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How To Find New Customers

Ramya GovindRaj

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How To Find New Customers,Startup Stories,Tips to Find New Customer,Five Simple Ways To Find New Customers,Fastest Way to Find New Customers,5 Steps To Find New Customers,Motivational Business Tips 2017,Best Startup Stories Tips 2017

Every startup founder is fanatical about growing the number of their customers. Finding new customers is a hurdle every company regularly faces. At the same time, relying on too few customers can leave a company vulnerable leading to a cashflow crisis. Advertising and marketing have time and again proved that through intrinsic and careful strategies to grow the consumer base. Apart from advertising and marketing, there are multiple strategies and factors that affect the way a company can find new customers.

1. Referrals:
Referrals are the latest way to spread the word about a company and get more customers onboard. Referral customers tend to purchase more over time and in turn, become a source of additional referrals. Referrals also help in getting the ‘perfect’ or ‘ideal’ customers who are genuinely interested in your product and services. Referrals are a great means to increase new customer base as people generally know the person referring the service thereby increasing the credibility of the company.

2. Strategic Alliances:
Another way to leverage new consumers is by strategically teaming up with other businesses targeting a similar target customer. Team ups help increase the database, share audience and stream referrals to ultimately develop a business. Strategic Alliances are also known as host-beneficiary arrangements in which two business work together to promote both the companies. For example, an alliance between an attorney and an accountant or a web designer and an advertising agency.

3. Specialized packages:
Creating specialized packages for different target groups is another smart method to increase the consumer base. Different offers for customers belonging to different demographics will help companies cover a diverse target audience. Consider making targeted offers for consumers based on their age and gender. Extended discount offers to students, special sales for businessmen, targeted services to women are examples of such specialized packages.

4. Back to basics:
Return to basics of advertising. It is important to remember not all potential consumers have access to digital or broadcast media. Put up posters in vital places, publish advertisements in local papers, speak at trade events and involved in local businesses. While digital media may be the quickest method to spread the word about the company, traditional media still has a lot to offer.

5. Customer Care:
Many new companies and businesses tend to forget about customer care. A dedicated team of professionals working to answer questions, clear doubts and help in whatever way possible is an important element of growing the consumer base. Customer care for both digital media and telephone calls help establish a connection with new consumers thereby, creating credibility for the company.

What are strategies do you think work best for you? Let us know in the comments section below!

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Signs Your Job Is Killing You

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Picture this, you walk into your work thirty minutes late because you woke up at the time you actually had to be there. You have a large cup of coffee in your hand which is your substitute for breakfast, your shirt is dishevelled. Your colleague sitting next to you gives you an over enthusiastic “GOOD MORNING” and you mumble to yourself “yeah right.”

For the rest of the day, you spend it by checking your watch every ten minutes, but the time does not pass faster. There are no new posts on Instagram and Twitter, you have already scrolled through them a million times. Every day you go for lunch ten minutes early and come back ten minutes late. You can not wait to get home, but when you are home all you are doing is being stressed about work the next day. The night is spent stress watching Netflix.

If this sounds a lot like you, I think it is time to re evaluate your job situation.

In his book, Dying for a Paycheck, Jeffrey Pfeffer, Ph.D, a specialist in organizational behaviour at Stanford Business School, makes a bold statement “the workplace is killing us and nobody cares.” The Japanese have a word for death from overwork it is called “Karoshi”. In Japan over 10,000 managers, executives and engineers die annually from being overworked.

A hostile work environment is the number one cause for work related stress. One in four workers complain about their jobs being the most stressful part of their lives.

Being constantly exhausted due to work is a serious problem, it cannot be cured simply by getting a new job, Pfeffer explains. Also, finding a job is no small task. “If you are physically or psychologically drained by workplace stress, then you’re not going to have the capacity to go out and look for another job,” he says.

Even though all of this sounds grim, there are steps you can take to make your life less stressful and maintain a healthy relationship with your work.

Eating well is crucial, make sure you get in all the nutrients you need for your daily work day if your job needs more physical labour, eat accordingly. On the other hand, if your job barely involves any kind of physical movement, you need to make sure you get in some exercise before or after work. Exercise does not have to be hardcore, a light jog or some yoga can help you calm down while getting the exercise you need in.

In this world of go, go, go; people barely get any time to relax and get enough sleep. Sleep helps you rejuvenate and start fresh the next day. If you are not getting enough sleep it will make you feel lethargic the next day and therefore less productive.

