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How AI Is Influencing Digital Marketing

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How AI Is Influencing Digital Marketing,Best Startup Ideas 2019,Best Startups in India 2019,startup stories,Benefits of AI Influencing Digital Marketing,Future of AI in Digital Marketing,AI in Digital Marketing 2019,Artificial Intelligence,Factors Influencing Digital Marketing,Influencing Digital Marketing 2019


The year 2018 saw new beginnings in a lot of areas, especially in the field of artificial intelligence (AI) and digital marketing. Put the two together and the only thing one can expect from it is something truly phenomenal. Here’s looking at how AI is influencing digital marketing in 2019!

1. Specific targeting of audience

At the time and age we are in, it has become imperative to understand consumer behaviour and what drives people toward buying specific products. By integrating AI into these practices, understanding consumer preferences and what makes people buy certain products. Knowing how your customers react can help craft a marketing strategy which is specific to the brand and which helps in improving the kind of results expected. For example, e commerce giant Amazon uses AI powered recommendation engines which help in providing specific consumer research, which not only increases the kind of outreach there is with the brands, but also helps in engaging the audience and improving consumer behaviour.

2. Content curation and generation

With the help of artificial intelligence, one can now curate and create content which improves the way people connect with particular brands and products. By narrowing down the kind of interests your users have and by understanding their timelines to a certain point, artificial intelligence improves the amount of time people spend on your website as well. Furthermore, by using AI to understand the way the consumer works, AI helps in collecting, analyzing and providing data which is extremely user friendly. Tools like Wordsmith, Articolo and Quill are being used by existing websites like Forbes and Associated Press to create news which improves the number of clicks on their websites. By using specific templates and fill in the blank creatives, these websites are able to generate content which is immediate and appealing to the audience.

3. Email marketing

By using AI in almost every field of digital marketing, email marketing hasn’t been left too far behind either. By understanding the behaviour of existing clients, AI helps in improving relationships with them. Not just that, AI also helps in creating connections with prospective clients and improves the chances of turning them into new clients! Some of the email marketing tools which use AI are websites like Boomtrain, Phrasee and Persado! Incidentally, while there may have been chances of errors earlier, right now, by using AI in email marketing, all forms of error are reduced to a bare minimum.

4. Digital advertising

While digital advertising is the center of marketing, the field has been taken to an all new level with the growing presence of artificial intelligence. From analysing the way the consumer works and to understanding the way people think, by using AI powered Google AdWords, everything about digital advertising is changing for the good! Adext, an Audience Management As a Service, uses machine learning to automate the handlings of all the ads (essentially Google Ads and Facebook Ads) placed on your website and how many clicks and how much revenue can be generated from these ads.

5. Helps improve search rates

One of the major advantages of artificial intelligence in the field of digital advertising is that it improves the results based on the things one searches. Keeping this in mind, there are two major improvements in this field: voice search and a Google created algorithm, RankBrain! With devices like Echo Dot and Alexa being used on a regular basis, artificial intelligence has definitely changed the way people search for things as well! By specifically using Google Ads and Facebook Ads in places which generate the most revenue, the search results rates improve drastically, a move which increases the visibility of your brand.

2019 is improving by leaps and bounds, with artificial intelligence penetrating every field of life. If you think we missed out on any other advantages of artificial intelligence in digital marketing, comment and let us know!

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Major Startup Accelerators In The World

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In simple terms, a startup accelerator or incubator is a startup collaborator which helps budding companies grow by providing a combination of services like workplaces and product development. In fact, from the year 2008 to 2014, the number of startup accelerators grew by 50 %! Companies like AirBnB and Twitch were given birth because incubators helped push them forward. Here is taking a look at some incubators which are doing really well in the world!

