– By Vikram Kumar, Co Founder and Director of SRV Media and EaseBuzz
In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.
Digital channels such as websites, blogs and social media are a staple for businesses as they act as an extension of one’s branding initiatives. However, there are other valuable options to explore and to reach out one’s audience next door or across the globe. Let us see how you can determine the right digital platforms for your business:
Picking the right audience
To begin with, determine the nature of your product or service and to whom you intend to sell. Because, of course, different audiences “hang out” on different platforms online. If you wish to bring your offerings to their notice through regular posts or advertising campaigns, you need to know where your money is best spent.
For example with social media marketing,
– Professionals can be seen on LinkedIn,
-Teens can be targeted on Instagram and Snapchat,
– Female audiences mostly are present on Facebook, Instagram and Pinterest.
Take a look here to identify where your audience hangs out the most.
Utilizing content sharing platforms other than blogs and websites:
Content is central to all digital campaigns and activities. The content you want to share can be in a variety of formats including blogs, infographics, videos and other visual and written formats.
With more than a billion users in the world, YouTube is by far the largest video sharing platform. Posting videos of different forms– how to videos, new product guide, announcements, latest features, etc., could potentially influence new prospective customers and keep your existing clients engaged. What’s more? YouTube is quite cost effective– it not only allows to you promote your business on a large scale but, at a minimal cos. You can take help from a video making agency to create engaging videos.
Similarly, Slideshare on LinkedIn is a free online channel that you can use to your advantage to share your content to the corporate world out there. Note that, Slideshare has 70 million users and around 400,000 presentations are uploaded every month on this platform. Doesn’t that sound like the place to be?
Tapping the power of paid advertising
For some businesses, promoting a brand organically may not be the best option, as it could require a lot of time and effort. In that case, they can support it with paid campaigns. With paid advertising, you can run a very targeted campaign built only for a set demographic, classified on the basis of age, gender, location, interests, occupation, etc., to reach them quickly and efficiently.
You can start with leveraging social media advertising on– Facebook, LinkedIn, Instagram and Twitter. AdWords– believe it or not, is ubiquitous today! If you are serious about digital advertising, it is incomplete without Google AdWords. As it not only gets you more traffic and leads but, also the lessons learnt from running a tight pay per click campaign on AdWords would serve you well on other digital advertising platforms too.
For example, a newly established college may start with a website, post on blogs, work on SEO strategies in an effort to rank well, but obviously these strategies may not pay off right away. Especially, with the admission season fast approaching, the college would want to show up everywhere that students are online. In such a scenario, a paid campaign by the college on Facebook can help by displaying the advertisement in the students’ feeds, and propel them to click on it and know more about the college.
Include email marketing in the strategy
Emails have the ability to keep your customers, partners and leads informed. It enables sales through emails, newsletters, latest blogs, and more. With email marketing then allows following up with the targeted audience with personalized messaging, to further drive them down the funnel.
It is possible to find out if someone on the list clicked opened the email, clicked a link, viewed the product, but perhaps did not buy the product. You can program your email marketing tool to automatically follow up with these users by sending out an email with a discount code or a hurry up message to entice them to purchase.
Doing PR right
Not PR in the traditional sense– – newspapers stories, print magazine articles, TV ads, but online PR. This includes media outreach, collaboration with influencers, building relationships with online journalists, press release distribution, and participation in forum discussions, all to gain press hits, citations and increased referral traffic.
Platforms to monitor digital marketing efforts
As you continue to add new platforms to drive your brand’s exposure, do not forget to add analytics and monitoring tools to your arsenal, to measure what is working and what is not.
Even the basic tools like Google Analytics, AdWords, Hotjar, GetResponse, SproutSocial, allow you to manage and track traffic on websites and your social pages. Also, it helps ensure the ROI is sound for any running marketing campaign.
Looking for expert advice?
Perhaps you have been into the digital marketing campaign thing for a while now, but are you sure you are fully utilizing the right digital platforms to drive your business forward? It is critical to understand which platforms are better suited for your business, brand, product, or service. To answer this, you need to begin with evaluating your marketing goals, audience, and budge,. Then use the right platform for the right job.
Different Types Of Management Styles And How They Work
Like everything else in life, leadership styles are learnt and honed through different stages of work. Every leader has developed, through the years, a certain style of management and leadership, which sets them apart. No matter how successful you are as a manager, here are a few different types of management styles every great leader follows without realising:
1. The Autocratic Leader
The most common type of leader, Autocratic leaders are those who make decisions without input from people around them. If the decision made is the right one, the response is positive. However, this rarely is the case and most decisions taken without consultations are perceived negatively. While not useful for most work environment, this style comes into play when firm decisions need to be made.
