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How To Find New Customers

Ramya GovindRaj

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How To Find New Customers,Startup Stories,Tips to Find New Customer,Five Simple Ways To Find New Customers,Fastest Way to Find New Customers,5 Steps To Find New Customers,Motivational Business Tips 2017,Best Startup Stories Tips 2017

Every startup founder is fanatical about growing the number of their customers. Finding new customers is a hurdle every company regularly faces. At the same time, relying on too few customers can leave a company vulnerable leading to a cashflow crisis. Advertising and marketing have time and again proved that through intrinsic and careful strategies to grow the consumer base. Apart from advertising and marketing, there are multiple strategies and factors that affect the way a company can find new customers.

1. Referrals:
Referrals are the latest way to spread the word about a company and get more customers onboard. Referral customers tend to purchase more over time and in turn, become a source of additional referrals. Referrals also help in getting the ‘perfect’ or ‘ideal’ customers who are genuinely interested in your product and services. Referrals are a great means to increase new customer base as people generally know the person referring the service thereby increasing the credibility of the company.

2. Strategic Alliances:
Another way to leverage new consumers is by strategically teaming up with other businesses targeting a similar target customer. Team ups help increase the database, share audience and stream referrals to ultimately develop a business. Strategic Alliances are also known as host-beneficiary arrangements in which two business work together to promote both the companies. For example, an alliance between an attorney and an accountant or a web designer and an advertising agency.

3. Specialized packages:
Creating specialized packages for different target groups is another smart method to increase the consumer base. Different offers for customers belonging to different demographics will help companies cover a diverse target audience. Consider making targeted offers for consumers based on their age and gender. Extended discount offers to students, special sales for businessmen, targeted services to women are examples of such specialized packages.

4. Back to basics:
Return to basics of advertising. It is important to remember not all potential consumers have access to digital or broadcast media. Put up posters in vital places, publish advertisements in local papers, speak at trade events and involved in local businesses. While digital media may be the quickest method to spread the word about the company, traditional media still has a lot to offer.

5. Customer Care:
Many new companies and businesses tend to forget about customer care. A dedicated team of professionals working to answer questions, clear doubts and help in whatever way possible is an important element of growing the consumer base. Customer care for both digital media and telephone calls help establish a connection with new consumers thereby, creating credibility for the company.

What are strategies do you think work best for you? Let us know in the comments section below!

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How To

Time Management Tips For Marketers

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As a marketing manager, you perform numerous duties and have many responsibilities in a single day. Managing time effectively plays a crucial role in shaping your days and weeks as a whole. Time is money and money is something that can’t be ignored.

We only get 24 hours a day. So, maximizing every second is crucial especially for entrepreneurs who are busy scaling growth for their businesses. You may not realize how much time is consumed while setting up meetings, calling up the customers and keeping a track of them back and forth.

Here’s a list of some fantastic tips about how to prioritize things and then schedule them into your day!

Begin With Goal Setting!

The first and the foremost step to start off with is to set a proper goal. To increase sales for instance, find out where your customers and prospects are and how your business can benefit.

Set a goal regarding when and what needs to be done accordingly. Then define these goals in terms of the activities necessary to achieve within a time limit. Begin with calling your prospects, but be very careful whether that time suits your schedule or theirs?. If you’re not calling potential customers when it’s convenient for them, you’re not effectively managing your day!

So, set clear sales and income goals in order to reach your daily required targets!

Do Not Multi Task!

There are so many misconceptions people have regarding the ability to be able to do multiple things at one time. Go hour by hour with your tasks!

Start with your most important task. This will give you a visual picture of your upcoming day and allow you to get back on track.You could also choose an online tool based on where most of your customers and prospects are. This way reaching your daily marketing targets get easier and faster!

Just work on one task at a time, cross it off your list, and then move onto the next task.

Prioritize your activities and focus on one thing at a time to maximize your productivity.  

Avoid Distractions!

When you lose your focus at work, it can take you twice as long to back into the path. So, you need to make sure you avoid distractions. We often leave our email and social media profiles open all day, checking them multiple times per hour. This disrupts our train of thought, leading to even more time lost while we get back on track. While dealing with your customers and prospects one thing you could do is shut down irrelevant apps on your phone and computer!

