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Key Elements For The Perfect Pitch

Ramya GovindRaj

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Key Elements For The Perfect Pitch,How to Perfect Pitch,Tips for Perfect Pitch,5 Elements of Perfect Pitch,Startup Stories,Inspirational Stories,Awesome Business Tips and Tactics,2017 Most Read Startup Stories

One of the key roles of being an entrepreneur is selling your product to stakeholders, investors and consumers. It’s never easy to build that perfect sales pitch mostly because every investor or potential customer closely guard their capital and only part with them if they are completely satisfied. How do you convince those skeptical clients to believe in your product as you do? We’ve compiled a list of helpful elements that can be used to make the perfect pitch.

1. Clear, Concise and Complete
These three C’s form the basic skeleton of your pitch. The perfect pitch needs to be clear, leaving no room for ambiguity. It should be concise, giving all the important details without beating around the bush and it should be complete. A perfect pitch will hold all the information from the start date of the project to the financial aspects and will also include back up plans in case of emergencies.

2. Offer the right value
Making a pitch is not just tossing random bits information at the consumer. It also involves marketing your product for the right price. To properly market your product it is important to conduct research on your target audience, understand your consumers and investigate your investors. This will allow you to properly price your product without undervaluing or over valuing your service. Proper research will also help you remove unnecessary information or noise from your pitch making it engaging.

3. Call to Action
Any good pitch will fall flat if it does not include an immediate call to action. The whole objective of the pitch is to get consumers and investors to buy or invest in your product. Unless there is a strong call to action, no amount of information will help you sell your service or raise funds. Simple sentences that make the audience want to buy your product is a strong call to action.

On a side note: If you haven’t read our other articles yet, you’re missing out on some solid information that will help you grow as an entrepreneur.

4. Guarantee
Every person looks for a guarantee when parting with hard earned money. Provide that guarantee to your investors and consumers that your startup, your product or your service is the best at the projected value. Your guarantee provides a sense of security to the consumers and removes any doubt or risk from the deal. Even Amazon, Flipkart, Myntra and eBay provide a 30 days exchange or refund guarantee.

5. Referrals
 “Refer us to your friends to get a 50% discount,” is probably the best promotion offer that any company can use. Not only does it bring in your first consumer, it will also bring in their friends because who can refuse a 50% off. While ending your pitch make it a point to ask your consumers to refer you to other people who might be in need of a similar service. Make it a point to repeat why they should refer you and what they might get out of it. Out of all the forms of advertisements, word of mouth carries a lot of weight as people tend to trust a company more when some one close to them, an acquaintance,  recommends them.

If you like our content or find our content helpful let us know in the comments below. Like, share and subscribe to our YouTube channel for inspiring success stories of entrepreneurs from around the world. If you own a startup or work in one let us know by writing to us at [email protected]. If your friend is an entrepreneur, let them know about us for hacks, tips and news from and about the startup world.

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How To

How To Keep Your Best Employees Motivated

Ramya GovindRaj

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How To Keep Your Best Employees Motivated,Startup Stories,Best Motivational Stories,Inspiring Startup Stories,Best Employees Motivated,5 Ways to Keep Your Best Employees,How to Keep Your Employees Engaged,5 Steps to Keep Best Employees Motivated,How to Motivate Employees

Employees are the backbone of any organization. Good employees provide the added muscle required to do the heavy lifting. However, good employees do not last for long in one company if they are not treated fairly. Here’s a checklist of things managers and management can do in order to retain the hard workers and keep them happy.

Give them room
Give them the space to grow and do their own thing. Good employees generally think out of the box and go the extra mile to make sure their work is up to the mark. In order for them to provide the best results, give them room to develop on their own but help them by providing them a road map and the necessary tools and support. Once you leave them be, they work harder to prove themselves to the rest of the world.

Communicate
Have open channels of communication with all the employees. Let them be a part of the decision making process. Only if they believe they are a part of something bigger will they also be involved in the company. Hold weekly or monthly company wide staff meetings, discuss the growth metrics and come up with ideas for the week or month. Communication and feedback make employees feel valued and their work appreciated.

Responsibility
Unless employees feel a sense of responsibility towards their work, they would not have the urge to do more. Delegate responsibility to the employees and monitor their growth. It has been proven time and again pointing out opportunities to individuals within the company creates a much greater workforce stability. Added responsibility boosts productivity and allows employees to find purpose in their work.

Incentives
Reward the work good employees do in order to motivate and encourage them to do better. Incentives send the message the management is keeping track of employees work and is keenly following their development in the company. Incentives, rewards and recognition improve employee engagement, individual performances and attract high potential employees. Retain the good employees by letting them know there is something in store for them as well and it is not just a one way street.

