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Life Lessons From Nikola Tesla

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Born close to 200 years ago on the 10th of July, Nikola Tesla was and perhaps even still is, one of the greatest engineers of all times! Known for making some truly brilliant contributions to the world of science and technology (radios, Tesla coil and alternating current, to name a few,) Nikola Tesla taught the world a great many lessons. Here is taking a look at some of the truly inspirational life lessons from the engineer who literally changed the world.

1. Believe in yourself

Picture credits: history.com

Through the years of his successful life, Tesla was only able to achieve all the great things he could because he believed in himself and his ideas, with passion. When Tesla was working with Thomas Edison, he was literally the only person in the world who had the courage to challenge the latter, who was the only other smart engineer at the time. If he had just taken Edison’s feedback about not harnessing the power from Niagara Falls, Tesla wouldn’t have popularised the usage of alternating current (AC) and electricity! If you don’t believe in yourself, you can never really achieve what you set out doing.

2. Quit when you feel you’re taken for granted

Picture credits: ndtv.com

One of the greatest things by which Tesla lived was to quit when he thought he was being used. He learned this while working with Edison. During the initial days, when Tesla worked with Edison, he was promised $ 50,000 by his boss if he could make his groundbreaking idea work. However, the moment Tesla did the unthinkable, Edison brushed him off and gave him just a small bump instead. The moment this happened, Tesla quit. Why? Because when you truly start feeling undervalued, leave and find a place where you are appreciated not just for your skills, but for who you are as well!

3. Don’t pay attention to those around you

Picture credits: treehugger.com

One of the reasons Tesla was who he was, was because he refused to pay attention to all the negative people in his life. When Tesla was working on inventing things like the radio, many thought the concept of sound from a machine was a ludicrous idea. If there is one thing the invention of the radio taught us, it is to focus on what you want to do in life and stop thinking about what you are losing out in life. In fact, if all everyone ever did was worry about what the other person thought, getting ahead would have been an extremely difficult task.

4. It is okay to be ahead

Picture credits: edume.com

There are certain people at the top who got there because of the amount of effort they put. In fact, Tesla even taught us, real creators and inventors are those who don’t have to always be accepted by society and their peers. Rise above every occasion and learn to be proud of who you are, no matter what. When Tesla started becoming famous, his inventions were often mocked. Had he not decided to take every opportunity he had and make something of himself, all the things Tesla invented wouldn’t be around today!

5. Never stop learning or reading

Picture credits: history.com

Perhaps one of the most important things Nikola Tesla taught is, in order to keep growing, one must keep reading as much as possible. Just like there is no limit to how much knowledge one can learn, there is no limit to how much you can read. Keep reading and keep attaining as much information as possible. The sharper your brain, the more focused you are and the more you grow. In fact, one of Tesla’s favourite pastimes was to read as much as possible.

A force of nature the likes which haven’t been matched in the past, Nikola Tesla always ensured he aimed for nothing less than the stars. With a hand in pretty much every great innovation, invention and creation, Tesla proved himself quite worthy to the world. If you think we missed out mentioning any other life lessons from Tesla, comment and let us know!

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How Does Investment Startup Robinhood Make Money?

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If you are an avid follower of news on the social media platform Twitter, chances are you might have read about GameStop and how a group of Redditors took on Wall Street hedge fund billionaires.  It all started when a Reddit user found Melvin Capital, a hedge fund company was shorting the GameStop stocks.  An analogy would be if a person x wants to buy 5 bananas which are being sold at INR 10 in the market,  and another person y already purchased 5 bananas.  X could borrow y’s bananas for a while and sell them with the hope the price will go down below INR 10.  Then x will purchase 5 bananas for a lesser price than INR 10 and give back the bananas to y thereby making a profit, in the difference of buying price.  A group of Redditers noticed what hedge funds were doing with GameStop stock and decided to buy all the available shares in the market which in turn led to stock value soaring through the roof.  Now imagine the bananas as GameStop stock and x is the hedge fund.  Now hedge funds have to return the borrowed shares but since they already sold, they had to buy it for a larger price than they hoped.  This in turn led to more than $ 5 billion in losses for hedge funds because they were shorting the GameStop stock.  

However, Robinhood, the zero commission investment and trading startup found itself in the midst of the storm.  This is because thousands of normal small investors wanted to purchase the GameStop stock and they did it via Robinhood.  Wall Street was not happy with the way a group of Redditors held hedge funds by their collars and lobbied to have the stocks delisted.