Begin to pay attention when you find yourself most distracted.

The 80/20 Rule

If you are a marketer, 100% of your sales and targets are generated by the number of minutes you spend concentrating on them! The 80/20 Rule helps you allocate your time effortlessly and effectively.

Here’s how this rule works!

Everyday, you have different tasks that needs to be completed and each of these hold different level of significance. All you have to do is segregate your tasks in two basic categories.

The first category lists all significant tasks which require strategic thinking and the approach to move your project forward.

The second category contains the tasks and activities that just have to be done. Now the first category is your 20% and second is the 80%. You should make sure you invest more time in the 20% category and not in the latter. So, moving ahead with your tasks you need to ask yourself whether the task falls under 20% category or the 80% category! This rule is pretty well known among the managers as it helps you to prioritize and implement the necessary from the chaff, accordingly!

Do you struggle with time management in trying to set things right in business? These tips may not add hours to your days but they can help you make the most of the time you’ve got! For more tips and hacks to manage your time better, visit – ClickTime

 

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How To Create An Outstanding Company Culture For Your Startup

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Company culture is the collective behaviour of all the team members. Having a good company culture is quite important to keep up with the momentum of the work. It is all about supporting people who share the same mission and values with regard to the company. Why is it necessary to have a set company culture? Because a work place culture can make or break your company!

Startups often face challenges in building a culture that is in sync with the company’s codes, rules and ethics. A culture should be designed in such a way that it leads the company to its stated end goals. A productive culture should be attained in the very beginning itself. This way when the company grows, it would be easier to follow through with the same culture and values.

The key to a good office culture is to set a firm chain of command and control of tasks. Apart from that, it is important to establish clear, honest and open communication. Knowing how to share opinions, challenges, discussions and mutually agreeing to a solution is essential. If at all there are any differences then you must be able to resolve the issue. As your company grows it becomes even more important to create the right culture as it could directly have an impact on the productivity of the individuals. Lack of employee motivation could also developed due to poor startup culture. So, create a fruitful culture that not only promotes good sportsmanship in business, but also keeps the team motivated to complete their tasks. Also, treating all the employees equally helps in keeping up with the culture of the startup. If you treat your workers right, you’ll figure out how to prevent them from going to other companies. If the employees are happy, they are not looking for other jobs!

Here’s how you can create an outstanding company culture,

  • Define the company’s ethical values and codes
  • Hire smart employees
  • Communicate more clearly
  • Treat employees equally  

At last you should be constantly reviewing your company’s culture. Culture may vary from company to company so, concentrate more toward creating an effective and a healthy culture from the very beginning!

 

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What Makes A Leader Stand Out?

Smruthi Kishore

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What makes a leader stand out? What makes some people say exactly what you want, but in a way which makes others listen? Influential leaders stand out because they have one difference as compared to other people: the X Factor. There are several ways one can become noticed as a great leader. However, if you’re still having trouble understanding the nuances that go into becoming a force to be reckoned with, then these points might just help!

1. Empathy 

Listening is a tool not many have. The more you listen, the more you understand what’s happening around you. As a leader, if you miss cues of your team and don’t understand the issues faced by your team, then you cannot rise above the ordinary and become great. Be empathetic, listen to other people and keep your eyes and ears open at all times! Who knows? Major controversies can be solved by being a good listener!

2. Know what you’re talking about 

There are some leaders who just talk about things without realising what they are saying. Always be aware of what you’re saying because at the wrong time, your credibility will get questioned. Build a track record with your good deeds, rather than the bad. A side note here; Steve Jobs may have been questioned for his leadership skills, but never for the weight of his words.

3. Situational agility 

Every client, every situation and every field is different. While some want hard facts, others like their news with a cherry on top. The same goes for the people you lead at work. Some prefer the bandage to be ripped off instantly while others like the good news first and then the bad. As a leader, figuring out the kind of person you’re dealing with helps in creating a positive flow of communication, there by increasing the productivity of the work.

As a leader, if you want to stand out, let it be the voice which guides you to the path of success. P.S., If you have difficult leaders, feel free to show them this article!

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