It is the 21st century and half the population is active on social media platforms. According to Statista, by the end of 2021, the worldwide population of 3.02 billion are likely to fall under monthly active social media users!
From Facebook, Twitter, Instagram to LinkedIn, people love surfing the internet for various purposes. However, for a startup, these platforms could be used to connect with your audiences and create brand awareness!
Want to create an audience base for your startup? But, you do not know which one to choose from the social media platforms? Well, we know the dilemma is real! So, we bring you a few tips to choose which platforms suits the best for your business.
At this point of time, every individual has a profile on Facebook. From youngsters to oldies and professionals, everyone is present on this social media giant.
You can create a Facebook page for your business. Once you have the page setup, you can then gain access to Facebook Insights. This platform provides you with a free analytics tool which enables you to measure the success of your Facebook posts, reach and Facebook marketing activities. This tool allows you to see your total number of likes, how many people are talking about your page, your weekly reach and so on.
Looking for a cheaper and wider reach platform? Go ahead with Facebook. if you want to reach as broad a network as possible, this platform is the best.
Example: Fitbit is doing exceptionally good on Facebook. When you like the Fitbit page, it is almost like you are joining a fitness support group. Many of their posts consist of inspirational quotes and resources to help you stick to your health and wellness regimen. They use their motivational content to reach out to the audience on Facebook. Currently, the company has more than 2 million followers on Facebook!
LinkedIn is a commercial website used widely by everyone. This platform is the modern day lead generation software. Useful insights about people, their work, their connections and professional whereabouts can be known via LinkedIn.
Want to broaden your network and connect with intellects? LinkedIn is the right place to choose!
Example: IBM topped the LinkedIn rankings with 1.8 million interactions, back in 2012. They have 4 million people now subscribed to the company’s updates. The technology giant shares a nice mix of stories from around the web and their own content hub.
Set some attractive visuals of your brand and start promoting it on Instagram, right away!
Gain followers and gain brand awareness with captivating content. Instagram may best be used as a brand building tool if you have a decent following and post beautiful images or videos. Post instant stories, live videos and happening visuals to stay in touch with your fans!
Less content. More visuals. Instagram, here we come!
Example: FedEx follows an interesting approach to Instagram marketing, with a theme of “FedEx in the wild.” The brand encourages its followers to take and submit images they find of FedEx as it exists naturally; for example, a user might take a picture of a FedEx plane as it flies overhead or a FedEx truck in an unexpected location. This helps its followers keep the brand top of mind almost constantly, looking out for opportunities to snap pics. As of now, FedEx has 93.4 K followers.
Twitter is considered as the newsroom.
In order to keep up with what is happening and trending, you got to use Twitter. Be crisp and short to shoot your content on this particular platform. With the help of Twitter, you can connect with other businesses by searching for key terms and specific hashtags. You can also keep a track of competitors and you can seek out potential collaborators. A simple ‘mention’ using the ‘@’ sign could very well lead to a flourishing business relationship.
Back in 2015, Starbucks conducted their Christmas campaign on Twitter. They started a worldwide debate around the hashtag #merrychristmasstarbucks. Starbucks embraced this by showing off the cup in many different forms, even on their cover photo. They also did a fantastic job of showcasing their followers by retweeting them and interacting with them, efficiently. The hashtag was also trending on Twitter making it famous overnight. They keep interacting with their customers and stay updated with each campaign! The company holds a whopping 11.5 million followers!
However, at the end of the day, you really need to figure out your target audience.
Based on your business’ insights and the kind of business you have, you need to choose the best social media platform for your firm.
How To Master Your Craft
It is no secret it is a lot of fun to watch people do what they love. Painters, chess players, pianists and dancers, all these people perform exceptionally well and when you watch them, you realise this is not just a statement. How does this happen? How do people reach a point of success where they love their craft so much, it becomes a part of who they are? It is by following the below suggestions about how to perfect your craft!
