With social media and digital marketing growing hand in hand, people were looking at new forms of marketing. Although the 1980s did see a few brands using guerrilla marketing, it wasn’t until Jay Conrad Levinson’s book, Guerrilla Marketing, that people started paying attention to this form of marketing. This book dished out everything which goes on with guerrilla marketing and talked about how major advertising results were derived with barely any money being spent.
Similar to guerrilla warfare techniques, this kind of marketing involves quick and precise attacks, with the result being an instant recall of the brand! While the ’80s saw small brands using this form of marketing, the early 2000s saw an increasing use of it to spread word about the brand. From Red Bull, to Taco Bell and to Eastern Bank, these major companies have used this particular marketing technique to the fullest!
1. Red Bull
As a company which uses social media to its complete advantage, Red Bull has quite literally redefined marketing. By creating individual campaigns with the brand as its central focus, this energy drink producing company started creating campaigns aimed at promoting it as a positive drink. By placing massive Red Bull cans on a Red Bull car, the brand used guerrilla marketing to its complete advantage. Every event they have is centered around promoting the brand. From having individual challenges with Red Bull involved in them, to having a tag line which redefines energy and positions the brand differently, every campaign is created toward increasing recall. These campaigns were so successful, it increased the market share of Red Bull by 70 % and by 2010, the Company sold 4.2 billion cans all over the world. Today, Red Bull is consumed by people in more than 160 countries! Talk about marketing campaigns done right.
2. Pokémon Go
Created by Nintendo, Pokémon Go was one of the most one of the most popular games which came from the United States. A completely immersive game, people went so far as to create hangout spots for increasing the pokémon capturing hotspots. Even social media was going crazy with this fad, with tweets about this game outweighing national topics. With downloads of this app shooting higher than those of apps Tinder and Candy Crush, Nintendo’s sales started skyrocketing. One of the most dominating guerrilla marketing campaigns from 2016, the virtual reality app for Pokémon Go was used by people all over the world. One of the primary reasons this campaign picked up so quickly was because of its immersive nature. An augmented 3D reality game, the Pokémon Go app let people catch pokémons in unexpected places.
3. The Ice Bucket Challenge
The Ice Bucket Challenge, was started to raise money and increase awareness about what the Amyotrophic Lateral Sclerosis (ALS) disease is. This challenge went viral in the year 2014. Affecting over 6,000 people a year in the United States alone, ALS results in death between 2 to 4 years of the diagnosis. Using social media as a platform, the challenge had people throwing buckets of ice water on themselves and then nominating three people to complete the challenge as well. Aimed at showing people what ALS really does and how it affects people, this challenge involved more than 17 million people all over the world and raised a grand total of $ 220 million for research aimed at improving the lives of the people suffering from ALS.
Sometimes, money isn’t really all that is needed to make a mark in the world of advertising. All it takes is an idea. Uber quite literally hit gold when it partnered with Cheezburger and ASPCA for the Uber kittens promotion. In order to increase awareness about giving these kittens a home, Uber would deliver kittens to people and give them 15 minutes of play time! So popular was this campaign that within just a few days of being launched, more than 30 kittens were already adopted! Not only did Uber get good word of mouth publicity, the kittens also got a home. Talk about a win win campaign!
5. Eastern Bank
In a one of its kind marketing campaign, Eastern Bank launched a campaign which was aimed at brand recall. Using a guerrilla marketing brand called Plenty of Twenty, Eastern Bank set up a scavenger hunt by hiding 6 GoPro cameras around Boston. By posting a series of hints and clues on its social media handles, Eastern Bank enticed people into physically going around and looking for the hidden GoPros. What made this campaign work is, not only did it make people walk around looking for the GoPros, it also helped increase the brand recall of Eastern Bank. What could be a better guerrilla campaign than this!
6. Taco Bell
According to the rumour mill, Taco Bell hired the extremely famous Liberty Bell and used it as a part of its marketing campaign. The Liberty Bell, a symbol of freedom and justice, is one of the most iconic figures from American History. Initially cast in London in the year 1752, the bell was moved to Pennsylvania State and ever since, is a representation of all the times America fought for its rights. Renaming the bell as the Taco Liberty Bell, this stint resulted in a lot of raised eyebrows. While the initial reaction was negative and raised a lot of outrage from everyone who saw the revised bell, the reaction post the storm was calm. A definite brand recall tactic, Taco Bell definitely raised a lot of eyeballs with this campaign.
