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Susan Wojcicki Life Lessons And Inspiring Stories

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Susan Wojcicki, ranking among the top ten CEOs of the world and with a personal valuation of $ 300 million, is a powerful woman, to say the least. With a treasure trove of experience and armed with the zeal to constantly learn new things, Susan did not just reach the top of YouTube’s corporate ladder, but worked to earn a place at the table. Here’s looking at some truly inspiring life lessons from the woman who has it all!

1. Always be willing to grab new opportunities

At the young age of 11, Susan realised there was a certain kind of liberation which came with being a part of a self started business. Her first ever foray into the world of business and as an entrepreneur was when she started selling homemade spice roads. Growing up, one of the things that set her apart was the fact she took the road less traveled, a feat which led to her becoming the CEO of YouTube!

2. Fight for the rights of those who cannot

Back when maternity leave was not considered an option for the women employees of Google, Susan Wojcicki broke the mold by being the first person to do the unimaginable. When she returned after her break, she created a new change in the way people treated pregnant women at work. Pushing superiors to start giving women the leaves they need during pregnancy, Susan was instrumental in starting a new wave of acceptance in the workplace.

3. Give your peers a chance

Apart from being one of the first women to introduce the concept of maternity leave for working women, Susan has been known for advocating equality in the workplace. The moment she realised there was a huge disparity in the number of women employed at YouTube as opposed to the number of men, Susan hired as many women as she could in order to bridge the gap. Instead of just being a bystander to this issue, Susan struck when the iron was hot and worked to hire women across different divisions.

4. Do not be afraid to use your personal experience at work

Susan learnt this when she returned to work after the birth of her first child. As a new mother, her insights into how people worked changed and she realised she could use her break as an advantage and not as a barrier. Susan learnt the importance of compassion and prioritizing, thanks to her pregnancy and over the course of her four pregnancies, Susan realised she could use this fact to her advantage. This was one of the reasons she became the CEO of YouTube and stayed there for so long.

5. Ensure you have a strong work life balance

However efficient and organised you are, there is always the chance of not being able to balance your work life and personal life. Susan learnt early on that the more you rise on the ladder of success, the more you have to prioritize your goals in life. Give yourself a direction and make sure that everything you do is aligned with what you want.

When women work towards reaching the top of the ladder, there are always compromises one has to make. Learning through the different things Susan Wojcicki taught the world, it is worthwhile to see how one grows despite multiple adversities and biases. If you think we missed out on any other inspiring lessons from the lady who changed the world, comment and let us know!

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Reasons Why Your Startup Needs An Incubator

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Reasons Why Your Startup Needs An Incubator,Startup Stories,Latest Business News 2019,Startup Incubator,Why Your Startup Needs Incubator,Business incubators,perfect environment for work,5 Reasons to Join Startup Incubator

Business incubators have been gaining huge popularity in recent times because of the number of benefits they provide for startups.  From providing idea valuation and mentorship to finance, a business incubator can do it all to ensure your startup reaches its goal.  Keep reading to find out why your startup needs the hand of an incubator.

 

Reasons why your startup needs an incubator

 

1) An ideal environment

Business incubators provide you the perfect environment for work.  Being in the midst of other entrepreneurs and highly ambitious people will boost your morale and get you ready for work.  Here, you are away from all the distractions you may have if you work from home or other less professional environments. Sharing your ideas with other entrepreneurs and interacting with them on a daily basis could prove to be extremely rewarding for your startup.

 

2) Professional office space

An office space is something you will need but may not have in the initial stages of your startup.  Renting out a space for your office could be considered, but it is expensive. Business incubators provide you a professional office space with all the necessary office supplies for a far less amount.  This office space could be extremely useful for meetings with clients, investors, partners, or for interviewing people.  

 

3) Mentorship and networking

Having a mentor is extremely important for an aspiring entrepreneur.  Mentors themselves are successful entrepreneurs who have already been on the journey you are about to experience.  They can help you with several aspects of setting up a business. Finding an ideal mentor is a challenging task and an incubator can help you with just that.  An incubator is a medium through which mentors and mentees can meet. Apart from mentors, you also get to network with a plethora of other people like investors and capitalists, who can eventually form your professional network. 

 

4) Professional services

To launch your business successfully, you will need a variety of professional services.  From marketing experts, engineers, designers and accountants to professional coders—you may need them all.  A good business incubator will give you access to all these experts, who can ensure your business has a successful launch. 

 

5) Financial help

Lastly, an incubator can open doors to various funding opportunities for your startup.  Investors are usually keen to invest in incubated businesses. Incubators have partnerships with various angel investors, venture capitalists and banks.  Sometimes, an incubator itself can provide you seed funds to set up your business.  

 

When you get help and advice from business experts and professionals, the chances of you making mistakes reduces.  Studies show, 75 to 87 % of incubated businesses cross the 5 year mark. This means the success rate of incubated businesses is higher than others.  

