The year 2018 saw new beginnings in a lot of areas, especially in the field of artificial intelligence (AI) and digital marketing. Put the two together and the only thing one can expect from it is something truly phenomenal. Here’s looking at how AI is influencing digital marketing in 2019!
1. Specific targeting of audience
At the time and age we are in, it has become imperative to understand consumer behaviour and what drives people toward buying specific products. By integrating AI into these practices, understanding consumer preferences and what makes people buy certain products. Knowing how your customers react can help craft a marketing strategy which is specific to the brand and which helps in improving the kind of results expected. For example, e commerce giant Amazon uses AI powered recommendation engines which help in providing specific consumer research, which not only increases the kind of outreach there is with the brands, but also helps in engaging the audience and improving consumer behaviour.
2. Content curation and generation
With the help of artificial intelligence, one can now curate and create content which improves the way people connect with particular brands and products. By narrowing down the kind of interests your users have and by understanding their timelines to a certain point, artificial intelligence improves the amount of time people spend on your website as well. Furthermore, by using AI to understand the way the consumer works, AI helps in collecting, analyzing and providing data which is extremely user friendly. Tools like Wordsmith, Articolo and Quill are being used by existing websites like Forbes and Associated Press to create news which improves the number of clicks on their websites. By using specific templates and fill in the blank creatives, these websites are able to generate content which is immediate and appealing to the audience.
3. Email marketing
By using AI in almost every field of digital marketing, email marketing hasn’t been left too far behind either. By understanding the behaviour of existing clients, AI helps in improving relationships with them. Not just that, AI also helps in creating connections with prospective clients and improves the chances of turning them into new clients! Some of the email marketing tools which use AI are websites like Boomtrain, Phrasee and Persado! Incidentally, while there may have been chances of errors earlier, right now, by using AI in email marketing, all forms of error are reduced to a bare minimum.
4. Digital advertising
While digital advertising is the center of marketing, the field has been taken to an all new level with the growing presence of artificial intelligence. From analysing the way the consumer works and to understanding the way people think, by using AI powered Google AdWords, everything about digital advertising is changing for the good! Adext, an Audience Management As a Service, uses machine learning to automate the handlings of all the ads (essentially Google Ads and Facebook Ads) placed on your website and how many clicks and how much revenue can be generated from these ads.
5. Helps improve search rates
One of the major advantages of artificial intelligence in the field of digital advertising is that it improves the results based on the things one searches. Keeping this in mind, there are two major improvements in this field: voice search and a Google created algorithm, RankBrain! With devices like Echo Dot and Alexa being used on a regular basis, artificial intelligence has definitely changed the way people search for things as well! By specifically using Google Ads and Facebook Ads in places which generate the most revenue, the search results rates improve drastically, a move which increases the visibility of your brand.
2019 is improving by leaps and bounds, with artificial intelligence penetrating every field of life. If you think we missed out on any other advantages of artificial intelligence in digital marketing, comment and let us know!
Facebook Finally Launches Messenger Rooms Which Accommodates 50 People And Unlimited Video Calls
The lockdown and quarantine measures implemented in multiple countries meant that people could not commute to work or go outside for social gatherings. This scenario hugely benefited video calling and conferencing platforms and applications. Zoom, Skype, Facetime, Google Hangouts and Houseparty have seen a phenomenal spike in daily active users. Facebook has joined the club by finally upgrading its messenger capabilities.
Facebook Messenger is a chatting and video calling application developed by Facebook. Facebook is finally introducing a new feature in messenger named Messenger Rooms. The free feature will allow Facebook and Messenger users to create group video calls of up to 50 people, contrary to the eight people limit available currently. The Messenger Room does not require a Facebook account and works similar to the Zoom meeting rooms. Participants can join the room by clicking on a link.
The rooms do not have any time limit which lets people converse indefinitely. There are a slew of other features like augmented reality filters, normal filters, virtual masks and a feature to lock the rooms. Facebook also announced that it is doubling WhatsApp’s video call person limit from four to eight people as well. However the Messenger Rooms feature is not immediately available and Facebook will roll the feature out slowly in all the regions it operates.
In a company blog post,Facebook said that 700 million accounts participate in calls everyday between Facebook and WhatsApp. Once Facebook announced this news, shares of the video calling company Zoom fell down by 5%.
Star Wars And Coca Cola Singapore Launch Limited Edition World’s First Electronic Coke Bottles
Star Wars over the years has managed to gather a cult following which stretches across generations. Star Wars is one of the biggest and the most famous film franchises to have ever been created. The latest trilogy in the Star Wars is referred to as the Skywalker Saga and the final movie of the trilogy, The Rise Of Skywalker released last year. Movie franchises have been known to rely on merchandising as part of their promotional strategies and the Star Wars franchise partnered up with Coca Cola to create a unique and one of its kind merchandise. The output of this partnership is very unique and the world’s first electronic coke bottle.
Coca-Cola Singapore harnessed the flexibility of Organic Light Emitting Diode (OLED) displays to wrap special-edition sugar-free Coke bottles with light-up, glowing lightsabers wielded by the Star Wars characters, Rey and Kylo Ren.
These bottles are part of a limited edition batch and the only way to obtain one of them is by answering a riddle which is revealed on Facebook and Instagram. Answering these riddles will reveal locations near the 7-Eleven stores around Singapore where one can obtain a special pass. This special pass can be redeemed to purchase the limited edition bottle. These bottles have a touch sensor and squeezing the bottle will light up the lightsabers of Kylo Ren and Rey. Each OLED on the bottle can light up to 500 times.
There are only 8000 of these bottles available making these collectibles very rare. Some of these bottles are sold on ebay for as much as $ 800 which is a high premium.
It will be interesting to see how this OLED technology will be incorporated and it is safe to say that we would be seeing more products which use OLEDs on their packaging in the future. Coca Cola is always at the forefront of innovation and these electronic coke bottles are a perfect example.
‘May the force be with you’ should you set out to find one of these rare collectibles!
Five Unusual Yet Useful Japanese Innovations
The Japanese are responsible for some of the most important innovations which shaped the world. However, there are some gadgets which, although useful, can seem a bit unusual. Here is a list of five such Japanese innovations, which may seem funny but are quite useful.
Five unusual yet useful Japanese innovations
1) Eye drop glasses
Every one of us has gone through the struggle of putting eye drops without spilling them. It truly is a waste of money. Hence, Japanese innovators came up with a solution and invented the eye drop glasses. Even though the glasses look funny, they ensure anybody who uses them will never waste eye drops ever again.
2) Head support
Head support is a device in the shape of an arm. Designed for people who work extensively with computers, this device is useful if you want to avoid neck pain. The device can also help keep your head in one position when you accidentally fall asleep.
3) Movable fridge
Invented by Panasonic, this movable fridge is equipped with sensors, is able to move around your house and can come to you when commanded. Known as the fridge of the future, this invention will be great to assist to the elderly.
4) Handwritten letter vending machine
In the age of smartphones, there are many who still prefer handwritten notes. However, many people are too busy or too lazy to write a letter. The Japanese scientists found a solution to this problem and introduced vending machines which generate handwritten letters.
5) Flying umbrella
The flying umbrella is a device invented by Asahi Power Services and uses artificial intelligence (AI). The flying umbrella is a solution for people who are tired of holding an umbrella while doing their daily tasks. The flying umbrella, thanks to AI, can hover above its owner, saving them from rain and allowing them to do their tasks without any problem.
Did we miss mentioning any other unusual yet useful Japanese inventions? Comment below and let us know.
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