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Key Elements For The Perfect Pitch

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One of the key roles of being an entrepreneur is selling your product to stakeholders, investors and consumers. It’s never easy to build that perfect sales pitch mostly because every investor or potential customer closely guard their capital and only part with them if they are completely satisfied. How do you convince those skeptical clients to believe in your product as you do? We’ve compiled a list of helpful elements that can be used to make the perfect pitch.

1. Clear, Concise and Complete
These three C’s form the basic skeleton of your pitch. The perfect pitch needs to be clear, leaving no room for ambiguity. It should be concise, giving all the important details without beating around the bush and it should be complete. A perfect pitch will hold all the information from the start date of the project to the financial aspects and will also include back up plans in case of emergencies.

2. Offer the right value
Making a pitch is not just tossing random bits information at the consumer. It also involves marketing your product for the right price. To properly market your product it is important to conduct research on your target audience, understand your consumers and investigate your investors. This will allow you to properly price your product without undervaluing or over valuing your service. Proper research will also help you remove unnecessary information or noise from your pitch making it engaging.

3. Call to Action
Any good pitch will fall flat if it does not include an immediate call to action. The whole objective of the pitch is to get consumers and investors to buy or invest in your product. Unless there is a strong call to action, no amount of information will help you sell your service or raise funds. Simple sentences that make the audience want to buy your product is a strong call to action.

On a side note: If you haven’t read our other articles yet, you’re missing out on some solid information that will help you grow as an entrepreneur.

4. Guarantee
Every person looks for a guarantee when parting with hard earned money. Provide that guarantee to your investors and consumers that your startup, your product or your service is the best at the projected value. Your guarantee provides a sense of security to the consumers and removes any doubt or risk from the deal. Even Amazon, Flipkart, Myntra and eBay provide a 30 days exchange or refund guarantee.

5. Referrals
 “Refer us to your friends to get a 50% discount,” is probably the best promotion offer that any company can use. Not only does it bring in your first consumer, it will also bring in their friends because who can refuse a 50% off. While ending your pitch make it a point to ask your consumers to refer you to other people who might be in need of a similar service. Make it a point to repeat why they should refer you and what they might get out of it. Out of all the forms of advertisements, word of mouth carries a lot of weight as people tend to trust a company more when some one close to them, an acquaintance,  recommends them.

If you like our content or find our content helpful let us know in the comments below. Like, share and subscribe to our YouTube channel for inspiring success stories of entrepreneurs from around the world. If you own a startup or work in one let us know by writing to us at [email protected]. If your friend is an entrepreneur, let them know about us for hacks, tips and news from and about the startup world.

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Strike The Perfect Work And Life Balance!

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It’s always important to strike the perfect work and life balance if you want to be healthy and happy through your prime years. Last year, about 39% of work related illnesses were attributed to stress, depression or anxiety. In order to take that out of the equation, here are a few tips you could follow to make your work and personal life stress free!

1. Work on time management 

Instead of working for harder and longer hours, make sure that you stick to the time you’re supposed to be at work for. Learning how to better-manage your time can go a long way in cutting down hours spent at work.

2. Establish boundaries 

To have the perfect work and home life balance, it is important to set boundaries both at home and at work. Don’t let your work issues affect you at home and try as little as you can to take your work home. Boundaries work and if you set them from the very beginning, they help create a harmonious situation.

3. Get a required amount of “me time”

You can’t be the best version of you if you’re run down and don’t get a chance to recharge. Self-care is imperative. Even when you hit a rough patch and your calendar seems like it’s on steroids, don’t give up the time that you have dedicated to yourself.

4. Exercise regularly 

There’s no point in working so hard that you become a lazy and unhealthy lump of lard. Remember to exercise atleast once a day and try to get in 8 hours of sleep. You could lower it down to 6 hours of sleep a day, but not lesser than that. A healthy and well rested body and brain is always more effective than a tired and wrung out body and brain.

5. Don’t multitask 

This is the most important point on the list. Do not ever try to do your work tasks at home and your home tasks at work. This isn’t solving the problem for either situation and just makes things even more worse than they already probably are.

 

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How To Say No At Work Politely

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We live in a time where good work is rewarded with more work. Not appreciation, but with more burden and an increase in shift timings. When this happens, we often tend to lose sight of the bigger picture and forget to say no when it’s necessary. To make your work life a little easier, we give you 5 tips to help you say no politely at work!

1. Negotiate your way out a sure fire way of yes! 

“Are you okay to do this meeting for me?” “Can you finish this task for me?” “Could you please get in touch with that annoying client? I just can’t.” Are these some of the questions you find yourself saying yes to even if you don’t have the time to? Then it’s time to stop, evaluate and figure out what is the most important task at hand. Even you can’t say no directly, negotiate your way around the yes to a maybe. Try saying things like “I could but maybe you could finish this report I’m working on.” This way, you can get your work done AND help the other person!