1. Find what drives you toward your passion
Everyone has the power to master certain skills in life. There are so many things one dreams of doing when they were younger, wild and free. The first step of rediscovering what your passion is, is by rediscovering the instinct which drove you toward your passion in the first place. In the process of growing up, you forget what you loved doing, either because of boredom or because of how things pan out. Connect the dots from your childhood, draw a map of what you love, start doing what you loved as a child and slowly, everything starts falling in place. Reconnect to your past and let go of things which are holding you back. Only then can you truly start working toward your passion again.
To sum this up, as Chris Bailey says, “People become experts on a particular subject by accumulating and connecting enough dots related to them, in the form of experiences, knowledge, and best practices. Our brains are naturally programmed to cluster related dots.”
2. Have multiple test runs
Mastering a craft is not an overnight process. It takes a lot of time, effort and continuous practice to make sure you know what you have set out to do. Once you have chosen your path, you should start reading and learning about different ways to master your skill. This can be done through a number of ways ranging from classes, books, forums, blogs or guides. At the end of the day, do everything possible to sharpen your skill and craft. Test the things you learn in different formats. Make mistakes and learn from them. If all the artists we love didn’t work and rework on their arts constantly, they wouldn’t be who they are today.
3. Stay consistent with your practice
Deliberate practice takes a lot of time and effort. However, deliberate practice has certain processes you can follow when it comes to staying consistent. Work with a mentor and tell them what your plans are. When you start working with a mentor, you realise you can do a lot more in life than you thought. Mentors help push your dreams and make them come true. Stay consistent in your practice tips and everything will fall in place. It is not a coincidence that the best pianists, athletes and writers practice over and over till they perfect the art. Keep going at your strengths and everything starts going right.
4. Realise that mastering a craft takes sacrifice
People are great at what they do because of the amount of time and effort they put into perfecting their craft. While practice seems like it is enough, the perfection comes because of a great deal of sacrifice as well. What shapes you as a person is your attitude toward your work. If you truly, deeply want to create something extraordinary, the amount of time you put into what you do matters a lot. The amount of time you put into the task is important. If Da Vinci did not sacrifice a life of comfort for a life of hardship, he wouldn’t have been able to create some truly brilliant works of art.
5. Keep going
While working on your craft, it is important to remember you should keep going, no matter what. Be patient. Van Gogh never sold a noteworthy piece of art his entire life. Jeffrey Archer gained recognition after being arrested for the kind of books he wrote. Different people known for their greatness achieved success because they kept going, no matter what. Stay focused on your goal and work on it, despite all the negativity. Everything you want to do is achievable.
Like Napoleon said, “Nothing is impossible.” There is no wrong time and there is nothing which is truly impossible to achieve. Practicing your trade and perfecting your art is what you need to do in order to stand apart. What are your thoughts about how to perfect your craft? Comment and let us know!
Different Types Of Chatbots And How To Use Them
If you were under the impression that there is only one kind of chatbot, then think again. Although the basic forms of chatbots are the ones used the most frequently, there are different types used for different scenarios. Chatbots use chat mediums and come in a series of types, each designed to benefit your business in the best possible way. If you are looking at the different types of chatbots best suited for your brand, then here’s our most preferred list!
1. NLP based chatbots
At its very core, chatbots show how artificial intelligence works. NLP chatbots go a step further from the generic chatbots in the sense that they use a combination of AI technology and Natural Language Processing (NLP.) By using a combination of these two forms, this type of chatbot identifies the intent of the use, classifies the messages and then gives answers depending on the language of the texts. In short, NLP chatbots help in creating a uniform communication between your brand and the customer.
2. Menu based chatbots
Similar to the automated menus on phones, these chatbots increase interaction and ensure that when you are looking for the answer, you dig deeper than you normally do. While they may be among the slower form of the chatbots, they help in answering 80% of the questions people usually ask. From helping you answer the basic form of questions to giving you the option of finding the right answers, these type of chatbots help in finding the exact answer for your question.
3. Keyword based chatbots
Unlike NLP and Menu based chatbots, Keyword based chatbots are extremely user friendly. By using a combination of customizable keywords and AI technology, these chatbots help determine the response which is best suited for the user. Faster and quicker to use than most chatbots, Keyword based chatbots also help in answering questions that basic chatbots don’t have the ability to.
