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Susan Wojcicki Life Lessons And Inspiring Stories

Smruthi Kishore

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Susan Wojcicki, ranking among the top ten CEOs of the world and with a personal valuation of $ 300 million, is a powerful woman, to say the least. With a treasure trove of experience and armed with the zeal to constantly learn new things, Susan did not just reach the top of YouTube’s corporate ladder, but worked to earn a place at the table. Here’s looking at some truly inspiring life lessons from the woman who has it all!

1. Always be willing to grab new opportunities

At the young age of 11, Susan realised there was a certain kind of liberation which came with being a part of a self started business. Her first ever foray into the world of business and as an entrepreneur was when she started selling homemade spice roads. Growing up, one of the things that set her apart was the fact she took the road less traveled, a feat which led to her becoming the CEO of YouTube!

2. Fight for the rights of those who cannot

Back when maternity leave was not considered an option for the women employees of Google, Susan Wojcicki broke the mold by being the first person to do the unimaginable. When she returned after her break, she created a new change in the way people treated pregnant women at work. Pushing superiors to start giving women the leaves they need during pregnancy, Susan was instrumental in starting a new wave of acceptance in the workplace.

3. Give your peers a chance

Apart from being one of the first women to introduce the concept of maternity leave for working women, Susan has been known for advocating equality in the workplace. The moment she realised there was a huge disparity in the number of women employed at YouTube as opposed to the number of men, Susan hired as many women as she could in order to bridge the gap. Instead of just being a bystander to this issue, Susan struck when the iron was hot and worked to hire women across different divisions.

4. Do not be afraid to use your personal experience at work

Susan learnt this when she returned to work after the birth of her first child. As a new mother, her insights into how people worked changed and she realised she could use her break as an advantage and not as a barrier. Susan learnt the importance of compassion and prioritizing, thanks to her pregnancy and over the course of her four pregnancies, Susan realised she could use this fact to her advantage. This was one of the reasons she became the CEO of YouTube and stayed there for so long.

5. Ensure you have a strong work life balance

However efficient and organised you are, there is always the chance of not being able to balance your work life and personal life. Susan learnt early on that the more you rise on the ladder of success, the more you have to prioritize your goals in life. Give yourself a direction and make sure that everything you do is aligned with what you want.

When women work towards reaching the top of the ladder, there are always compromises one has to make. Learning through the different things Susan Wojcicki taught the world, it is worthwhile to see how one grows despite multiple adversities and biases. If you think we missed out on any other inspiring lessons from the lady who changed the world, comment and let us know!

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How To

How To Launch A Successful PR Campaign For Your New Business

Smruthi Kishore

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Successful PR Campaign,PR Campaign For Your Business,Steps to Successful PR Campaign,PR Campaign Ideas,Public Relations Campaign,Types of PR Campaign,PR Plan for New Business,6 Effective PR Strategies,Startup Stories,Best Startups in India 2018,Successful PR Campaigns 2018,Current PR Campaigns

Every new business has certain guidelines that make you a success. For a new business, one of the foundations of a successful startup is to have a really great PR campaign in place. Here are some tips that will help in setting your company on the path of success.

1. Identify why you need a PR Campaign

Before you hire a PR company or even create a public relationship building strategy, it is extremely important to understand why you need a PR plan to make it to the big leagues. If your primary goal is to build a strong public image for your brand, then you need to work with a company that will help you grow in that direction. Through web seminars, press releases and a strong online presence, the right PR company can help you in establishing your business in the right manner.

2. Create a complete detail oriented plan about your brand

Marketing and personal brand building always go together. At a time when it’s all about connecting with people on a micro level, it goes a long way to tell your potential customers about who you are. Get your bio right and establish a picture that is exactly who you are (nothing more, nothing less.) Your online presence should be all about who you are and who you want the world to see you as. When you give all the details and not leave the important bits out, your presence is stronger than your competitors.

3. Have an idea about what you want from your PR plan

At a time when everyone is online and when you are battling with more than just one competition, PR strategies help in giving you a clear vision on what you want. While it may seem viable to work on your own in the long run, it doesn’t always work like that. Now is the time to connect with other companies. Rather than pushing them away, see how you can partner with them to make a stronger impact on the world.

