Websites drove the evolution of the world wide web bringing in the era of the Internet. They provide the easiest means for companies and organizations to spread awareness, give information and reach a bigger audience. However, just having a website is not enough. Websites, like everything, else require a lot of work to bring in the required views and reach the right audiences.
While it is easy to pay Google to drive traffic to your websites, organic traffic indicates your website is successful in driving business by itself and is easily accessible. In order to increase your organic traffic, here are some tips to increase the traffic to your website.
Search Engine Optimization
This may probably be the most obvious solution to increase traffic to your website. High quality content combined with proper meta description, tags and optimized keywords will help improve the rank of your website, which results in getting more attention.
Ask people working in the same industry or a related industry to write guest blogs for your website. Guest blogs have a considerable reach, thereby generate heavy traffic numbers.
One of the easiest means to drive in traffic is by using the power of social media. Use social media platforms to reach a wider set of audiences all over the world. Each social media platform offers its own unique set of features which can be used strategically to increase the overall views of your website.
Syndicate your website
Exchange your posts with other sites to drive new audiences and new customers. Syndicate your website with sites in a similar situation in terms of size and audience. Each site can then take turns to feature each other’s blogs that are linked back to the site.
Relatable and fun pieces of content like quizzes work really well in driving engagement to any website. Relatable content can also be easily promoted on social media to further drive up engagement.
A lead capture page or a landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages for specific offers such as discount codes, free guides or starting a free trial with all the specific details users need in order to move forward is another source to drive up traffic.
Keywords are a major part of the search engine optimization, short tail keywords along with long tail keywords give you a better chance of ranking higher. Long tail keywords refer to sentences and phrases used by people to search for information on search engines. This could include complete questions such as ‘How to increase traffic to your website?’
Track your analytics using Google Analytics and Alexa to understand your audience better. Track your demographics and geographics to write better and tailored content. Analytics will help you formulate a plan and come up with topics that readers like and what they want to read.
A headline is one of the most important elements of your content. Compelling headlines, not just click bait headlines, will get in audiences that are interested in your content. Good headlines will help in increasing the curiosity of the readers, compelling them to read more.
Website speed refers to the time it takes for any website to load on a computer, laptop or smartphone. A fast site will also get more organic traffic because the search engines are able to crawl your site faster and find more content.
Get listed in online directories and review sites and actively update these listings. Backlink your website on these sites to reach new audiences. Listings will help you in sharing your website to a plethora of diverse people.
Engage with your audience on your website via comments or polls. Encourage discussions on your website and join in on the conversations in the comments section. Reply to any person who leaves a comment, agree or disagree with their idea and get a discussion going. Higher engagement results in more people getting interested in your content.
Add internal links
While creating and publishing your content, internally hyperlink your previous articles to increase your daily views. This helps not only with search engine optimization but with also create a more useful experience for the user.
Don’t neglect email marketing. While digital media is an important tool to reach a bigger audience, do not forget about the traditional methods of marketing. Newsletters are an easy way to engage your audience who may be too busy to visit your website during the day.
Keep your competition close
Keep a track of the strategies the competitor websites are using and how they are driving in traffic to their site. Competitor information will help you formulate better strategies and maintain a list of the topics that are resonating with the readers.
Different Types Of Chatbots And How To Use Them
If you were under the impression that there is only one kind of chatbot, then think again. Although the basic forms of chatbots are the ones used the most frequently, there are different types used for different scenarios. Chatbots use chat mediums and come in a series of types, each designed to benefit your business in the best possible way. If you are looking at the different types of chatbots best suited for your brand, then here’s our most preferred list!
1. NLP based chatbots
At its very core, chatbots show how artificial intelligence works. NLP chatbots go a step further from the generic chatbots in the sense that they use a combination of AI technology and Natural Language Processing (NLP.) By using a combination of these two forms, this type of chatbot identifies the intent of the use, classifies the messages and then gives answers depending on the language of the texts. In short, NLP chatbots help in creating a uniform communication between your brand and the customer.