4. Service/Action chatbots
The best way to describe service/action chatbots is by looking at how they work. By asking and collating data from the user asking the questions, these chatbots answer questions based on what people ask. These type of chatbots are best used by companies in the airline and clothing industry. Compared to the other type of chatbots, the service chatbots are tailor made to answer the users to the best of its abilities.
5. Context based chatbots
Of all the chatbots mentioned in the list, Context based chatbots are the most advanced. By using a combination of machine learning and artificial intelligence, these chatbots not only have meaningful conversations with users, they also remember previous conversations. For example, if you are trying to order pizza from a place you frequent, the chatbot remembers your address and also remembers the last order you made on the app. Using data and user based information is one of the biggest advantages of context based chatbots, giving users a complete experience of how the app works.
Chatbots are designed to improve the user’s experience with the app and help in making your experience with the store that much easier. If you think we missed out on any other chatbots like these, comment and let us know!
How To Boost Your Self Confidence At Work
There is no one who doesn’t lack confidence. There is no one who always has a handle on all the things in life. There are times in life, especially when you are at work, when you are at your absolute lowest level of confidence and it is at these times that you have to look at how to boost your confidence. Check out these tips for the days when you are at your all time lows and have the Monday blues for the entire week!
1. Work on being the best version of you
Napoleon Hill once said, “What the mind can conceive and believe it can achieve.” Sometimes, when you feel like nothing is going the way it is supposed to, think about where you see yourself. When you are at the lowest level of confidence possible, you tend to have a bad perception of yourself. In order to make the most of the situation in which you are, work at bettering yourself one thought at a time. Keep telling yourself that you can achieve your goals, no matter what and the more you tell your mind what it wants to hear, the more you push yourself to achieve the impossible.
2. Do one thing which terrifies you every day
Often times, there are certain tasks you do in a day which scare you so much, you cannot think of doing other things. In order to get over the hump of low confidence, start your day by doing the task which terrifies you the most that day. The moment you push yourself to do the unexpected and the moment you jump over the fear, you realise, nothing in life is difficult. Push yourself and get out of your comfort zone because there is nothing better in life than believing in yourself.
3. Stop the self bashing
One of the biggest roadblocks people have when it comes to get over the self confidence issues is that you start doubting who you truly are. Stop the self bashing and start giving yourself positive reinforcements. Keep a jar of the positive and negative thoughts and every time you feel really low, take out a note from your positive jar.
4. Learn from your mistakes
They say practice makes one perfect and one of the ways you can improve the growth charts, is by learning from your mistakes. The moment you realise you can actually do better at the mistakes you have made, you instantly improve your self confidence and become better at who you are as a person. Further, this also helps in building your strengths and improves your overall confidence levels.
5. Use the 100 ways of rejection challenge
Jia Jiang, known for coming up with the 100 ways of rejection challenge, has been an inspiration to people all over the world. Becoming famous for making crazy requests to people just so he can get rejected, Jia Jhang worked at desensitizing himself to the idea of rejection in itself. Despite the idea not working in Jia Jiang’s philosophy not working in his favour, the idea proved that no matter what, you have to keep your confidence up and going!
6. Keep learning something new
Every time you get to a point where you think you can’t do any better, it is time to start learning something new. Often times, one falls in a rut because they don’t know how to move beyond their low points. When you are feeling like you don’t know what you are doing and can’t get to the good place, think of how you can learn new skills. Keep pushing yourself to learn something new every day and the more feathers you have in your hat, the more you start feeling better about yourself! Positive affirmation is always the best way to get around the bad times!
7. Focus on your positives
Sometimes in life, you forget all the positive things you have picked up and done in life. Remind yourself that you haven’t always failed in life and that you have done things which have earned you recognition through the years. Every success is the best version of who you are as a person and no one can take those away from you.
The Monday blues are not easy to shake off. However, positive reinforcements and reinstating belief in yourself help in boosting one’s confidence. If you have other tips to make yourself feel better, comment and let us know!
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