Shark Tank is an American reality show where hopeful entrepreneurs pitch their ideas to a panel of investors. It is a great show from which entrepreneurs can learn a great deal about how to secure investments for their venture. Here are lessons every entrepreneur can learn from the show.
Lessons every entrepreneur can learn from Shark Tank
1) Math is important
When an entrepreneur enters the show, the first thing the person asks is a certain amount from investors in exchange for a certain percentage of stake in their company. In the beginning it may look like a simple number. However, many of these entrepreneurs coming on the show do not carry a clear idea about the numbers regarding their business. For example, a contestant on the show failed to answer quickly when asked to give the valuation for his Company after offering 15 % stake in exchange for $ 85,000. When the investors start talking about actual business numbers like gross margin and relevant costs of the startup, the contestants get confused and lose their opportunity. It is quite important to get your numbers straight and be prepared to answer any questions regarding the numbers of your business.
2) Know your investors
This is important in any kind of situation where you have to meet an investor. Having a clear idea about the investor’s background will give you a hint about what kind of questions the investors may ask. It will also help you prepare your pitch in a way which will be appealing to investors. An added advantage of doing research about your investors is you will have a clear idea about which investor will be the best for your business. For example, well known Shark Tank investor Mark Cuban is known to cancel a deal if the contestant tries to negotiate too much.
3) Presentation is the most important thing
Another great lesson Shark Tank taught us is, the way you present your product will determine your success. The show has seen many such examples where even though the product was average, the presentation of the product convinced the investors to put their money on it. However, great products presented without any proper presentation failed to catch the investors’ attention. During an episode of Shark Tank, a website which drew cats on demand got successful investment simply because of a memorable presentation given by its creator. Hence, it is always important to seriously work on your presentation in order to get a successful investment.
4) Clarity about your product
Lastly, having a clear idea about your product is the most important of all. You should have a clear idea about how their products work and which problems they solve. Knowing your products inside out will help you answer any burning questions from investors. It will also help convince the investors as to why your product is worth their money.
If we missed mentioning any other important lessons one can learn from Shark Tank, comment below and let us know.
How Do IPL Franchises Make Money
If there is one thing that every Indian and every cricket fan waits for all year, it is the Indian Premier League, which is the world’s biggest cricketing league. Professional cricket players from all over the world vie to get selected by one of the eight franchises which compete in the league. The entire league is a star studded affair and Indians manage to forget their differences and band together for all the time the league is aired. Each franchise boasts of a loyal fan following who have supported their teams through thick and thin ever since IPL was inaugurated in 2008. While the entire league is a melting pot of entertainment and competition, have you ever wondered how the franchises make money in IPL? In this article we will decode the business models behind the IPL teams and how they earn money.
Franchises need to bid for players every year before the start of the IPL season in an auction. Each franchise has a maximum spend limit of Rs. 80 crores to buy players in the auction. Apart from buying players each franchise also needs to bear the cost of travel, support staff and logistics. The following are the different avenues from which franchises earn money.
Franchises earn a major chunk of their revenue from sponsorships, but they do not get the money from sponsorships directly. The IPL governing council gets money from sponsors and in the case of this year it is from Dream 11, which is the title sponsor while VIVO was the title sponsor last year. All the money which is earned from sponsorships is divided into a ratio of 60:40 with the Board of Control for Cricket in India (BCCI) retaining 40% of the sponsorships. The remaining 60% is distributed among the ten franchises. BCCI owns and operates the IPL in India. The ratio of distribution might change in the coming years depending on the decisions taken by the BCCI.
2) Media rights
Broadcasting companies bid for the media rights and the winning bid will get to air the IPL on their channel. Star India bagged the media rights for IPL with a bid of Rs. 16,345 crores for five years (2018-2022.) The money from media rights are also distributed in the 60:40 ratio with BCCI keeping 40% and the franchises getting an equal distribution from the remaining 60%.
3) Franchise sponsors
Each franchise has its own dedicated sponsors which pay a huge amount of money to the franchise. The logos and names of the companies which you can see on the sporting attire of every IPL team are actually the dedicated sponsors of their respective franchises. The profit from dedicated sponsors depends on the deal the franchise has made with their sponsor. The income generated from dedicated sponsors might differ from team to team.
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4) Sale of tickets
Each franchise can choose a home ground from the available venues in the BCCI roster like Sunrisers Hyderabad, choosing Hyderabad and Kolkata Knight Riders choosing Kolkata. Only the home franchise can fix the price of tickets for the matches happening in their home ground. Bigger stadiums with large seating capacity earn the most from ticket sales. Kolkata Knight Riders home ground Eden Gardens has the highest seating capacity in India and therefore KKR earns the most from ticket sales.
Each franchise makes some money by selling official jerseys, caps, wrist watches, souvenirs etcetera. The merchandise is sold through the official franchise websites.
6) Prize money
Franchises battle it out in a long season to become the winner of the IPL season. The winning team also wins a hefty prize money which is an additional source of revenue. In 2019, the winning franchise won Rs. 15 crores while the runner up won Rs. 10 crores.
IPL is a big stage for franchise owners to earn their revenues as well as the perfect opportunity for players to make their mark and win big auctions. This is how franchises earn their revenues from the IPL. As this year’s edition is off to a flying start, IPL has been a blessing in disguise for millions of Indians in the gloomy times we currently are experiencing.
