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Microsoft Build 2018 Day 2 Highlights



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While Microsoft’s biggest developer’s conference, Microsoft Build 2018 embarked on its core Artificial Intelligence (AI) and cloud computing ideas and extension. However, Day 2 was all about its new version of Android Launcher, Microsoft Launcher.

On the second day of the event, Microsoft announced the modifications that will be implemented in Windows 10 by introducing the Sets features. With addition to the Your Phone app that was introduced on Day 1, the company introduced its add ons. Alongside, the focus was toward the Microsoft’s Office suite, Microsoft Outlook and Windows Store.

However, the ultimate spotlight of the developer’s conference was Microsoft 365.

Joe Belfiore, the Vice President of Microsoft explained to the crowd present at the conference that Microsoft 365 is equivalent to Windows + Office + Enterprise Mobility Suite (EMS.) He brought to light that the company has two platforms as of now, Microsoft Azure and Microsoft 365. He stressed on the fact that there are around 135 million commercial monthly active users of Office 365 and more than 200,000 organizations are using Microsoft Teams.

Another fascinating update here is Outlook and its teams will be getting Adaptive Cards. These cards will appear in Outlook message. It will reflect changes in your organization’s Microsoft Graph data  that will all be actionable. The example Microsoft gives is that a manager could approve an expense report in a card. You’ll also be able to pay bills in a card using Microsoft Pay.

You can now make your Grammar Nazi friends shut up! Here’s how!

Emphasizing on AI and Machine Learning to improvise its existing products, Corporate Vice President of the Windows Developer Platform Kevin Gallo used Microsoft Word as an example, stating the company’s objective is to make a writer’s duty more convenient.

Kevin Gallo further added, “Some areas are very, very hard to detect with traditional algorithms.” Nevertheless, this could be achieved through grammar checking powered by Windows ML and artificial intelligence. Microsoft is taking autocorrect to a whole new level.

He also added, this problem is personal as his daughter, Anna struggled with grammar her whole life and felt that she would never be a good writer. The English language is complex, with words having different meanings depending on the subject. He put up a demonstration where the older version of Word and Word powered by Machine Learning was displayed. The ML personified Word displayed the errors such as the nouns that were missing were highlighted. How cool is that? A writer’s job is sure as hell going to get easier with this improvisation!

A whole bunch of Your Phone app features were also introduced at the event. Your Phone app will display all the user’s photos, videos, notifications and messages on their Personal Computer (PC) directly from their Android or iOS devices.  The app has the ability to drag and drop phone camera photos to the Windows 10 operating system. You could also copy and paste different kinds of information between the devices. This app will be available to Windows Insiders first and Windows 10 users in a later build.

Microsoft introduced the latest version of its Android launcher, Microsoft Launcher. Launcher is a very popular app in the Google Play Store and brings a host of Microsoft centric features to Android. The new Microsoft Launcher for Enterprise version brings customization and security to organizations. Not only that but also allows administrators to create desktops for specific users with feeds into specific business systems.

The much talked about feature “Sets”  in Windows 10 is the latest announcement from the event. This new feature makes your tasks easier by allowing you to set all the elements of a task together. You can keep apps, web pages, documents or files all at one place. When you resume work after a period of time, all the relevant task elements can be restored. You can also search through all the significant information. The customer applications can be restored as well if they incorporate Sets into their application. According to Belfiore, the release time of this feature is not specified yet as the company is still working on it.

Ultimately, Microsoft wants to make the life of its users pretty easier by making the best use of AI and machine learning. These were the highlights from the Day 2 of Microsoft Build 2018. Yet, there is a lot more to come from the 3 day event.

Let us know in the comments section below what you think of the new features! For more updates follow us on


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Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India



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Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.


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Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?



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Clubhouse is a new type of social networking platform which is an audio only platform.  This means every conversation takes place through audio where users speak to let their thoughts known.  Users can create and host rooms where speakers will talk about a particular topic.  Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.  There is however a catch as Clubhouse is currently limited to iOS.

Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup.  Leher also has video support unlike Clubhouse and is also available for both Android and iOS.  However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace.  Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.

We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion.  Please let us know your answer in the poll below.

Which Audio Listening Startup Would You Choose?

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Why Are Ads On Digital Media Failing To Reach The Right Audience?



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If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something.  There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you.  Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes.  The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.

These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing.  Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more.  Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost.  Performance marketing usually means high volume for a very specific cost.  

Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements.  Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up.  If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”  

ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic

Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition.  This is a reason why budgets are usually high for performance marketing.  Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing.  Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”

There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms.  Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.  

Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present.  Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics.  We have seen best results from an optimal mix of Television plus digital (sic.)”  Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort.  The latter ensures adequate emphasis on building consideration, as well as growing transactions.  Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools.  Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.

With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset.  The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.

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