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Sci Fi Movie Inventions That Became Reality

Smruthi Kishore

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Sci Fi Movie Inventions That Became Reality,Startup Stories,Startup Stories India,Inspirational Stories 2018,Sci Fi inventions that have become reality,Science Fiction Movies That Accurately Predicted the Future,When science fiction becomes reality,Ten Inventions Inspired by Science Fiction

Innovative science is no longer a distant dream. It was there then and it is here now. Science fiction is rapidly becoming technology facts. For filmmakers and storytellers alike, the future has always been a fountain of creative possibilities and endings, a way to grapple with our fears of the unknown by portraying them as fictions. While a lot of us still like believing in fiction over fact, these inventions prove that the movies were the true setting stones of a brilliant future.

1. Bionics 

For a long time now, humanity has accepted ageing as a given rule of life. With technology having no boundaries, even ageing seems like a mute concept. With bionics, a world of new possibilities has opened for humanity, giving us the option of looking at life beyond even death. Quite a cool thing, right?

2. Submarines 

Known as the father of the modern submarine, American inventor Simon Lake had been captivated by the idea of undersea travel and exploration ever since he read Jules Verne’s Twenty Thousand Leagues Under the Sea in 1870. Lake’s innovations included ballast tanks, divers’ compartments and the periscope. His company built the Argonaut: the first submarine to operate successfully in the open ocean, in 1898, earning him a congratulatory note from Verne.

3. Rocket 

Robert H. Goddard drew inspiration for the Rocket when he read H. G. Well’s classic novel, War of the Worlds. In fact, he has said time and again that the concept of interplanetary flight was what made him invent the rocket! The first successful rocket was launched on 16 March, 1926!

4. Atomic Power 

H.G. Wells novel, The World Set Free, in the year 1914 was perhaps one of the primary reasons for the use of nuclear weapons in the international treaties after World War 2. Physicist Leo Szilard read the book in 1932 and in the year 1933, the book inspired Szilard to campaign for arms control and ask for a peaceful world.

5. The Airborne Ultrasound Tactile Display 

The 2012 remake of Total Recall was the inspiration behind the Airborne Ultrasound Tactile Display. Being created by researchers at the University of Tokyo, the Tactile Display projects the visual image of a keypad and tactile stimuli on to the palm of your hand. This particular technology is scheduled to be completed very shortly.

With sci fi movies being larger than life and over the top, one would have thought the day would be really far when we attempted their remakes. With each day, the possibilities become all the more endless, giving us a glimpse into the bright and magnetic future ahead.

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Jack Dorsey Life Lessons And Learn Worthy Facts

Smruthi Kishore

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Jack Dorsey Life Lessons,Jack Dorsey Learn Worthy Facts,Latest Startup News India,startup stories,Best Startups in India 2018,Twitter CEO Jack Dorsey Life Lessons,CEO of Twitter,Jack Dorsey Success Lessons,Leadership Lessons From Twitter CEO,Jack Dorsey Inspiration Story

Jack Dorsey, a serial entrepreneur known for founding not one, but two immensely successful startups (Twitter and Square,) has led quite an exemplary life. From living life king size to working on his dreams with a one track focus, Dorsey does everything in his power to make sure he puts out only his best foot forward. Always sporting immaculately cut hair, Jack Dorsey’s life has inspiration written all over. Here are some truly riveting life lessons from the man who followed his dreams and made both of them come true.

1. An idea is all it takes

Dorsey believes the biggest mistake an entrepreneur can make is to look at achieving their goals without a clear idea. More often than not, businesses succeed only when they are worked on with a clear idea in mind. “It doesn’t start by you waking up and saying ‘I want to start a business,’ it starts by you waking up and saying ‘I’m really passionate about this thing and I’m going to do whatever it takes to make it work,’” Dorsey said. While passion and dreams are all well and good, the route to success is only achieved when you have a strong and solid idea in place.

2. Routines are important 

While people think living the startup life is all about haphazard lifestyles and irregular patterns, Dorsey thinks otherwise. According to him, only when you have a clear routine for your everyday life, can you really work toward being successful. Without structure and discipline, everything falls into chaos and chaos has never been man’s best friend. “All my days are themed. Monday is management. At Square we have a directional meeting, at Twitter we have our opcomm [operating committee] meeting. Tuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and culture. It works in 24-hour blocks. On days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategy, and I do a lot of job interviews. Saturday is a day off,” Dorsey said while talking about schedules and routines.

3. Simplicity is the way of life 

Jack Dorsey believes in the simple joys and ways of life. Extravagant things tend to fail because there isn’t anything else to back up what you have achieved so far. Furthermore, the more you do, the more people expect and that is never a good thing. Dorsey not only lives this way, but has also instilled this rule into the way he functions at work. Take Twitter, for example. People say so many things with such limited characters, giving readers and followers something truly meaningful to look read. If there was too much text, one would simply ignore the message or even miss it, right?

4. Operate through the right communication 

When you are at work and two different departments are not talking to each other, it is important to make them sit down and have open communication. Communication is the key to a successful business. When your clients see you not talking to each other openly and on a regular basis, they will instantly realise something is amiss and as a boss, that is not a message you want known to the world. Dorsey believes in open communications, no matter how serious the issue or how dire the problem. Talk it out and clear the air, thereby making room for a clear road. “We make sure we design and engineer the company and the organization as much as we do the product and the service we have built,” Dorsey said while talking about communication.