How To Generate More Sales On Social Media
If you are a frequent Instagram user, there is a high likelihood of stumbling upon a business ad which interests you. There are also high chances of you making a purchase from a business whose ad you might have seen on Instagram. As the social media penetration into our daily routine gets deeper each day, businesses are realising the opportunity to sell their products on social media platforms like Instagram, Facebook, Twitter and Snapchat to name a few. In the current day and age social media is one of the top avenues to generate solid sales and also gives a good return on investment. However, figuring out a good approach for a business does not come easy and requires some time and effort to figure out how a social media platform works. In this article, we explain some simple techniques to generate more sales on social media. A good organisation which has a proven track record in this arena is Whacked Out Media based out of Hyderabad.
1) Understand where the target audience is:
It is very important to understand what social media platform your target audience uses. If your target audience prefers to use Instagram over Facebook, then it makes sense your ads should be running on Instagram. The easiest way to find out where your target audience is is by identifying the right hashtags which are relevant to your product or business and find out where it is being used. Once a business understands where their target audience is, it will be much easier to drive online sales. Online streaming platforms like Netflix and Amazon prime Video are known to promote their content on platforms like Instagram and Facebook in order to gain new subscriptions.
2) Working with influencers
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers have a very high chance of generating sales on social media for your business. Having an influencer tell a unique story about your brand or product, having influencers give honest reviews about your product or something as simple as an influencer promoting a unique discount code can drive sales effectively. Noted South Indian actress Samantha Akkineni is known to partner with organic food businesses to promote their products.
3) Turn customers into brand advocates
When you make a sale on social media, it is ideal to request the customer to post reviews of your product or service should they like their purchase. This will turn your customers into brand ambassadors and at the same time generate more organic sales. It will be helpful if you can provide relevant hashtags to be used so as to accurately identify leads. Take the case of mobile phone manufacturer OnePlus, which regularly posts or shares their customer photos and product reviews on their social media platforms. OnePlus believes in storytelling through customer testimonials and customer content. #NeverSettle is the hashtag which is most commonly used by the OnePlus brand to identify content relevant to them.
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4) Share customer generated content
More often than not, if a customer is satisfied with their purchase they will post it on their social media accounts. For a business, identifying these posts and sharing the customer generated content on their own social media accounts will improve the authenticity of their products. Prospective customers visiting your social media page can see honest customer reviews which will in turn bolster chances of a sale. This is also an easy way to increase loyalty with your existing customers, and to add credibility to your brand whenever potential customers visit your social media profiles.
5) Creating content around products/inventory
It is highly recommended to create content around the products which are being sold on social media accounts. For example, if you are a clothing brand, it will be helpful for customers/leads if they see content on how to mix and match various dresses, or what dresses can be worn in spring or summer. This establishes a broader context for your brand and will also boost engagement with prospective customers. This kind of content will also provide a reason for customers to buy your products.
There is no hard and fast way to figure out social media sales and each business should take the plunge themselves to figure out the best approach for themselves. However, the above mentioned tips will definitely help the chances of success in getting sales. Alternatively there are plenty of organizations which provide consulting services to businesses in order to help them with digital marketing and sales.
4 Tips To Convert Leads Into Sales
Many startups, product companies and organisations spend a lot of money on their marketing in order to generate leads which would help their business. However, generating a ton of leads is not going to help anyone if they are not being realised into sales. In an ideal world, all the leads get converted into sales but that is however a very remote possibility in today’s world. However, there are ways to amplify your leads into sales by following some time tested tips.
1) Do not make leads wait
Most organizations make the mistake of getting to the leads in twenty four hours but the problem with leads is that they go cold in as soon as an hour. The most likely reason for a cold lead is the lead might have moved on to a competitor. Therefore, leads need to be handled by a team which can immediately get on to working on them. Having a Google Business account will make it easier to respond to queries immediately and another alternative can be automating query replies by having a bot show relevant information for the queries asked.
2) Build good testimonials and reviews.
The key to clinching a sale is most often a good review or a testimonial for a product. Having reviews which detail the ins and outs of the product will offer a much needed perspective to a lead. This in turn will nudge the lead into making a quicker decision to make a purchase. While there is a risk of having negative reviews, make sure those reviews are taken into consideration and the mistakes rectified. Good reviews also indicate your organisation is an authority on the subject/product.
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3) Offer an incentive
A potential customer is browsing your catalogue but is unsure about making a purchase, an incentive would most likely be able to clinch the deal. Offering a free gift with a purchase or a time sensitive discount will increase the likelihood of a sale happening. Another incentive is to offer a discount in the form of a cashback if the lead is able to bring another prospective customer. This means you not only have a sale but also another prospective lead.
4) Asking for the sale
A business has to ask the lead for a sale in order to push the lead into making a decision. However, the process of asking should not be overt so as to scare away the lead but should instead be put forward in a way that it benefits both the buyer and the seller. Adding call to action items like a ‘buy now’ button or an ‘add to cart’ will act as an invitation for the customer to convert on your online page. Asking for a sale on a telephone can be done in such a way by letting the lead know about the product they have shown interest in during their buying process. The lead can be convinced of the legitimacy of the sale by letting them know of what problem the purchased product can solve for them.
As the technology advances and with information available to customers at the touch of a button, it is more than important to convert a lead into a sale. Businesses must go through countless iterations of sales pitch modifications to understand what works for their product or service. While there is no perfect road map for converting a lead into a sale, following the above mentioned tips can definitely help in realising a sale.
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