Social media is growing and if you are a brand, your online game needs to be strong and on point. If there’s one thing this past year taught us, it is that the world is moving toward making a strong mark by growing their online presence. Despite the major tryst Facebook had with the law and its other social disasters, social media is still being used all over the world for marketing. Here’s taking a look at the top five social media trends for 2019!
1. Improving the trust factor
With everyone now having a strong online presence, it has become exceedingly important to have a strong and trustworthy online presence. While Facebook faced major issues post the Cambridge Analytica issue, Twitter had its fair share of problems when it came to the large number of bots crawling all over the site. The one thing the last year taught us was to be more credible when it comes to the kind of content you put out in the world. As a brand, here are some ways through which you can rebuild your brand’s trust factor online:
- Use socially relevant hashtags: Not only does this help in bringing your content together, but it also helps in creating buzz around your brand. Furthermore, this shows you have put enough thought into the process and are using words which are more than just product based hashtags.
- Use specific hashtags to take part in or run chats related to your brands: This technique helps in bringing together like minded people and engaging in conversations, which rather than just talking about the brand, can be centered around the customer’s interests!
- Start using influencers: One of the key takeaways from 2018 is, micro influencers play a large role in rebuilding your brand’s trust factor. Micro influencers improve the quality of your brand’s work and help your brand get the identity it needs. Influencers present on platforms like Instagram help in giving your brand the reach it needs. An interesting tip here is to note that influencers are far more cheaper than other forms of advertising.
2. Create story friendly content
When Snapchat introduced the Stories feature, little did the founders know it would become a phenomenon! Further, when Instagram integrated the feature on to its app, the feature exploded. One of the primary reasons stories became such a huge success is that they increase the interaction between the brand and the users. If you are a verified business page with more than 10,000 followers, you can add the ‘Swipe Up’ feature as well! The more interactive and relatable your content, the more number of people you can reach.
3. Live streaming
Live streaming is definitely a trend which is not going to die any time soon. One of the advantages of live streaming is that it helps you post videos as is, without creating brand new videos from scratch. The fact that live streaming is still such an important and growing trend is because of one simple reason: the more you personalize your audience’s experience, the more the people will react.
4. Send messages for the right connection
Major messaging services like WhatsApp, Facebook Messenger, Skype and WeChat all have 5 million users on a daily basis. This is more than the user base of all the major social networking sites put together, thereby propelling the messenger service system to the top in terms of communication. An important point to note here is, when you do communicate with people through messages, make sure you send out only relevant information and not just fluff pieces of news! Enable Facebook plugin ads for your business pages, add plugins to your website and make sure your bots are immediately responsive!
5. LinkedIn dynamic ads
According to the market studies of 2018, 66 % B2B businesses used paid promotions for content distribution, while 80 % used paid promotions for targeting new audiences. A key takeaway from this is to learn that impersonal and mass produced advertisements have the opposite effect on your audience. That is why LinkedIn’s new ad feature, Dynamic Ads, is so important! Through this feature, users can personalize paid content and also ensure the communication is authentic and real. One of the major advantages of this feature is also that it helps in building your brand’s trust factor as well!
With so many trends being carried forward into the next year, 2019 is going to be quite an exciting one for social media. If you think we missed out on any other trends, comment and let us know!
How To Improve The SEO Of Your Website
Search Engine Optimisation (SEO) is an extremely important tool, especially when it comes to improving your website’s online position and rank. With so many websites crawling on the internet, it comes as no surprise, there will be more than one website which is similar to your website. Here are some tips to improve the quality of your website’s SEO!
1. Relevant content
One of the primary ways to improve your website’s SEO is by making sure you have relevant content on your site. The more information you have, the more time people spend on your website and the lesser your bounce rate is. The lesser the bounce rate, the higher the dwell time (time spent on site) and the better your site does! Further, to keep people hooked to your site, keep updating the content on a regular basis. Not only does this keep your website updated, it also helps attract new people on a regular basis.
