With social media and digital marketing growing hand in hand, people were looking at new forms of marketing. Although the 1980s did see a few brands using guerrilla marketing, it wasn’t until Jay Conrad Levinson’s book, Guerrilla Marketing, that people started paying attention to this form of marketing. This book dished out everything which goes on with guerrilla marketing and talked about how major advertising results were derived with barely any money being spent.
Similar to guerrilla warfare techniques, this kind of marketing involves quick and precise attacks, with the result being an instant recall of the brand! While the ’80s saw small brands using this form of marketing, the early 2000s saw an increasing use of it to spread word about the brand. From Red Bull, to Taco Bell and to Eastern Bank, these major companies have used this particular marketing technique to the fullest!
1. Red Bull
As a company which uses social media to its complete advantage, Red Bull has quite literally redefined marketing. By creating individual campaigns with the brand as its central focus, this energy drink producing company started creating campaigns aimed at promoting it as a positive drink. By placing massive Red Bull cans on a Red Bull car, the brand used guerrilla marketing to its complete advantage. Every event they have is centered around promoting the brand. From having individual challenges with Red Bull involved in them, to having a tag line which redefines energy and positions the brand differently, every campaign is created toward increasing recall. These campaigns were so successful, it increased the market share of Red Bull by 70 % and by 2010, the Company sold 4.2 billion cans all over the world. Today, Red Bull is consumed by people in more than 160 countries! Talk about marketing campaigns done right.
2. Pokémon Go
Created by Nintendo, Pokémon Go was one of the most one of the most popular games which came from the United States. A completely immersive game, people went so far as to create hangout spots for increasing the pokémon capturing hotspots. Even social media was going crazy with this fad, with tweets about this game outweighing national topics. With downloads of this app shooting higher than those of apps Tinder and Candy Crush, Nintendo’s sales started skyrocketing. One of the most dominating guerrilla marketing campaigns from 2016, the virtual reality app for Pokémon Go was used by people all over the world. One of the primary reasons this campaign picked up so quickly was because of its immersive nature. An augmented 3D reality game, the Pokémon Go app let people catch pokémons in unexpected places.
3. The Ice Bucket Challenge
The Ice Bucket Challenge, was started to raise money and increase awareness about what the Amyotrophic Lateral Sclerosis (ALS) disease is. This challenge went viral in the year 2014. Affecting over 6,000 people a year in the United States alone, ALS results in death between 2 to 4 years of the diagnosis. Using social media as a platform, the challenge had people throwing buckets of ice water on themselves and then nominating three people to complete the challenge as well. Aimed at showing people what ALS really does and how it affects people, this challenge involved more than 17 million people all over the world and raised a grand total of $ 220 million for research aimed at improving the lives of the people suffering from ALS.
Sometimes, money isn’t really all that is needed to make a mark in the world of advertising. All it takes is an idea. Uber quite literally hit gold when it partnered with Cheezburger and ASPCA for the Uber kittens promotion. In order to increase awareness about giving these kittens a home, Uber would deliver kittens to people and give them 15 minutes of play time! So popular was this campaign that within just a few days of being launched, more than 30 kittens were already adopted! Not only did Uber get good word of mouth publicity, the kittens also got a home. Talk about a win win campaign!
5. Eastern Bank
In a one of its kind marketing campaign, Eastern Bank launched a campaign which was aimed at brand recall. Using a guerrilla marketing brand called Plenty of Twenty, Eastern Bank set up a scavenger hunt by hiding 6 GoPro cameras around Boston. By posting a series of hints and clues on its social media handles, Eastern Bank enticed people into physically going around and looking for the hidden GoPros. What made this campaign work is, not only did it make people walk around looking for the GoPros, it also helped increase the brand recall of Eastern Bank. What could be a better guerrilla campaign than this!
6. Taco Bell
According to the rumour mill, Taco Bell hired the extremely famous Liberty Bell and used it as a part of its marketing campaign. The Liberty Bell, a symbol of freedom and justice, is one of the most iconic figures from American History. Initially cast in London in the year 1752, the bell was moved to Pennsylvania State and ever since, is a representation of all the times America fought for its rights. Renaming the bell as the Taco Liberty Bell, this stint resulted in a lot of raised eyebrows. While the initial reaction was negative and raised a lot of outrage from everyone who saw the revised bell, the reaction post the storm was calm. A definite brand recall tactic, Taco Bell definitely raised a lot of eyeballs with this campaign.