2. Menu based chatbots
Similar to the automated menus on phones, these chatbots increase interaction and ensure that when you are looking for the answer, you dig deeper than you normally do. While they may be among the slower form of the chatbots, they help in answering 80% of the questions people usually ask. From helping you answer the basic form of questions to giving you the option of finding the right answers, these type of chatbots help in finding the exact answer for your question.
3. Keyword based chatbots
Unlike NLP and Menu based chatbots, Keyword based chatbots are extremely user friendly. By using a combination of customizable keywords and AI technology, these chatbots help determine the response which is best suited for the user. Faster and quicker to use than most chatbots, Keyword based chatbots also help in answering questions that basic chatbots don’t have the ability to.
4. Service/Action chatbots
The best way to describe service/action chatbots is by looking at how they work. By asking and collating data from the user asking the questions, these chatbots answer questions based on what people ask. These type of chatbots are best used by companies in the airline and clothing industry. Compared to the other type of chatbots, the service chatbots are tailor made to answer the users to the best of its abilities.
5. Context based chatbots
Of all the chatbots mentioned in the list, Context based chatbots are the most advanced. By using a combination of machine learning and artificial intelligence, these chatbots not only have meaningful conversations with users, they also remember previous conversations. For example, if you are trying to order pizza from a place you frequent, the chatbot remembers your address and also remembers the last order you made on the app. Using data and user based information is one of the biggest advantages of context based chatbots, giving users a complete experience of how the app works.
Chatbots are designed to improve the user’s experience with the app and help in making your experience with the store that much easier. If you think we missed out on any other chatbots like these, comment and let us know!
How To Boost Your Self Confidence At Work
There is no one who doesn’t lack confidence. There is no one who always has a handle on all the things in life. There are times in life, especially when you are at work, when you are at your absolute lowest level of confidence and it is at these times that you have to look at how to boost your confidence. Check out these tips for the days when you are at your all time lows and have the Monday blues for the entire week!
1. Work on being the best version of you
Napoleon Hill once said, “What the mind can conceive and believe it can achieve.” Sometimes, when you feel like nothing is going the way it is supposed to, think about where you see yourself. When you are at the lowest level of confidence possible, you tend to have a bad perception of yourself. In order to make the most of the situation in which you are, work at bettering yourself one thought at a time. Keep telling yourself that you can achieve your goals, no matter what and the more you tell your mind what it wants to hear, the more you push yourself to achieve the impossible.
2. Do one thing which terrifies you every day
Often times, there are certain tasks you do in a day which scare you so much, you cannot think of doing other things. In order to get over the hump of low confidence, start your day by doing the task which terrifies you the most that day. The moment you push yourself to do the unexpected and the moment you jump over the fear, you realise, nothing in life is difficult. Push yourself and get out of your comfort zone because there is nothing better in life than believing in yourself.
3. Stop the self bashing
One of the biggest roadblocks people have when it comes to get over the self confidence issues is that you start doubting who you truly are. Stop the self bashing and start giving yourself positive reinforcements. Keep a jar of the positive and negative thoughts and every time you feel really low, take out a note from your positive jar.
4. Learn from your mistakes
They say practice makes one perfect and one of the ways you can improve the growth charts, is by learning from your mistakes. The moment you realise you can actually do better at the mistakes you have made, you instantly improve your self confidence and become better at who you are as a person. Further, this also helps in building your strengths and improves your overall confidence levels.
5. Use the 100 ways of rejection challenge
Jia Jiang, known for coming up with the 100 ways of rejection challenge, has been an inspiration to people all over the world. Becoming famous for making crazy requests to people just so he can get rejected, Jia Jhang worked at desensitizing himself to the idea of rejection in itself. Despite the idea not working in Jia Jiang’s philosophy not working in his favour, the idea proved that no matter what, you have to keep your confidence up and going!
