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Events All Over The World Affected By Social Media

Smruthi Kishore

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Events All Over The World Affected By Social Media,Impact of Social Media on Events,6 Ways Social Media is Changing Our Daily Lives, Events All Over The World,6 ways World Affected By Social Media,social media in today world,Featured,startup stories,Latest Motivational Stories,2018 Best Startup Stories

That social media is an integral part of our day to day lives, is a known fact. While it may not have a strong impact on the major goings on in our day to day lives, social media has a strong affect on the major political and natural activities around the world. Here are the top ten situations strongly affected by social media.

1. Osama Bin Laden’s Death Report 

The secret operation carried out for the capture and the eventual death of Osama Bin Laden was one shrouded in mystery. The only reason we knew before the media channels put it out was because Obama tweeted about it as soon as it happened!

2. 2011 Tohuku Earthquake and Tsunami 

On 11 March, 2011, Japan was hit by an earthquake to the tune of 8.9 on the Richter scale. Soon after, a disastrous tsunami hit the country, destroying property, life and livelihood. Red Cross, with the help of Facebook, turned on the causes option and raised around $ 25,000 toward relief efforts.

3. The Egypt revolt 

The Egypt revolt showed us how pertinent social media is in our life on a daily basis. When Internet, SMS and broadcast TV was unavailable in Egypt, the international community relied on journalists for real-time updates on Twitter and Facebook. Nicholas Krist, a journalist from the New York Times posted detailed updates to his Facebook page and showed solidarity with the Egyptians.

4. The Iran elections 

Twitter was an integral part of the Iran elections. During the whole controversial election time, Twitter was such an integral information source pool that they restructured their maintenance schedule during the crucial times.

5.  The Hudson River Water Landing

 The Hudson River Water Landing incident was perhaps one of the most legitimate examples of live reporting through social media. US Airways Flight 1549 had to make an emergency landing in the Hudson River shortly after take off due to an unprecedented collision with a flock of geese in the year 2009. Jains Krum, a random onlooker, never thought he would be the first to break such a huge story through just one picture posted on Twitter. The rescue operation was made possible because of the image shared by Jains and within minutes of posting, the picture broke the Twitter world.
6. The Obama Presidential elections 
Twitter had never played as strong a role as it did in the 2008 presidential elections, where it was officially integrated into Obama’s campaign.
Obama’s election campaign was not the only one that benefited from social media. Facebook, Twitter and Instagram have played such a continuous and pivotal role in our lives, that even elections are being affected! Despite Mark Zuckerberg going on record time and time again to deny these allegations, the world knows different. The real world is quite a mystery, especially in the world of digital awakening.

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Email Marketing Facts That Will Blow Your Mind

Smruthi Kishore

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Email Marketing Facts,Email Marketing Facts 2018,Interesting Email Marketing Facts,Email Marketing Strategy,Email Marketing Tools,Unknown Facts About Email Marketing,Email Marketing Tips,Best Startups in India 2018,Latest Startup News India,startup stories

If you thought the age of email marketing was dead, then think again. It is still one of the most relevant forms of marketing as it ensures one of the highest conversion rates when it comes to digital marketing. Being extremely versatile and user friendly, email marketing is one of the most effective and quirky methods in getting your point across. Here are some facts about email marketing which will definitely blow your mind and make you want to use this method instantly!

1. Open rate for emails 

Email marketing is ingenious in the sense that even if the mail comes to you with a really bizarre subject line, you still want to open it and read. Why? Simply because curiosity kills the cat! According to recent statistics, the average rate of people opening emails is 50 %, which means more than half the people getting your mails open them without giving a second thought to what they have received.

2. Email marketing has the highest return of investment 

Reinforcing the ideology that email marketing isn’t dead, numbers have proven that out of all the different forms of marketing, email marketing has the highest return of investment. In fact, email marketing has an ROI of 122 %, which is four times higher than the other forms of marketing, including methods like social media marketing, direct mail and paid marketing.

