Lyft, a ride sharing service with a presence in over 65 cities of the United States, has been increasing in popularity since the time of its launch. With an impressive beginning and a future which leaves many jealous, this company has been giving Uber stiff competition since the very beginning. With a valuation of $ 5.5 billion, there are quite a lot of facts one doesn’t know about this cab service. Check some of them out here.
1. Tipping drivers is a must
Unlike other cab services like Uber (and Ola in India,) it is essential to tip Lyft drivers. While Uber as a service does not work with the concept of tips, Lyft believes otherwise. The service encourages people to either tip through the app, email, or personally! This ensures the drivers make the extra buck and the riders value the people ferrying them around.
2. Drivers in Lyft are ensured
Even though the employees of Lyft are hired through a contract, the drivers are insured by an insurance policy. With a $ 1 million policy created at the time of employment, Lyft makes sure that the employees have an insurance that is above and beyond the ones they themselves have.
3. Women rule the roost at Lyft
Taking the term ‘women empowerment’ to the next level, Lyft has made sure women are at the center of the action. As of January 2015, almost 50 % of the people holding executive positions at Lyft are women, while more than half the Lyft riders are women as well! The only pitfall here is that although there are so many female executives and riders, the number of women drivers does not exceed to more than 30 % of the force. The next step for Lyft, right?
4. Community is the building blocks of Lyft
When Lyft was first started, the founders believed that for a company to be great, there needed to be a strong sense of community. Sticking to this theme, Lyft encourages a system wherein the employees, when they are not working, use the service as well! This ensures an environment where all the people are treated as equals and there is no discrimination between the riders and the drivers.
5. The glowstache
To distinguish Lyft drivers from Uber drivers, the makers thought of a unique concept wherein every driver and car comes equipped with a bright pink mustache! Another added advantage of this idea is to capture the attention of the people on the road and to reinforce the presence of Lyft as the service one should definitely use!
Although people usually confuse Lyft and Uber, the distinction cannot be clearer. While Uber rests its laurels on the fact it is present in places all over the world, Lyft is becoming known for its community building efforts and for the way it treats its employees. If you think we missed out on any other facts about Lyft, comment and let us know!
Best Digital Marketing Advertising Platforms
With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms which popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can.
1. Google Ads
One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, you can also publish your ads on search engines, browsers and search engines.
2. Bing Ads
With Google, Yahoo and Bing ranking top three as the most popular search engines, Bing Ads are the next in line when it comes to effectively promoting your business. You can make the most of Bing Ads by optimizing the text used on ads and by making the most of your texts and images, you can reach 15 %-20 % of all the search engines. Separate the kind of ads based on whether or not you are promoting them on a website or mobile, thereby making the most of the ads.
3. 7 Search
Not as big a player in the field as Bing Ads and Google Ads, 7 Search carved quite a niche place for itself in the paid search industry. 7 Search uses very specific search engines to show your Pay Per Click ads and is doing quite well in recent times, so much so that it claimed to have the most Return of Investment as compared to the other platforms.
4. Stumbleupon Ads
Not as widely known as the other brands mentioned in this list, Stumbleupon is a website used by people to discover already existing websites that are related to their interests. Using a platform called Paid Discovery, users can pay a nominal amount for every person that stumbles upon your website. With no third party advertisements, the website you put up becomes the ad, thereby helping in increasing your revenue.
5. LinkedIn Ads
LinkedIn Ads work very well for both the service industry and the B2B industries. Although the Cost Per Click amount is higher than any of the other platforms mentioned, the return is definitely higher. With campaigns created specifically for groups with similar interests, ROIs can be expected to be higher than the other forms of online promotions. With several types of ads including text ads, sponsored content and video ads, LinkedIn Ads are a great way to connect with people who are aligned with similar interests.
Reddit is the thirteenth most popular website in the United States. Generating more than 1.5 billion viewers as of August 2018, Reddit can be used as a platform for cross promoting your content as ads to relevant viewers. By selecting relevant subreddits, you can cross post your content targeting a relevant and organic target audience. With the right combination of value ads and value content, not only do you improve your credibility, you can also get a lot of return in a short amount of time.
A widely used platform for promoting video ads, AdColony is extensively used by companies like Hilton Hotels, Adidas and Farmville. By using this platform, users can publish video ads when people are using the app. People interested can use this app for targeting people through the following:
- Android or iOS service users
- Devices like iPads, iPhones and tablets
- Age based demographics
- Content oriented promotions
Promoting your content online is a very important task, especially at a time when you have so much competition. If you think we missed out on any other platforms useful for promoting your content, comment and let us know!
How To Market Your Business Offline
With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today!
1. Use the media to your advantage
The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!
2. Brand endorsements
Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!
3. It’s all about networking
Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.
4. Coupons and flyers
Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.
5. Business cards
Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.
6. Increase your local presence
While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.
7. Keep using images
Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.
Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!
Things you need to start a business that are not money related
All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!
1. An understanding of the market
You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!
2. Self discipline
Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.
Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.
4. Secure a team
More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team.
5. Be sure of what your business’s vision is
While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.
Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!
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