Early on before diesel was used as widely as it is today, it had a negative connotation of being harmful to the environment. With an impressive guerrilla campaign, Audi quite literally changed the way people perceived diesel in itself. Working with the tagline ‘Di*sel | It’s No Longer A Dirty Word,’ Audi set about promoting diesel as an environmental friendly product. Instantly hitting the right notes, this campaign went viral. The result of this campaign was so widespread, it changed the perception around diesel in itself. While once thought to be a harmful source of energy, diesel was now viewed as a means to save the environment!
The main advantage of guerrilla marketing is, it helps increase your brand’s awareness and it leaves a lasting impression on the audience. If you think we missed out on any other marketing campaigns like these, comment and let us know!
Best Mother’s Day Campaigns So Far
Every year in May, Mother’s Day is celebrated not just by the average citizen, but also by brands all over the world. As we move closer to the day which celebrates mothers and love, here is looking at some of the best Mother’s Day campaigns:
1. Google – ‘Here’s To The Moms’
Apart from coming up with a traditional Mother’s Day banner, Google always goes the extra mile to celebrate this day. By partnering with Whirled, Google came up with a campaign called Here’s To The Mom which highlighted everything moms do for their children. What came across really well in this campaign was Google used this video to not only pay homage to the mothers, but to subtly showcase its products as well! Two birds, one stone!
2. Hallmark – ‘Put Your Heart To Paper’
As a part of its Put Your Heart To Paper campaign, Hallmark asked adults to tell their mothers how they feel without using the words “I love you” or “thank you.” For a while , Hallmark was synonymous with cheesy, soapy ads but this particular ad, with a strong message to its name, made Hallmark stand out. Part of an eight part series, the video was done so well, it brought out the unconditional love people have for their mothers!
3. Barneys – Love Mom
Barneys took influencer campaigns, influencers and Mother’s Day to an entirely new level. Using the help of the mother daughter duo behind the extremely successful Scout the City campaign, Barneys photographed mothers and daughters paired up and having fun in their Madison Avenue store. Realising the powerful value influencers have right now, Barneys capitalised on this marketing strategy by giving people real pictures. By using the #instabarneys tag, the store also asked people to engage with them in conversations. Not only was this a great campaign in terms of showing love for mothers, it also increased Barney’s social media reach.
4. Clarins – Voicemail for the win
What would you wish for your mother? Clarins asked its customers the same question and asked them to record what they wanted through the Chinese message sharing and recording app, WeChat. Shoppers who recorded and sent their messages then got free gifts for their mothers from a Clarins store over the Mother’s Day weekend. The takeaway here is that not only was this a great way of promoting Clarins, it also made people aware of WeChat!
5. Tanishq – ForYou
As a brand, Tanishq started creating advertisements which not only make you remember the brand, but also give you happy feelings. With their campaign dedicated toward Mother’s Day called ForYou, Tanishq brought out the beautiful relationship between a mother and her daughter. For Tanishq, this wasn’t the only campaign which pulled at one’s heart strings. With advertisements based around topics like remarriage and appreciating those with dark skin, Tanishq always goes the extra step to connect with its audience.
Mother’s Day is all about showing the importance of a mother and what people can do for their mothers. Campaigns like these were created not only to drive this message home, but to also make you as a customer remember them better. If you think we missed out on any other campaigns like these, comment and let us know!
Richard Branson Unknown Facts
Richard Branson, owner of the Virgin Group, has quite a reputation. Since the year 1970, Branson has made a strong mark on the world positioning himself among the top ten successful entrepreneurs in the world. While there are a lot of facts known about this serial entrepreneur, there are still quite a few unknown facts. Check them out here!
1. He is dyslexic
Did you know that while most people shy away from admitting they have dyslexia, Branson credits his success to his disorder? It was because he discovered this disorder at a young age that he was able to learn how to delegate his tasks and start learning to be the leader he is today.
