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Startup Hacks

3 Social Media Tools That Entrepreneurs Should Use Everyday

Smruthi Kishore



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The rise of social media has drastically changed the scenario in everyday life. Social media now exerts tremendous influence over the people around the world, of all ages. Over the past two decades, one of the most dynamic developments related to digital media has been the rise of social media and social networking websites. And these attracted over a billion active users worldwide till date.

This social media is also bringing up a drastic change in the lives of entrepreneurs as they can showcase their businesses using these platforms. Here, we share 3 essential social media tools that every entrepreneur should be using every day.

1) Canva

We all know that visual content is something that can be perceived by our brains a little faster. And according to research, our brains can identify images in a very short time span of just 13 seconds. This is the reason why visual content should be attractive and eye catchy to your customers. Thankfully, Canva is all there for you.

Canva is a user-friendly tool that allows you to create a wide variety of visual content. Canva allows everyone to create beautiful designs. Marketers, bloggers as well as small business owners can get helped from Canva.

You can make your own calendars, bloopers, banners, brochures, book covers, infographics, photo collages, Twitter headers as well as media kits by using Canva.

In 2014, Canva exclusively launched its “Canva Button,” a simple new plug-in for third-party websites to allow their users to create their own graphic designs.

With a drag and drop function, you can easily add new features to your existing images like fonts, colors, filters and more.

The best part is that this platform is free. You should only need to pay when you want to use the premium image.

On the whole, Canva empowers the world to design.

2) Social Jukebox

Are you tired of scheduling your posts and constantly making reminders of it? If yes is your answer, then Social Jukebox is all there for you. Scheduling posts and live postings are very time-consuming. Social Jukebox will do all the work for you. It schedules your posts and also manages your content.

Once you turn on your Jukebox, it posts for you. Isn’t a good news for you?
It allows you to set different schedules for each day of the week. You can send posts from 1 to 100 times a day. When Jukebox runs out of the posts, then it will turn over like an hour glass and keep posting. This is completely automatic. You don’t have to touch a thing.

You just have to load your Jukebox with content, schedule how often you would like to post it and turn on the Jukebox. It is as simple as you think.

3) Mention

Mention is an awesome social media tool that enables you to monitor anything online. Yes, you can monitor your products, industry, customers, brand, competitors, and almost anything online.

Get live updates about your brand or your product from the web and the social media. You can also select specific keywords or brand names pertaining to your business.

Mention also gives you a hint about whom to target. Mention easily monitors over a billion sources daily including social media, blogs, forums.

You can use Mention to attract customers, build brand awareness, and also build your reputation online. You can connect your social accounts to react directly within Mention. You can also add your Buffer account to schedule your posts later.

Well, these are some of those important tools to build an image for your brand. Do remember that strategies that work today will do nothing in the future. All you need to do is keep updating yourselves with the latest techniques to build your kingdom.

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Startup Hacks

Why Tumblr, Reddit and Quora Are Marketing Goldmines



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When brands and businesses look at social media marketing, they tend to overlook these sites such as Tumblr, Reddit, and Quora that are essentially marketing goldmines. Let me tell you why.

These websites will give your brand or business exclusive access to build brand awareness; in a niche market, that is not already saturated. Unlike traditional social media outlets, that require a large amount of following to get your brand noticed. Websites like Tumblr, Reddit, and Quora let brands and businesses directly engage and connect with their audience.

Shall we take a look at the numbers? They speak for themselves.

  • Tumblr has 550 million monthly users with a global rank of 50, and 22 in the US.
  • Reddit posted 8 billion page views in November 2016. With over 250 million active users every month; with a ranking of 11th in the US, and 26th in the world.
  • Quora generates 200 million monthly visitors. The site ranks within the top 60 websites in America, and top 100 in the world.

All three websites work differently, to make the most of each one make sure you do not post the same content on every website. Tailor it, to the needs of that particular website.

Thirty-nine % of Tumblr’s users are under the age of 25 and they are very clever, so, if your brand wants to gain their attention, the posts are required to be interesting, funny, and most importantly original. Submit a post that looks like an advertisement or a marketing ploy, you’ll find yourself losing followers.

Remember to be always consistent as 47% of Reddit users are online almost all the time, hungry for content.

To make it work on Reddit, make sure your texts posts are relevant to the subreddit where you are posting. As a brand, you should monitor those topics and have a say in your field of expertise.

