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Do you know that your business needs to be on the right digital platforms?

Startup Admin

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Right Digital Platforms,Best Motivational Stories 2018,Best Startups in India 2018,Latest Startup News India,startup stories,Social Media Platforms for Business,Social Media Marketing,Best Social Media for Business 2018,Digital Platforms for your Business

– By Vikram Kumar, Co Founder and Director of SRV Media and EaseBuzz

In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.

Digital channels such as websites, blogs and social media are a staple for businesses as they act as an extension of one’s branding initiatives. However, there are other valuable options to explore and to reach out one’s audience next door or across the globe. Let us see how you can determine the right digital platforms for your business:

Picking the right audience
To begin with, determine the nature of your product or service and to whom you intend to sell. Because, of course, different audiences “hang out” on different platforms online. If you wish to bring your offerings to their notice through regular posts or advertising campaigns, you need to know where your money is best spent.

For example with social media marketing,
– Professionals can be seen on LinkedIn,
-Teens can be targeted on Instagram and Snapchat,
– Female audiences mostly are present on Facebook, Instagram and Pinterest.

Take a look here to identify where your audience hangs out the most.

Utilizing content sharing platforms other than blogs and websites:

Content is central to all digital campaigns and activities. The content you want to share can be in a variety of formats including blogs, infographics, videos and other visual and written formats.

With more than a billion users in the world, YouTube is by far the largest video sharing platform. Posting videos of different forms– how to videos, new product guide, announcements, latest features, etc., could potentially influence new prospective customers and keep your existing clients engaged. What’s more? YouTube is quite cost effective– it not only allows to you promote your business on a large scale but, at a minimal cos. You can take help from a video making agency to create engaging videos.

Similarly, Slideshare on LinkedIn is a free online channel that you can use to your advantage to share your content to the corporate world out there. Note that, Slideshare has 70 million users and around 400,000 presentations are uploaded every month on this platform. Doesn’t that sound like the place to be?

Tapping the power of paid advertising
For some businesses, promoting a brand organically may not be the best option, as it could require a lot of time and effort. In that case, they can support it with paid campaigns. With paid advertising, you can run a very targeted campaign built only for a set demographic, classified on the basis of age, gender, location, interests, occupation, etc., to reach them quickly and efficiently.

You can start with leveraging social media advertising on– Facebook, LinkedIn, Instagram and Twitter. AdWords– believe it or not, is ubiquitous today! If you are serious about digital advertising, it is incomplete without Google AdWords. As it not only gets you more traffic and leads but, also the lessons learnt from running a tight pay per click campaign on AdWords would serve you well on other digital advertising platforms too.

For example, a newly established college may start with a website, post on blogs, work on SEO strategies in an effort to rank well, but obviously these strategies may not pay off right away. Especially, with the admission season fast approaching, the college would want to show up everywhere that students are online. In such a scenario, a paid campaign by the college on Facebook can help by displaying the advertisement in the students’ feeds, and propel them to click on it and know more about the college.

Include email marketing in the strategy
Emails have the ability to keep your customers, partners and leads informed. It enables sales through emails, newsletters, latest blogs, and more. With email marketing then allows following up with the targeted audience with personalized messaging, to further drive them down the funnel.
It is possible to find out if someone on the list clicked opened the email, clicked a link, viewed the product, but perhaps did not buy the product. You can program your email marketing tool to automatically follow up with these users by sending out an email with a discount code or a hurry up message to entice them to purchase.
Doing PR right
Not PR in the traditional sense– – newspapers stories, print magazine articles, TV ads, but online PR. This includes media outreach, collaboration with influencers, building relationships with online journalists, press release distribution, and participation in forum discussions, all to gain press hits, citations and increased referral traffic.

Platforms to monitor digital marketing efforts
As you continue to add new platforms to drive your brand’s exposure, do not forget to add analytics and monitoring tools to your arsenal, to measure what is working and what is not.

Even the basic tools like Google Analytics, AdWords, Hotjar, GetResponse, SproutSocial, allow you to manage and track traffic on websites and your social pages. Also, it helps ensure the ROI is sound for any running marketing campaign.