2. He created a submarine
While most of us just dream of one day owning a submarine, Richard Branson made his dream come true. Called the Necker Nymph submarine, Branson’s submarine is a treat for his visitors. Not only does the man have a private island, he also designed his own transport to and from his private island. How cool is that?
3. He Cried When He Sold His First Company, Virgin Records
The first thing you create is always your baby and when you sell it, you experience a pain like never before. Branson also felt the same way when he sold, Virgin Records, the company which began his empire. Despite selling the Company for a billion dollars to keep the Virgin Group afloat, the loss of his first baby made Branson bawl like no one could imagine. Ouch.
4. He is not a part of any boards
Unlike other owners, Branson is not a part of any of the boards of the companies he owns. Despite owning more than 200 companies under the Virgin Group, Branson always stays away from being a part of the Board of Directors. Why? Because he believes he is not a businessman but a creator and visionary!
5. He has been knighted!
Richard Branson is perhaps the only entrepreneur in the world to be knighted by Queen Elizabeth 2 in the year 1999. Sir Richard Nicholas Branson received a knighthood for his relentless services for entrepreneurship. Did you know that Branson is the only entrepreneur who backed more than 18 startups? A deserved knighthood, no? Incidentally, apart from being knighted, Branson was also awarded by the United Nations (UN) for his contribution to the environment and humanitarian causes, earning him the title of The United Nations Correspondents Association Citizen of the World Award.
6. Adventure could easily be his middle name
Apart from building his very own submarine, Branson is an avid hot air balloon lover. Did you know that Branson is the first and only person in the world to cross the Atlantic in the largest hot air balloon? He loved the thrill so much, he broke his own record in the year 1991 by crossing the Pacific in a hot air balloon made by Virgin. Clearly no one else thought they could beat his record.
7. Television loves him
Television loves Branson. Apart from making special appearances on shows like FRIENDS and Baywatch, a lot of other shows like The Simpsons and Monty Can’t Buy Me Love have created entire characters around the man behind the Virgin Group!
Richard Branson gave the world the Virgin Group and everyone lessons for a successful life. If you think we missed out on any other facts about this man, comment and let us know!
Gmail – Tips And Unknown Facts
Arriving as an invitation only platform, Gmail has today become the largest email service provider. Despite being used by almost everyone around the world, there are still facts and tricks which even the most avid Gmail user has today forgotten. Here is making your week better by taking a look at unknown facts and tips about Gmail:
1. Driving directions from Gmail
While Google Maps is a dedicated app which gives you directions and helps with navigation, Gmail can also help with this service. By detecting your current addresses and the location of where you want to go, Gmail creates a link and asks if you want to map the path. Apart from giving you the route to and from a place, Gmail also helps in tracking your orders and packages!
2. Gmail almost didn’t have a logo
Right till the night leading up to its launch, Jim Davis wasn’t sure if he wanted a logo to go with the email service. An entire team of designers worked to reinvent the way the logo looked and came up with the final design shortly before the launch. If they hadn’t gotten it right, Gmail would have been logoless.
3. Everything has a shortcut
If you thought only Windows or applications like Excel had shortcuts, think again. To help people use Gmail better, Jim Davis and team installed a shortcut within the app. To see what we mean, press “Shift + ?” to see the complete list. You can thank us later!
4. Read receipts
Just like every communication service, Gmail also has the option of giving you a read receipt. By adding extensions like Bananatag Email, Sidekick and Intelliverse Email Tracking, you can now get notifications when people read your mails. Worry no more about delayed responses and wrong IDs because Gmail has your back now.
5. The Gmail Server Status
Unlike other apps, Gmail lets you take a look at when the app crashes. While Gmail doesn’t go down very often, the Gmail Server Status helps in keeping users up to date about the crashes. All you have to do is check the App Status Dashboard and you can get all the details about when the app is down and when it is expected to go live again! You’re welcome.
6. Online while offline
Forget issues related to no internet because Gmail lets you send mails even when you are offline! All you have to do is enable the app Offline Gmail Google Chrome and voila! From reading mails to writing new mails and responses, the offline mode is basically your best friend for life, at least when it comes to Gmail!
We bet you didn’t know these things about Gmail. If you think we missed out any other facts and tips about Gmail, comment and let us know!
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