Early on before diesel was used as widely as it is today, it had a negative connotation of being harmful to the environment. With an impressive guerrilla campaign, Audi quite literally changed the way people perceived diesel in itself. Working with the tagline ‘Di*sel | It’s No Longer A Dirty Word,’ Audi set about promoting diesel as an environmental friendly product. Instantly hitting the right notes, this campaign went viral. The result of this campaign was so widespread, it changed the perception around diesel in itself. While once thought to be a harmful source of energy, diesel was now viewed as a means to save the environment!
The main advantage of guerrilla marketing is, it helps increase your brand’s awareness and it leaves a lasting impression on the audience. If you think we missed out on any other marketing campaigns like these, comment and let us know!
10 Inspiring Quotes By Mark Zuckerberg
Mark Zuckerberg is a perfect example of what sheer will coupled with an unshaking vision to change the world looks like. Mark began his journey as a budding software developer whose project to create a social networking platform Facemash evolved into Facebook as we know now. Since the establishment of Facebook and the subsequent fame it gained, catapulted Mark Zuckerberg into a Silicon Valley icon and a tech mogul at a very young age in his life. Mark Zuckerberg also held the title of being the world’s youngest billionaire in 2008 when he was 23 years of age. Always seen in an unassuming grey t-shirt and jeans, his unassuming demeanor hides a mind which is always looking to innovate and come up with technological solutions that make the world a better place. Today Mark Zuckerberg owns Facebook, WhatsApp and Instagram which have a combined user database of over 5 billion active users. This was possible because of his passion for coding and his vision to change the world. As Mark Zuckerberg turns 36 years old today, let us have a look at some of the inspirational quotes which were said by him over the years.
The biggest risk is not taking any risk…, in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Whatever you build, build with care. Anyone who has built something big, has done it with care.
My goal was never to just create a company. It was to build something that actually makes a really big change in the world.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
The question is not, ‘What do we want to know about people?’ It is, ‘what do people want to tell about themselves?’
People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.
Our society needs more heroes who are scientists, researchers and engineers. We need to celebrate and reward the people who cure diseases, expand our understanding of humanity and work to improve people’s lives.
Connectivity is a human right.
Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.
A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa.
Let us know which one these quotes are your favourite. We at Startup Stories wish the tech icon, Mark Zuckerberg a very happy birthday and sincerely hope that he will continue to keep changing the world for better.
Top 10 Soft Skills That Companies Need Most In 2020
Soft skills are a combination of people skills, social skills and communication skills. These skills are an essential part of a job description in recent years as more and more companies are recognizing the importance of having soft skills to complement hard skills. Skills generally imply a practical function but in the case of soft skills it could be interpreted as the ability to master hard to control actions.
Soft skills can improve a person’s chances of success while seeking a job opportunity as they let an individual stand out from the crowd. The list of soft skills which are in demand constantly keeps changing to complement the ever changing work landscape.
According to some of the famous job portals and professional networking platforms, these are the ten soft skills that companies desire in 2020.
1. Critical Thinking:
Critical thinking is the act of analyzing facts to understand a problem or topic thoroughly. Critical thinking often occurs in order of a few steps from identifying a problem or issue to developing a solution. As technology becomes increasingly complex by the day, this is a skill that would always be one of the most sought after by companies. For example an automobile mechanic would have to identify the problem of why a car is seemingly breaking down out of the blue. In order to identify the problem, the mechanic cannot dismantle the entire car to zero in on the root cause but instead he/she should be able to single out which part of the car is the problem stemming . The solution could be found out by analyzing the problem at hand, organizing and sorting the data at hand. Situations like these are where critical thinking abilities come to the fore.
Persuasion is the ability to convince a teammate or a client to understand your point of view. The ability to persuade someone by being able to explain the ‘why’ would be a sign of a leadership quality in an individual. Therefore it is important to brush up on the ability to effectively communicate ideas to one’s colleagues.
3. Complex problem solving
Can two existing technologies be merged to come up with a single technology that does the same amount of work and improves efficiency? Is it possible to reduce the environmental impact by coming up with a recyclable alternative? These are the kind of scenarios where complex problem solving comes into the picture. To put it simply, it is the ability to analyse and make calculated decisions. A good example here would be how the Telangana state government worked with the Municipal Corporation Of Hyderabad to make use of the ongoing lockdown to carry out road repair works, drainage works, pending flyover construction works. The lack of public on the roads means work progresses at a faster rate thereby bringing down labor charges and equipment rental charges.
Collaboration is the process of two or more individuals or organisations working together to complete a project or a goal. Collaboration can bring out communication skills to the fore and a collaborative environment can be an extremely rewarding environment to hone different soft skills and leadership traits. Teams or individuals can achieve high functionality when working in a collaborative atmosphere.
