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Where Is SEO Headed In The Future?

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Where Is SEO Headed In The Future?,Startup Stories,2018 Latest Business News,Startup News India,Best Motivational Stories,Future of SEO,Search Engine Optimization Headed in Future,Future of SEO 2018,Google Assistant,SEO Strategies for Voice Search,Predictions on SEO Headed In Future

“If you build it, they will come.” Uh-ha! This line may have worked fine for Kevin Costner in the Field of Dreams but doesn’t work for businesses. If you build it, you have to show up in Search, and then maybe they will come!

That’s what Search Engine Optimization (SEO) is all about – making your business found in the search queries of your customers looking for the products and services you are offering. SEO is an always changing and rising industry. According to MediaPost, in the previous year it was predicted that businesses invested more than 65 billion dollars on SEO services, and that figure is projected to go over 70 billion dollars by this year. Budget aside, let’s take a look at how things might change in the future of SEO.

Voice search will only become more popular
Siri, Google Assistant, Cortana have all taken much limelight this year and voice searches have become quite prominent in daily life. As per Google, 1 in 5 mobile search queries now comes from voice search. As typed out search terms have started getting less prevalent over the time, smart marketers have already started developing ways to modify their SEO strategies for voice search.

Some points to consider:
1. Focus on answering questions
2. Design your web pages with the question as the heading and answer just beneath it
3. Target long tail keywords
4. Optimize your website for mobile.
5. Featured snippets is going to grow
6. As the percentage of voice searches grow, an increase in featured snippets can be seen, from which Google sources its voice search results.

Featured snippets are coming up for around 30% of the 1.4 million queries according to SearchEngineLand.com. If this trend continues, featured snippets may come up to the top of the organic listing as the place where you want your business to get noticed. Several featured snippets come from searches in the form of questions. If you are looking for your new content to rank high enough for a snippet, focus on writing content with long tail keywords.

Artificial intelligence (AI) will power the next wave of search
AI was a hot topic last year. Google’s pushing to use AI with its machine learning system RankBrain which helps better understand and process search results. It is considered the third most important ranking factor after links and content.

RankBrain runs tests on Google’s algorithm to try improving the UX for people, based on user experience indicators like click through rate (CTR,) bounce rate and time spent on websites. In AI, Google’s interest spreads much further than RankBrain. It has developed the Cloud Vision API, which can classify images into thousands of categories, recognize individual objects within images, and reads printed words within them.

Go mobile first to make your mark
The way you and I search, interact, engage and buy has evolved. Mobile has become the major device for accessing online content, and it’s share in online searches will continue to grow year on year. A recent report from comstore found that the percentage of mobile share in the total minutes spent online is much more than desktop.

Source: comScore

Very clearly, mobile friendly content is important. But users are not looking for something that just looks nice on mobile devices — they are also looking for speed. Google is considering this shift in user behavior seriously with mobile first indexing. In simple terms, it means Google will build and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users. Websites that fail to deliver speedy and mobile friendly content may soon become obsolete.
Website load speed should be lightning fast
Google’s research shows that 53 % of people will leave a site that fails to load in 3 seconds or less. Realize how important website speed is?

Source: Skilled

The faster the speed of your website, the happier your visitors will be. Optimizing load performance leads to visible improvements in customer experience, conversion rates, and ultimately, your sales. Here are some of the important numbers to look, which shows when your site loads fast, you stand a better chance of retaining viewers.
Remember, search engines take website’s speed seriously, and so should you.
Ensure security seriously with HTTPS
Some years back, HTTPS was only a trivial ranking signal that wasn’t making a big difference to the overall rankings. But recently, Google started sending out warnings to the users of insecure sites, with the goal of persuading more websites to upgrade to HTTPS. And, the impact on rankings has gone bigger over time with more and more numbers of HTTPS sites ranking in the top 5 positions.

Source: Arm Worldwide

The above graph shows 25 – 30 % of the top three search results have HTTP domains. Not to mention that Google has been considering HTTPS as a factor for ranking higher from a few years. Now, with its recent warnings and security push, it is expected to become more important in the future.
What you can do for your website:
1. Install an SSL certificate on your server
2. Migrate by redirecting HTTP URLs to HTTPS

Conclusion
The world of search marketing evolves very rapidly. To stay ahead and remain relevant in the search results, you’ve got to keep shifting your SEO strategies adapting with the changing digital marketing environment. A smart and reliable SEO services agency can help you adapt the trends and tune your content marketing, web design, search engine and social media marketing techniques.

Now it’s time for you to share your thoughts! Which of these predictions do you feel is going to affect you most likely? What predictions do you think have been missed in the article?

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How To

How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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How To

Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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How To

Emails And How You Can Make Your Points Effectively

Smruthi Kishore

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Communication, when it is personal and direct, is always an easy task. The message you want to deliver is clearly understood by the other person (in most cases.) However, when it comes to communicating via emails, the task is harder and difficult. The intent of the message is usually lost and more often than not, the message delivered is far from what it should have been. To help you communicate and to get your points across in an effective manner, we came up with a set of tips.

1. Learn to follow the rules of Netiquette

Before the advent of the internet, Lincoln devised a way to reply to political rivals and insult people without really insulting them. He would pen down exactly what he wanted to say to the other person, making sure everything he was feeling was written down to precision. However, he never sent these letters and would instead collect them in a drawer. The original letter would be sent once Lincoln’s anger and frustration subsided. Sticking to Lincoln’s way of life, if you really are truly angry and want to avoid a war of words with the other person, write a draft of the email you want to send and only after you have thought things through, send the right mail across. This always helps in giving yourself time to think and also helps in giving you a direction of thought. On a side note, Lincoln’s drafts would make for a truly interesting read.

2. Be aware of internet language.

A lot of offices and workplaces frown upon the usage of emoticons as means of conveying information, thinking the use of these messages is a negative approach. However, a recent study conducted by a Dutch research team showed that if used the right way, emoticons can work wonders. The team realised that since non verbal modes of communication accounts for 70 % of the communication, emoticons act as replacement for non verbal communication. If you have been holding back from using emoticons while communicating with people, know that it is completely okay!

3. Avoid using commands.

In a world where the tone of your message is quite easily confused and not what you wanted it to mean, it is imperative to realise the impact your words have on the reader. Every time a mail with commands and orders is sent, it puts off the reader and makes them not want to read your mail. However, what usually works is the personal touch, coupled with just the right kind of direction in your mail. Say what you want to say, but do not say it through an order.

Sending emails and delivering the right message is extremely important. If you have faced similar issues in sending mails and do not know how to deal with them, comment and let us know!

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