With social media and digital marketing growing hand in hand, people were looking at new forms of marketing. Although the 1980s did see a few brands using guerrilla marketing, it wasn’t until Jay Conrad Levinson’s book, Guerrilla Marketing, that people started paying attention to this form of marketing. This book dished out everything which goes on with guerrilla marketing and talked about how major advertising results were derived with barely any money being spent.
Similar to guerrilla warfare techniques, this kind of marketing involves quick and precise attacks, with the result being an instant recall of the brand! While the ’80s saw small brands using this form of marketing, the early 2000s saw an increasing use of it to spread word about the brand. From Red Bull, to Taco Bell and to Eastern Bank, these major companies have used this particular marketing technique to the fullest!
1. Red Bull
As a company which uses social media to its complete advantage, Red Bull has quite literally redefined marketing. By creating individual campaigns with the brand as its central focus, this energy drink producing company started creating campaigns aimed at promoting it as a positive drink. By placing massive Red Bull cans on a Red Bull car, the brand used guerrilla marketing to its complete advantage. Every event they have is centered around promoting the brand. From having individual challenges with Red Bull involved in them, to having a tag line which redefines energy and positions the brand differently, every campaign is created toward increasing recall. These campaigns were so successful, it increased the market share of Red Bull by 70 % and by 2010, the Company sold 4.2 billion cans all over the world. Today, Red Bull is consumed by people in more than 160 countries! Talk about marketing campaigns done right.
2. Pokémon Go
Created by Nintendo, Pokémon Go was one of the most one of the most popular games which came from the United States. A completely immersive game, people went so far as to create hangout spots for increasing the pokémon capturing hotspots. Even social media was going crazy with this fad, with tweets about this game outweighing national topics. With downloads of this app shooting higher than those of apps Tinder and Candy Crush, Nintendo’s sales started skyrocketing. One of the most dominating guerrilla marketing campaigns from 2016, the virtual reality app for Pokémon Go was used by people all over the world. One of the primary reasons this campaign picked up so quickly was because of its immersive nature. An augmented 3D reality game, the Pokémon Go app let people catch pokémons in unexpected places.
3. The Ice Bucket Challenge
The Ice Bucket Challenge, was started to raise money and increase awareness about what the Amyotrophic Lateral Sclerosis (ALS) disease is. This challenge went viral in the year 2014. Affecting over 6,000 people a year in the United States alone, ALS results in death between 2 to 4 years of the diagnosis. Using social media as a platform, the challenge had people throwing buckets of ice water on themselves and then nominating three people to complete the challenge as well. Aimed at showing people what ALS really does and how it affects people, this challenge involved more than 17 million people all over the world and raised a grand total of $ 220 million for research aimed at improving the lives of the people suffering from ALS.
Sometimes, money isn’t really all that is needed to make a mark in the world of advertising. All it takes is an idea. Uber quite literally hit gold when it partnered with Cheezburger and ASPCA for the Uber kittens promotion. In order to increase awareness about giving these kittens a home, Uber would deliver kittens to people and give them 15 minutes of play time! So popular was this campaign that within just a few days of being launched, more than 30 kittens were already adopted! Not only did Uber get good word of mouth publicity, the kittens also got a home. Talk about a win win campaign!
5. Eastern Bank
In a one of its kind marketing campaign, Eastern Bank launched a campaign which was aimed at brand recall. Using a guerrilla marketing brand called Plenty of Twenty, Eastern Bank set up a scavenger hunt by hiding 6 GoPro cameras around Boston. By posting a series of hints and clues on its social media handles, Eastern Bank enticed people into physically going around and looking for the hidden GoPros. What made this campaign work is, not only did it make people walk around looking for the GoPros, it also helped increase the brand recall of Eastern Bank. What could be a better guerrilla campaign than this!
6. Taco Bell
According to the rumour mill, Taco Bell hired the extremely famous Liberty Bell and used it as a part of its marketing campaign. The Liberty Bell, a symbol of freedom and justice, is one of the most iconic figures from American History. Initially cast in London in the year 1752, the bell was moved to Pennsylvania State and ever since, is a representation of all the times America fought for its rights. Renaming the bell as the Taco Liberty Bell, this stint resulted in a lot of raised eyebrows. While the initial reaction was negative and raised a lot of outrage from everyone who saw the revised bell, the reaction post the storm was calm. A definite brand recall tactic, Taco Bell definitely raised a lot of eyeballs with this campaign.
Early on before diesel was used as widely as it is today, it had a negative connotation of being harmful to the environment. With an impressive guerrilla campaign, Audi quite literally changed the way people perceived diesel in itself. Working with the tagline ‘Di*sel | It’s No Longer A Dirty Word,’ Audi set about promoting diesel as an environmental friendly product. Instantly hitting the right notes, this campaign went viral. The result of this campaign was so widespread, it changed the perception around diesel in itself. While once thought to be a harmful source of energy, diesel was now viewed as a means to save the environment!
The main advantage of guerrilla marketing is, it helps increase your brand’s awareness and it leaves a lasting impression on the audience. If you think we missed out on any other marketing campaigns like these, comment and let us know!