On almost every other social network, the number of followers is important. People like to proudly flaunt and brag about the number of followers they have. Tumblr is different. It’s rare to find a Tumblr blog which displays the number of followers it has. Tumblr users care more about the interactions they have with other users, they want to build more meaningful relationships.

Quora is a great way to find out what issues are puzzling your current and potential user base, use this information to determine the direction of future content.

On Quora, as long as you clearly state for whom you work, you can also explain how your product can help solve someone’s problem. How’s that for direct marketing?

If you want your brand to reach this untapped demographic of the “cool kids,” then hop on these website bandwagons now!

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Entrepreneur Stories

How Online Marketing Can Be Used To Promote Your Business

Startup Admin



How Online Marketing To Promote Your Business,Startup Stories,Startup News India,Latest Business Updates 2018,Online Marketing Tips,How to Promote Your Business,How to Grow Your Business,Define Your Target Audience,3 Ways To Promote Your Business

First, you need an idea, then you define a target demographic and finally, you make sure your product is of selling value! Once you have all your formative ducks in a row, its time to think of a marketing strategy. In a world that is leaning towards the digital side of life, there is so much one can do to grow a new business. If you are still wondering about how to grow your business the digital way, then these strategies might just help you!

1. Social media 

In this digital world, social media just cannot be ignored. This is where all the “magic” is happening. A rule of thumb to follow for social media is to be authentic and true to you as well as to your brand. Your audience can smell pretense a mile away and the moment they detect signs of false promises, your brand is negatively affected. To create a direct contact with your audience, make sure you reply to messages as often as possible. By doing this, you are building a loyal audience for yourself and letting people know that you are open to feedback! Social media is tricky and done right, it can help your business grow in leaps and bounds!

2. Leverage influencers 

Influencers are the new flavour in the field of online marketing. If you are looking at a way to increase the online presence of your brand without taking years to build your audience, then influencers are the way to go! Find the right influencer in your niche so that you target the right audience. It is not just about spreading your message. It is about spreading your message to the right consumer base. If you can do this properly, then you can reach a sizable audience for not much money invested when you think about the potential profit it can return.

3. Be different 

“Be you. Everyone is already taken.” How many times have you heard this and why does it ring so true? Simple answer? It is! Everyone is already taken, why do you want to sing the same old tune over and over again? With social media being social media, there us the chance of being different by being you. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.

The world is constantly growing and with change, comes innovation and creation. No matter what marketing strategy you use, if you do not have an effective sales funnel and optimize your conversions, you will just be throwing money away.

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How To

Women Entrepreneurs Who Rule With Their Crew

Smruthi Kishore



Women Entrepreneurs,Startup Stories,Startup News India,Best Motivational Stories,Female Entrepreneurs Rule,Top Female Entrepreneurs,First Youngest Woman Entrepreneur India,Most Successful Female Entrepreneurs,Women Inspirational Stories of Success,Empowering Women

For generations, male dominance has overpowered every aspect of life. However, women have been working together and fighting the system. While movements like #MeToo and the Women’s March have been helping in empowering women, there is still a gap when it comes to female entrepreneurs. Women in lead roles are a rare phenomenon but when it does happen, everyone stands up to take notice. To stay sane in a forever competitive world, these five friendships are extremely crucial.

1. The Been There Done That One 

When you are starting out as an entrepreneur, it is important to have a mentor by your side. When that mentor comes in the form of a close friend, it makes things all the more exciting! Since women face unique challenges in business, it is critical to have this experienced entrepreneur on your side to guide the way forward.

2. The Industrious One 

There are friends who talk business and those who avoid the subject entirely. When starting out, it is important to have that one friend who knows the in and outs of the business world. Not only can you geek out together, you can also stay up to date with everything in the world of business and commerce! An added bonus? This friend can keep you sane through the tough times, especially when it seems like no one else understands what you are going through!

3. The One Who Everyone Knows 

There is always that one friend who seems to know everyone or who is known by everyone. This particular social butterfly will help you expand your circle in ways you did not know was possible. A friend like this is important for every female entrepreneur to have, giving you the opportunity to grow and expand your business like never before!

When growing, it is important to surround yourself with people who have your interest at heart. Identify the females you need to add to your circle. Then start building those relationships one brunch at a time!

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