2. Increase your website’s speed
Improving the website’s speed is one of the most overlooked SEO tips. In fact, according to Google’s recommendations for improving your website’s performance, website speed ranks in the top five list. Recent studies show, more than 50 % people expect websites to load in not more than 2 seconds. If it takes longer than that, the bounce rates automatically increase and you lose not just your existing audience, but the option of getting new ones as well.
3. Optimize your images
One of the best ways to improve your website’s SEO is by optimizing not just the content on your website, but the images as well. Images with large sizes tend to affect the time taken by your website to load. Further, when you don’t format your files the right way, the traction also gets affected. The best way to optimize your images is by making the most of the following trade secrets:
- Resize or compress the images
- Use the keywords in the alt tags
- Rename your images such that the image name contains the relevant keywords.
4. Secure your site
One of the best ways to improve your website’s SEO is by switching to HTTPS, if you haven’t already. One of the major benefits of using HTTPs is, not only does it secure your site, it also helps in protecting the information on your website. By using HTTPs in the URL of your website, you can make sure that your domain is easily visible to the people who are actively looking for the topics available on your website.
5. Make your website mobile optimized
With more and more people relying on smartphones, it is extremely important to make sure you optimize your website for mobiles. A point most people miss here is, keywords on websites work differently when it comes to mobiles as compared to websites. For a website to be mobile optimized, the content should be easy to ready, so people can scroll through even when they are on the go. If you clutter the website with too many words and too much literature, the average smartphone user may not want to spend a lot of time on the site. Let people take in all the information about your website and want to come back to the site on a regular basis.
6. Header tags
While header tags seem like a slightly less relevant point when it comes to improving your website’s rank, reality is far from the case. Header tags help in creating bifurcations between your text, giving people time to focus on the content. Furthermore, header tags help in formatting your content and in increasing the overall appeal of your website. Tip: H2 tags are the most preferred type of header tags!
Hyperlinks is a surefire way of increasing your website’s overall rank. When you hyperlink certain words to other pages of your website, the viewer’s interest increases and people are more likely to spend time on your site. Further, if you have tie ups with other websites, you can hyperlink relevant information to the websites you partner with, thereby increasing your credibility as well!
Search engine optimization is one of the best ways to improve your site’s overall ranking and if you follow the tricks of the trade the right way, then there is no stopping your growth! If you think we missed out on any other points regarding SEO, comment and let us know!
How To Set Your Financial Goals For 2019
The year 2019 is upon us and is moving forward like a house on fire. With so many things happening and the world constantly moving forward, there are a lot of things to look at, especially when it comes to your financial services. As a startup, here’s how you can set your financial goals for 2019:
1. Review your goals
A lot can happen over the span of a year. Priorities can change, mindsets can change and your ideas about where you think your startup should be can change. You may have overshot your budget last year and you may not have properly planned for the year ahead. Take a look at all the things which happened in the past year and review the goals you set for yourself. It is vital to note that in order to stay fully prepared for 2019, you should have financial plans which are in sync with what your goals are going to be!
2. Take stock of the previous investments
When you are working on what to expect from the financial year from 2019, it is important to look at the kind of investments you made in the past. Make a note of the funding you received in the past and where you used the money. If you know you have enough funds to make do for the essentials, don’t go overboard with the frills. Cut back wherever necessary and with the the goal of securing your future investments, make a clear choice about what you want and need for your startup. This not only helps in figuring out your plans, it also helps in giving you a clear direction regarding where you need to go.
3. Manage your debts the right way
One of the best ways to get over your financial crunches is by learning how to manage your debts. It is daunting to look at your debts and see how much you owe people. Take stock of what your outstandings are and then start crossing each debt off one step at a time. The more money you owe, the scarier it is to look at how to grow and as you climb up the ladder, this is never a good idea.
