With social media and digital marketing growing hand in hand, people were looking at new forms of marketing. Although the 1980s did see a few brands using guerrilla marketing, it wasn’t until Jay Conrad Levinson’s book, Guerrilla Marketing, that people started paying attention to this form of marketing. This book dished out everything which goes on with guerrilla marketing and talked about how major advertising results were derived with barely any money being spent.
Similar to guerrilla warfare techniques, this kind of marketing involves quick and precise attacks, with the result being an instant recall of the brand! While the ’80s saw small brands using this form of marketing, the early 2000s saw an increasing use of it to spread word about the brand. From Red Bull, to Taco Bell and to Eastern Bank, these major companies have used this particular marketing technique to the fullest!
1. Red Bull
As a company which uses social media to its complete advantage, Red Bull has quite literally redefined marketing. By creating individual campaigns with the brand as its central focus, this energy drink producing company started creating campaigns aimed at promoting it as a positive drink. By placing massive Red Bull cans on a Red Bull car, the brand used guerrilla marketing to its complete advantage. Every event they have is centered around promoting the brand. From having individual challenges with Red Bull involved in them, to having a tag line which redefines energy and positions the brand differently, every campaign is created toward increasing recall. These campaigns were so successful, it increased the market share of Red Bull by 70 % and by 2010, the Company sold 4.2 billion cans all over the world. Today, Red Bull is consumed by people in more than 160 countries! Talk about marketing campaigns done right.
2. Pokémon Go
Created by Nintendo, Pokémon Go was one of the most one of the most popular games which came from the United States. A completely immersive game, people went so far as to create hangout spots for increasing the pokémon capturing hotspots. Even social media was going crazy with this fad, with tweets about this game outweighing national topics. With downloads of this app shooting higher than those of apps Tinder and Candy Crush, Nintendo’s sales started skyrocketing. One of the most dominating guerrilla marketing campaigns from 2016, the virtual reality app for Pokémon Go was used by people all over the world. One of the primary reasons this campaign picked up so quickly was because of its immersive nature. An augmented 3D reality game, the Pokémon Go app let people catch pokémons in unexpected places.
3. The Ice Bucket Challenge
The Ice Bucket Challenge, was started to raise money and increase awareness about what the Amyotrophic Lateral Sclerosis (ALS) disease is. This challenge went viral in the year 2014. Affecting over 6,000 people a year in the United States alone, ALS results in death between 2 to 4 years of the diagnosis. Using social media as a platform, the challenge had people throwing buckets of ice water on themselves and then nominating three people to complete the challenge as well. Aimed at showing people what ALS really does and how it affects people, this challenge involved more than 17 million people all over the world and raised a grand total of $ 220 million for research aimed at improving the lives of the people suffering from ALS.
Sometimes, money isn’t really all that is needed to make a mark in the world of advertising. All it takes is an idea. Uber quite literally hit gold when it partnered with Cheezburger and ASPCA for the Uber kittens promotion. In order to increase awareness about giving these kittens a home, Uber would deliver kittens to people and give them 15 minutes of play time! So popular was this campaign that within just a few days of being launched, more than 30 kittens were already adopted! Not only did Uber get good word of mouth publicity, the kittens also got a home. Talk about a win win campaign!
5. Eastern Bank
In a one of its kind marketing campaign, Eastern Bank launched a campaign which was aimed at brand recall. Using a guerrilla marketing brand called Plenty of Twenty, Eastern Bank set up a scavenger hunt by hiding 6 GoPro cameras around Boston. By posting a series of hints and clues on its social media handles, Eastern Bank enticed people into physically going around and looking for the hidden GoPros. What made this campaign work is, not only did it make people walk around looking for the GoPros, it also helped increase the brand recall of Eastern Bank. What could be a better guerrilla campaign than this!
6. Taco Bell
According to the rumour mill, Taco Bell hired the extremely famous Liberty Bell and used it as a part of its marketing campaign. The Liberty Bell, a symbol of freedom and justice, is one of the most iconic figures from American History. Initially cast in London in the year 1752, the bell was moved to Pennsylvania State and ever since, is a representation of all the times America fought for its rights. Renaming the bell as the Taco Liberty Bell, this stint resulted in a lot of raised eyebrows. While the initial reaction was negative and raised a lot of outrage from everyone who saw the revised bell, the reaction post the storm was calm. A definite brand recall tactic, Taco Bell definitely raised a lot of eyeballs with this campaign.