Challenges
Good employees tend to get bored with routine work and like to be challenged regularly. It is impossible to grow if there are no challenges at work. As a company, try to maintain a culture that embraces and encourages challenges rather than floating along on autopilot mode. Challenges pave the way for innovation and improvement by testing various workflows and finding a system that works for everyone.

When employees are made to feel cared for, their career is nurtured and their needs are met, they will serve the organization well. It is important to place trust in the employees, let them take the lead and appreciate their efforts to retain employees and motivate the best ones.

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How To Make Clients To Fall In Love With You

Smruthi Kishore

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There are several ways to make people fall in love with you, especially if you have hard to please clients. While there are several tried and tested ways of getting your clients to like you, the trick is to think of your clients as the object of your affections and dreams.

Think about what happens to you when you fall in love. You’re happy, giddy and excited. Your face carries a perpetual smile and your stride has a bit more bounce to it. Especially, when you’re in love, you can’t help but share your good news to everyone. Telling your friends adds the cherry on the top of this delicious cake. Well, in all honesty, client relationships are very similar to this. You want them to be attracted you and your product, be exclusively in a profitable relationship with you and to tell all of their contacts about you! If you are still confused, then here are a few tricks you could use to seal the deal with your clients!

1. Look into their eyes

Gaze at them, giving all your attention. Do not stare into their eyes like a creep. Look into their eyes with honesty, feeling and a sense of understanding. This helps in showing your clients that you truly get what they want and you are sincere about their needs.

2. Make the connection sizzle 

You know there are moments where you feel that burst of electricity when you’re with the person of your dreams? Yes. We know. We feel it too. To make things sizzle with your clients, then the same old things just aren’t going to make the cut. Let your clients know you can keep things exciting, fresh and on their toes every time! Make the client feel special, as if they are your sole customer! Cater to their needs in a timely manner, keeping them apprised of the timelines and deadlines. In essence, communicate and connect!

3. Keep the mystery going 

With your loved one, a little surprise and delight never hurt, as you continually are able to keep it fresh. A gift for no reason? Yes, please. A spontaneous weekend getaway? Why not? A surprise party with family for a big birthday? Talk about feeling appreciated. Customers are no different. Send them an unexpected “thank you” note or a care package!

4. Always stay in touch 

Be honest and true in all of your dealings. Make your client feel you are the best and only game in town! To know you is to love you! Let this be the mantra your clients chant — which hopefully would lead to a long standing and profitable relationship for both of you.

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How To Deal With Difficult People At Work

Smruthi Kishore

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As one of the most evolved species in the evolution chain, we humans have a knack for understanding individual traits with precision. While it is often easy enough to distinguish from one another in most aspects of our lives, it can be challenging to do so on the professional front. There are several types of people who you encounter on a regular basis at work, making it hard to distinguish one feature from another. If you still aren’t able to figure out individual characteristics to be aware of, then this list might just help you!

1. The Narcissists 

You know the kind of people whose words start with I and end with Me? Yeah, you know who I mean. The people who really don’t do a lot, but get noticed anyway because of the way always go on about themselves? These people fall into the bracket called the narcissist. Unfortunately, because the rest of the workforce doesn’t know how to deal with them, they are pushed into leadership roles. How do you deal with them, then? By beating them at their own game of course!

2. The passive aggressive people 

Passive aggressiveness is a form of anger, but not an outright form. You may be tempted to try and get to the bottom of what’s making them angry and try to resolve the problem. But from personal experience, do not go there! They will promise to help you with a project but then they don’t. Or they’ll show up 15 minutes late. They always drive everyone crazy at the end of the day and you’re left wondering what you could have done differently. If you just have to work with them, then try turning your aggression up a notch. Always gets them in the wrong places and the output of your work is usually perfect!

3. The guilt trippers

Guilt trippers lay on the emotions way too strong. Its like you know you were guilty, but when they start telling you what they think, you’ve lost the game altogether. If you’re working with a colleague who’s like this, then the best way to deal with them is to divide your work equally. This helps in creating balance and ensuring the blame game isn’t possible! You win. They win. The project wins!

4. The Whiner 

You know how you have worked really hard on a project and deserved recognition for the amount of effort you put into the task? Yes. That seems fair. However, there’s always this other person’s voice in the background (no. Not your subconscious,) which keeps cribbing about how they would have been perfect with this project but just weren’t given the chance to prove themselves? These are the whiners. They will cry. They will crib. They will make life hell for you and your team because they just couldn’t speak up. So the next time you hear a whiner crying, give them a harder task and make it an ultimatum of sorts! Pressure really does help!

If you are working with people like this, then make sure your boundaries are just yours and that you have made your 9 to 5 hours comfortable! If you have other kinds of people you deal with, then please comment and let us know!

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