Will you consider enrolling with an incubator?  Comment below and let us know.

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How To Raise Capital For Your Startup

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How To Raise Capital For Your Startup,Startup Stories,How to Raise Startup Capital,Tips on Raising Capital for Your Startup,Small Business Funding,Types of Startup Funding,Startup Capital,How to Raise Funds for Business,Startup Capital Funding

Most of us often think a revolutionary idea is all you need to set up a business.  Yes, a great idea is definitely the heart of your business, but funds are its backbone.  Most startups fail within months after their inception due to lack of proper funds. Raising capital to build your business is a huge challenge, especially if you are a first timer.  We are here to help you with just that. Keep reading to find out some ways in which you can fund your business.

 

How to raise capital for your startup

 

1) Self funding

This is the most obvious way to fund your business.  If you are a first time entrepreneur, you may have a tough time trying to find potential investors.  Therefore, you can consider funding your business from your own savings or ask your friends and family to contribute.  This process of funding your own business is called bootstrapping. Bootstrapping should always be considered as the first option for funding your business.  However, this is suitable only if the initial requirement is small.

 

2) Crowdfunding

Crowdfunding is a millennial way to fund your startup.  How does crowdfunding work? An aspiring entrepreneur puts up a complete description of his/her business, like the business plan, the vision, what he aims to achieve and how much funding he needs, on a crowdfunding platform.  Users of this platform will read about the business and pledge an amount of their choice, if they like the idea. Here, anyone can contribute to your business. Apart from providing financial help, a crowdfunding platform can also help in marketing your products or services.  Kickstarter, Patreon, GoFundMe, RocketHub and CircleUp are some of the most popular crowdfunding platforms in the world.  In India, Faircent, Ketto and Wishberry are some of the most famous ones. 

 

3) Venture capitalists

Venture capitalists (VCs) are professionals who invest in startups and companies which have huge potential.  VCs usually invest in a business against equity, which is the difference between the value of assets and the value of liabilities.  They exit the business when there is an acquisition or an IPO (Initial Public Offering.) Venture capitalists are not easy to impress, especially if you are new to entrepreneurship.  They even come with their fair share of disadvantages. Though a VC invests in your business, they often expect a recovery within 3 to 5 years. This is suitable for businesses which have crossed the startup stage and are already bringing in revenue.  Some popular venture capitalists in India are Blume Ventures and Nexus Venture Partners.  Index Ventures and Accel Ventures are venture capitalists which made their mark across the globe. 

 

4) Angel investors

Angel investors are people who have a huge amount of cash and a keen interest to invest in a potential business.  Sometimes, a group of investors come together to scrutinize and invest in a potential business. Apart from finance, angel investors can also provide advice as mentors.  They are even willing to take higher risks for better returns. Angel investors are the people responsible for the establishment of several big names in the world, including Google and Alibaba.  One drawback of angel investors is, they give far less capital compared to venture capitalists.

 

5) Participate in competitions

In recent times, several competitions are being held, where the winner gets capital for his/her business.  All you have to do is present your business idea or module to a jury and if you win, you get the required capital to start your business.  This, however, is not easy as the competition is going to be very high and your idea has to really stand out from the rest to be able to attract investors. 

 

6) Get help from business incubators and accelerators

Business incubators and accelerators have become immensely popular recently and they are found in almost every major city across the globe.  Business incubators produce several successful entrepreneurs every year. They usually have a program for 4-12 months, during which, they nurture, train, evaluate and fund your business idea.  Accelerators, on the other hand, help an already established business grow or take a huge leap. StartupVillage, T-Hub, TechnoPark TBI and GSF Accelerator are some examples of business incubators and accelerators. 

 

7) Bank loans 

A bank is probably the most convenient place to get funds for your business.  Almost every bank in India provides business loans against some sort of security.  Bank loans for businesses are of two types—working capital loans and funding. Working capital loans are designed to traverse one full cycle of revenue generation.  Funding, on the other hand, is the process of sharing your business plan and your business valuation to get the required funds. 

An added advantage with bank loans is, you will not have the pressure of an investor depending on your business.

 

8) Government schemes

Governments these days are keen on encouraging entrepreneurs.  There are several plans and schemes which are made available by the Government to fund your business.  In India, the Pradhan Mantri Mudra Yojana and the Startup India Scheme are some initiatives. The Startup India Scheme, which was started in 2016, is known to have created thousands of entrepreneurs in India. 

 

These are some of the several ways in which you can fund your business.  Before approaching any investor, it is suggested you do full fledged research about each of these options and also get an idea about various market scenarios.  After that, choose a plan which is suitable for you and your business type. If you have a professional network, which we recommend you do, discuss the various options with them and then take a decision. 

Do you know of any other ways to fund a startup?  Comment below and let us know.

