“If you build it, they will come.” Uh-ha! This line may have worked fine for Kevin Costner in the Field of Dreams but doesn’t work for businesses. If you build it, you have to show up in Search, and then maybe they will come!
That’s what Search Engine Optimization (SEO) is all about – making your business found in the search queries of your customers looking for the products and services you are offering. SEO is an always changing and rising industry. According to MediaPost, in the previous year it was predicted that businesses invested more than 65 billion dollars on SEO services, and that figure is projected to go over 70 billion dollars by this year. Budget aside, let’s take a look at how things might change in the future of SEO.
Voice search will only become more popular
Siri, Google Assistant, Cortana have all taken much limelight this year and voice searches have become quite prominent in daily life. As per Google, 1 in 5 mobile search queries now comes from voice search. As typed out search terms have started getting less prevalent over the time, smart marketers have already started developing ways to modify their SEO strategies for voice search.
Some points to consider:
1. Focus on answering questions
2. Design your web pages with the question as the heading and answer just beneath it
3. Target long tail keywords
4. Optimize your website for mobile.
5. Featured snippets is going to grow
6. As the percentage of voice searches grow, an increase in featured snippets can be seen, from which Google sources its voice search results.
Featured snippets are coming up for around 30% of the 1.4 million queries according to SearchEngineLand.com. If this trend continues, featured snippets may come up to the top of the organic listing as the place where you want your business to get noticed. Several featured snippets come from searches in the form of questions. If you are looking for your new content to rank high enough for a snippet, focus on writing content with long tail keywords.
AI was a hot topic last year. Google’s pushing to use AI with its machine learning system RankBrain which helps better understand and process search results. It is considered the third most important ranking factor after links and content.
RankBrain runs tests on Google’s algorithm to try improving the UX for people, based on user experience indicators like click through rate (CTR,) bounce rate and time spent on websites. In AI, Google’s interest spreads much further than RankBrain. It has developed the Cloud Vision API, which can classify images into thousands of categories, recognize individual objects within images, and reads printed words within them.
The way you and I search, interact, engage and buy has evolved. Mobile has become the major device for accessing online content, and it’s share in online searches will continue to grow year on year. A recent report from comstore found that the percentage of mobile share in the total minutes spent online is much more than desktop.
Google’s research shows that 53 % of people will leave a site that fails to load in 3 seconds or less. Realize how important website speed is?
Remember, search engines take website’s speed seriously, and so should you.
Some years back, HTTPS was only a trivial ranking signal that wasn’t making a big difference to the overall rankings. But recently, Google started sending out warnings to the users of insecure sites, with the goal of persuading more websites to upgrade to HTTPS. And, the impact on rankings has gone bigger over time with more and more numbers of HTTPS sites ranking in the top 5 positions.
1. Install an SSL certificate on your server
2. Migrate by redirecting HTTP URLs to HTTPS
The world of search marketing evolves very rapidly. To stay ahead and remain relevant in the search results, you’ve got to keep shifting your SEO strategies adapting with the changing digital marketing environment. A smart and reliable SEO services agency can help you adapt the trends and tune your content marketing, web design, search engine and social media marketing techniques.
Now it’s time for you to share your thoughts! Which of these predictions do you feel is going to affect you most likely? What predictions do you think have been missed in the article?
- This article was written by Rohit Prasad and Vikram Kumar (Co-Founders & Directors of SRV Media and EaseBuzz)
How To Set Your Financial Goals For 2019
The year 2019 is upon us and is moving forward like a house on fire. With so many things happening and the world constantly moving forward, there are a lot of things to look at, especially when it comes to your financial services. As a startup, here’s how you can set your financial goals for 2019:
1. Review your goals
A lot can happen over the span of a year. Priorities can change, mindsets can change and your ideas about where you think your startup should be can change. You may have overshot your budget last year and you may not have properly planned for the year ahead. Take a look at all the things which happened in the past year and review the goals you set for yourself. It is vital to note that in order to stay fully prepared for 2019, you should have financial plans which are in sync with what your goals are going to be!
2. Take stock of the previous investments
When you are working on what to expect from the financial year from 2019, it is important to look at the kind of investments you made in the past. Make a note of the funding you received in the past and where you used the money. If you know you have enough funds to make do for the essentials, don’t go overboard with the frills. Cut back wherever necessary and with the the goal of securing your future investments, make a clear choice about what you want and need for your startup. This not only helps in figuring out your plans, it also helps in giving you a clear direction regarding where you need to go.
3. Manage your debts the right way
One of the best ways to get over your financial crunches is by learning how to manage your debts. It is daunting to look at your debts and see how much you owe people. Take stock of what your outstandings are and then start crossing each debt off one step at a time. The more money you owe, the scarier it is to look at how to grow and as you climb up the ladder, this is never a good idea.
4. Prioritize and get rid of the unnecessary
One of the primary ways to keep a track of your financial status is by looking at what is priority and what isn’t. If you’re paying for three coffee machines when you can actually make do with just one, get rid of the extra. If you need only 5 people in a particular team and have at least ten, then take a look at if you can work better with fewer people on your team. While it may be hard to make these cut throat and to the point decisions, the long term goals are satisfying and worth it at the end of the day.