Top Ten Most Used Apps During The COVID-19 Lockdown
2020 would go down as an unusual year in this century as no one would have predicted the amount of change which would happen in such a short amount of time. While the year began normally like any other in the past, things began to go haywire when news about a new virus without a cure, began afflicting people in the Wuhan province in China. While the rest of the world thought the virus was an isolated incident, little did anyone guess the same virus would go on to cripple the world economy and medical infrastructure.
As governments across the world tried to race against time in a desperate effort to check the spread of the COVID-19 virus and declared nationwide lockdowns and curfews, consumer interests and dynamics underwent a drastic change. The lockdowns meant the crippling of various industries like transportation (Uber, Grab,) events industry (parties/music events,) hospitality (tourism) and logistics (airlines, hotels) to name a few. The people had to make do with what they had available in hand at their homes which is a smartphone, television, computer and an internet connection.
Social media platforms, fitness applications, gaming applications, video conferencing applications, news applications and grocery delivery applications saw a drastic increase in the downloads as well as usage. In this article we bring to you the top ten most used applications during the lockdown period. This list is compiled in no particular order and we also understand the list might not apply to everyone.
TikTok ended up being a favourite pastime for millions of Indians as well as other nationalities. The viral app allows users to create short videos which can be shared across multiple platforms. Following the lockdowns Indians were at their creative best on TikTok till the viral app was banned by the government citing data security concerns.
When the entire country was in lockdown it meant, workplaces and offices were closed. So how did organisations adapt to this change? They conducted meetings both internal and external on the video conferencing app called Zoom. The video conferencing was so widely used worldwide that its stock price grew by a whopping 170% by June 2020.
The fun app is a social networking application which lets users gather around in a virtual conference call in order to socialise. Houseparty had over 10 million downloads on Google Play Store and even more on Apple Store (Apple would not divulge the exact number.) Houseparty is currently the third most downloaded app on the iOS app store in the United States, behind Zoom and TikTok, and comes top in the United Kingdom during the lockdown.
4) Aarogya Setu
Aarogya Setu was an app designed by the Indian government to trace the COVID-19 virus and to analyse the spread of the virus. The app reached more than 100 million installs in 40 days since Prime Minister Narendra Modi made it mandatory for it to be installed on smartphones of Indians. The app also provided useful information about nearby hospitals, quarantine protocols and nearby COVID clusters and hotspots.
The social networking application saw its screen time jump by almost an hour on average. Before the lockdown an individual used to spend on an average of 150 minutes on Instagram and Facebook. However, after one month of lockdown this jumped to 280 minutes a day according to a survey done by Business Today.
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Twitter, although a social media platform, is quite useful to learn about the latest news. Anything latest happening can be first found on Twitter and a quick hashtag will direct a user to the news. This was the reason why Twitter saw a lot of usage as people all over the world tried to stay on top of how the world is coping with the COVID-19 pandemic.
PUBG was India’s most loved game during the lockdown. PUBG was played by a whopping twenty two lakh people in the month of June 2020 according to Hindustan Times. The battle royale game was enjoying a great run before the Indian Government banned it citing data security concerns. The game developers have since then opened a new corporate office in India as well as data centers and will re enter the Indian market again.
Whatsapp is probably the most widely used texting platform in the world. Data from insights and consulting firm Kantar revealed a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid phase.
Netflix usually enjoys a lot of screen time as people tune in to watch their favourite shows to while away their time. However, with the lockdown, people ended up being cooped up at homes and ended up binge watching a lot of content. According to a pan India study conducted by Velocity MR, Netflix saw a 65% rise in subscriptions.
10) Amazon Prime Video
Amazon Prime Video is a part of the Amazon Prime package which gives customers access to a ton of content and is also the biggest competitor to Netflix. According to a pan India study conducted by Velocity MR, Netflix saw a 67% rise in subscriptions.
Let us know if we missed out on any other applications which you think should be included in this list in the comments below!
5 Best HR Softwares for Startups And Small Businesses
Human resources are the personnel of a startup or small business and make up for one of most valuable assets for any organisation. Additionally startups often have a dedicated vertical or function which looks after human resources and various other functionalities which come with it like payroll, compliance, hiring, grievances and many more. Over the years, human resources has evolved from just one aspect of hiring to covering a broad spectrum of functions like learning and development, improving productivity and culture in an organisation. Therefore. human resources can become tedious with a lot of manual work involved in payrolls, interview scheduling, leaves and grievance management and therefore tend to take a lot of valuable time which could be used elsewhere. Therefore automating these processes can free up time as well as streamline the entire processes.
This is where a Human Resource Management System (HRMS) comes into play. HRMS refers to a platform which helps the HR department in planning, organising and controlling the workforce, recruitment, staffing, payroll, announcements, policy changes as well as functioning as a repository of important human resources information.
We have compiled a list of five best HRMS softwares for startups and small businesses. Read more to find out about them.