3. Email marketing works because it helps people connect with the brand

When you receive personalised emails from the brands you like, does it not make you feel extremely special? According to recent studies, over 71% of millenials like receiving emails about brands and products they like because it increases familiarity with the product. Furthermore, 66 % of GenEx users like interacting with brands online and one of the ways they can do so is through emails.

4. Email marketing through images is more effective 

According to several facts, our brain processes images 60,000 times faster than text. Increase the image to text ratio and make sure your email tells stories majorly through the images than through the text. Furthermore, the size of our human finger tip is 46px squared, so when you are sending mails, make sure the buttons is around that size and that it is easy for people to open the mails.

5. Targeted emails help in attracting customers 

When you target your emails towards specific customers, there is more of a chance that people who open these mails will buy at least one product. In fact, it has been recorded that close to 44 % of the people who open mails specifically created for them will buy the product for which the mail has been sent! Therefore, targeted mails increase the kind of interaction people have with the brand and improves relationships between the brand and you!

6. iPhones don’t let you send emails with long subject lines 

Email marketing tailor made for iPhone users is extremely effective. Why? It ensures the subject line you use has a limit of 32 characters, ensuring the text written is exactly what you want to convey, not more and not less. On a side note, do not send constant emails because it results in people unsubscribing to your product!

7. Videos with emails increase conversion by 300%

Just like people are more attracted to images when they look at an email, videos are extremely effective as well. When you are sending emails with the idea of marketing your content, include video content and make sure that you have an interactive thumbnail, so there is redirection to your website as well. Also, when you send videos with backlinks, there is an increase in traffic on your website, thereby improving the chances of your visitors’ conversion.

8Outlook is the most used email interface

When it comes to looking at emails, around 50 % to 60 % of the working population spend anywhere between ten to sixty minutes browsing through their mails and looking at content on their phones and desktops. From all these people browsing through their mails, Outlook accounts for 56 % of all desktop emails and close to 16 % of all opens from different systems. Definitely still one of the most used forms of email!

9. Email marketing is more effective than tweets

Research shows that in comparison to promoting your data on social media platforms like Twitter, email marketing is far more effective. According to recently collected information, emails are 6 times more likely to be opened rather than tweets. Further, emails are 40 times more effective in acquiring new customers as opposed to Facebook!

10. Reach through email marketing is MUCH higher than social media

While email marketing is definitely the most effective way to promote your data, what comes as an added proof to this fact is 90 % of the emails you send definitely make it to the recipient’s inbox while only 2 % of the posts you put up are noticed by people on social media! The lesson here is to make sure you put out engaging content through your emails, so your ROI moves from 90 % to 100 %!

Email marketing increases the chances of people recalling your brand, ensuring it stays remembered for a long period of time. If you think we missed out on any other facts about email marketing, comment and let us know!

 

 

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The Power Of Offers And How They Increase Sales

Smruthi Kishore

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Power Of Offers,How They Increase Sales,How to Increase Sales,Best Sales Promotion Ideas,Business Strategy to Increase Sales,Marketing Strategies to Increase Sales,Sales Marketing Strategy,Best Startups in India 2018,Latest Startup News India,Startup Stories,5 Ways to Increase Sales,Ideas to Increase Sales

Every time you look at an attractive offer, doesn’t your heart race a little, your palms become just a bit clammier and your pace a little faster? There is something to be said about the way offers make you feel and the way they increase your excitement for a product you didn’t even think you wanted. Despite living in a world where there is always something cheaper to look forward to, offers are the best way to increase your sales and attract customers. If you are still not convinced, then these reasons are what you need to increase the number of people coming into your store.

1. Offers increases traffic 

One of the major advantages of offers is they last only for a limited period of time. With social media being used to its complete advantage for marketing and promotions, the appeal of offers has increased a lot. An important point to note here, make sure you clearly display the offer and you have all the details mentioned while promoting your offer on all social media platforms.