Early on before diesel was used as widely as it is today, it had a negative connotation of being harmful to the environment. With an impressive guerrilla campaign, Audi quite literally changed the way people perceived diesel in itself. Working with the tagline ‘Di*sel | It’s No Longer A Dirty Word,’ Audi set about promoting diesel as an environmental friendly product. Instantly hitting the right notes, this campaign went viral. The result of this campaign was so widespread, it changed the perception around diesel in itself. While once thought to be a harmful source of energy, diesel was now viewed as a means to save the environment!
The main advantage of guerrilla marketing is, it helps increase your brand’s awareness and it leaves a lasting impression on the audience. If you think we missed out on any other marketing campaigns like these, comment and let us know!
Life Lessons To Learn From Steve Jobs
When you think Steve Jobs, you think innovation, you think Apple. The former Chief Executive Officer of Apple led an interesting and enriching life. From a very young age, Jobs knew he had it in him to make a difference in the world and from the dorms of his college, he started creating a legacy for himself. Apart from leaving behind a series of iPads, iPhones and iPods, Steve Jobs has also left these valuable life lessons for people to learn from and believe in over the years!
1. Remember you are not immortal
Everyone’s life has a certain timeline. When you are feeling particularly low and out of bounds, remember there is more to life than just passing the time between death and life. Jobs said as much when addressing a group of students at Stanford University, “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because of almost everything — all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important.” The more you fear rejection and depression, the more you stop yourself from moving forward. Instead of letting the pain take over, learn to live life to the fullest every time.
2. You can’t live life alone
Whether we like to accept it or not, we are meant to live life with other people. We are not meant to live alone and do things by ourselves. If there is a major lesson Steve Jobs has taught us, it is, in order to stay happy and succeed, you should start accepting the help of those around you. Every person Jobs recruited to his team was honed by the great man himself and everyone with whom he surrounded himself, had a certain value add to Jobs’s life. Learn to live with people, not without them.
3. When selling anything, think from the customer’s perspective
One of the other life lessons for success you should learn from Jobs is, in order to sell anything really well, you need to think from the customer’s point of view. Perhaps one of the major reasons Apple is the first trillion dollar valued company in the United States of America is how quickly the team keeps thinking of new products and gadgets everyday! Why does this work? Because you understand the true feelings of your customers and with this understanding, you tend to anticipate what your customers want before they know it. Through this, you manage to stay a step ahead all the time.
4. Learn to follow your heart
When Jobs dropped out six months after entering Reeds College, everyone around him thought it was a huge deal. When Jobs was given up for adoption, his birth mother had made college a necessity, which is why the drop out came as such a problem and disappointment. However, what kept him going was, even though he had made such a massive decision, it was to support his dreams and to push his passion forward. The lesson here? Learn to follow your heart and learn to trust in yourself, no matter what.
5. Create a niche and be the best
Why is Apple what it is today? It is because of the way Jobs created a specific requirement and made sure people wanted the product years after the initial excitement. One of the things of which Jobs was sure both at Apple and at NeXT was, he was really great at producing brilliant technology. When he announced the iPad and iPods, people were expecting them to be extremely overpriced because of the way Jobs had marketed the products. However, when they came out at half the price, everyone was surprised! The way Jobs created a niche for products people didn’t know they wanted was Apple’s primary reasons for the stepping stones to success!
6. Always change the game
How did Apple change the game from being almost bankrupt in 3 months to being the producer of an iPhone 10 years later? They didn’t stop and shut down after their failures, but kept pushing forward to create new products. Everything Jobs and the Apple team did was to push to make a mark where none existed earlier. The lesson here? Be the game changer and hold the remote control in your hands.
Steve Jobs has always been a man of vision and creation. From quite literally helping people live life a certain way to changing the way people buy technology, Jobs created a massive impact. If you think we missed out on any other lessons from Steve Jobs, comment and let us know!
