Connect with us

How To

How To Market Your Business Using Instagram

Published

on

Business Using Instagram,How To Business Using Instagram,Tips to Instagram for Business,Instagram for Business,Instagram Business Ideas,Instagram Business,Startup Stories,How To Start A Business


social media presence speaks tons about your company and the kind of services you provide. Social media platforms have helped make the world more connected, thereby creating more opportunities for businesses to network, develop and grow. One such social media network created solely for sharing pictures online that became an open platform for people to sell products, market businesses, search for talent and advertise is Instagram!

At present Instagram has more than 700 million monthly active users and over 400 million daily active users with 250 million daily active Instagram stories users. Instagram is the place to be for all developing companies and here’s how you can market your business using the platform.

1. Hashtags
It’s been 10 years since hashtags were first used to join a conversation on social media. Today, an average of 125 million hashtags are shared on Twitter every single day. Hashtags give pictures a bigger reach which means more people are likely to find the company’s profile. Conduct thorough research and use those hashtags that are the most searched for or most popular but still relevant to you company. As Instagram does not have a character limit like the microblogging site Twitter, liberally use brand specific hashtags for particular marketing campaigns.

2. Create and Collaborate
One major feature of Instagram is the filters it provides to make pictures more beautiful. Therefore, the most crucial element to selling products on this platform is visual content. Focus on creating an interactive post that is aesthetically pleasing and informative at the same time. Connect with your audience on an emotional level rather than on an intellectual level by showing the processes behind providing the service, the company culture, your mission, or simply share videos, GIFs and boomerangs. Be as creative as possible and collaborate with other profiles for shout outs and mentions.

3. Instagram Business
To help out the small businesses who offer their products and services on Instagram, the photo sharing network has started an Instagram for Business blog, which offers tips, brand spotlights, API examples and news from the Instagram headquarters. Join their network and create advertisements, find a partner and stay up to date on the coolest ways to use the Instagram platform for business. Instagram also provides the option to promote posts and get real time metrics on your posts along with insights on your followers and how they interact with your posts and stories.

4. Be Social
Instagram is a social media platform meant for networking and connecting with people. Avoid using the platform for wielding your influence and coming off too pushy. Build trust by establishing yourself as an expert in the field and provide value by sharing social proof or real life stories through images. Share customer testimonials and allow viewers to make their own decisions with creative product photos. Be approachable, friendly, reply to comments, take complaints seriously and be social with your followers. Like, comment and respond to your follower’s posts when they are direct at your company even if they are negative.

 

5. Stand Out
The best part of social media is the ability to try new and creative strategies. Use every means possible to create beautiful images and videos that best describe your products and your company. Show your company’s core values and brand, feature fun photos and videos of your employees, make your top executives look personable and share exclusive content. Stand out of the crowd by using your Instagram account through consistent posts and keep improving the quality of your content.

Instagram is one of the most used social media platforms all over the world! 80% of the users are outside of the United States. Instagram provides entrepreneurs a great opportunity to engage with people from all over the world.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

How To

How To Set Your Financial Goals For 2019

Published

on

How To Set Financial Goals,Financial Goals For 2019,Types of Financial Goals,5 Best Financial Goals For 2019,2019 Financial Goals,Financial Goals and Strategy,Financial Values Goals,Emergency Fund,Five Financial Goals,Financial Goals and Planning,Latest Business News 2019,Startup Stories

The year 2019 is upon us and is moving forward like a house on fire. With so many things happening and the world constantly moving forward, there are a lot of things to look at, especially when it comes to your financial services. As a startup, here’s how you can set your financial goals for 2019:

1. Review your goals

A lot can happen over the span of a year. Priorities can change, mindsets can change and your ideas about where you think your startup should be can change. You may have overshot your budget last year and you may not have properly planned for the year ahead. Take a look at all the things which happened in the past year and review the goals you set for yourself. It is vital to note that in order to stay fully prepared for 2019, you should have financial plans which are in sync with what your goals are going to be!