2. Honesty is the best policy! 

Being honest really does go a long way in earning brownie points at work! Make your reason for saying no in a clear manner. Be direct, straight and to the point, without adding a lot of drama to the story. If you are a nervous talker, then it would help if you wrote down the points before hand and rehearsed it to yourself. This way, you are prepared and ready for the task ahead!

3. It does not accomplish your goal 

When you take on more than you can accomplish at one time, the end goal is extremely ineffective. Not only does your work get affected, but the extra work you take on doesn’t get the desired result either. When you receive a proposal that may be a distraction, the best thing to do is hear it out fully and then directly and politely explain why it’s not a fit for you and possibly even for you at this particular time.

4. Take time to consider the project

Determine how much time is needed for the project. Then look at how much work you have on your plate. Evaluating the two will help on giving you an idea of what task is more important thereby helping you. While this may sound a little selfish, it is extremely important to look at how advantageous the extra task is for you as an employee. Weigh the pros and cons and only then say yes if you truly think it is going to be effective.

5. End the conversation with confidence 

After you’ve done the hard work of saying “no” to something, make sure you end the conversation in a way that doesn’t leave room for further prodding. For example, after you end the conversation, you could sign off by saying something like “Thank you for understanding!” This way, your colleagues and your employers know that you only say yes when they really count and don’t say it for anything and everything!

Follow these five simple steps and help create a successful and friendly environment for yourself and your colleagues at work. Make work not just a strategically growing place but also a fun place to be at!

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How To Get Employees To Take On More Responsibilities

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One of the most difficult parts of running an organization is delegating the work to employees and the team. Every employee working for a company will face the decision of taking up the responsibility and ownership for the work and lead the others in line with the vision and objective of the organization. However, this is not always to accomplish.

People tend to duck responsibilities and ownership for various reasons, ranging from fear of failure to downright laziness. Whatever the reason, companies also have the power to motivate such people to step up and do more. Instead of hoping the problem will go away on its own, managers, CEOs and founders can help in creating an environment where it is easy for the employees to take charge.

Smaller organizations tend to give certain additional tasks to the existing employees for lack of a functioning human resource department. While this does provide employees with the opportunity to take on the additional responsibility, it is important to make sure that such employees are not overburdened.

Here are a few ways to motivate employees to stand up and take charge!

Incentives
One of the simplest ways to motivate people is letting them know what they will get out of the entire experience. Especially when it comes to adding responsibilities, make sure that employees taking on additional workloads are rewarded for their contribution and additional efforts.

Explain what needs to be done and let them choose the best path forward
Instead of spoon feeding or setting up strict rules, explain the essentials of the situation and let the employees choose the next best step forward. Make sure the employees understand why the tasks need to be completed, give them the entire information to make their work easier and trust them to handle the rest.

Delegate clear roles
Let everyone in the company know what additional responsibilities are being placed on whose shoulder and why. Only when employees know what is expected of them will they be able to step into the role and generate results.

Promote cross departmental teamwork
Encourage the collaboration between various departments to ensure the entire company is on the same page. This will also help in increasing the communication in your company, create greater ability to capitalize on opportunities and develop better solutions to very difficult problems. Ease of communication between different teams will make it easier for team members from different departments take on the responsibility for various projects.

Have confidence
Have confidence in the abilities of the employees and encourage them to do more. Recognise and name the characteristics of people in such leadership roles and help them build their self belief as well. Let your employees know why you think they are capable to take on these responsibilities based on their performances and positive qualities.

Take baby steps
Instead of dumping a major workload on one individual, allow them to grow into the role by giving them a few responsibilities at a time. Identify the small steps they can take now and give them a chance to prove themselves in these situations. Once they have perfected the smaller steps, let them choose the bigger and bolder moves.

Constructive Feedback and criticism
Let the employees know what is working and why they have been giving positive results. At the same time, make the mistakes with constructive feedback to help the employees avoid such faults in the future. Provide them with whatever coaching they require to improve and further develop their knowledge and skills.

Resources
Try to make sure the employees have all the resources at their disposal to work well and generate positive results. From providing training, equipment, access to mentors and coaches, give the employees all the means to succeed.

Micromanagement is not your friend
While you want to ensure that the employees are working to the best of their abilities, micromanaging work will only alienate the employees. Managers looking into every step of the process or hovering over their shoulder and second guessing decisions are neither healthy or helpful. Employees tend to be reluctant to do anything or take charge with managers overlooking their every single work.

Acknowledge those who step up
Let those people who take on the added work know that they are appreciated and their work is a crucial part of the company. Acknowledgment reinforces a sense of belonging to the employees that their work matters and is respected by the management.

Small steps taken at the right time and at the right place will help the company in the long run.

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