Looking for expert advice?
Perhaps you have been into the digital marketing campaign thing for a while now, but are you sure you are fully utilizing the right digital platforms to drive your business forward? It is critical to understand which platforms are better suited for your business, brand, product, or service. To answer this, you need to begin with evaluating your marketing goals, audience, and budge,. Then use the right platform for the right job.

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1 Comment

1 Comment

  1. Sureepon Kawinyodying

    September 14, 2018 at 4:18 pm

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How To

How Keeping Your Goals To Yourself Will Help You Grow

Smruthi Kishore

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Keep Your Goals to Yourself,Best Motivational Stories 2018,Best Startups in India 2018,Latest Startup News India,startup stories,Steps to Achieve Goals,Personal Development Tips,Life Goals,Achieve Your Dreams,Personal Growth,Motivation Grow Up

Remember when you were a child and you would blow out the candles on your birthday cake? Make a wish, they would say, but do not tell anyone what you wished for because they might not come true! Did the child in you ever think it was an extremely silly statement to make? Why would you not tell your friends your dreams or your secrets? Was not the whole point of having goals so you could tell people and let them know you have crossed things off your checklist?

Growing up, I learnt the value of these words. I learnt people are rarely as transparent as they seem, often trying to one up you every time they think their goal is in line with yours. While most people can thrive under this kind of competition, there are some who just cannot work like this. If you fall under the second category of people, then this is how you can safeguard your goals, keep your friends close and still fulfill all your dreams!

1. Your dreams are yours and yours alone

One of the major issues I personally have with sharing your dream with others is that they tend to pick on things they do not understand. While it may seem as constructive feedback from their point of view, it really has a negative impact in the long run. Your dreams are yours and yours alone. No one has control over them and only you can work to make them come true. Let your dreams fester within, so they can take shape to something truly marvelous. The less you share, the more you know and the more you grow!

2. Your supporters might secretly be your biggest critics

More often than not, the loudest criticism is that which you get from those closest to you. While this may be a good thing, in most cases, it is usually a negative thing when it comes to listening to negative feedback on your dreams. The more often you listen to bad things, the more convinced you are your dream is never going to work out. Keep your friends close, but your dreams closer.

3. The ones who say no are always going to say no

Oftentimes, there are people in life who are going to bring you down no matter what you do or how much you achieve. From your regular hairdresser to the man who delivers you milk, these people can have a very negative impact. This is one of the major reasons as to why you should never, EVER let your dreams be made public.

4. Talking about your dreams can make them go away

No, really. If you think this is a joke, think again. How many times have you truly, madly, deeply wanted something and how many time has that not come true? The more you talk about your dreams, the less importance you give them and the less chances they have of coming true. When you really want to make something happen, make sure you and you alone know what your end goal is! This will work wonders, I promise.

The people in my life were never wrong about not sharing your wishes with anyone and for me, this message has really worked. Keep your dreams close and your desires closer, therefore making sure the life you lead is the life you have always wanted!

 

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How To

When Do You Realise You Should Not Be Working For A Toxic Boss?

Smruthi Kishore

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Toxic Boss,Best Motivational Stories 2018,Best Startups in India 2018,Latest Startup News India,startup stories,Warning Signs of a Toxic Boss,Toxic Boss Syndrome,Toxic Boss At Workplace,Workplace Tips,Toxic Boss Signs,Dealing with Toxic Boss,Toxic Managers at Work

You are an adult now. You have made it to the big leagues and you are finally doing what you thought you had to this whole time. Brand new clothes, a job you desperately wanted and new clothes that could make anybody’s head turn, you walk into the first ever job of your life. The first few days are fun, rosy and full of joy. The people are nice, the breaks are fun and your boss could not be nicer. A few months into the job, you suddenly realise everything is not as hunky dory as you thought it was. You do not have it in you to do the same thing over and over again and have absolutely no patience to deal with the same kind of challenges on a daily basis. The reason? Your boss is not the person thought they were, a revelation only you realised and not the people around you! You have been seeing the signs and just did not want to accept them till the situation was too grave to ignore!