Change is the only constant in life or a business. Being adaptable means being open to learning new skills and experiences, being able to change working styles or picking up job roles outside of your comfort zone. Organisations are always on the lookout for this trait. Being adaptable in your career or job role could mean you are able to respond quickly to changing ideas, responsibilities, expectations, trends, strategies and other processes at work.
6. Emotional Intelligence
Emotional intelligence is the ability to understand and manage one’s emotions. Individuals with a high degree of emotional intelligence are always careful about how their emotions can affect other people. Emotional intelligence is a skill which can be learned by increasing self awareness, empathy, motivation and cultivating social skills. The more you manage to master these qualities, the higher the emotional intelligence. The ability to perceive, understand and respond to one’s own emotions or that of others is a trait which is in high demand.
7. People management
People management is the ability to assess and analyse the skills of individual persons and come up with a plan to manage all the skills available to make a high functioning team. This is a skill which lets an employer understand how empathetic is a candidate they are interviewing.
The art of negotiation is a highly sought after skill since ages. Having the ability to negotiate means an individual is able to reconcile differences diplomatically without compromising on the value of the output.
9. Helpful attitude or service orientation
Service orientation is the ability to anticipate, recognize and meet other people’s needs sometimes even before the needs are expressed. This is a highly sought after skill in the service and product based industries.
10. Cognitive Flexibility
Cognitive flexibility refers to the brain’s ability to transition from thinking about one concept to another. Someone who is cognitively flexible will be able to learn more quickly, and adapt and respond to new situations more effectively, which is why it’s so important in both educational settings and the workplace. It also means being able to adapt and modify communications depending on the situation or a person. Employers want to know you don’t just say the same thing, in the same way, to everyone. Having this skill will reaffirm an employers belief in a candidate that they can handle multiple scenarios or works at the same time without compromising on the quality
These are the skills that would enhance the chances of an individual to get noticed. The real question however is if you are rising up to the challenge and learn these skills. Let us know if there are any other important soft skills which need to be mentioned!
Mark Zuckerberg Life Lessons
Mark Zuckerberg is the man who redefined social media networking and gave us Facebook. Starting work on this platform at the age of 19, Zuckerberg quite literally changed the way networking and how some parts of marketing work! Check out these inspiring life lessons from Zuckerberg to motivate you to do better:
1. Always solve problems
Zuckerberg has always looked at what is the most important thing he could be doing in life. Before things get too out of hand, Zuckerberg believes in looking at what can be done to calm down the situation. Take, for example, the data leaks scam. When he started facing a lot of heat from people all over the world, Zuckerberg realised the best way to calm everyone down was by making a public announcement. This not only helped sort things out, it helped people get clarity about what was happening. The lesson to learn here is to address your problems head on and only when you solve them, can you move ahead.
2. Don’t start your business with money in mind
From day one, Zuckerberg always believed in Facebook. He never thought of how much money it could make, but how much of an impact it would have on people. While he may have had to change directions when the idea wasn’t working for Facebook, he never looked at making a profit. Did you know, he was the only entrepreneur who refused to sell Facebook, even when offered a billion dollars? Work on your passion and grow, without money being your priority.
3. Be mindful
One of the things which act as a crutch to your growth is how much attention you give to your critics. Mark Zuckerberg learnt this the moment he decided to make Facebook what it is today. According to him, if you start paying attention to all the noise around you, then you can’t grow and will constantly keep thinking about what people are saying. For instance, if Zuckerberg kept listening to people talk about how Facebook was a negative addition to the society, Facebook would not be as successful as it is. Be mindful of your passions and of how you want to grow. Everything else will automatically fall into place.
4. Bring out the best in those around you
When Zuckerberg started adding people to his team, he realised in order to make a great team, he had to bring out only the best in his employees. From encouraging women to be fearless leaders, to instilling his team with passion everyday, Zuckerberg always worked to get the best out of everyone he employed. In fact, he believed in this principle so much, he appointed Sheryl Sandberg to become the first board member of Facebook!
5. Have a vision
From the very beginning, Mark Zuckerberg had one vision—to have a positive impact on those around him. Since quite a few years, he has been working extremely hard to make this come true. From talking to various world leaders, to making an extremely strong impact with his speech at the United Nations, Zuckerberg has constantly worked to use social media to change future generations. Furthermore, Zuckerberg also aims to use the World Wide Web to eradicate global social problems, a task which he plans to accomplish without using the help of political leaders directly. Despite creating a social media networking platform like Facebook, Zuckerberg never stopped looking at how to impact the world and if he can do this, so can you!
Despite being embroiled in multiple controversies, Mark Zuckerberg always makes sure he has a positive impact on society. If you think we missed mentioning any other lessons from the man behind Facebook, comment and let us know!
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