlete to have ever lived and his 205 million followers are testimony to the fact. Ronaldo is a footballer who currently plays for Juventus football club. Christiano Ronaldo uses his account to post personal, sport related and paid partnership posts.
Ariana Grande is an actress, singer, philanthropist and songwriter. Ariana Grande has been singing since she was a child and gained a loyal fan base over the years. Ariana Grande is known to use her account to engage and interact with her fandom. Ariana Grande has 176 million followers
It is hard to find a person who does not know Dwayne Johnson, also known by his stage name ‘The Rock.’ The actor began his career as a wrestler but changed careers to acting and is one of the most charismatic individuals of the world. Dwayne Johnson uses his account to promote the brands he endorses like Under Armour, Voss, his own brand of tequila ‘Teremana’ and his movies. Dwayne Johnson is also an entrepreneur and has 172 million followers.
Selena Gomez is another singer, songwriter and actress who currently has 169 million followers on Instagram. Selena Gomez first appeared on Disney’s television series Barney And Friends. Selena became famous when she played the role of Alex Russo on The Wizards Of Waverly Place. Since then the singer/actress did not look back and went on a steady rise in popularity. Selene Gomez uses her account to share things she is passionate about.
Notable Mention- National Geographic
National Geographic is an official magazine of the National Geographic Society. Children who grew up in the ‘90s and early 2000s will fondly remember the channel by the same name which used to air some amazing content related to all things environmental and ecology. Ever since National Geographic got an Instagram handle, it became wildly popular and uses it to bring notice to some of the most immediate problems that threaten the existence of animals and plants on Earth like climate change, pollution and deforestation among others. National Geographic posts stunning images of nature in its full glory and all their images tell a story about the stark contrast between our urban lives and nature. National Geographic currently has 131 million followers.
These are some of the most followed influencer accounts on Instagram but there are many influencer accounts on Instagram which use their following to spread some good in the world.
Iconic Power Couples At The Top Of Their Game
Corporations run the world in ways like never before. They provide technology, healthcare, innovation and development across the world. Some of these corporations are headed by influential leaders who changed the course of technology and quality of life over the years. The head of the corporation may be a man or a woman, but it is no secret that what they achieved can be credited to their special someone as well.
Let us have a look at some of the most prominent power couples at the top of their game.
Bill Gates and Melinda Gates
Bill and Melinda Gates run the world’s biggest private foundation, the Bill and Melinda Gates Foundation. Bill Gates founded one of the world’s largest software companies, Microsoft. He decided to dedicate his life to philanthropy and with his wife, he started the Bill and Melinda Gates Foundation. Bill Gates pursues issues related to climate change, while Melinda Gates’s focus is on gender equality. In an interview, Melinda Gates revealed it is important to have a spouse who views you as an equal, a quality which she credits to Bill Gates and their successful marriage.
Mark Zuckerberg and Priscilla Chan
Mark Zuckerberg runs Facebook, one of the largest technology companies in the world. It is no secret Mark Zuckerberg and Priscilla Chan, who is a pediatrician, were already in love before Facebook launched. Priscilla Chan was one of the earliest users of Facebook when it was just starting out as an online social networking platform. A day after Facebook went public, Mark Zuckerberg and Priscilla Chan got married. Soon after Facebook became one of the largest technology companies in the world, Mark Zuckerberg and Priscilla Chan started the Chan Zuckerberg Initiative to promote equality in the fields of health, education, scientific research and technology.
Narayana Murthy and Sudha Murthy
Narayana Murthy is the founder of Infosys, one of India’s largest information technology companies. However, Narayana Murthy and his wife Sudha Murthy are most often known for the simple and humble lifestyle they follow. An interesting piece of information is they met through a mutual friend, G.K Prasanna, who is now the global head of Wipro. Sudha Murthy dedicated her life to social causes and was a trustee at Infosys Foundation, a position she used to establish libraries and offer scholarships to students. Narayana Murthy and Sudha Murthy are an inspiration to many even today and their love for each other has not diminished over the years.
Donald Fisher and Doris Fisher
Donald Fisher and Doris Fisher are the founders of the iconic apparel brand GAP. Initially, Donald Fisher leased out some space to Levi Strauss & Co. to sell their jeans. Donald then realised Levi’s only had a limited number of sizes in their line up and saw the need to open a store which carried all styles and sizes under one roof. Donald and Doris Fisher opened their own store named GAP. The concept was a success and soon after, GAP filed for an IPO. Before Donald Fisher’s demise in 2009, Donald and Doris Fisher were active in philanthropy in educational areas of interest.