2. The Consultative Leader
Unlike the Autocratic leader, Consultative leaders make decisions after consulting with those around. One of the primary advantages of this type of leadership is that it instills loyalty in the employees. Not only does the leader confer with those important, it helps in improving the focus of the business. However, while this type of leadership does have its fair advantages, the negatives lie in the fact it results in employees becoming more dependent on the leader. Furthermore, those who feel left out of the consultation process end up leaving when not consulted.
Unlike the Autocratic and the Consultative type of leadership, Persuasive leaders work as a combination of the two other forms. Despite consulting the employees, this type of leader convinces the people on his or her team about why the said decision needs to be made. The primary drawback to this type of leadership is that employees tend to feel alienated because of their leaders focus more on persuading rather than actually taking feedback. Like the Autocratic leadership style, this method should also be used quite sparingly.
Just like its name, the Democratic style of leadership is that which has a combined decision making effort between the leader and the team. This essentially means while the leader does take a final call on what’s happening, a voting system is followed. From the manager to the employees, everyone is involved in taking a call on what’s going to be done, thereby letting people realise they have a say in what’s going on in the company. While this style does work when it comes to taking major decisions, it does have a drawback because of the amount of time which goes on in the voting process.
5. Laissez Faire
The Laissez Faire type of leadership is the exact opposite of an Autocratic style of leadership. With this style, employees have the complete authority to take the decisions they see fit and the management is seen more of a mentor than a leader. One of the most preferred styles of leadership, this one helps in streamlining work and maintaining an environment free of hostility, at the workplace.
Every leadership style has it own advantages and disadvantages. What style would you choose? Comment and let us know!
How To Streamline Your Work Through Crisis Management
In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!
1. Have a plan
While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!
2. Let your employees know about the situation
Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!
3. Communicate the action which needs to be taken
In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.
4. Create a crisis management team
One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.
5. Be accessible
When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.
Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!
Why A Good Company Culture Is Important For Positive Growth
Company culture is important to foster the overall growth of one’s company. Since you spend over half your day at the place you work, it is vital to work at a place where not only you, but your talents are appreciated as well. In order to develop a good working environment, here is how you can make your work a fun and entertaining place!
1. Keep empowering and encouraging
One of the ways to ensure your company has a strong work culture is if your employees feel motivated into doing their daily tasks. Empower and push your employees into believing what they are doing. You have to make sure your team don’t just have to do their job, but are invested in it so much, they want to do it really well. With empowerment, people are pushed to do their very best and with that, you get the added joy of seeing a task done really well. One of the ways to empower your team is by looking at how you can encourage them to do better, no matter what.
2. Empathise with your team members
When you don’t care and do not empathise, your work culture suffers. Often times, you don’t realise that different people have different ways of dealing with situations. While you may be okay with communicating things in a certain manner, the other person might look at it as obtrusive, loud or even rude. When you realise something bothers another person in your team, talk to them. Ask them what is bothering them and have a clear understanding about what you can do to make their life better at work.
3. Be inclusive in your activities
One of the best ways to improve the company culture is to be inclusive in all your activities. Sometimes, you end up leaving people out of your group activities because you either don’t converse with them on a regular basis or because you just forget. This leads to the other person thinking that you don’t like them, leading to a lowered morale. In order to avoid situations like this, make sure you include your team members in all your activities. Little things like asking everyone if they want to order lunch with you or asking them if they want coffee as a part of your meal makes a lot of difference in the overall work environment.
4. Be open to new ideas from everyone
In every team, every role is clearly defined for each person in the team. However, over a period of time, different team members express the need to explore other areas in the same team. One of the ways to improve the kind of morale your team has is to be open to any and every new idea people throw at you. Not only does this broaden your horizons as a leader, it also instills a positive environment and increases the personal growth levels of every member in the team!
5. Humour is always a good cure
Humour is an extremely positive motivator. One of the foundations for having a good place to work at is if you have a happy, laughing environment. Remember that no matter how stressed things are at work, a little laughter and joking around can always make the world a better place!
6. Let your team know your door is always open
There are always times when you as a leader tend to lower your strong exterior. Realise that when you have a team working for you, everything can’t always be peachy happy. Make sure you are always available for your team, no matter what happens. Even if there are issues which end up affecting the work, a good talking through always helps in resolving them.
One of the key responsibilities of being a leader is to ensure your work culture is such that people want to come to work, rather than avoid work. If you think we missed any other reasons as to how you can create a good work environment, comment and let us know!
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