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How To Market Your Business Using Instagram

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social media presence speaks tons about your company and the kind of services you provide. Social media platforms have helped make the world more connected, thereby creating more opportunities for businesses to network, develop and grow. One such social media network created solely for sharing pictures online that became an open platform for people to sell products, market businesses, search for talent and advertise is Instagram!

At present Instagram has more than 700 million monthly active users and over 400 million daily active users with 250 million daily active Instagram stories users. Instagram is the place to be for all developing companies and here’s how you can market your business using the platform.

1. Hashtags
It’s been 10 years since hashtags were first used to join a conversation on social media. Today, an average of 125 million hashtags are shared on Twitter every single day. Hashtags give pictures a bigger reach which means more people are likely to find the company’s profile. Conduct thorough research and use those hashtags that are the most searched for or most popular but still relevant to you company. As Instagram does not have a character limit like the microblogging site Twitter, liberally use brand specific hashtags for particular marketing campaigns.

2. Create and Collaborate
One major feature of Instagram is the filters it provides to make pictures more beautiful. Therefore, the most crucial element to selling products on this platform is visual content. Focus on creating an interactive post that is aesthetically pleasing and informative at the same time. Connect with your audience on an emotional level rather than on an intellectual level by showing the processes behind providing the service, the company culture, your mission, or simply share videos, GIFs and boomerangs. Be as creative as possible and collaborate with other profiles for shout outs and mentions.

3. Instagram Business
To help out the small businesses who offer their products and services on Instagram, the photo sharing network has started an Instagram for Business blog, which offers tips, brand spotlights, API examples and news from the Instagram headquarters. Join their network and create advertisements, find a partner and stay up to date on the coolest ways to use the Instagram platform for business. Instagram also provides the option to promote posts and get real time metrics on your posts along with insights on your followers and how they interact with your posts and stories.

4. Be Social
Instagram is a social media platform meant for networking and connecting with people. Avoid using the platform for wielding your influence and coming off too pushy. Build trust by establishing yourself as an expert in the field and provide value by sharing social proof or real life stories through images. Share customer testimonials and allow viewers to make their own decisions with creative product photos. Be approachable, friendly, reply to comments, take complaints seriously and be social with your followers. Like, comment and respond to your follower’s posts when they are direct at your company even if they are negative.

 

5. Stand Out
The best part of social media is the ability to try new and creative strategies. Use every means possible to create beautiful images and videos that best describe your products and your company. Show your company’s core values and brand, feature fun photos and videos of your employees, make your top executives look personable and share exclusive content. Stand out of the crowd by using your Instagram account through consistent posts and keep improving the quality of your content.

Instagram is one of the most used social media platforms all over the world! 80% of the users are outside of the United States. Instagram provides entrepreneurs a great opportunity to engage with people from all over the world.

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Entrepreneur Stories

How To Say No At Work Politely

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We live in a time where good work is rewarded with more work. Not appreciation, but with more burden and an increase in shift timings. When this happens, we often tend to lose sight of the bigger picture and forget to say no when it’s necessary. To make your work life a little easier, we give you 5 tips to help you say no politely at work!

1. Negotiate your way out a sure fire way of yes! 

“Are you okay to do this meeting for me?” “Can you finish this task for me?” “Could you please get in touch with that annoying client? I just can’t.” Are these some of the questions you find yourself saying yes to even if you don’t have the time to? Then it’s time to stop, evaluate and figure out what is the most important task at hand. Even you can’t say no directly, negotiate your way around the yes to a maybe. Try saying things like “I could but maybe you could finish this report I’m working on.” This way, you can get your work done AND help the other person!

2. Honesty is the best policy! 

Being honest really does go a long way in earning brownie points at work! Make your reason for saying no in a clear manner. Be direct, straight and to the point, without adding a lot of drama to the story. If you are a nervous talker, then it would help if you wrote down the points before hand and rehearsed it to yourself. This way, you are prepared and ready for the task ahead!

3. It does not accomplish your goal 

When you take on more than you can accomplish at one time, the end goal is extremely ineffective. Not only does your work get affected, but the extra work you take on doesn’t get the desired result either. When you receive a proposal that may be a distraction, the best thing to do is hear it out fully and then directly and politely explain why it’s not a fit for you and possibly even for you at this particular time.

4. Take time to consider the project

Determine how much time is needed for the project. Then look at how much work you have on your plate. Evaluating the two will help on giving you an idea of what task is more important thereby helping you. While this may sound a little selfish, it is extremely important to look at how advantageous the extra task is for you as an employee. Weigh the pros and cons and only then say yes if you truly think it is going to be effective.

5. End the conversation with confidence 

After you’ve done the hard work of saying “no” to something, make sure you end the conversation in a way that doesn’t leave room for further prodding. For example, after you end the conversation, you could sign off by saying something like “Thank you for understanding!” This way, your colleagues and your employers know that you only say yes when they really count and don’t say it for anything and everything!