1. Y Combinator

Picture credits: medium.com

Perhaps one of the most famous incubators in the world, Y Combinator has been known for training and funding over 460 startups. Founded by Paul Graham in the year 2005, this incubator has helped develop major startups like Dropbox, Posterous, Reddit, Scribd, Songkick, and Weebly. From helping the startups with a certain amount of funding, to helping them develop with a management team, this incubator gives budding startups exactly the push they need to grow.

2. Founders Space

Picture credits: nushdtx.com

With over 50 partners spread over 22 countries, Founders Space has constant programs across China, Korea, Taiwan, Europe and the United States. Known for the excellent quality of the services provided, this incubator gives complete end to end services for all the startups who ask for help. If you are looking for someone to help you grow not just at the national level but on an international scale as well, Founders Space is where you should go.

3. TechStars

Picture credits: medium.com

With a string of famous companies under its belt (DailBurn, Ignightr, Occipital, Order.in and Sociathing,) TechStars was founded in the year 2006 by David Cohen. Receiving 1000 applications on a regular basis, rumour has it, getting into TechStars is harder than getting into the Ivy League Schools! While it may be one of the most sought after accelerators, the programs are currently present only in Boston, Boulder, New York, San Antonio and Seattle!

4. PlugAndPlay

Picture credits: Inc42.com

Unlike the other incubators, PlugAndPlay helps develop the right kind of connections for the startups under them. Most of the offices they have, function as co working spaces, giving people the option to build brand value and increase the recognition of the brand on a global level. With more than a 100 partnerships spread across the world, PlugAndPlay works because of the vast space it offers!

5. Seedcamp

Picture credits: seedamp.com

Founded in the year 2007 and based out of London, Seedcamp gives startups an access to almost over 100 of the most promising startups in Europe. Every year, almost 20 startups are selected by Seedcamp and with the kind of work they do, they help in increasing the presence of the startups not just in Europe, but all over the world.

In a world where there is always a push and pull for doing something different, startup incubators help in increasing the presence of the brand. If you think we missed out on any other incubators and accelerators, comment and let us know!

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Best Artificial Intelligence Devices And Apps

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Best Artificial Intelligence Devices And Apps,Startup Stories,Technology News 2019,Best Artificial Intelligence Apps,Artificial Intelligence Devices,Best AI Apps,Best Artificial Intelligence Apps 2019,Top 5 Artificial Intelligence Apps,Top 5 AI Apps 2019,Fyle,Google Home,Netatmo Welcome,Kuri Home Robot,Elsa

The internet has evolved and with it, so has technology. The year 2019 has seen an increasing presence of artificial intelligence in almost every field and if you are looking at investing in AI gadgets and apps, then these are the ones for which you should go!

1. Fyle

Picture credits: entracker.com

AI enabled apps have come in the form of a blessing in disguise. Fyle is exactly one such app. Available for iOS users, this app lets you track, scan and upload all your financial expenses. Called intelligent expense marketing, this app comes powered with artificial intelligence, keeps a track of the investments and basically, increases a company’s overall performance!

2. Google Home

Picture credits: cnet.com

Sticking to Google’s theme of using AI in all of its devices, this particular device uses a combination of machine learning and artificial intelligence. Doubling up as a personal assistant to use on the go, the Google Home looks up your questions and answers them the best way possible. Although it may not have the capabilities of answering like a human just yet, the Google Home is still one of the best devices using AI in recent times.

3. Netatmo Welcome

Picture credits: zdnet.com

The best depiction of how AI is used in everyday life, the Netatmo Welcome is the security camera every home needs to have. By distinguishing between intruders and homeowners, this device uses a combination of AI and machine learning to act as the perfect guard. Furthermore, this device also sets off alarms if your house is on fire and stores videos for a certain period of time. If you need an alarm, then this is the device you need!

4. Kuri Home Robot

Picture credits: engadget.com

While the Sophie robot has been making the headlines for all the right reasons, the fact that it isn’t as easy to avail is still a problem. The Kuri Home Robot, on the other hand, is similar in functionality and quite affordable. From answering questions, to performing basic chores around the house and to playing music out loud, this robot is essentially an extremely efficient assistant. By using the associated voice app, you can also tweak and change the settings so the robot can wake you up when necessary. Unfortunately, this robot isn’t available for sale yet, but can be preordered!