5. Stick to your plans
Despite working on your goals, it isn’t easy to stick to your goals all the time. No matter what, hold yourself accountable for when things don’t go according to your plan. Stay true to what you want and what you need, so at the end of the day, you know you have done all that you could. Sticking to your plans is important, especially when it comes to achieving success later in life. When it comes to your startup, sticking to your plan needs to be taken care of without the shadow of doubt.
6. Have goals for the expansion of your business
The start of every financial year looks at how to secure cash for the growth of your startup. While some look at growth on a small scale level, others want to expand with leaps and bounds. Take into account which category you fall under and when you decide that, the financial aspects also fall into place. It is imperative to have goals and decide the kind of sacrifices which need to be made when it comes to turning your dreams to reality. Though the sacrifices may seem a bit much now, the end result is always going to be worth it!
When it comes to financial stability, you need to make sure you have all your eggs in order. What are some of the ways you stay financially stable? Comment and let us know!
How To Manage A Side Hustle While Working Full Time
According to a recent study, 25 % to 50 % of the millenials have a side hustle while working a full time job. While your day job may be the one you really need to have, your passion to do something better than what you are doing right now drives you toward doing a side hustle. Balancing your career along with the side hustle can be a tricky task, especially when you don’t have the time to breathe. If you have the fire to achieve something beyond what you are doing, then this is how you could sort out the balance between your day job and side hustle.
1. Create a schedule
Often times, finishing all your tasks during your scheduled work day in itself can be quite a taxing process. If you add your side hustle to the mix, the situation can get all the more complicated. To help make your life easier, start your day by creating a schedule. Be it with a pen or paper or by using Google Calendar, working on your side hustle gets extremely easy when you know what to do through the day.
2. Make the most of the Pomodoro technique
The idea of the Pomodoro technique is, you allocate 25 minutes to every task and between each task, take a break of five minutes. By doing this, not only can you focus on the tasks at hand, but refresh your mind when you feel too overburdened. The Pomodoro technique helps in prioritizing the different tasks at hand and in streamlining your work process.
3. Keep a checklist always in sight!
Checklists are fun. Write down the things you have to do in a day and at the end of every day, start crossing out what you have finished and what is left. This helps in giving clarity of thought on what you have done through the day and the things you have to do for the next day. To help streamline the process, start carrying around slips of paper and have reminders on your phone to keep yourself updated about what is still to be done.
4. Don’t forget yourself
While you may try to stay sane, maintain your work life, manage to have a functional social life and stick to your side hustle at the same time, it is important to remember you have to take care of yourself first. Set limits for yourself in the number of things you can do in a day and the moment you think it becomes too much, take a step back. There’s no point in doing multiple things at the same time if you can’t take care of yourself, right?
Following your passion is important and when you are doing more than one thing at a time in life, maintaining the balance gets tricky. If you think we missed out on any other ways to maintain a side hustle and work on your regular job at the same time, comment and let us know!
How To Be More Productive At Work
Have you ever thought 24 hours a day is too less to finish all your tasks on time? Have you ever thought there was too much to do and the time was just not sufficient enough to get through the day? If you have ever felt those things, then these tips are just what you need to make your workday better!
1. Stop multitasking
While you may think it’s alright to do more than a few things at the same time, try regulating your workflow to only one task at a time. To avoid spending time on unnecessary things, start focusing on individual things which will not only help in increasing your productivity, but will also help in streamlining your workflow.
2. Listen to music to set your mood
According to several studies, listening to music helps in organising your thoughts and keeping your brain centered. Music isn’t just about listening for entertainment, but for organising the various ideas and thoughts and helping you concentrate on your tasks better. Pick the music which best suits your mood.
3. Take breaks
Taking breaks is never a bad thing. Take regular, short breaks by either going for a short walk for a five minute breather in fresh air. If you’re stuck in a particular sticky situation, step away, regroup and take a moment to assess what’s happening. Breaks help in clearing your mind and in giving you clarity of thought.
4. Make use of the two minute rule
Not every day is going to be a productive day, but to make the most of your time at work, follow the two minute rule to do the most at hand. Whatever takes less than 2 minutes to do, do it now and cross that task off your list. Sticking to the two minute rule, try to make the most of the time by scheduling what you have to finish.
5. Kill the negativity
There’s a term which floats around in the business world called the Monkey Mind, which essentially signifies a mindset wherein you let the negative thoughts take over your mind. When you have too many negative thoughts running around in your head, write down what’s bothering you and think about why it is affecting your work process. Killing the monkey in your mind helps in decluttering so the more thoughts you get rid off, the more you can focus on your work.
6. Learn to say no
Remember, when you say yes to something inconsequential, you are losing out on the important things in life. Saying no to things doesn’t put you in a bad light. In fact, it helps in putting you across as someone who knows their priorities. Distance yourself from things you don’t have time for, thereby reducing the workload at hand.
Being consistent with your productivity isn’t an easy task and when you have your lists in place, it becomes easier to get through the day without trouble. If you have other ways to improve your productivity, comment and let us know!
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