Mounting pressure from the Government and Wall Street forced Robinhood to delist GameStop, AMC and Nokia stocks from their trading roster which in turn led to huge customer backlash and lakhs of 1 star reviews on app stores of Apple and Android.  

Background

Robinhood was founded by Stanford University graduates Baiju Bhatt and Vlad Tenev co-founded the company in 2013, with the aim of democratizing finance and making it more accessible to young and less affluent investors.  This was due to trading being carried on commission based platforms like ETrade and TD Ameritrade and by a very small set of people. What made the app so attractive to the normal public was the ease of using the platform and its zero commission slogan.   More importantly, Robinhood made the appeal of trading fun and interactive for the general public and the working class.  Investment applications normally charge a nominal fee or commission on the execution of any successful trade.

However, the app gained huge traction in 2019 just when the COVID-19 pandemic hit the world.  Stock markets crashed suddenly, wiping out billions of dollars in investor wealth.  However, this phase saw the rise of a new kind of investor.  Americans were given $ 1200 stimulus cheques to protect them from the economic fallout of COVID-19 pandemic.  Armed with these cheques, millions of trading novices began investing in the stock market via Robinhood.  

ALSO READ: How Does WhatsApp Generate Revenue

Revenue model

How does a startup which calls itself a zero commission brokerage earn revenue and manage to be profitable?  Robinhood was designed to make profits by selling the customer trading data to several investment firms on Wall Street.  This practice is known as high volume order flow.  In financial markets, payment for order flow refers to the compensation that a broker receives, not from its client, but from a third party that wants to influence how the broker routes client orders for fulfillment.  It is not illegal but it is often frowned upon, to use this strategy as it is also called a ‘kickback.’   This accounts for a lion’s share of revenue for Robinhood.

The second revenue generator is through interests.  Robinhood makes money from interest made by lending out investor’s idle cash.  Robinhood lends out uninvested cash sitting idle in customer accounts.

The third revenue generator is Robinhood Gold, the company’s premium account, allows investors up to $1000 of margin thereby allowing them to trade with more than they have in their cash balance on the app. 

While Robinhood has been caught in the middle of a nasty war between Wall Street and retail investors, there is no denying the fact that it changed the way people invest in the stock market.  

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How Do IPL Franchises Make Money

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How Do IPL Franchises Make Money

If there is one thing that every Indian and every cricket fan waits for all year, it is the Indian Premier League, which is the world’s biggest cricketing league.  Professional cricket players from all over the world vie to get selected by one of the eight franchises which compete in the league.  The entire league is a star studded affair and Indians manage to forget their differences and band together for all the time the league is aired.  Each franchise boasts of a loyal fan following who have supported their teams through thick and thin ever since IPL was inaugurated in 2008.  While the entire league is a melting pot of entertainment and competition, have you ever wondered how the franchises make money in IPL?  In this article we will decode the business models behind the IPL teams and how they earn money.

Franchises need to bid for players every year before the start of the IPL season in an auction.  Each franchise has a maximum spend limit of Rs. 80 crores to buy players in the auction.  Apart from buying players each franchise also needs to bear the cost of travel, support staff and logistics.  The following are the different avenues from which franchises earn money.

1) Sponsorships

Franchises earn a major chunk of their revenue from sponsorships, but they do not get the money from sponsorships directly.  The IPL governing council gets money from sponsors and in the case of this year it is from Dream 11, which is the title sponsor while VIVO was the title sponsor last year.  All the money which is earned from sponsorships is divided into a ratio of 60:40 with the Board of Control for Cricket in India (BCCI) retaining 40% of the sponsorships.  The remaining 60% is distributed among the ten franchises.  BCCI owns and operates the IPL in India.  The ratio of distribution might change in the coming years depending on the decisions taken by the BCCI.

2)  Media rights

Broadcasting companies bid for the media rights and the winning bid will get to air the IPL on their channel.  Star India bagged the media rights for IPL with a bid of Rs. 16,345 crores for five years (2018-2022.)  The money from media rights are also distributed in the 60:40 ratio with BCCI keeping 40% and the franchises getting an equal distribution from the remaining 60%.

3) Franchise sponsors

Each franchise has its own dedicated sponsors which pay a huge amount of money to the franchise.  The logos and names of the companies which you can see on the sporting attire of every IPL team are actually the dedicated sponsors of their respective franchises.  The profit from dedicated sponsors depends on the deal the franchise has made with their sponsor. The income generated from dedicated sponsors might differ from team to team.