2. Take stock of the previous investments

When you are working on what to expect from the financial year from 2019, it is important to look at the kind of investments you made in the past. Make a note of the funding you received in the past and where you used the money. If you know you have enough funds to make do for the essentials, don’t go overboard with the frills. Cut back wherever necessary and with the the goal of securing your future investments, make a clear choice about what you want and need for your startup. This not only helps in figuring out your plans, it also helps in giving you a clear direction regarding where you need to go.

3. Manage your debts the right way

One of the best ways to get over your financial crunches is by learning how to manage your debts. It is daunting to look at your debts and see how much you owe people. Take stock of what your outstandings are and then start crossing each debt off one step at a time. The more money you owe, the scarier it is to look at how to grow and as you climb up the ladder, this is never a good idea.

4. Prioritize and get rid of the unnecessary

One of the primary ways to keep a track of your financial status is by looking at what is priority and what isn’t. If you’re paying for three coffee machines when you can actually make do with just one, get rid of the extra. If you need only 5 people in a particular team and have at least ten, then take a look at if you can work better with fewer people on your team. While it may be hard to make these cut throat and to the point decisions, the long term goals are satisfying and worth it at the end of the day.

5. Stick to your plans

Despite working on your goals, it isn’t easy to stick to your goals all the time. No matter what, hold yourself accountable for when things don’t go according to your plan. Stay true to what you want and what you need, so at the end of the day, you know you have done all that you could. Sticking to your plans is important, especially when it comes to achieving success later in life. When it comes to your startup, sticking to your plan needs to be taken care of without the shadow of doubt.

6. Have goals for the expansion of your business

The start of every financial year looks at how to secure cash for the growth of your startup. While some look at growth on a small scale level, others want to expand with leaps and bounds. Take into account which category you fall under and when you decide that, the financial aspects also fall into place. It is imperative to have goals and decide the kind of sacrifices which need to be made when it comes to turning your dreams to reality. Though the sacrifices may seem a bit much now, the end result is always going to be worth it!

When it comes to financial stability, you need to make sure you have all your eggs in order. What are some of the ways you stay financially stable? Comment and let us know!

Continue Reading

How To

Life Lessons From Barbara Corcoran

Published

on

Life Lessons from Barbara Corcoran,Startup Stories,American Businesswoman Barbara Corcoran,Barbara Corcoran Life Story,Barbara Corcoran Success Story,Inspiration Women Barbara Corcoran,Inspiring Life Lessons From Barbara Corcoran,Important Lessons From Barbara Corcoran,Entrepreneur Barbara Corcoran

Barbara Corcoran, a part of the investors’ panel on the show Shark Tank (amongst other things,) has lived an interesting life. By the time she turned 23, Barbara had held over 20 odd jobs and was still struggling to make ends meet. However, everything started to change in 1973, when she founded her real estate company which instantly turned into a massive success! By 2001, she sold the company for a whopping $ 66 million to NRT Incorporated and since then, there is no stopping her. Here are some really inspiring life lessons to learn from Barbara Corcoran:

1. Accept fear

Every failure and every fear has an upside if you are in the game for the long run. The first ever talk show Barbara was a part of, she got so nervous, she lost her voice! For many people, this would be a dealbreaker when it came to being a media personality. However, Barbara realised this was just going to stop her growth and not help her push past her fears. By pushing through, she made sure she didn’t let the fear of public speaking overrule her decisions and after just a few years, she gave over 40 speeches in a span of 2 months. In fact, she also gave one of the most inspiring TEDx speeches!

2. Always stay positive

In most situations, optimism is the key to success. According to Barbara, it is important to be optimistic in the midst of all adversity. One of the key principles Barbara follows in life is to meditate and stay centered, a rule which helped her get through a lot of tough times as well! The glass is always half full, whether or not you realise that fact.

