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Social Media Tools Perfect For Small Businesses

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When you are a small business owner, it is extremely vital to use social media to your advantage. If you are trying to grow your business right from the ground up and don’t have the time to focus on your online presence, then worry not, the internet always has your back. Here are some tools that help you in not only discovering content, but also sharing and responding to the content on your page.

1. Crowdfire  

Known as the ultimate guide to one minute marketing, Crowdfire is your go to website for realising your goals. To start things off, you have to first connect your websites, blogs and social media profiles with Crowdfire. Once you do that, Crowdfire will analyze your accounts and study them to determine who you are, what your core message should be and what kind of content you should put out into the social media world. Once it understands who you are, it gives you a daily task sheet that works towards helping you achieve your goals! The goals include things you can do to increase the number of daily visitors and the type of comments you can make to increase engagement on a regular basis.

2. Hootsuite 

The ultimate post scheduler, Hootsuite helps you manage all your social media accounts from a single page. From helping you find relevant content to helping you organise all your data in one place, Hootsuite is like the genie you need to make life easier! Furthermore, if you ever think the content you are putting up is not relevant to the page, then this website helps in analyzing the information and giving you feedback on what should and shouldn’t be put up. Hootsuite also helps in protecting and safeguarding your social media pages against unwanted hackers and threats, therefore making sure your online presence is completely safe and secure!

3. Buffer 

Buffer, a social media scheduling application, is quite unlike Hootsuite in the sense it lets you schedule your posts not only on Facebook and Twitter, but on LinkedIn and Google Plus as well! Without letting you miss deadlines of any sort, Buffer lets you add content to your queue without worrying about how often you post the content for your brand. To make the game interesting, Buffer gives you detailed day to day and monthly analytics on how your profile and posts perform!

4. Salesforce Marketing Cloud 

 

While a lot of businesses are B2C oriented, there are some that are B2B and these are the kind that need to be looked at regularly. Salesforce Marketing Cloud is one such website which not only keeps track of your other businesses, but also helps you grow your marketing strategies. By deviating from the regulated social media platforms, Salesforce uses email marketing as a means of promoting your content. This particular website allows you to not only automate your marketing, but also helps you conduct a proper digital search and establish both your website and your mobile marketing plans! Even though learning marketing through Salesforce is steep and extensive, it is still more than worth it and necessary!

5. Awario 

Let’s face it. You need to know what the social media world is saying about your business. Awario lets you analyze the content you put up on your social media and with specific keywords on your social media, it tracks performance on a regular basis. Furthermore, Awario sends you notifications the minute people mention your brand on any platform (every platform, including Reddit!) From giving you the opportunity to interact with your users to understanding your customer base, Awario helps in giving you complete clarity on what is expected from you as a brand.

Growing as a new business is important and when you have the right tools at hand, the entire process is made easier. If you think we missed out on any tools like this, comment and let us know!

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How To

Ways Facebook Messenger Is More Than Just A Texting App

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5 Ways Facebook Messenger,Texting App,Startup Stories,Latest Technology News 2019,Facebook Messenger App,Facebook Messenger Service,Facebook Messenger Latest Features,Facebook Messenger New Features,Facebook Texting App

Social media giant Facebook’s messaging app, Facebook Messenger, is being so widely used, it is quickly becoming as popular as Facebook itself. While the app may have started off as a stand alone messaging service, the Facebook team clearly has a lot more plans for the app. Apart from texting and video calling people, here are some cool things the messaging service does!

1. Create stories

While Facebook, Instagram and Snapchat requires you to create stories directly through the app, Facebook Messenger lets you create stories through the messenger service. Available for 24 hours, you can change your settings to let more than just one person view the story! Try this now, if you haven’t already.

2. Use augmented reality to shop

If you can’t find enough places to shop at or if you are too lazy to switch through apps while shopping, then worry no more. Facebook Messenger is now using Augmented Reality to help you shop better and faster. To make things better, you can take pictures of what you want (like a sneaker or lipstick) and see how they look on you before you place the order. In fact, brands like Nike and Sephora are already on board, making shopping an extremely easy task!