4. Prioritize and get rid of the unnecessary
One of the primary ways to keep a track of your financial status is by looking at what is priority and what isn’t. If you’re paying for three coffee machines when you can actually make do with just one, get rid of the extra. If you need only 5 people in a particular team and have at least ten, then take a look at if you can work better with fewer people on your team. While it may be hard to make these cut throat and to the point decisions, the long term goals are satisfying and worth it at the end of the day.
5. Stick to your plans
Despite working on your goals, it isn’t easy to stick to your goals all the time. No matter what, hold yourself accountable for when things don’t go according to your plan. Stay true to what you want and what you need, so at the end of the day, you know you have done all that you could. Sticking to your plans is important, especially when it comes to achieving success later in life. When it comes to your startup, sticking to your plan needs to be taken care of without the shadow of doubt.
6. Have goals for the expansion of your business
The start of every financial year looks at how to secure cash for the growth of your startup. While some look at growth on a small scale level, others want to expand with leaps and bounds. Take into account which category you fall under and when you decide that, the financial aspects also fall into place. It is imperative to have goals and decide the kind of sacrifices which need to be made when it comes to turning your dreams to reality. Though the sacrifices may seem a bit much now, the end result is always going to be worth it!
When it comes to financial stability, you need to make sure you have all your eggs in order. What are some of the ways you stay financially stable? Comment and let us know!
Life Lessons From Barbara Corcoran
Barbara Corcoran, a part of the investors’ panel on the show Shark Tank (amongst other things,) has lived an interesting life. By the time she turned 23, Barbara had held over 20 odd jobs and was still struggling to make ends meet. However, everything started to change in 1973, when she founded her real estate company which instantly turned into a massive success! By 2001, she sold the company for a whopping $ 66 million to NRT Incorporated and since then, there is no stopping her. Here are some really inspiring life lessons to learn from Barbara Corcoran:
1. Accept fear
Every failure and every fear has an upside if you are in the game for the long run. The first ever talk show Barbara was a part of, she got so nervous, she lost her voice! For many people, this would be a dealbreaker when it came to being a media personality. However, Barbara realised this was just going to stop her growth and not help her push past her fears. By pushing through, she made sure she didn’t let the fear of public speaking overrule her decisions and after just a few years, she gave over 40 speeches in a span of 2 months. In fact, she also gave one of the most inspiring TEDx speeches!
2. Always stay positive
In most situations, optimism is the key to success. According to Barbara, it is important to be optimistic in the midst of all adversity. One of the key principles Barbara follows in life is to meditate and stay centered, a rule which helped her get through a lot of tough times as well! The glass is always half full, whether or not you realise that fact.
3. Take a leap of faith
You always have to take a leap of faith when you think things aren’t going your way. Barbara believes, people work the best when they’re under pressure. If you want to find out the best thing about yourself, then work on what makes things tick for you. Don’t stand around waiting for the right time because if you hold on for too long, then you might just lose out the best thing which could happen to your life!
4. It’s all about perception
“The big mouth shall inherit the earth,” says Barbara. What does she mean by that? Simply that if you want your business to succeed, make it look bigger and better than what it really is. According to Barbara, when it comes to succeeding, self promotion is important to climb the mountain. Act like you have the authority to say the right things and when you send press releases of any kind, make sure what you say is truly original.
5. Build firewalls between personal and private life
One of the major reasons people don’t succeed in staying at the top of their game is because they don’t know how to distinguish their home and personal lives. One of the reasons Barbara is so successful in life is because she compartmentalises every aspect of her life. Barbara believes, the one way to make it big in the real world is through following the rule of progress, not perfection!
6. Fake it till you are it
Just like perception is everything, giving people a different view about you till you make it to the top is also an extremely important part of the growing up process. The more you go through the journey of growth, the more you realise that you are faking that which you really want and crave. According to Barbara, one of the reasons people fake perfection is because they are insecure and no matter where you are in life, insecurity never goes away. Another benefit of faking it till you make it is that you grow to become a better person by accepting the insecurities in life.
Barbara Corcoran would not be where she is if she hadn’t accepted all the negative aspects of life. If you think you have learnt other things from her, comment and let us know!
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