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The Importance Of Brand Positioning

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Your brand is only as strong as the energy you put into making it great. Branding requires synchronised efforts of several different organisations in order to create the impression that your company is driven by the marketplace. Brand positioning is perhaps the most important tool to make your brand a force to be reckoned with. Here are some reasons why brand positioning is extremely crucial to make your business an unparalleled success.

1. Brand positioning creates market differentiation

Let’s face it. There are already a million people out there in the world who do the exact same thing your company promises. What makes you stand out is brand positioning. Through positioning, you can articulate your differences with a strong point and this way, you can stand out for sure.

2. It helps you break through the clutter 

While you promise your audience there are a lot of things you can do others can’t, your business will only work if your audience believes in you. Brand positioning makes that happen. Brand positioning breaks through the clutter by speaking directly to the people you intend to attract. Rather than shouting to an empty room or to a crowd who doesn’t care about you, your brand is seen and heard clearly.

3. Positioning helps you establish your value

 More often than not, it is hard to recognise good work. Brand positioning helps in establishing the value of your services, making your audience believe in you all the more. Without positioning, you have nothing to offer but ambiguity and the value of work received from competitors is given more importance. You wouldn’t want that, would you do?

4. Brand positioning makes your design stand out 

Brand positioning helps your work start out. The guidelines you set are the ones that rule your work, making sure it is the best possible thing. The colours, the style, the writing and the design all come together seamlessly when you stick the brand positioning guidelines.

All in all, the basic goal of brand positioning is to help make you stand out and be the strong one. No idea is good enough if it isn’t built on a solid foundation and brand positioning is exactly the foundation your idea needs!

 

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How To

How To Master Your Craft

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It is no secret it is a lot of fun to watch people do what they love. Painters, chess players, pianists and dancers, all these people perform exceptionally well and when you watch them, you realise this is not just a statement. How does this happen? How do people reach a point of success where they love their craft so much, it becomes a part of who they are? It is by following the below suggestions about how to perfect your craft!

1. Find what drives you toward your passion

Picture credits: precisionsourcing.com

Everyone has the power to master certain skills in life. There are so many things one dreams of doing when they were younger, wild and free. The first step of rediscovering what your passion is, is by rediscovering the instinct which drove you toward your passion in the first place. In the process of growing up, you forget what you loved doing, either because of boredom or because of how things pan out. Connect the dots from your childhood, draw a map of what you love, start doing what you loved as a child and slowly, everything starts falling in place. Reconnect to your past and let go of things which are holding you back. Only then can you truly start working toward your passion again.

To sum this up, as Chris Bailey says, “People become experts on a particular subject by accumulating and connecting enough dots related to them, in the form of experiences, knowledge, and best practices. Our brains are naturally programmed to cluster related dots.”

2. Have multiple test runs

Picture credits: youthkiaavaz.com

Mastering a craft is not an overnight process. It takes a lot of time, effort and continuous practice to make sure you know what you have set out to do. Once you have chosen your path, you should start reading and learning about different ways to master your skill. This can be done through a number of ways ranging from classes, books, forums, blogs or guides. At the end of the day, do everything possible to sharpen your skill and craft. Test the things you learn in different formats. Make mistakes and learn from them. If all the artists we love didn’t work and rework on their arts constantly, they wouldn’t be who they are today.

3. Stay consistent with your practice

Picture credits: grammarly.com

Deliberate practice takes a lot of time and effort. However, deliberate practice has certain processes you can follow when it comes to staying consistent. Work with a mentor and tell them what your plans are. When you start working with a mentor, you realise you can do a lot more in life than you thought. Mentors help push your dreams and make them come true. Stay consistent in your practice tips and everything will fall in place. It is not a coincidence that the best pianists, athletes and writers practice over and over till they perfect the art. Keep going at your strengths and everything starts going right.

4. Realise that mastering a craft takes sacrifice

Picture credits: lifehacks.com

People are great at what they do because of the amount of time and effort they put into perfecting their craft. While practice seems like it is enough, the perfection comes because of a great deal of sacrifice as well. What shapes you as a person is your attitude toward your work. If you truly, deeply want to create something extraordinary, the amount of time you put into what you do matters a lot. The amount of time you put into the task is important. If Da Vinci did not sacrifice a life of comfort for a life of hardship, he wouldn’t have been able to create some truly brilliant works of art.  

5. Keep going

Picture credits: ncst.com

While working on your craft, it is important to remember you should keep going, no matter what. Be patient. Van Gogh never sold a noteworthy piece of art his entire life. Jeffrey Archer gained recognition after being arrested for the kind of books he wrote. Different people known for their greatness achieved success because they kept going, no matter what. Stay focused on your goal and work on it, despite all the negativity. Everything you want to do is achievable.

Like Napoleon said, “Nothing is impossible.” There is no wrong time and there is nothing which is truly impossible to achieve. Practicing your trade and perfecting your art is what you need to do in order to stand apart. What are your thoughts about how to perfect your craft? Comment and let us know!

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How To

Different Types Of Chatbots And How To Use Them

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If you were under the impression that there is only one kind of chatbot, then think again. Although the basic forms of chatbots are the ones used the most frequently, there are different types used for different scenarios. Chatbots use chat mediums and come in a series of types, each designed to benefit your business in the best possible way. If you are looking at the different types of chatbots best suited for your brand, then here’s our most preferred list!

1. NLP based chatbots 

Picture credits: chatbotsmagazine.com

At its very core, chatbots show how artificial intelligence works. NLP chatbots go a step further from the generic chatbots in the sense that they use a combination of AI technology and Natural Language Processing (NLP.) By using a combination of these two forms, this type of chatbot identifies the intent of the use, classifies the messages and then gives answers depending on the language of the texts. In short, NLP chatbots help in creating a uniform communication between your brand and the customer.

