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How Do IPL Franchises Make Money

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How Do IPL Franchises Make Money


If there is one thing that every Indian and every cricket fan waits for all year, it is the Indian Premier League, which is the world’s biggest cricketing league.  Professional cricket players from all over the world vie to get selected by one of the eight franchises which compete in the league.  The entire league is a star studded affair and Indians manage to forget their differences and band together for all the time the league is aired.  Each franchise boasts of a loyal fan following who have supported their teams through thick and thin ever since IPL was inaugurated in 2008.  While the entire league is a melting pot of entertainment and competition, have you ever wondered how the franchises make money in IPL?  In this article we will decode the business models behind the IPL teams and how they earn money.

Franchises need to bid for players every year before the start of the IPL season in an auction.  Each franchise has a maximum spend limit of Rs. 80 crores to buy players in the auction.  Apart from buying players each franchise also needs to bear the cost of travel, support staff and logistics.  The following are the different avenues from which franchises earn money.

1) Sponsorships

Franchises earn a major chunk of their revenue from sponsorships, but they do not get the money from sponsorships directly.  The IPL governing council gets money from sponsors and in the case of this year it is from Dream 11, which is the title sponsor while VIVO was the title sponsor last year.  All the money which is earned from sponsorships is divided into a ratio of 60:40 with the Board of Control for Cricket in India (BCCI) retaining 40% of the sponsorships.  The remaining 60% is distributed among the ten franchises.  BCCI owns and operates the IPL in India.  The ratio of distribution might change in the coming years depending on the decisions taken by the BCCI.

2)  Media rights

Broadcasting companies bid for the media rights and the winning bid will get to air the IPL on their channel.  Star India bagged the media rights for IPL with a bid of Rs. 16,345 crores for five years (2018-2022.)  The money from media rights are also distributed in the 60:40 ratio with BCCI keeping 40% and the franchises getting an equal distribution from the remaining 60%.

3) Franchise sponsors

Each franchise has its own dedicated sponsors which pay a huge amount of money to the franchise.  The logos and names of the companies which you can see on the sporting attire of every IPL team are actually the dedicated sponsors of their respective franchises.  The profit from dedicated sponsors depends on the deal the franchise has made with their sponsor. The income generated from dedicated sponsors might differ from team to team.

ALSO READ: 5 Cricketers Who Are Entrepreneurs

4) Sale of tickets

Each franchise can choose a home ground from the available venues in the BCCI roster like Sunrisers Hyderabad, choosing Hyderabad and Kolkata Knight Riders choosing Kolkata.  Only the home franchise can fix the price of tickets for the matches happening in their home ground.  Bigger stadiums with large seating capacity earn the most from ticket sales.  Kolkata Knight Riders home ground Eden Gardens has the highest seating capacity in India and therefore KKR earns the most from ticket sales.  

5) Merchandising

Each franchise makes some money by selling official jerseys, caps, wrist watches, souvenirs etcetera.  The merchandise is sold through the official franchise websites.

6) Prize money

Franchises battle it out in a long season to become the winner of the IPL season.  The winning team also wins a hefty prize money which is an additional source of revenue.  In 2019, the winning franchise won Rs. 15 crores while the runner up won Rs. 10 crores.

IPL is a big stage for franchise owners to earn their revenues as well as the perfect opportunity for players to make their mark and win big auctions.  This is how franchises earn their revenues from the IPL.  As this year’s edition is off to a flying start, IPL has been a blessing in disguise for millions of Indians in the gloomy times we currently are experiencing.  

 

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5 Reasons Why Telegram Founder Pavel Durov Thinks Whatsapp Is Dangerous

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Whatsapp found itself in the midst of a public relations nightmare over its latest privacy policy update.  Data privacy is currently a widely debated topic worldwide and Whatsapp has found itself in the midst of this debate time and again.  However the latest update seems to have irked a lot of people enough for them to make the shift to Telegram and the much recent app, Signal.  Telegram Messenger was launched in 2013 and although it is not as well known as Whatsapp, it enjoys quite an amount of popularity owing to its data security and encryption.