6. Keep learning something new
Every time you get to a point where you think you can’t do any better, it is time to start learning something new. Often times, one falls in a rut because they don’t know how to move beyond their low points. When you are feeling like you don’t know what you are doing and can’t get to the good place, think of how you can learn new skills. Keep pushing yourself to learn something new every day and the more feathers you have in your hat, the more you start feeling better about yourself! Positive affirmation is always the best way to get around the bad times!
7. Focus on your positives
Sometimes in life, you forget all the positive things you have picked up and done in life. Remind yourself that you haven’t always failed in life and that you have done things which have earned you recognition through the years. Every success is the best version of who you are as a person and no one can take those away from you.
The Monday blues are not easy to shake off. However, positive reinforcements and reinstating belief in yourself help in boosting one’s confidence. If you have other tips to make yourself feel better, comment and let us know!
Leadership And Life Lessons To Learn From Tim Cook
For years, the world received impressive leadership and life lessons from Steve Jobs, one of the founders of Apple. However, when the time came for Tim Cook to take over Jobs’s mantle, the lessons learnt were also different. Here’s taking a look at some truly inspiring leadership and life lessons from the man who made Apple the first trillion dollar valued company!
1. Be true to who you are
One of the reasons Tim Cook is remembered for being great is because he never tried being Steve Jobs. He was always true to who he was as an individual first and then thought about the job. In fact, he believed in himself so much, he even came out of the closet despite there not being a gay CEO till that time! Cook was the first ever openly gay CEO on the Fortune 500 list!
2. Listen to those who speak to you
While Steve Jobs was always loud and boisterous, Tim Cook is quiet and reserved. He knew, in order to make his voice heard through the crowd, it is important to listen and take note of what people are saying. The more you listen, the more you learn and the more you start paying attention to what is happening around you. Always giving the impression of reading between the lines, Cook gives one the impression of being a Tibetan monk when someone’s having a conversation with him! This is why he has the capacity to grasp things which aren’t really said out loud as well!
3. Learn to take risks
Risk taking is but what is expected from an entrepreneur and Tim Cook follows this principle in everything at which he tries his hand. According to Tim Cook, taking risks is equivalent to breaking stereotypes and when you break stereotypes, you achieve the unexpected. While the world of business may be a terrifying one, it is important to remember yesterday’s risks are today’s norms! To take a page from Cook’s book, Apple wouldn’t have been the great force of nature it is! Despite everyone telling him not to release more than one phone at a time, Cook still pushed the Company and today, Apple is known for being the most innovative company in the world.
4. Accept the mistakes you make
Often times, people immediately jump to becoming defensive when they make a mistake. Tim Cook follows a simple rule of thumb: when you make a mistake, admit that you have done something wrong and one of the best ways to rectify the mistake is by first accepting the mistake. This works all the more when you as a leader accept where you have gone wrong and in order to lead the right way, there can be no bigger lesson! One of the biggest mistakes Cook made as the CEO of Apple was perhaps by hiring John Browett as the head of Apple stores shortly after the death of Steve Jobs. Browett’s lack of experience and mishandling of the entire company almost drove Apple to the ground and as a CEO, this was perhaps one of the things which went against him the most.
5. Encourage a diverse culture
One of the greatest lessons one can learn from Tim Cook is, the more you encourage diversity, the more creative and innovative your ideas are. Learn to listen to other people, take inspiration from their ideas and grow with them, no matter what they have to say. Push your boundaries, accept that everyone is different and realise, at the end of the day, people always have something informative to say. With offices all over the world, Apple has people from various cultures working at their offices and by promoting a unified front, Cook has ensured the continued growth and acceptance of Apple all over the world!
6. Be responsible
When you’re leading a company, you realise there is a lot of responsibility riding on your shoulders. You have to realise your employees have limitations and that people can’t always deliver what is expected from you as a leader. Be responsible, think ahead and give your employees a leader to look up to and you will definitely be respected! Leading the way for his team, Cook has shown time and again that one of his best skills lies in how he juggles both his professional and personal life!
As a leader, Tim Cook steered Apple to a new era and with the way he leads the Company, there is no doubt that he is a truly great leader. If you think we missed out on any other life lessons from Tim Cook, comment and let us know!
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