Follow these five simple steps and help create a successful and friendly environment for yourself and your colleagues at work. Make work not just a strategically growing place but also a fun place to be at!

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How To Get Employees To Take On More Responsibilities

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One of the most difficult parts of running an organization is delegating the work to employees and the team. Every employee working for a company will face the decision of taking up the responsibility and ownership for the work and lead the others in line with the vision and objective of the organization. However, this is not always to accomplish.

People tend to duck responsibilities and ownership for various reasons, ranging from fear of failure to downright laziness. Whatever the reason, companies also have the power to motivate such people to step up and do more. Instead of hoping the problem will go away on its own, managers, CEOs and founders can help in creating an environment where it is easy for the employees to take charge.

Smaller organizations tend to give certain additional tasks to the existing employees for lack of a functioning human resource department. While this does provide employees with the opportunity to take on the additional responsibility, it is important to make sure that such employees are not overburdened.

Here are a few ways to motivate employees to stand up and take charge!

Incentives
One of the simplest ways to motivate people is letting them know what they will get out of the entire experience. Especially when it comes to adding responsibilities, make sure that employees taking on additional workloads are rewarded for their contribution and additional efforts.

Explain what needs to be done and let them choose the best path forward
Instead of spoon feeding or setting up strict rules, explain the essentials of the situation and let the employees choose the next best step forward. Make sure the employees understand why the tasks need to be completed, give them the entire information to make their work easier and trust them to handle the rest.

Delegate clear roles
Let everyone in the company know what additional responsibilities are being placed on whose shoulder and why. Only when employees know what is expected of them will they be able to step into the role and generate results.

Promote cross departmental teamwork
Encourage the collaboration between various departments to ensure the entire company is on the same page. This will also help in increasing the communication in your company, create greater ability to capitalize on opportunities and develop better solutions to very difficult problems. Ease of communication between different teams will make it easier for team members from different departments take on the responsibility for various projects.

Have confidence
Have confidence in the abilities of the employees and encourage them to do more. Recognise and name the characteristics of people in such leadership roles and help them build their self belief as well. Let your employees know why you think they are capable to take on these responsibilities based on their performances and positive qualities.

Take baby steps
Instead of dumping a major workload on one individual, allow them to grow into the role by giving them a few responsibilities at a time. Identify the small steps they can take now and give them a chance to prove themselves in these situations. Once they have perfected the smaller steps, let them choose the bigger and bolder moves.

Constructive Feedback and criticism
Let the employees know what is working and why they have been giving positive results. At the same time, make the mistakes with constructive feedback to help the employees avoid such faults in the future. Provide them with whatever coaching they require to improve and further develop their knowledge and skills.

Resources
Try to make sure the employees have all the resources at their disposal to work well and generate positive results. From providing training, equipment, access to mentors and coaches, give the employees all the means to succeed.

Micromanagement is not your friend
While you want to ensure that the employees are working to the best of their abilities, micromanaging work will only alienate the employees. Managers looking into every step of the process or hovering over their shoulder and second guessing decisions are neither healthy or helpful. Employees tend to be reluctant to do anything or take charge with managers overlooking their every single work.

Acknowledge those who step up
Let those people who take on the added work know that they are appreciated and their work is a crucial part of the company. Acknowledgment reinforces a sense of belonging to the employees that their work matters and is respected by the management.

Small steps taken at the right time and at the right place will help the company in the long run.

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5 Mistakes You Should Avoid For Your Business

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To succeed, you need to have an in depth knowledge of what to do as well as what not to do. With startups, especially, the margin of error is very limited. Today, we talk about five things you should not do to make sure you’re a successful business!

1. Retargeting Every Visitor 

No matter how great your product is, retargeting every customer to your product page is not an effective marketing strategy. More often than not, this irks customers as it destroys the exclusivity factor. Segment your bounced visitors into different groups by how many pages they’ve viewed, how much time they’ve spent, whether they’ve visited a particular product category etc. and retarget accordingly.

2. A Disastrous Social Media Strategy 

Social media only works if you have a clear plan in mind with a long term plan clearly chalked out. If your plan doesn’t reach the right target audience, then there really isn’t any point in the campaign.

3. There Is Always Competition 

Do not ever think you don’t have competitors. While there may not be an idea that is exactly the same as yours, there are plenty out there that are very similar to yours.  Sometimes your competition isn’t a person or a company but rather a “thing. So keep a really close tab on the people around you and make sure you are always one step ahead of the game.

4. Assuming Your Customers Are Always Loyal 

No customer is always loyal to the product. There is always something better and cheaper out there. To ensure a loyal customer base, create a connect with the regulars and don’t over burden the semi frequent visitors. Play the game the right way and the customers will always stay!

5. Thinking You Have To Do Everything On Your Own

Even if you are just one person who is in charge of everything, you need to keep in mind that you do not have to do everything on your own. Ask for help, ask for ideas. The more you ask, the more you learn and the more you grow!

 

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