It is the 21st century and half the population is active on social media platforms. According to Statista, by the end of 2021, the worldwide population of 3.02 billion are likely to fall under monthly active social media users!
From Facebook, Twitter, Instagram to LinkedIn, people love surfing the internet for various purposes. However, for a startup, these platforms could be used to connect with your audiences and create brand awareness!
Want to create an audience base for your startup? But, you do not know which one to choose from the social media platforms? Well, we know the dilemma is real! So, we bring you a few tips to choose which platforms suits the best for your business.
At this point of time, every individual has a profile on Facebook. From youngsters to oldies and professionals, everyone is present on this social media giant.
You can create a Facebook page for your business. Once you have the page setup, you can then gain access to Facebook Insights. This platform provides you with a free analytics tool which enables you to measure the success of your Facebook posts, reach and Facebook marketing activities. This tool allows you to see your total number of likes, how many people are talking about your page, your weekly reach and so on.
Looking for a cheaper and wider reach platform? Go ahead with Facebook. if you want to reach as broad a network as possible, this platform is the best.
Example: Fitbit is doing exceptionally good on Facebook. When you like the Fitbit page, it is almost like you are joining a fitness support group. Many of their posts consist of inspirational quotes and resources to help you stick to your health and wellness regimen. They use their motivational content to reach out to the audience on Facebook. Currently, the company has more than 2 million followers on Facebook!
LinkedIn is a commercial website used widely by everyone. This platform is the modern day lead generation software. Useful insights about people, their work, their connections and professional whereabouts can be known via LinkedIn.
Want to broaden your network and connect with intellects? LinkedIn is the right place to choose!
Example: IBM topped the LinkedIn rankings with 1.8 million interactions, back in 2012. They have 4 million people now subscribed to the company’s updates. The technology giant shares a nice mix of stories from around the web and their own content hub.
Set some attractive visuals of your brand and start promoting it on Instagram, right away!
Gain followers and gain brand awareness with captivating content. Instagram may best be used as a brand building tool if you have a decent following and post beautiful images or videos. Post instant stories, live videos and happening visuals to stay in touch with your fans!
Less content. More visuals. Instagram, here we come!
Example: FedEx follows an interesting approach to Instagram marketing, with a theme of “FedEx in the wild.” The brand encourages its followers to take and submit images they find of FedEx as it exists naturally; for example, a user might take a picture of a FedEx plane as it flies overhead or a FedEx truck in an unexpected location. This helps its followers keep the brand top of mind almost constantly, looking out for opportunities to snap pics. As of now, FedEx has 93.4 K followers.
Twitter is considered as the newsroom.
In order to keep up with what is happening and trending, you got to use Twitter. Be crisp and short to shoot your content on this particular platform. With the help of Twitter, you can connect with other businesses by searching for key terms and specific hashtags. You can also keep a track of competitors and you can seek out potential collaborators. A simple ‘mention’ using the ‘@’ sign could very well lead to a flourishing business relationship.
Back in 2015, Starbucks conducted their Christmas campaign on Twitter. They started a worldwide debate around the hashtag #merrychristmasstarbucks. Starbucks embraced this by showing off the cup in many different forms, even on their cover photo. They also did a fantastic job of showcasing their followers by retweeting them and interacting with them, efficiently. The hashtag was also trending on Twitter making it famous overnight. They keep interacting with their customers and stay updated with each campaign! The company holds a whopping 11.5 million followers!
However, at the end of the day, you really need to figure out your target audience.
Based on your business’ insights and the kind of business you have, you need to choose the best social media platform for your firm.
Twitter Unknown And Strange Facts
When Jack Dorsey sent out his first tweet over 12 years ago, little did he know he would start a revolution like never before. Since then, there have been close to a little over 500 million tweets sent out into the Twitter world on a regular basis and with people responding to this new wave of social media, the world of texting got a much needed makeover. Before you send out your next tweet to the world, check out these super cool facts about Twitter!
1. Twitter did NOT invent the hashtag
Contrary to popular belief, Twitter did NOT invent the hashtag. The origin of hashtags can be traced all the way back to the year 1988, when people communicated through internet chat rooms called Internet Relay Chats. In fact, the first hashtag was used on Twitter only in the year 2007, when Chris Messena, a former Google employee, thought it would be a good idea to lump tweets by using hashtags.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— 🅲🅷🆁🅸🆂 🅼🅴🆂🆂🅸🅽🅰︎ (@chrismessina) August 23, 2007
2. The Sweden account
While every country has a dedicated person handling its Twitter account, Sweden used to use different citizens to handle the account on a weekly basis! However, as of September 2018, this is no longer going to be the norm. Now, after 365 curators, 119,000 new followers and more than 200,000 Erik was the last citizen who managed the Twitter account.