3. Take a leap of faith

You always have to take a leap of faith when you think things aren’t going your way. Barbara believes, people work the best when they’re under pressure. If you want to find out the best thing about yourself, then work on what makes things tick for you. Don’t stand around waiting for the right time because if you hold on for too long, then you might just lose out the best thing which could happen to your life!

4. It’s all about perception

The big mouth shall inherit the earth,” says Barbara. What does she mean by that? Simply that if you want your business to succeed, make it look bigger and better than what it really is. According to Barbara, when it comes to succeeding, self promotion is important to climb the mountain. Act like you have the authority to say the right things and when you send press releases of any kind, make sure what you say is truly original.

5. Build firewalls between personal and private life

One of the major reasons people don’t succeed in staying at the top of their game is because they don’t know how to distinguish their home and personal lives. One of the reasons Barbara is so successful in life is because she compartmentalises every aspect of her life. Barbara believes, the one way to make it big in the real world is through following the rule of progress, not perfection!

6. Fake it till you are it

Just like perception is everything, giving people a different view about you till you make it to the top is also an extremely important part of the growing up process. The more you go through the journey of growth, the more you realise that you are faking that which you really want and crave. According to Barbara, one of the reasons people fake perfection is because they are insecure and no matter where you are in life, insecurity never goes away. Another benefit of faking it till you make it is that you grow to become a better person by accepting the insecurities in life.

Barbara Corcoran would not be where she is if she hadn’t accepted all the negative aspects of life. If you think you have learnt other things from her, comment and let us know!

Continue Reading

How To

How To Manage A Side Hustle While Working Full Time

Published

on

Balance a Side Hustle, Best Side Hustles 2019, Featured, How To Manage A Side Hustle While Working Full Time, Side Hustle Ideas 2019, Side Hustle While Working Full Time, Side Hustles For Full Time, Side Hustles for Full Time Workers, startup stories, Tips for Balancing a Side Hustle, Working Full Time

According to a recent study, 25 % to 50 % of the millenials have a side hustle while working a full time job. While your day job may be the one you really need to have, your passion to do something better than what you are doing right now drives you toward doing a side hustle. Balancing your career along with the side hustle can be a tricky task, especially when you don’t have the time to breathe. If you have the fire to achieve something beyond what you are doing, then this is how you could sort out the balance between your day job and side hustle.

1. Create a schedule

Often times, finishing all your tasks during your scheduled work day in itself can be quite a taxing process. If you add your side hustle to the mix, the situation can get all the more complicated. To help make your life easier, start your day by creating a schedule. Be it with a pen or paper or by using Google Calendar, working on your side hustle gets extremely easy when you know what to do through the day.


2. Make the most of the Pomodoro technique
The idea of the Pomodoro technique is, you allocate 25 minutes to every task and between each task, take a break of five minutes. By doing this, not only can you focus on the tasks at hand, but refresh your mind when you feel too overburdened. The Pomodoro technique helps in prioritizing the different tasks at hand and in streamlining your work process.


3. Keep a checklist always in sight!

Checklists are fun. Write down the things you have to do in a day and at the end of every day, start crossing out what you have finished and what is left. This helps in giving clarity of thought on what you have done through the day and the things you have to do for the next day. To help streamline the process, start carrying around slips of paper and have reminders on your phone to keep yourself updated about what is still to be done.


4. Don’t forget yourself

While you may try to stay sane, maintain your work life, manage to have a functional social life and stick to your side hustle at the same time, it is important to remember you have to take care of yourself first. Set limits for yourself in the number of things you can do in a day and the moment you think it becomes too much, take a step back. There’s no point in doing multiple things at the same time if you can’t take care of yourself, right?


Following your passion is important and when you are doing more than one thing at a time in life, maintaining the balance gets tricky. If you think we missed out on any other ways to maintain a side hustle and work on your regular job at the same time, comment and let us know!

 

Continue Reading
Advertisement

Recent Posts