ALSO READ: 5 Cricketers Who Are Entrepreneurs

4) Sale of tickets

Each franchise can choose a home ground from the available venues in the BCCI roster like Sunrisers Hyderabad, choosing Hyderabad and Kolkata Knight Riders choosing Kolkata.  Only the home franchise can fix the price of tickets for the matches happening in their home ground.  Bigger stadiums with large seating capacity earn the most from ticket sales.  Kolkata Knight Riders home ground Eden Gardens has the highest seating capacity in India and therefore KKR earns the most from ticket sales.  

5) Merchandising

Each franchise makes some money by selling official jerseys, caps, wrist watches, souvenirs etcetera.  The merchandise is sold through the official franchise websites.

6) Prize money

Franchises battle it out in a long season to become the winner of the IPL season.  The winning team also wins a hefty prize money which is an additional source of revenue.  In 2019, the winning franchise won Rs. 15 crores while the runner up won Rs. 10 crores.

IPL is a big stage for franchise owners to earn their revenues as well as the perfect opportunity for players to make their mark and win big auctions.  This is how franchises earn their revenues from the IPL.  As this year’s edition is off to a flying start, IPL has been a blessing in disguise for millions of Indians in the gloomy times we currently are experiencing.  

 

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How To Generate More Sales On Social Media

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How To Generate More Sales On Social Media

If you are a frequent Instagram user, there is a high likelihood of stumbling upon a business ad which interests you.  There are also high chances of you making a purchase from a business whose ad you might have seen on Instagram.  As the social media penetration into our daily routine gets deeper each day, businesses are realising the opportunity to sell their products on social media platforms like Instagram, Facebook, Twitter and Snapchat to name a few.  In the current day and age social media is one of the top avenues to generate solid sales and also gives a good return on investment.  However, figuring out a good approach for a business does not come easy and requires some time and effort to figure out how a social media platform works.  In this article, we explain some simple techniques to generate more sales on social media. A good organisation which has a proven track record in this arena is Whacked Out Media based out of Hyderabad.

1) Understand where the target audience is:

It is very important to understand what social media platform your target audience uses.  If your target audience prefers to use Instagram over Facebook, then it makes sense your ads should be running on Instagram.  The easiest way to find out where your target audience is is by identifying the right hashtags which are relevant to your product or business and find out where it is being used.  Once a business understands where their target audience is, it will be much easier to drive online sales.  Online streaming platforms like Netflix and Amazon prime Video are known to promote their content on platforms like Instagram and Facebook in order to gain new subscriptions. 

2) Working with influencers

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.  Influencers have a very high chance of generating sales on social media for your business.  Having an influencer tell a unique story about your brand or product, having influencers give honest reviews about your product or something as simple as an influencer promoting a unique discount code can drive sales effectively.  Noted South Indian actress Samantha Akkineni is known to partner with organic food businesses to promote their products.

3) Turn customers into brand advocates

When you make a sale on social media, it is ideal to request the customer to post reviews of your product or service should they like their purchase.  This will turn your customers into brand ambassadors and at the same time generate more organic sales.  It will be helpful if you can provide relevant hashtags to be used so as to accurately identify leads.  Take the case of mobile phone manufacturer OnePlus, which regularly posts or shares their customer photos and product reviews on their social media platforms.  OnePlus believes in storytelling through customer testimonials and customer content.  #NeverSettle is the hashtag which is most commonly used by the OnePlus brand to identify content relevant to them.

ALSO READ: How To Increase Online Sales Of A Business

4) Share customer generated content

More often than not, if a customer is satisfied with their purchase they will post it on their social media accounts.  For a business, identifying these posts and sharing the customer generated content on their own social media accounts will improve the authenticity of their products.  Prospective customers visiting your social media page can see honest customer reviews which will in turn bolster chances of a sale.  This is also an easy way to increase loyalty with your existing customers, and to add credibility to your brand whenever potential customers visit your social media profiles.

5) Creating content around products/inventory

It is highly recommended to create content around the products which are being sold on social media accounts.  For example, if you are a clothing brand, it will be helpful for customers/leads if they see content on how to mix and match various dresses, or what dresses can be worn in spring or summer.  This establishes a broader context for your brand and will also boost engagement with prospective customers.  This kind of content will also provide a reason for customers to buy your products.

There is no hard and fast way to figure out social media sales and each business should take the plunge themselves to figure out the best approach for themselves.  However, the above mentioned tips will definitely help the chances of success in getting sales.  Alternatively there are plenty of organizations which provide consulting services to businesses in order to help them with digital marketing and sales.  

 

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