3. The first tweet about Osama Bin Laden
When Barack Obama pulled off the unimaginable and successfully led the mission against Osama Bin Laden, one would have thought the United States government would be the first to tweet about this spectacular news. However, it wasn’t the US media but Dwayne “The Rock” Johnson who tweeted this news for the first time ever!
Just got word that will shock the world – Land of the free…home of the brave DAMN PROUD TO BE AN AMERICAN!
— Dwayne Johnson (@TheRock) May 2, 2011
4. Iceland used Twitter for its Constitution
While other governments used their ideas and inspiration on what they wanted for their constitution, Iceland used Twitter to crowd source ideas on what people wanted. The articles were documented through a vote which had six questions. Twitter users had to vote by saying yes or no and after a thorough research, the Iceland Constitution was formed! This crowd sourcing technique was termed as the first time ever in terms of forming the constitution.
5. Jim Carrey really is a doting father
Did you know that despite having over eighteen million followers on Twitter, Jim Carrey only follows one person: his daughter? Is that called being a doting father or what?
6. The Hangtag
Hangtagging is a very real thing. In simple words, this means that when you end a tweet with just a hashtag and without any text before the hashtag, the incident is known as ‘hangtag.’ Further, Twitterpated is also very real. It is used to describe the feeling of being so overwhelmed with information or excitement, you forget to tweet or share the information you are excited about.
7. People read about earthquakes before they felt it
Social media is a very powerful tool. Did you know that during the devastating Virginia earthquake of 2011, some people in New England actually read about it on Twitter before it happened? Social media clearly has its hands all over the world! Also, the Virginia earthquake has a Twitter handle as well!
8. Mikey Welsh predicted his death
Musician Mikey Welsh predicted his death almost close to the day on Twitter. In fact, he tweeted on 26th September 2011 saying he was going to die the weekend after the tweet in question and decided he had to tweet about the event. Shortly after, almost on the predicted day in fact, Welsh was found dead in his room. The death was suspected to be because of a drug overdose followed by a cardiac arrest. Creepy.
dreamt i died in chicago next weekend (heart attack in my sleep). need to write my will today.
— Mikey Welsh (@MikeyWelsh71) September 26, 2011
9. The most number of followers on Twitter
Katy Perry remains undisputed when it comes to having the most number of followers on Twitter. Did you know that this beautiful singer has tweeted 9,294 times, she now has 108 million followers! For the last three years, Katy Perry stands at the top of the most number of followers list!
So much to learn about Twitter and so much to know about the rest of the world. If you think we missed out on any facts about Twitter, comment and let us know!
Email Marketing Facts That Will Blow Your Mind
If you thought the age of email marketing was dead, then think again. It is still one of the most relevant forms of marketing as it ensures one of the highest conversion rates when it comes to digital marketing. Being extremely versatile and user friendly, email marketing is one of the most effective and quirky methods in getting your point across. Here are some facts about email marketing which will definitely blow your mind and make you want to use this method instantly!
1. Open rate for emails
Email marketing is ingenious in the sense that even if the mail comes to you with a really bizarre subject line, you still want to open it and read. Why? Simply because curiosity kills the cat! According to recent statistics, the average rate of people opening emails is 50 %, which means more than half the people getting your mails open them without giving a second thought to what they have received.
2. Email marketing has the highest return of investment
Reinforcing the ideology that email marketing isn’t dead, numbers have proven that out of all the different forms of marketing, email marketing has the highest return of investment. In fact, email marketing has an ROI of 122 %, which is four times higher than the other forms of marketing, including methods like social media marketing, direct mail and paid marketing.
3. Email marketing works because it helps people connect with the brand
When you receive personalised emails from the brands you like, does it not make you feel extremely special? According to recent studies, over 71% of millenials like receiving emails about brands and products they like because it increases familiarity with the product. Furthermore, 66 % of GenEx users like interacting with brands online and one of the ways they can do so is through emails.
4. Email marketing through images is more effective
According to several facts, our brain processes images 60,000 times faster than text. Increase the image to text ratio and make sure your email tells stories majorly through the images than through the text. Furthermore, the size of our human finger tip is 46px squared, so when you are sending mails, make sure the buttons is around that size and that it is easy for people to open the mails.