Pavel Durov, the founder of Telegram Messenger, is no fan of Whatsapp and he believes Whatsapp is dangerous and not safe.  Elucidating more on the topic, Durov made his reasons known in a blogpost he published in late 2020.  Here are the five reasons why Pavel Durov thinks Whatsapp is dangerous.

1) If Jeff Bezos’ phone can be hacked via Whatsapp then nobody is safe.

One of the richest men in the world and the founder of Amazon, Jeff Bezos’ phone was allegedly hacked by Mohammed Bin Salman, the crown prince of Saudi Arabia.  Some of Bezos’s private communications and images were taken during the hack following which Whatsapp’s security was questioned.

2) The United Nations recommends its officials to remove Whatsapp from their devices

The United Nations recommends its officials to not use Whatsapp because it thinks Whatsapp is not a secure mode of communication.  In June 2019, a U.N., spokesman Farhan Haq said, “The senior officials at the U.N. have been instructed not to use WhatsApp, it’s not supported as a secure mechanism (sic.)”  This directive came when independent U.N. experts found a possible involvement of Mohammed Bin Salman, the crown prince of Saudi Arabia, in the alleged cyber attack of Jeff Bexos’ phone in 2018.

3) End to end encryption does not guarantee security.

Durov says “in their marketing, WhatsApp uses the words “end-to-end encryption” as some magic incantation that alone is supposed to automatically make all communications secure. However, this technology is not a silver bullet that can guarantee you absolute privacy by itself (sic.)”

ALSO READ: Users Flock To Signal Messaging App After Whatsapp’s Latest Privacy Policy Update

4) Chat backups on Android and Apple cloud are not encrypted.

Pavel Durov does not believe chat backups in the cloud are safe and says “Users don’t want to lose their chats when they change devices, so they back up the chats in services like iCloud – often without realizing their backups are not encrypted.  The fact that Apple was forced by the FBI to abandon encryption plans for iCloud is telling (sic.)”

5) Backdoors continue to exist in Whatsapp

“There are backdoors.  Enforcement agencies are not too happy with encryption, forcing app developers to secretly plant vulnerabilities in their apps.  I know that because we’ve been approached by some of them – and refused to cooperate.  As a result, Telegram is banned in some countries where WhatsApp has no issues with authorities, most suspiciously in Russia and Iran (sic,)” claims Durov in his blogpost.

As data privacy is becoming more and more important in the current day and age of the internet, we wonder what messaging application is totally safe.  

 

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5 Warning Signs For A Startup To Avoid Failure

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A startup can go on for months without paying attention to some warning signs which indicate imminent failure.  The startup journey would be smooth until suddenly problems keep popping up one after the other.  Founders will scramble to plug the holes in their startup which would often lead to a diversion of their energies to the problem rather than steering the startup towards their vision.  Sometimes, the problems would not even come to light until and after a startup goes bust.  While the warning signs are there, they often tend to be ignored till it is too late.  However, looking for these signs and making a conscious effort to address them would definitely course correct a startup for good.

Here are the five warning signs for a startup to avoid failure

1) Unable to define customer needs

A startup always needs to be aware of the needs of their customers as well as understand these needs keep changing from time to time.  Clients are the key to a successful startup even more important than investors.  Addressing customer complaints and listening to feedback is highly important and needs to be followed through even though some of the feedback could be highly negative.  

2) Failure to pivot

A startup could be doing great things and scaling up rapidly but can still go under if it does not adapt to the changing demands and technology.  A business model or a product which is working now does not mean it would work forever.  This has been the hubris for many well known startups and startups which successfully pivoted have thrived.  For instance Blockbuster, the video rental chain was one of the biggest companies in the United States of America before they closed shop due to the arrival of Netflix.  The online streaming platform offered Blockbuster an opportunity to acquire them and adapt their model but Blockbuster declined and the rest is history.

3) Not accounting for market forces

The market is a special place which could teach a lot of things to a startup about pricing, demand and supply, sales, management and so on.  While things might be sailing smoothly for the time being, startups need to have contingency plans for scenarios which might happen in the future.  Forecasting needs to be done for at least a year to ensure smooth flow of operations.  The recent COVID-19 pandemic is a prime example as a lot of startups were completely blindsided.  While the situation could be termed as an act of god, some startups have put away some funds for use exactly for times like these.  Another example would be UberEats in India, which did not account for a saturated market in food delivery which is ruled by Zomato and Swiggy.  This led to them having to sell the business to Zomato.