Gusto HRMS offers customised services for each business. The HRMS platforms handles payroll, insurance, onboarding, employee finance tools and time tracking. Gusto is not just any simple HRMS tool, and what sets them apart is their financial advisors which let startups plan their insurances and taxes according to the budget they have in mind as well as a handy service which lets employees manage their finances better.
Namely is a HRMS provider who prides itself on being able to cater extensively to medium sized businesses by streamlining their HR processes. Namely believes in enabling startups and mid sized businesses to make data driven decisions in all aspects of their HR functions. Namely can cater to organisations who have employees from the range to fifty to a thousand.
3) Zoho People
Zoho People is an online Human Resource Management System designed to manage and access all your employee data from a centralized location. Zoho People does not need a separate software which needs to be installed and instead operates from the cloud. Zoho People provides modules for Employee self service, leave management, timesheets, attendance management and HR automation to name a few. Zoho People even offers a thirty day free trial in order to convince startups on their HRMS tool.
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4) Bamboo HR
BambooHR is designed with small and medium sized businesses in mind. This HRMS tool offers modules for onboarding, hiring, compensation and a special module for culture. The culture module provides a new approach to performance management and the latest tools for measuring engagement and driving organisational behaviour. Bamboo HR also provides a free trial for startups and offers pricing depending on the size of an organisation.
Zenefits simplifies the process of curating, and providing great benefits to employees from comprehensive healthcare plans to useful perks like commuter benefits. Zenefits also provides a fourteen day free trial for startups with most of its features available in order to convince the organisation to opt for their HRMS.
This concludes the list of Best HRMS platforms available in the market for startups and medium sized businesses. Let us know if you are already using any of these HRMS tools or plan on using them in the future in the comments below.
8 Best Free CRM Solutions For Startups
A startup has to face many hurdles in the beginning due to bootstrapping, scalability and identifying market needs and fit for their product or service. Normally a startup has very little manpower in order to reduce their burnout rate (tracking the amount of monthly cash that a company spends before it starts generating its own income.) This means every member should don multiple hats and oversee multiple responsibilities. A good startup and its founders would make the wise decision to find processes which need automating and will make the shift so as to give them room to employ skills elsewhere. For example, if a startup relies on high volume sales from a regular customer, it makes sense to automate the process of invoicing and sales. Payroll and attendance can be linked and automated on a common dashboard. This is where customer relationship management (CRM) comes into the picture. To a layman, CRM is a tool or a strategy which helps businesses organise or strategically manage their customer data. Data was previously stored in databases on single computers but with the advent of the internet, digital marketing and cloud computing, accessing data has never been easier, thereby making life easier for startups.
A CRM platform or a tool in the current era is a software which connects different departments from front office to back office and organises notes/data, metrics, analytics into one smooth and cohesive ecosystem. Every user has direct access to real time client and internal data which lets startups add a personalized approach to clients. For example if a startup has recurring monthly salessale from an individual customer, the tool can generate an invoice monthly as well as allowing the freedom to include a gift on special occasions for recurring customers.
In this article we give a list of 8 best and free CRM solutions for startups looking to scale up.
Hubspot is a CRM tool which offers complete toolkits and integrations which lets startups increase leads, accelerate sales and streamline customer services. They have a CRM offering for sales, marketing, services and content management which lets startups choose what works best for them.
2) Zoho CRM
Zoho CRM tool lets startups customize their requirements to suit specific needs. The CRM is designed for individual functions like process management, sales automation, marketing automation, predictive sales and many more letting the startups choose the best tool for their organisation. The CRM tool can be used by startups from any kind of industry and is used by some of the world’s largest organisations like Amazon and Ola.
Insightly prides itself on being the best CRM tool for startups which rely on G Suite and Microsoft Office 365. Insightly provides CRM software for businesses of all sizes across a range of industries such as manufacturing, consulting, professional services, media and advertising, non profit, technology and others.
Flowlu offers CRM solutions for businesses by providing essential tools for efficient business management from projects to sales and marketing. Instead of having a different program for lead generation, accounting, and human resources, Flowlu puts everything on the cloud.The CRM also offers tools for financial management.
ALSO READ: How To Increase Online Sales Of A Business
Freshworks or Freshsales as it iswas formerly known, is a CRM provider with powerful integrations. Startups would benefit from this CRM as they have a free offering and also by providing the option to upgrade the services. This option shows the kind of trust Freshworks has in its CRM platform.
6) Really Simple Systems
Really Simple Systems makes CRM software targeted at small businesses which follow a business to business (B2B) model. Their free offering is aimed at startups looking to manage and track their leads and customers. What is even better is this feature is free for startups forever.
7) Agile CRM
Agile’s free CRM is targeted at small and medium sized startups and is free for the first ten users. The CRM offers tools for increasing sales and for automating marketing.
8) Suite CRM
Suite CRM offers unlimited users in its free version for thirty days allowing startups to have ample time to think onabout the CRM tool. Following the thirty day free trial startups can make a purchase from three plans which will suit their business needs perfectly.
This concludes the list of free CRM tools which are currently the best available in the markets for startups. Let us know if you are already using any of these CRM tools or plan on using them in the future in the comments below.
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