The above mentioned couples remind us the world is a better place because of love. Let us know about any other power couples who inspired you!
Best Valentine’s Day Campaigns Run By Famous Brands
With Valentine’s Day right round the corner, every brand and organisation is scrabbling to have a strategy in place to increase their brand visibility and awareness. Needless to say, the advent of technology and digital platforms gave us some unique campaigns over the years. Some simple, some extravagant, but each one of them special because they all came together to celebrate love.
Let us have a look at some memorable Valentine’s Day campaigns we witnessed over the recent years.
Cadbury is a brand known all over the world mainly due to their bestselling chocolate, the humble Dairy Milk. It comes as no surprise Cadbury decided to theme their Valentine’s Day 2018 promotions around chocolate. The campaign, ‘Pop Your Heart Out With Silk,’ aimed to celebrate love in all forms. For the campaign, Cadbury released exclusive Dairy Milk Silk chocolates which had a heart shaped chocolate piece which could just be nudged out. The chocolate is a part of a gift hamper which contained two such Dairy Milk Silk bars and two Dairy Milk Silk Oreo bars, a customised greeting card and a photo frame.
Watch the video to know more about the campaign.
2. Dunkin’ Donuts
One of the world’s favourite desserts, the unassuming donut, also got a campaign of its own for Valentine’s Day 2017. Whether it is simply glazed, sprinkled or with toppings, the donut comes in many shapes and forms. Leading donut chain Dunkin’ Donuts did a campaign themed around Valentine’s Day by creating a contest named ‘Dunkin’ Love.’ The campaign urged users to show their love for the brand by sharing photos of the brand on Instagram. Lucky winners had the chance to win a year’s worth of free coffee, donuts and a cash prize of $ 2,500. The campaign also made use of geolocation so that exclusive Valentine’s Day content could be viewed at Dunkin’ Donuts’ stores. This year, Dunkin’ Donuts is running a campaign named #ValentinesDaySweepstakes, where anyone can tag a friend with the hashtag to get a chance to win a year’s worth of free donuts.
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Open 💌 for a sweet GIVEAWAY!✨ 🧡 All hail the Vanilla Frosted donut 🙌 Inspired by our special Dunkintine, we’re giving you the chance to sprinkle yourselves with FREE donuts for a year! 🍩 🧡 Tag the friend who’s a sprinkle of joy in your life with #ValentinesDaySweepstakes to enter ✨ 🧡 No purch nec. 18+ US/DC. Ends 2/12/20. RULES: www.ddsweeps.com
Taxi hailing giant Uber did their own version of a Valentine’s Day campaign by branding it ‘Romance on Demand.’ Uber has its own creative ways of running campaigns. For example, on Pride Day, Uber changed the colour of the car icon on its app to a rainbow colour theme. However, for Valentine’s Day 2013, Uber turned into a rose delivery service. Users could just log into the Uber app to request a bouquet of roses, which were delivered to their special someone’s address by a driver in a suit. Although the service was expensive and was priced anywhere between $ 100-150, it became popular and encouraged app downloads. In the year 2016, Uber teamed up with the Kisses brand of Hershey’s to run a campaign named #UberSerenade. Users could request a serenade for their loved ones, wherein a person would go to the address given and sing songs about love.
In 2015, the iconic brand, with its red and white colour theme, came up with a very unique Valentine’s Day campaign which aimed at getting people to interact with and get to know strangers at bus stops. Two consecutive bus stops were set up with screens, cameras and a mic. People could see who is at the other bus stop and interact with them. The distance between the bus stops offered safety and was intended to make people shed inhibitions and converse with strangers. The people who interacted were in for a shock when the person with whom they interacted got onto the bus at the next stop. However, the conversations resumed once they greeted each other.
Watch the video here.
Starbucks, the world’s largest coffee brand, created a fun campaign for Valentine’s Day 2015. Starbucks partnered up with Match.com, the United States of America’s leading matchmaking platform, to run a campaign. A feature named ‘Meet At Starbucks’ was added to Match.com and users could use this feature to send out an invitation for a coffee date. Users who clicked the button could email each other and meet up at a nearby Starbucks.
We hope these campaigns made for a fun read. With Valentine’s Day fast approaching, let us know of any other fun campaigns like these which make for a good read about marketing strategies.
- Most Followed Influencer Accounts On Instagram
- Iconic Power Couples At The Top Of Their Game
- Best Valentine’s Day Campaigns Run By Famous Brands
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