2. Offers increases room for new ideas

 

One of the major advantages of offers is it frees up room for new ideas and products. Not only can you get rid of stuff that doesn’t give your brand that edge, offers help in giving you clarity of thought in what to do next. From looking at how customers react to what you have in store to looking at what you can do to increase traffic, offers help in making the change you need for your business!

3. Offers help build relationships 

When you offer promotions with specific target customers in mind, it helps in improving relationships with your customers. To make offers more attractive, make sure you tailor them to specific groups of customers. This helps in knowing what your clients want and in understanding their perspective. Furthermore, they let people know you are interested in working with them for a long period of time and not just for when they come for one particular purchase.

4. Offers help in meeting and improving your sales target 

Every business usually has weekly, monthly or quarterly targets which absolutely need to be met, no matter what. When you have offers that are attractive and enticing, they increase the chances of these sales targets being met with a stupendous success. Not only can you meet the required target, if timed right, you can ride through the lean periods without a backlash through offers.

5. Offers help save money 

Finally, despite all the other advantages, one of the primary reasons why offers are so attractive is they help save money when you least expect it. When you have an inventory filled with things you do not want, offers help in getting rid of baggage which is dragging your overall profit ratio down. Not only can you save money with this, you also save money for the lean periods!

When you use social media and different marketing tools to your advantage, you increase the overall performance and also make sure you have a customer base who is more than satisfied with you as a brand! What are some of the offers that work really well? Comment and let us know!

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Bill Gates: Life Lessons From The Richest Man In The World

Smruthi Kishore

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Bill Gates Life Lessons From The Richest Man In The World,Startup Stories,life lessons from world's richest man,Real-Life Business Lessons You Can Learn From Billionaires,5 Inspiring Lessons From Bill Gates That Will Change Your Life,life lessons from Bill Gates

An inventor, a creator and a magician with computers, Bill Gates is all this and more. He is not only one of the wealthiest men in the world, but also an inspiration to everyone around. From turning ideas into reality to making the most of technology, Gates has ensured he has made the most of his life. If you are stuck in a rut and feel like maybe dropping out of college was a bad idea, then these lessons from Bill Gates is probably what you need to make your life better!

1. Learn from your mistakes and failures 

How many times have you heard this and how many times have you been told mistakes and failures are important because you learn from them? Next time, instead of giving yourself a hard time for failing or making mistakes, do not beat yourself up, but learn from them. Like Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.”

2. Success is not the only end goal 

More often than not, success distracts you from your end goal. If Bill Gates had gotten comfortable with what he had achieved in life, he would not have remained at the position of the richest man in the world for so long in life! Furthermore, Gates would not have kept Microsoft in the first position for the last 18 years, right? “If I’d had some set idea of a finish line don’t you think I would have crossed it years ago?” says none other than the man behind Microsoft himself!

3. Do not use your weaknesses as excuses 

Your weaknesses are not stamped on your forehead for the world to see. Your insecurities are not laid out on the table for people to pick at and eat. Your achievements make you known to the world and not the other way around. Make the world see how much you can give back and how great your ideas are. After all, people only see you from 7.00 AM to 7.00 PM and not the other way around!

4. Time is money 

Bill Gates has mastered the art of making the most out of his time by following a simple rule of life: time is money and time is far more valuable than money! Time once wasted can never be bought back and when you spend it without thinking, you just cannot afford to spend time idling. “No matter how much money you have, you can’t buy time,” remember this, follow this and live right!

5. Start now, not tomorrow 

Do you have a dream, a vision, a goal and/or an idea? Then start working on it now. The time for turning dreams into reality is always now, not tomorrow or day after. Why just sit on a great idea, waiting for it happen? Realise it and make sure you put in all the effort you can possibly think of into making this dream come true. Take the leap and jump for the stars NOW!

Bill Gates has taught the world a lot, with a focus on making the most of what you have. What have you learnt from the man who dared to dream? Comment and let us know!

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