Websites drove the evolution of the world wide web bringing in the era of the Internet. They provide the easiest means for companies and organizations to spread awareness, give information and reach a bigger audience. However, just having a website is not enough. Websites, like everything, else require a lot of work to bring in the required views and reach the right audiences.
While it is easy to pay Google to drive traffic to your websites, organic traffic indicates your website is successful in driving business by itself and is easily accessible. In order to increase your organic traffic, here are some tips to increase the traffic to your website.
Search Engine Optimization
This may probably be the most obvious solution to increase traffic to your website. High quality content combined with proper meta description, tags and optimized keywords will help improve the rank of your website, which results in getting more attention.
Ask people working in the same industry or a related industry to write guest blogs for your website. Guest blogs have a considerable reach, thereby generate heavy traffic numbers.
One of the easiest means to drive in traffic is by using the power of social media. Use social media platforms to reach a wider set of audiences all over the world. Each social media platform offers its own unique set of features which can be used strategically to increase the overall views of your website.
Syndicate your website
Exchange your posts with other sites to drive new audiences and new customers. Syndicate your website with sites in a similar situation in terms of size and audience. Each site can then take turns to feature each other’s blogs that are linked back to the site.
Relatable and fun pieces of content like quizzes work really well in driving engagement to any website. Relatable content can also be easily promoted on social media to further drive up engagement.
A lead capture page or a landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages for specific offers such as discount codes, free guides or starting a free trial with all the specific details users need in order to move forward is another source to drive up traffic.
Keywords are a major part of the search engine optimization, short tail keywords along with long tail keywords give you a better chance of ranking higher. Long tail keywords refer to sentences and phrases used by people to search for information on search engines. This could include complete questions such as ‘How to increase traffic to your website?’
Track your analytics using Google Analytics and Alexa to understand your audience better. Track your demographics and geographics to write better and tailored content. Analytics will help you formulate a plan and come up with topics that readers like and what they want to read.
A headline is one of the most important elements of your content. Compelling headlines, not just click bait headlines, will get in audiences that are interested in your content. Good headlines will help in increasing the curiosity of the readers, compelling them to read more.
Website speed refers to the time it takes for any website to load on a computer, laptop or smartphone. A fast site will also get more organic traffic because the search engines are able to crawl your site faster and find more content.
Get listed in online directories and review sites and actively update these listings. Backlink your website on these sites to reach new audiences. Listings will help you in sharing your website to a plethora of diverse people.
Engage with your audience on your website via comments or polls. Encourage discussions on your website and join in on the conversations in the comments section. Reply to any person who leaves a comment, agree or disagree with their idea and get a discussion going. Higher engagement results in more people getting interested in your content.
Add internal links
While creating and publishing your content, internally hyperlink your previous articles to increase your daily views. This helps not only with search engine optimization but with also create a more useful experience for the user.
Don’t neglect email marketing. While digital media is an important tool to reach a bigger audience, do not forget about the traditional methods of marketing. Newsletters are an easy way to engage your audience who may be too busy to visit your website during the day.
Keep your competition close
Keep a track of the strategies the competitor websites are using and how they are driving in traffic to their site. Competitor information will help you formulate better strategies and maintain a list of the topics that are resonating with the readers.
Five Ways To Build An Effective Startup Team
No matter how strong your idea is, the ultimate fate of your startup lies in the strength of your final team. It takes only one weak member to topple all your hard work and in order to avoid that, it is extremely important to make sure you have crossed all your T’s and dotted all your I’s. Here are a few tips you could follow to get the perfect team for a startup which could change the world.
1. Identify The Positions
Before you start the hiring process, identify the positions you need for your startup. Be sure to prioritize. Figure out which position to fill first and balance out the hiring. It does not make sense to hire five project managers and not a single programmer. Be sure to have enough money or customers to pay for staffers before you start hiring them.
2. Envision The Bigger Picture
When you go out to hire people for your startup, let your vision drive you. Why were great thinkers like Steve Jobs or Verghese Kurien so successful? Because they had a dream and they let the world know their dream. The people they hired believed in their passion and because of that, their companies are still rock solid.
3. Adopt A Game Management Approach
Great cricket, football and basketball coaches always talk about watching films and studying the competition. As a new startup founder, you should do the same thing. Identify the competition. Understand where their strengths and weaknesses are. This helps get a clearer picture of where you are as a potential game changer. Just like our favourite coaches and quarterbacks, having a head start always helps increase your chances of winning!
4. Get A Consultant
Every movie has the main guy and the Right Hand Guy to help with the more serious work. A consultant is also just like that. They will tell you things you do not want to hear and they will get the job done for you whether you like it or not. Get one! Play the game safe and play it right.
5. Post Hire
Once the entire process has been finalised, it is important to do a background check on the people you are hiring. What if they look really good on paper but have serious flaws within? To avoid issues like hiring an employee with a police case or a fraud case on them, do a background case and avoid all the hassle.
Your company is as good as the people you hire. Hire the right kind of people and who knows, you could become the next Microsoft or Swiggy!
Relationship Between Manager And Employee
The relationship between a manager and employee is extremely vital to the entire mood of the office. A poor relationship brings down the entire moral and effects the productivity of not one but every employee. On the other hand, a good relationship breeds positivity and fosters a functional work environment.
According to multiple studies, more than half the employees were unhappy with their direct supervisors. This friction between management and staff not only manifests itself in poor attitudes and work culture, but it can also have a deleterious effect on a company’s productivity and revenue. What employees lack in the workplace is one simple thing, cooperation.
Managers are successful only if they keep reinforcing the fact that performance at work is not always about competition. While healthy competition is always encouraged, it goes against the overall work atmosphere of the company if the competition becomes too negative too soon. Performance is about coming together to serve a common purpose: that of delivering a brilliant product at the end of the day. As a manager/employee, once you convey this message to your team and tell them you actually mean it, the work flow makes more sense.
As a manager/superior, you can create a positive work life by simply charting out certain details. Delegate specific responsibilities to certain employees and make sure each responsibility is linked with the next in a ceaseless effort to provide exceptional products. Find ways to bring your team together. Hold workshops, have constant feedback meetings and create goals for each team with a reward incentive at the end of a successful task.
Workers without a career advancement or a near goal in mind are usually demotivated. Develop and guide talent to ensure you have a loyal and stable workforce that can fill the needs of the present and future. In short, do not, at any point, make your employees dread coming to work. Get the pay cheques rolled out on time, ensure you have enough number of holidays planned for the year and make sure you and your employees always have a strong connection.
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