5. Targeted emails help in attracting customers
When you target your emails towards specific customers, there is more of a chance that people who open these mails will buy at least one product. In fact, it has been recorded that close to 44 % of the people who open mails specifically created for them will buy the product for which the mail has been sent! Therefore, targeted mails increase the kind of interaction people have with the brand and improves relationships between the brand and you!
6. iPhones don’t let you send emails with long subject lines
Email marketing tailor made for iPhone users is extremely effective. Why? It ensures the subject line you use has a limit of 32 characters, ensuring the text written is exactly what you want to convey, not more and not less. On a side note, do not send constant emails because it results in people unsubscribing to your product!
7. Videos with emails increase conversion by 300%
Just like people are more attracted to images when they look at an email, videos are extremely effective as well. When you are sending emails with the idea of marketing your content, include video content and make sure that you have an interactive thumbnail, so there is redirection to your website as well. Also, when you send videos with backlinks, there is an increase in traffic on your website, thereby improving the chances of your visitors’ conversion.
8. Outlook is the most used email interface
When it comes to looking at emails, around 50 % to 60 % of the working population spend anywhere between ten to sixty minutes browsing through their mails and looking at content on their phones and desktops. From all these people browsing through their mails, Outlook accounts for 56 % of all desktop emails and close to 16 % of all opens from different systems. Definitely still one of the most used forms of email!
9. Email marketing is more effective than tweets
Research shows that in comparison to promoting your data on social media platforms like Twitter, email marketing is far more effective. According to recently collected information, emails are 6 times more likely to be opened rather than tweets. Further, emails are 40 times more effective in acquiring new customers as opposed to Facebook!
10. Reach through email marketing is MUCH higher than social media
While email marketing is definitely the most effective way to promote your data, what comes as an added proof to this fact is 90 % of the emails you send definitely make it to the recipient’s inbox while only 2 % of the posts you put up are noticed by people on social media! The lesson here is to make sure you put out engaging content through your emails, so your ROI moves from 90 % to 100 %!
Email marketing increases the chances of people recalling your brand, ensuring it stays remembered for a long period of time. If you think we missed out on any other facts about email marketing, comment and let us know!
Why SEO Is Important For Your Business
Search Engine Optimization (SEO) is a set of rules followed by websites or blogs to ensure maximum visibility on the search engine results pages. This can improve the website’s ranking and online presence. From giving the most importance to your titles to making complete use of the key points on your website, SEO helps in streamlining your website and how it appears on a search engine. Here is why optimizing your website is highly essential, especially at a time when competition is at an all time high.
1. Improved visibility
One of the primary objectives of SEO is improving the visibility of your website. No matter how great the content on your website, it cannot be easily found by your target audience unless you streamline and use SEO friendly words. Zero in on a focus keyword and when you are working on your website’s content, make sure you follow all the guidelines with respect to the keyword. Once you follow the right kind of guidelines, the process is streamlined and your website’s visibility improves by leaps and bounds.
2. Improved traffic
Redirecting traffic to your website organically is not only the most difficult, but also the most essential thing one needs to ensure regular sales generation. While an increase in traffic is not directed towards an increase in sales, SEO still affects the number of people who come to visit your website on a regular basis. Through the utilization of keywords and by following SEO guidelines, you redirect people to your website. This helps in making sure there is an organic increase in the number of people coming to your site.
3. Gives you an insight into your customers’ needs
As mentioned earlier, SEO gives you an increase in the kind of people visiting your website. When that happens, you also start understanding what your visitors are looking for on a daily basis. The daily influx of repeat and new visitors is dependent on the kind of things people are searching for and if optimized the right way, then this traffic increases in huge numbers! Furthermore, when you start optimizing your website as per the SEO guidelines, you get a clear understanding on who your customers are, what kind of interests they have and what kind of things they like the most.
4. SEO impacts research and sales point of view
Without directly increasing your inherent marketing costs, Furthermore, you can increase your return on investment in large numbers, provided the SEO guidelines are followed accurately. Through the right kind of strategies, you can target your customers and increase the kind of output you expect from your website.
5. SEO multiplies your social sharing tactics
When you are working with social media platforms like Facebook and Twitter, SEO plays a very important role. Once you completely optimize the content on your website through tags, alt tags and slug lines, you can make sure your website is seen organically. In short, SEO used right helps get your website noticed, used and loved!
SEO is extremely vital in a world that is highly competitive and driven to finding new things on a regular basis. With a focus on growth, it is absolutely essential for every website to follow all the SEO guidelines and stick to the rules of the business! If you think we missed out on any reasons as to why SEO is important, comment and let us know!
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