4. Have a “soft” launch

It is important to have a soft launch to see how your potential audience will relate to your business. While it has picked up only in recent times, this is a trend that was doing the marketing rounds with considerable success. For example, when Facebook launched, it was available only for Harvard students. However, both MySpace and Friendster had national launches and the outcome is quite obvious to everyone, right? Have a soft launch and get feedback from your audience.

5. Have a plan B in place

Although a really good PR plan helps in creating a solid plan in place, it is always important to have a plan B in place. Take a look at the different things which will keep your customers engaged not just for a short while, but for a long time. Discard the ideas which do not work and take a look at how the elements of your plan A are replaced by things in your plan B, thereby giving you a growth pattern that will prove to be successful.

6. Be prepared for the future and the outcome

A good PR plan is a building block for a successful business. It helps in setting your road for a future you can appreciate. Have all your ducks in place and always, no matter how much you work you put in, be prepared for the outcome. Even if the plan does not go according to what you want, stay prepared and know what you want to see in the long run.

Having a great PR plan for a new business involves a lot of hard work and a lot of attention to detail. Only when you have everything in place can you look at where your business is going. If you think we missed out on any other points which would make for a good PR plan, comment and let us know!

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Best Digital Marketing Advertising Platforms

Smruthi Kishore

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Best Digital Marketing Advertising Platforms,Best Startups in India 2018,startup stories,Digital Marketing Advertising,Top Digital Advertising Platforms,#DigitalMarketing,Best Digital Advertising,Digital Advertising,Online Advertising Platforms,Types of Digital Advertising,Google Ads,Bing Ads,LinkedIn Ads

With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms which popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can.

1. Google Ads 

One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, you can also publish your ads on search engines, browsers and search engines.

2. Bing Ads 

With Google, Yahoo and Bing ranking top three as the most popular search engines, Bing Ads are the next in line when it comes to effectively promoting your business. You can make the most of Bing Ads by optimizing the text used on ads and by making the most of your texts and images, you can reach 15 %-20 % of all the search engines. Separate the kind of ads based on whether or not you are promoting them on a website or mobile, thereby making the most of the ads.

3. 7 Search 

Not as big a player in the field as Bing Ads and Google Ads, 7 Search carved quite a niche place for itself in the paid search industry. 7 Search uses very specific search engines to show your Pay Per Click ads and is doing quite well in recent times, so much so that it claimed to have the most Return of Investment as compared to the other platforms.

4. Stumbleupon Ads

Not as widely known as the other brands mentioned in this list, Stumbleupon is a website used by people to discover already existing websites that are related to their interests. Using a platform called Paid Discovery, users can pay a nominal amount for every person that stumbles upon your website. With no third party advertisements, the website you put up becomes the ad, thereby helping in increasing your revenue.

5. LinkedIn Ads 

LinkedIn Ads work very well for both the service industry and the B2B industries. Although the Cost Per Click amount is higher than any of the other platforms mentioned, the return is definitely higher. With campaigns created specifically for groups with similar interests, ROIs can be expected to be higher than the other forms of online promotions. With several types of ads including text ads, sponsored content and video ads, LinkedIn Ads are a great way to connect with people who are aligned with similar interests.

6. Reddit 

Reddit is the thirteenth most popular website in the United States. Generating more than 1.5 billion viewers as of August 2018, Reddit can be used as a platform for cross promoting your content as ads to relevant viewers. By selecting relevant subreddits, you can cross post your content targeting a relevant and organic target audience. With the right combination of value ads and value content, not only do you improve your credibility, you can also get a lot of return in a short amount of time.

7. AdColony 

A widely used platform for promoting video ads, AdColony is extensively used by companies like Hilton Hotels, Adidas and Farmville. By using this platform, users can publish video ads when people are using the app. People interested can use this app for targeting people through the following:

  • Android or iOS service users
  • Devices like iPads, iPhones and tablets
  • Geotargeting
  • Age based demographics
  • Content oriented promotions

Promoting your content online is a very important task, especially at a time when you have so much competition. If you think we missed out on any other platforms useful for promoting your content, comment and let us know!

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How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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