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Entrepreneurship vs The 9 To 5 Grind

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Entrepreneurship vs The 9 To 5 Grind,Startup Stories,Latest Business News 2019,Pros and Cons of Entrepreneurship,Escape the 9 to 5,Importance of Entrepreneurship,Entrepreneurship,The 9 To 5 Grind,Advantage of Entrepreneurship

You deserve a career which satisfies you, one which can support, protect and nourish you and your loved ones.  To achieve a career like this, you need to choose a path which aligns with your passion and personality. Whether you are self employed or work for someone else, at the end of the day, your career should be able to keep you happy.  While there are some bravehearts out there who like to go down the path of entrepreneurship, others are happy with the 9 to 5 grind. If you are unable to choose which path is better for you, we are here to help you with just that. 

 

Entrepreneurship: Pros and cons

Entrepreneurship comes with its fair share of ups and downs.  Before you choose a path for yourself, it is extremely important to understand the field into which you are venturing.  Here are a few pros and cons of entrepreneurship. 

Pros

1) Freedom

The most obvious advantage of entrepreneurship is freedom.  You get the freedom to make your own decisions, design things the way you want them to be, choose your working hours and the list goes on.  In simple words, you are your own boss.

 

2) Money

There is no denying the fact, some entrepreneurs, in a day, earn much more than a regular employee earns in an entire month.  Unlike the 9 to 5 format, your money is directly dependent on the amount of effort you put in and the profitability of your business’s idea.  Entrepreneurship gives you unlimited income potential as you can venture into multiple fields. Moreover, all the profits come directly into your pocket.  

 

3) Every day is different 

 

Another advantage of entrepreneurship is, your life does not become monotonous.  Every day in your life as an entrepreneur is going to be completely different. There are new challenges and new risks every day.  Most importantly, as you face these new challenges and risks, you grow and become a better version of yourself with every passing day.  In simple words, your life is not stagnant. 

 

4) Early retirement options

Entrepreneurship gives you an amazing option of early retirement.  If successful, entrepreneurship gives you enough bank balance to quit working early and do something else you love.  For instance, an entrepreneur like Mark Zuckerberg, who is just 35 years, can retire now and still have enough money to sustain him for the rest of his life. 

Apart from this, you will also have an option to change industries or expand your market if you ever feel unsatisfied with where you are.

 

Having said this, here are a few cons of entrepreneurship of which you must be aware, before you make the dive.

 

Cons

1) Risk

You may have already heard this enough, but entrepreneurship is an extremely risky process.  The chances of failure, especially if you are a first timer, are much higher than the chances of success.  You will need an iron will to emerge successful as an entrepreneur. What is more? There are high chances your startup might fail within a few years of its inception and you may end being bankrupt altogether.  You will be surprised to know, 20 % of the startups fail even before a year and 50 % before reaching the 5 year mark. 

 

2) Workload

If you think the workload is too much in a regular job, wait till you become an entrepreneur.  It may come as a shock to you, some entrepreneurs work almost 80-90 hours a week and Elon Musk is one of them.  There are no specified timings for entrepreneurs. While this work can be exciting, it is also extremely exhausting.

 

3) No guaranteed income

Yes, the money again.  Another obvious disadvantage of entrepreneurship is, there is no guaranteed income.  As mentioned earlier, how much you earn as an entrepreneur is directly dependent on your efforts.  There is no regular income that will come on the first of every month. While sometimes your business may be extremely profitable, there may also be times when you hardly earn a penny.  

 

Now onto the big question. 

Is entrepreneurship better than the corporate 9 to 5 grind?

This answer might differ from person to person, but according to us, the pros of entrepreneurship definitely outdo the cons.  Apart from letting you be your own boss and getting you unlimited income, entrepreneurship helps you create something new for the world around you.  There is no better feeling than making a difference in others’ lives with your products and services. If you can get over the initial struggle, entrepreneurship is the most satisfying, rewarding and fulfilling career option one can pick. 

Having said this, a regular job also has its share of advantages.  It gives you a stable income, job security, limited workload and most of all, a less risky environment.  You don’t always have to be an entrepreneur to be successful. You can be successful even by contributing your best to the company for which you are working.  Your success depends on how you perceive it.  

5 Best Career Options To Earn More 

 

How do you know if entrepreneurship is the right option for you?

The answer is simple.  Get a clear understanding about your own personality. Entrepreneurship may be the best career path for many people, but if it is not something you enjoy, then you will definitely be unhappy.  Who are you as a person? Do you like taking risks? What are your financial goals? Are you happy with a routine? Can you be okay with a variable income?  Most importantly, do you have a passion?  A problem which you are determined to solve?  A revolutionary idea maybe? Ask yourself these questions before taking the leap.  If you are not driven by passion and start a business only for its benefits, you are most likely to fail. 

One thing you should always keep in mind is, be it entrepreneurship or a regular job, do something that makes you happy, something which makes you want to go to work every morning and something which keeps you fulfilled. 

 

Which is the ideal option for you?  Entrepreneurship, or the stability of a regular 9 to 5 job?  Comment below and let us know. 

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