Life Lessons From Nikola Tesla
Born close to 200 years ago on the 10th of July, Nikola Tesla was and perhaps even still is, one of the greatest engineers of all times! Known for making some truly brilliant contributions to the world of science and technology (radios, Tesla coil and alternating current, to name a few,) Nikola Tesla taught the world a great many lessons. Here is taking a look at some of the truly inspirational life lessons from the engineer who literally changed the world.
1. Believe in yourself
Through the years of his successful life, Tesla was only able to achieve all the great things he could because he believed in himself and his ideas, with passion. When Tesla was working with Thomas Edison, he was literally the only person in the world who had the courage to challenge the latter, who was the only other smart engineer at the time. If he had just taken Edison’s feedback about not harnessing the power from Niagara Falls, Tesla wouldn’t have popularised the usage of alternating current (AC) and electricity! If you don’t believe in yourself, you can never really achieve what you set out doing.
2. Quit when you feel you’re taken for granted
One of the greatest things by which Tesla lived was to quit when he thought he was being used. He learned this while working with Edison. During the initial days, when Tesla worked with Edison, he was promised $ 50,000 by his boss if he could make his groundbreaking idea work. However, the moment Tesla did the unthinkable, Edison brushed him off and gave him just a small bump instead. The moment this happened, Tesla quit. Why? Because when you truly start feeling undervalued, leave and find a place where you are appreciated not just for your skills, but for who you are as well!
3. Don’t pay attention to those around you
One of the reasons Tesla was who he was, was because he refused to pay attention to all the negative people in his life. When Tesla was working on inventing things like the radio, many thought the concept of sound from a machine was a ludicrous idea. If there is one thing the invention of the radio taught us, it is to focus on what you want to do in life and stop thinking about what you are losing out in life. In fact, if all everyone ever did was worry about what the other person thought, getting ahead would have been an extremely difficult task.
4. It is okay to be ahead
There are certain people at the top who got there because of the amount of effort they put. In fact, Tesla even taught us, real creators and inventors are those who don’t have to always be accepted by society and their peers. Rise above every occasion and learn to be proud of who you are, no matter what. When Tesla started becoming famous, his inventions were often mocked. Had he not decided to take every opportunity he had and make something of himself, all the things Tesla invented wouldn’t be around today!
5. Never stop learning or reading
Perhaps one of the most important things Nikola Tesla taught is, in order to keep growing, one must keep reading as much as possible. Just like there is no limit to how much knowledge one can learn, there is no limit to how much you can read. Keep reading and keep attaining as much information as possible. The sharper your brain, the more focused you are and the more you grow. In fact, one of Tesla’s favourite pastimes was to read as much as possible.
A force of nature the likes which haven’t been matched in the past, Nikola Tesla always ensured he aimed for nothing less than the stars. With a hand in pretty much every great innovation, invention and creation, Tesla proved himself quite worthy to the world. If you think we missed out mentioning any other life lessons from Tesla, comment and let us know!
How To Streamline Your Work Through Crisis Management
In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!
1. Have a plan
While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!
2. Let your employees know about the situation
Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!
3. Communicate the action which needs to be taken
In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.
4. Create a crisis management team
One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.
5. Be accessible
When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.
Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!
- Life Lessons To Learn From Steve Jobs
- Life Lessons From Nikola Tesla
- OnePlus 7 And Everything You Can Expect
- How To Streamline Your Work Through Crisis Management
- World Wide Web – Unknown Facts
- Search Engine Marketing And Its Different Forms
- Marketing Campaigns With A Message For Women
- Why A Good Company Culture Is Important For Positive Growth
- The Best Artificial Intelligence Trends To Keep An Eye On This Year
- How To Resign With Your Grace In Place
- Major Startup Accelerators In The World
- Jack Ma Life Lessons
- Cricketer Shikhar Dhawan Turns Entrepreneur
- How To Build Your Brand Without Using Social Media
- How To Land The Job Of Your Dreams
- How Women Can Overcome Gender Bias At Work
- How To Move From A Freelancer To Being An Entrepreneur
- Binny Bansal’s Life Before And After Flipkart
- Questions To Ask Before You Take On A New Business Partner
- Dhirubhai Ambani And Success Secrets Of The Man Behind Reliance