2. Menu based chatbots 

Picture credits: smashingmagazine.uk

Similar to the automated menus on phones, these chatbots increase interaction and ensure that when you are looking for the answer, you dig deeper than you normally do. While they may be among the slower form of the chatbots, they help in answering 80% of the questions people usually ask. From helping you answer the basic form of questions to giving you the option of finding the right answers, these type of chatbots help in finding the exact answer for your question.

3. Keyword based chatbots 

Picture credits: chatbotsmagazine.com

Unlike NLP and Menu based chatbots, Keyword based chatbots are extremely user friendly. By using a combination of customizable keywords and AI technology, these chatbots help determine the response which is best suited for the user. Faster and quicker to use than most chatbots, Keyword based chatbots also help in answering questions that basic chatbots don’t have the ability to.

4. Service/Action chatbots 

Picture credits: chatsbotmagazinecom

The best way to describe service/action chatbots is by looking at how they work. By asking and collating data from the user asking the questions, these chatbots answer questions based on what people ask. These type of chatbots are best used by companies in the airline and clothing industry. Compared to the other type of chatbots, the service chatbots are tailor made to answer the users to the best of its abilities.

5. Context based chatbots 

Picture credits: freerangeic.com

Of all the chatbots mentioned in the list, Context based chatbots are the most advanced. By using a combination of machine learning and artificial intelligence, these chatbots not only have meaningful conversations with users, they also remember previous conversations. For example, if you are trying to order pizza from a place you frequent, the chatbot remembers your address and also remembers the last order you made on the app. Using data and user based information is one of the biggest advantages of context based chatbots, giving users a complete experience of how the app works.

Chatbots are designed to improve the user’s experience with the app and help in making your experience with the store that much easier. If you think we missed out on any other chatbots like these, comment and let us know!

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Startup Hacks

Apps To Help You Keep Track Of Your Tasks

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There are apps that help you organise your life and then there are apps which make you organise your tasks so you never forget. We live in a world where technology is taking over our lives and with every new app, there are slim to no chances of you forgetting any of your tasks.  Here is our list of apps that help to not only act as app organisers, but as alarm clocks as well!

1. Todoist

Picture credits: macstories.net

Despite being around for a while now, Todoist has picked up popularity only in the last couple of years. From organising your tasks by colour coding them and helping you segregate the tasks in order of importance, Todoist is the app you need!  Furthermore, with the feature of adding due dates to your tasks, this app gives you reminders on how long you have to finish your task. While it comes as a free service for the basic version, you can buy the app for $ 29 (a year’s subscription) if you want to use the premium version.

2. Smarter Time

Picture credits: blog.smartertime.com

In order to keep a track of what tasks you have, you need to know on what you spend your time the most. Smarter Time helps in keeping a track of your activities  throughout the day. From organising your tasks for the day and filling in all the gaps on your task list, Smarter Time works on a regular basis. By analysing your day to day tasks and by looking at your regular day to day behaviour, this app helps in streamlining your processes. Also, if you want to streamline your day to day activities and balance your tasks, Smarter Time tells you how to change your schedule.

3.ToodleDo

Picture credits: michellinberger.com

An extremely user friendly tool, ToodleDo helps organise and take care of all your tasks in one place. To make your life easier, the app lets you add sub tasks, additional notes, ratings on tasks, reminders and due dates for the  functions you need to finish on priority. Not just created for handling tasks and making your note taking job easier, ToodleDo helps in tracking behaviours and understanding what works best, based on your daily routines. Get the app now to make your life hassle free and tension less!  

4. To Do List

Picture credits: androidauthority.com

Designed with an appealing and easy to use interface, the To Do List app helps in organising and setting alarms for the tasks which need to be done on a priority basis. With giving you the option of controlling your tasks to giving you the option of setting voice reminders on your tasks, To Do List lets you sync all the data you need. Giving you the option of syncing your content with Google Tasks and manually setting reminders on the app, this app makes sure you never miss out on any of the important things on your list.

5. Wunderlist

Picture credits: lifehack.com

With a minimalistic and simple interface, the Wunderlist app helps in organising all your tasks with ease. However, don’t let the simple interface and design fool you. The more you discover the app, the more you see how much  it has to offer. From letting you collaborate with other app users, to letting you attach PDFs and PPTs, the app simplifies the way you organise your tasks. Named as the best app for organising your tasks by Apple and Forbes, Wunderlist is what you need to ease the organisation process!  

6. OmniFocus

Picture credits: joebuhlig.com

Designed for iOS platforms, OmniFocus is for those with a large number of tasks and projects going on at the same time. With specific colour codes for tasks which need immediate attention, to helping you keep a track of the different projects which have similar deadlines, the OmniFocus app is everything you need. Despite being priced at $ 79.99, the high price doesn’t act as a roadblock but acts in favour of the users!

7. Cortana

Picture credits: microsoft.com

While it is quite common for every phone to come up with its own helping tool, Cortana stands apart because of the kind of features it has. Particularly designed for those who work with Windows 10 or who have multiple side by side projects, Cortana can be used for taking notes, writing lists and for setting reminders. Enabled with AI, the app also helps you keep in touch with the latest news and major events of the world on a day to day basis.

If you keep forgetting to organise your tasks in a timely fashion and tend to miss deadlines regularly, then these apps are the ones you just need to get. If you think we missed out on any other apps like these, comment and let us know!

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