ALSO READ: What Is Organisational Development And Why Is It Important

4) Mistimed products

While a startup can come up with a game changing idea, releasing it into the market should be a calculated affair.  There is a risk of the product not being accepted widely in the market even though the technology and the idea behind it is ages ahead of its time.  This has led to many products to fail miserably only to have another player taste success with the same idea.  Famous examples of failures and success respectively include Orkut and Facebook, Meru and Ola, Foodpanda and Zomato, Blackberry messenger and Whatsapp.

5) Running out of cash

Working capital management is the biggest focus point for any startup as it directly impacts the survivability of a startup.  Running out of capital is one of the biggest reasons startups often fail apart from poor product fit and failed pivots.  Take the case of Hola Chef for example, a startup which connects users with chefs who cook exotic meals.  Venture capitalists loved the idea of this startup but the arrival of Zomato and Swiggy saw investors backing out of Hola Chef which ultimately led the startup to shut down and eventually be acquired by Ola backed Foodpanda.

If you can locate any of these warning signs, you could better adjust the course of your startup to navigate choppy markets and to mitigate those risks on the road to survival and growth.

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What Is Organisational Development And Why Is It Important

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The market is a highly competitive and a volatile place as  customer needs and preferences keep changing without any warning.  A startup or an organisation needs to be flexible with the ever changing demands and needs in order to adapt to sudden changes.  Many high performing startups had to close shop because they simply could not account and plan for the future.  Nokia had to shut shop because it could not adapt to the iOS and Android operating systems, Blockbuster closed down because Netflix disrupted their entire business model and there are many more such examples.  However, some companies survived due to multiple changes in technology like Philips for instance, which realised the importance of LED and incandescent bulbs.  Philips quickly adapted these new bulbs into their roster because they understood Tungsten filament bulbs would be phased out.  

This is where Organisational Development (OD) comes into play and almost every startup which continuously adapted to change applied principles of organisational development.

What is organisational development

In simple terms organisational development means doing something which ensures the longevity of an organisation.  OD ensures people and processes can adapt to change, innovate and be in a state of constant transformation.  OD can only be successful if it is part of a company’s core goal.  

Why is OD important

OD does not mean just developing skilled staff and efficient systems and the following are the reasons why OD is important.

1) Boosting emotional intelligence

Emotional intelligence is the ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively and empathize with others.  Emotionally intelligent companies develop strategies in place to help their employees hone their skills and become more productive.  A simple example would be to assign a new employee to shadow an experienced member of the team so they could learn the in and outs of the team processes.  Similarly external mentors could be brought in to offer sessions on topics relevant to a team.

2) Attracting and retaining talent

Gone are the days when jobs used to be monotonous and devoid of much learning.  The current workforce is highly focussed and needs to learn new skills and data quickly.  The workforce has come to expect a certain kind of professional development from their employers.  Having an environment of continuous learning would encourage current talent to stick to an organization and at the same time provides a huge incentive to attract new and great talent.  Some of the top organizations like Salesforce, Indeed, Google and Microsoft to name a few are always in demand among job seekers and their workforce constantly keep talking about the developmental opportunities provided.

ALSO READ: What Is Seed Funding And What Are The Sources For Seed Funding For Startups

3) Product and service enhancement

One of the key importance of OD is it drastically improves the chances of innovation which leads to product enhancements.  Innovation is achieved through employee development, which focuses on rewarding successes and boosting motivation and morale.  Processes like Technology development, patents, manufacturing capabilities, consumer preferences, target market analysis are some of OD topics which assist in innovation.  An example would be OnePlus which is deemed as a flagship killer in the mobile segment because they understand the market need for having a premium phone with flagship features for an unbeatable price.  Year after year, they have exceeded expectations in terms of pricing and features because OnePlus understands the needs of their target market.

OD programs in an organization can greatly contribute to amplify a company’s ability to manage and maximise the power of change.  Gone were the days when a job was an exchange of time and energy for financial gain.  Today employees want a place of learning and a place where ideas are discussed freely and having an OD plan will greatly contribute to the success of an organization.

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