It is very important for everybody to find ways they can wind down, some people read, meditate or even game. Everybody utilises different techniques to relax. It does not matter what it is, just make sure you have a way to relax.

Communication is proven to be very effective to reduce stress, you can have a meaningful conversation with your friends and family or just laugh and make jokes.

If nothing works, know when you can seek counselling and getting help from a professional.

In an interview, Pfeffer said, “I look out at the workplace and I see stress, layoffs, longer hours, work family conflict, enormous amounts of economic insecurity. I see a workplace that has become shockingly inhumane.”

There are various ways in which an employer can reduce stress in a work place environment. The employer can align workload with the capability and capacity of the workers. By making room for workers to grow and use talent in their positions, will help the employees stay creative and make them feel in control. If the workers have a say in the work they are doing, will help increase job satisfaction.

Not all work situations can be ideal, it is important to know, you have a choice, you do not have to stay in a job forever if you do not enjoy it. The opportunities are endless. Remember you always have the power to pave your own path.

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How To Communicate With Clients

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There is a difference between speaking and communicating with your client. It is important to communicate effectively with your client instead of just speaking at them. Here are a few steps you can follow, to better the way you communicate with your client.

Customer service is key

People will stay and return to your company because of the customer service. Manners are so important, start with what your mama taught you. The basic “hello, nice to meet you!” With a sprinkle of “please” and “thank you” throughout the conversation. Apple’s secret employee training manual was leaked a few years back, this gave us an insight as to what makes those Apple store reps so convincing. They always greet you with being warm and polite, “Approach customers with a personalized warm welcome,” and they always end on a positive note, “End with a fond farewell and an invitation to return.”

Make the customers feel special by using their name in conversations, doing this little thing assures the customer, you know them and know what they want.

Ask the right questions

Do not make assumptions about what your client might want. Clearly ask about the needs and requirements of the clients. Make sure you understand their end vision. It is equally as important to know about their core values and what they represent. The main goal is to ask enough questions to know everything about the client before you actually start working on anything.

Keep it light and positive

Do not make your customers feel stupid, be conscious as to not use a condescending tone. This will discourage the clients to reach out if they need anything.

Buffer, a social media management platform, is known for their exceptional customer service. In an article on the topic, their Chief Happiness Officer, Carolyn emphasised the need for attention to detail. Carolyn pointed out the use of the terms “but” and “actually” came off as dismissive and was not helpful even if she was trying to help.

Be prepared

Do enough research prior to a meeting, to know what you are speaking. No matter what you’re selling no one will buy it if you do not know enough about the client or the product. When preparing for any kind of meeting it is vital to take time and go over the material beforehand. You should be well versed on the topic and have plenty of examples. Also, have a list of answers to the questions the clients might ask.

 

 

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Women And Work Life Balance

Startup Admin

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As a woman, growing comes with its pitfalls, its struggles and its unrealistic expectations. As a woman in a competitive work environment, not everyone has the option of being successful and having a comfortable home environment. If you are tired all the time, unhappy at home everyday and not growing the right way, then these tips might just help fix the every day blues.

1. Define the word balance to yourself 

Whether you are a working mother or a working woman care of things at home, what does the word balance mean to you? The word balance is like clothes: it is not designed to fit everyone perfectly. Write down your priorities and think about how to spend time outside work as well. Chalk out your life outside and work, this will give your life the much needed clarity. Before you jump full throttle into two worlds at the same time, define what balance means to you and set the guidelines to your happiness.

2. Seek the balance 

Let your colleagues and bosses know how serious you are about maintaining a strong work life balance. One of the major mistakes I made at the beginning of my career was to make it known that I am available all the time. I would reply to mails constantly and always stay on top of things. Not only does this ensure an early burn out, it makes your life at home miserable, to say the least. My work life balance is gone for a toss, obviously. However, if you still have the chance, then yourself now! Set a timer on your email app and make sure you do not respond as soon as you get an email. P.S., this really does help keep yourself sane.

3. Let your aspirations be known 

Define both your family and career aspirations. Reflect and revisit them often. Communicate your aspirations to your organization or network, as well as your family. On a side note, if you really do want to take a break from work, make sure you understand the repercussions of how going back to work will be like.

We live in a male dominated world. There is no denying that Achilles Heel. As a woman of this generation, we want everything. We want to be at the top of the corporate ladder and be the best version of ourselves on the home front as well. If you think we missed out one any aspects which might help, then comment and let us know!

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