1. The ones who think feedback is for the week. 

You have been working hard at your job for a while now and suddenly over a period of time, you realise the very idea of waking up and going to work is a thing you dread. For example, a colleague of mine (Radhika*) was given a compliment the other day and because Radhika was so not used to receiving compliments, she responded with her fallback defense mechanism, sarcasm. Absence of compliments makes the heart grow harder, not fonder. Oh, dear Manager! If you work for a dude like this, you know the Exit sign is what you need! 

2. The ones who parent more than manage

Do you remember how when you were in college and there would always be that one teacher, who would be more of a parent than a teacher or rule enforcer? Sure, that is okay for a while in school, but when you have a similar boss at work, drawing that line between your personal and professional life becomes really hard. There was one at a friend’s place, Kumar*, who said girls should not smoke. To 

3. The ones who want the credit, but do not want to do the work

This is perhaps the most toxic boss you could have. They expect you to put in all the hard work and to meet all the deadlines way before your end time. However, when it comes down to giving you recognition or credit, the result is never good enough for them. This is because of two things: either they have already taken all the credit for your work or they just do not care enough about you as an employee. When this happens once or even twice, you can let it go. However, when it happens on a regular basis, that is a sure fire sign that you have to quit as soon as possible!

4. The ones who do not like getting feedback of any kind

While there is one category of bosses who fall under the category of not giving the right kind of feedback, there are others who do not like taking feedback of any kind. These bosses like enforcing rules, but when their employees want to give feedback about the changes, the reaction is quite contrary to what one would expect. A good manager likes learning how their employees react and likes looking at what can be done better from a different perspective. But when you do not see that happen, you know you should back off. This is not a good boss to have at all!

5. The one who is never around for things in life

Bosses like this are always absent for the bigger things in life. My boss’s boss (Mr. Y) is like this. Y wants to know what is happening with things in connection to the outside world, but still wants an update about the most mundane everyday happenings. The worst combination of a micro manager and an absentee boss, these kind of managers confuse your everyday schedule and make life at work a disastrous experience.

If you have ever had an experience with managers like this, comment and tell us so we can help you make dealing with your life just a little easier.

(*) Names changed to ensure anonymity.

 

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How To Develop Leadership Qualities At Work

Smruthi Kishore

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Develop Leadership Qualities,Leadership Qualities At Work,Best Motivational Stories 2018,Best Startups in India 2018,Latest Startup News India,startup stories,Improve Leadership Skills,Workplace Tips,Leadership Skills in Workplace,Effective Leadership Skills,New Workplace Tips

For some people, leadership is a skill that comes naturally. They are born into it and require no real effort while reaching their goal. However, there are other people who need an extra push to realise they can come to that stage and to realise the Shakti within them. For the second type of people, there are certain ways to develop these leadership skills. Here are some tips to help you learn how to become a good leader at work!

1. Take the extra step forward 

When I first started working, my boss used to push me to do better every day. Like everyone else, I had bad days and needed the motivation to do better. Luckily for me, I had a team that always pushed me to keep doing better and take the extra step forward. They never let me stay comfortable in one place and helped me discover new things. This helped me grow and realise I could do a lot more than I was hired for and that in itself was a great leg forward.

2. Improve your communication skills 

One of the primary ways you could improve your leadership skills is by bettering your communication skills. While you may have your basic skills in place, it always helps if you improve your skills from beyond what they are at the moment. The more you learn, the more you grow and the more you grow, the better you become at accepting yourself as an individual.

3. Learn from your mistakes 

For as long as I can remember, I have always been told to learn from my mistakes. There is nothing more humbling in life than to learn from the things you have done wrong, thereby improving not only your leadership skills, but your skills as an all rounded human being as well!

Sometimes, when you look at your boss, it can be quite scary to see where he is and how he has reached that position in life. However, if you sharpen the key areas of your life, you have done half the work already. What are some of the concerns you have gone through in life to get to where you are? Comment and tell us so we can make your professional life easier!

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