5. Elsa

Picture credits: themerforest.com

Designed to help better the English of those who can’t speak the language, English Language Speaking Assistant, ELSA, is an app which is available for Android phones. Widely used by those who come from places where English isn’t the first language, ELSA is extremely helpful for those wanting to learn English. This app is designed to help users learn and improve their English learning and pronunciation skills in a span of 4 weeks! Not only does it help you learn the language, it also provides you with a full fledged report which shows what your progress has been like since you started using the app!

Artificial intelligence, when used the right way, has more than its fair share of benefits. From home devices to language skills, these devices are the way to go when it comes to making your lives easier. If you think we missed out on any other devices like these, comment and let us know!

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Edutech Startups Which Are Changing The Education World

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Tech startups are the talk of the town today, with a major hand in fields ranging from medicine, to gaming, to healthcare and to education. In the last few years, the edutech area is shaping up to be quite exciting, with new edutech startups booming every few months. Here’s our list of edutech startups which are quite literally changing the education game!

1. Nerdify

Picture credits: Nerdify.com

At its core, Nerdify is basically like your personal assistant which helps college students. Designed to help college students answer any questions they have or order books they had difficulty finding, Nerdify is easy to use. With either a text or a message on the Facebook page, personal assistants, called Nerds, help students with whatever they want. Extremely easy to use and simple to download, the app helps make life easier for college students.

2. Byju’s

Picture credits: Byjus.com

Founded in the year 2015 by Byju Raveendran, Byju’s as an app primarily focuses on children belonging to the primary and secondary fields. By creating interactive studying sessions, the app helps simplify the study material for children going through the toughest years of their schooling life. With more than 3 lakh monthly subscribers, the app has not only helped change the way children learn, but has instilled the love of learning in children.

3. Newsela

Picture credits: newsela.com

Unlike the previous years, it has become imperative for students to not just indulge in rote learning, but also understand, analyse and comprehend what they read. Newsela has been created with exactly this formula in mind. With carefully curated articles on different topics, this app helps students go beyond the basic text. Through grade appropriate content, students can study the material and be assessed on what they have learnt!

4. Edukart

Picture credits: edukart.com

Edukart is changing the education game one day at a time. By helping both students and professionals, the app offers a wide range of services ranging from more than 2,000 plus courses in degree, diploma, certificate, entrance coaching and K12 categories. Founded in 2011, this app has been making great waves in the Indian education system!

5. Remind

Picture credits: google.chrome.web

With the education game growing stronger every day, the days of sticking notes and reminders inside backpacks is now a thing of the past. Designed to improve communication and make conversations between students, teachers and parents easier, Remind works because it is smooth, easy to use and works on a real time basis. Without asking either parties for their numbers, the app lets you send messages on the app to remind people about things they have forgotten. From reminding people about assignments, to reminding parents about parent teacher meetings and visits, this app is quite literally a life saver!

6. Class Dojo

Picture review: edtechreview.com

In today’s day and age, maintaining classroom culture is extremely important. The Class Dojo app helps maintain seamless communication between the students, teachers and the parents. Designed to make conversations easy, Class Dojo is changing the way the education system works.

7. Peer Grade

Picture credits: teacherspayteachers.com

While it is important for one to get assessed by those older than you, getting feedback from the people who are your age is equally important. Peer Grade does exactly this. The teachers give the assignments, the students complete and upload it and the teacher assigns other students to grade the projects. Not only does this app help the students understand how their peers are doing, it also helps the instructors get better by looking at the way the students go through the course material.

With so many apps doing so well, it comes as no surprise that the education field is doing better every day! If you think we missed out on any other apps like these, comment and let us know!

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