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The Importance Of Brand Positioning



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Your brand is only as strong as the energy you put into making it great. Branding requires synchronised efforts of several different organisations in order to create the impression that your company is driven by the marketplace. Brand positioning is perhaps the most important tool to make your brand a force to be reckoned with. Here are some reasons why brand positioning is extremely crucial to make your business an unparalleled success.

1. Brand positioning creates market differentiation

Let’s face it. There are already a million people out there in the world who do the exact same thing your company promises. What makes you stand out is brand positioning. Through positioning, you can articulate your differences with a strong point and this way, you can stand out for sure.

2. It helps you break through the clutter 

While you promise your audience there are a lot of things you can do others can’t, your business will only work if your audience believes in you. Brand positioning makes that happen. Brand positioning breaks through the clutter by speaking directly to the people you intend to attract. Rather than shouting to an empty room or to a crowd who doesn’t care about you, your brand is seen and heard clearly.

3. Positioning helps you establish your value

 More often than not, it is hard to recognise good work. Brand positioning helps in establishing the value of your services, making your audience believe in you all the more. Without positioning, you have nothing to offer but ambiguity and the value of work received from competitors is given more importance. You wouldn’t want that, would you do?

4. Brand positioning makes your design stand out 

Brand positioning helps your work start out. The guidelines you set are the ones that rule your work, making sure it is the best possible thing. The colours, the style, the writing and the design all come together seamlessly when you stick the brand positioning guidelines.

All in all, the basic goal of brand positioning is to help make you stand out and be the strong one. No idea is good enough if it isn’t built on a solid foundation and brand positioning is exactly the foundation your idea needs!


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How To

Ways Facebook Messenger Is More Than Just A Texting App



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Social media giant Facebook’s messaging app, Facebook Messenger, is being so widely used, it is quickly becoming as popular as Facebook itself. While the app may have started off as a stand alone messaging service, the Facebook team clearly has a lot more plans for the app. Apart from texting and video calling people, here are some cool things the messaging service does!

1. Create stories

While Facebook, Instagram and Snapchat requires you to create stories directly through the app, Facebook Messenger lets you create stories through the messenger service. Available for 24 hours, you can change your settings to let more than just one person view the story! Try this now, if you haven’t already.

2. Use augmented reality to shop

If you can’t find enough places to shop at or if you are too lazy to switch through apps while shopping, then worry no more. Facebook Messenger is now using Augmented Reality to help you shop better and faster. To make things better, you can take pictures of what you want (like a sneaker or lipstick) and see how they look on you before you place the order. In fact, brands like Nike and Sephora are already on board, making shopping an extremely easy task!

3. Encrypted chats

Did you know  WhatsApp is not the only messaging service which provides encrypted chats? Facebook Messenger also has a service now which lets you have encrypted chats  which cannot be decoded, come what may. All you have to do is to click on the “Secret” tab located on the top right corner. To make sure your chats are safe and record free, set a time period for when you want the messages to disappear . Using the end to end encryption service, Facebook Messenger makes sure even your government cannot read or track your chats!

4. Use it as a money transfer system

If you do not want to use apps like PayPal and PayTm to send or receive money, then it is time to move over to Facebook Messenger. All you have to do is go to the settings and connect your credit card with the app. To transfer money, tap on the name of the person to whom you want to send the money  and just hit the bottom left button. Life made easy or what?

5. Unsend messages

One of Facebook Messenger’s latest features, the unsend message button, is now here! The unsend feature lets you delete messages within ten minutes of sending them. Unfortunately, Facebook Messenger isn’t at the point where it can hide the fact that you deleted a message. Just like with WhatsApp, the other person will get a notification saying you have deleted the message. Let’s admit it. We all wanted this feature and now that it is here, you can’t stop using it.

If you haven’t tried these features yet, the time to do it is now!
P.S., if you know other features of which we do not, comment and let us know!

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Startup Hacks

How Technology Is Changing The PR World



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Like it or not, technology is changing pretty much every part of the world, including the field of Public Relations. Here are five trends which are majorly impacting the PR world right now:

1. Voice Marketing

Till a few years ago, voice marketing was quite an unknown field. With the introduction of Amazon’s Echo and Google’s Home automation services, voice marketing has picked up drastically in the past few years. The more these devices are becoming a common affair, the more marketing agencies are trying to use them as leverage. While SouthEast Asia is still trying to catch on to this trend, many brands are now moving to a voice first approach!

2. Artificial Intelligence

Artificial Intelligence is quite certainly making its presence felt in the world. It comes as no surprise that even the world of PR Is being taken over by this revolution. Very soon, machines will not only be able to understand public sentiment in real time by leveraging millions of gigabytes of data, it will also be able to write natural and insightful copy. Talk about a giant leap forward.

3. Smarter bots

Companies are slowly but surely moving toward bots which are able to converse with customers in a way which not only answers questions, but engages customers as well. By using bots which can have more than just  basic conversations, companies are increasing their communication with customers and are ensuring that they keep them satisfied.

4. Making data a leading force now

This new world of marketing is all about using data and information to promote their business. With technology entering every major field, the world of PR has become streamlined in the sense that marketing is now a much simpler process.

With so many advances in the world of PR, it comes as no surprise that these new trends are making PR great. If you think we missed out on any other trends like these, comment and let us know!

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How To Streamline Your Work Through Crisis Management



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In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!

1. Have a plan

While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!

2. Let your employees know about the situation

Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!

3. Communicate the action which needs to be taken

In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.

4. Create a crisis management team

One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.

5. Be accessible

When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.

Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!

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