3. Encrypted chats

Did you know  WhatsApp is not the only messaging service which provides encrypted chats? Facebook Messenger also has a service now which lets you have encrypted chats  which cannot be decoded, come what may. All you have to do is to click on the “Secret” tab located on the top right corner. To make sure your chats are safe and record free, set a time period for when you want the messages to disappear . Using the end to end encryption service, Facebook Messenger makes sure even your government cannot read or track your chats!

4. Use it as a money transfer system

If you do not want to use apps like PayPal and PayTm to send or receive money, then it is time to move over to Facebook Messenger. All you have to do is go to the settings and connect your credit card with the app. To transfer money, tap on the name of the person to whom you want to send the money  and just hit the bottom left button. Life made easy or what?

5. Unsend messages

One of Facebook Messenger’s latest features, the unsend message button, is now here! The unsend feature lets you delete messages within ten minutes of sending them. Unfortunately, Facebook Messenger isn’t at the point where it can hide the fact that you deleted a message. Just like with WhatsApp, the other person will get a notification saying you have deleted the message. Let’s admit it. We all wanted this feature and now that it is here, you can’t stop using it.

If you haven’t tried these features yet, the time to do it is now!
P.S., if you know other features of which we do not, comment and let us know!

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Different Types Of Management Styles And How They Work

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Like everything else in life, leadership styles are learnt and honed through different stages of work. Every leader has developed, through the years, a certain style of management and leadership, which sets them apart. No matter how successful you are as a manager, here are  a few different types of management styles every great leader follows without realising:

1. The Autocratic Leader

The most common type of leader, Autocratic  leaders are those who make decisions without input from people around them. If the decision made is the right one, the response is positive. However, this rarely is the case and most decisions taken without consultations are perceived negatively. While not useful for most work environment, this style comes into play when firm decisions need to be made.

2. The Consultative Leader

Unlike the Autocratic leader, Consultative  leaders make decisions after consulting with those around. One of the primary advantages of this type of leadership is that it instills loyalty in the employees. Not only does the leader confer with those important, it helps in improving the focus  of the business. However, while this type of leadership does have its fair advantages, the negatives lie in the fact it results in employees becoming more dependent on the leader. Furthermore, those who feel left out of the consultation process end up leaving when not consulted.

3. Persuasive

Unlike the  Autocratic and the  Consultative type of leadership, Persuasive  leaders work as a combination of the two other forms. Despite consulting the employees, this type of leader convinces the people on  his or her team about why the said decision needs to be made. The primary drawback to this type of leadership is that employees tend to feel alienated because of their leaders focus more on persuading rather than actually taking feedback. Like the Autocratic leadership style, this  method should also be used quite sparingly.

4. Democratic

Just like its name, the Democratic style of leadership is that which has a combined decision making effort between the leader and the team. This essentially means  while the leader does take a final call on what’s happening, a voting system is followed. From the manager to the employees, everyone is involved in taking a call on what’s going to be done, thereby letting people realise they have a say in what’s going on in the company. While this style does work when it comes to taking major decisions, it does have a drawback because of the amount of time which goes on in the voting process.

5. Laissez Faire

The Laissez Faire type of leadership is the exact opposite of an Autocratic style of leadership. With this style, employees have the complete authority to take the decisions they see fit and the management is seen more of a mentor than a leader. One of the most preferred styles of leadership, this one helps in streamlining work and maintaining  an environment free of hostility, at the workplace.
Every leadership style has it own advantages and disadvantages. What style would you choose? Comment and let us know!

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How To Streamline Your Work Through Crisis Management

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In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!

1. Have a plan

While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!

2. Let your employees know about the situation

Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!

3. Communicate the action which needs to be taken

In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.

4. Create a crisis management team

One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.

5. Be accessible

When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.

Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!

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