5. It is okay to break the rules 

Jack Dorsey’s father ran a pizza business and within the first week, he hired a woman who he fell in love with instantly. Ten months later, Dorsey was born. The lesson here is that even if you have set rules for the way your organization should run, it really is okay to break them. Everything happens for a reason and when you realise this, you know life is a big jug of lemonade you absolutely love!

Jack Dorsey’s life is one everyone wants to lead and when you see a man like him succeeding because of the lessons he lives by, you know your life is going to be a success as well! If you have learnt other things from Jack Dorsey’s inspiring life, comment and let us know!

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Email Marketing Facts That Will Blow Your Mind

Smruthi Kishore

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Email Marketing Facts,Email Marketing Facts 2018,Interesting Email Marketing Facts,Email Marketing Strategy,Email Marketing Tools,Unknown Facts About Email Marketing,Email Marketing Tips,Best Startups in India 2018,Latest Startup News India,startup stories

If you thought the age of email marketing was dead, then think again. It is still one of the most relevant forms of marketing as it ensures one of the highest conversion rates when it comes to digital marketing. Being extremely versatile and user friendly, email marketing is one of the most effective and quirky methods in getting your point across. Here are some facts about email marketing which will definitely blow your mind and make you want to use this method instantly!

1. Open rate for emails 

Email marketing is ingenious in the sense that even if the mail comes to you with a really bizarre subject line, you still want to open it and read. Why? Simply because curiosity kills the cat! According to recent statistics, the average rate of people opening emails is 50 %, which means more than half the people getting your mails open them without giving a second thought to what they have received.

2. Email marketing has the highest return of investment 

Reinforcing the ideology that email marketing isn’t dead, numbers have proven that out of all the different forms of marketing, email marketing has the highest return of investment. In fact, email marketing has an ROI of 122 %, which is four times higher than the other forms of marketing, including methods like social media marketing, direct mail and paid marketing.

3. Email marketing works because it helps people connect with the brand

When you receive personalised emails from the brands you like, does it not make you feel extremely special? According to recent studies, over 71% of millenials like receiving emails about brands and products they like because it increases familiarity with the product. Furthermore, 66 % of GenEx users like interacting with brands online and one of the ways they can do so is through emails.

4. Email marketing through images is more effective 

According to several facts, our brain processes images 60,000 times faster than text. Increase the image to text ratio and make sure your email tells stories majorly through the images than through the text. Furthermore, the size of our human finger tip is 46px squared, so when you are sending mails, make sure the buttons is around that size and that it is easy for people to open the mails.

5. Targeted emails help in attracting customers 

When you target your emails towards specific customers, there is more of a chance that people who open these mails will buy at least one product. In fact, it has been recorded that close to 44 % of the people who open mails specifically created for them will buy the product for which the mail has been sent! Therefore, targeted mails increase the kind of interaction people have with the brand and improves relationships between the brand and you!

6. iPhones don’t let you send emails with long subject lines 

Email marketing tailor made for iPhone users is extremely effective. Why? It ensures the subject line you use has a limit of 32 characters, ensuring the text written is exactly what you want to convey, not more and not less. On a side note, do not send constant emails because it results in people unsubscribing to your product!

7. Videos with emails increase conversion by 300%

Just like people are more attracted to images when they look at an email, videos are extremely effective as well. When you are sending emails with the idea of marketing your content, include video content and make sure that you have an interactive thumbnail, so there is redirection to your website as well. Also, when you send videos with backlinks, there is an increase in traffic on your website, thereby improving the chances of your visitors’ conversion.

8Outlook is the most used email interface

When it comes to looking at emails, around 50 % to 60 % of the working population spend anywhere between ten to sixty minutes browsing through their mails and looking at content on their phones and desktops. From all these people browsing through their mails, Outlook accounts for 56 % of all desktop emails and close to 16 % of all opens from different systems. Definitely still one of the most used forms of email!

9. Email marketing is more effective than tweets

Research shows that in comparison to promoting your data on social media platforms like Twitter, email marketing is far more effective. According to recently collected information, emails are 6 times more likely to be opened rather than tweets. Further, emails are 40 times more effective in acquiring new customers as opposed to Facebook!

10. Reach through email marketing is MUCH higher than social media

While email marketing is definitely the most effective way to promote your data, what comes as an added proof to this fact is 90 % of the emails you send definitely make it to the recipient’s inbox while only 2 % of the posts you put up are noticed by people on social media! The lesson here is to make sure you put out engaging content through your emails, so your ROI moves from 90 % to 100 %!

Email marketing increases the chances of people recalling your brand, ensuring it stays remembered for a long period of time. If you think we missed out on any other facts about email marketing, comment and let us know!

 

 

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The Power Of Offers And How They Increase Sales

Smruthi Kishore

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Power Of Offers,How They Increase Sales,How to Increase Sales,Best Sales Promotion Ideas,Business Strategy to Increase Sales,Marketing Strategies to Increase Sales,Sales Marketing Strategy,Best Startups in India 2018,Latest Startup News India,Startup Stories,5 Ways to Increase Sales,Ideas to Increase Sales

Every time you look at an attractive offer, doesn’t your heart race a little, your palms become just a bit clammier and your pace a little faster? There is something to be said about the way offers make you feel and the way they increase your excitement for a product you didn’t even think you wanted. Despite living in a world where there is always something cheaper to look forward to, offers are the best way to increase your sales and attract customers. If you are still not convinced, then these reasons are what you need to increase the number of people coming into your store.

1. Offers increases traffic 

One of the major advantages of offers is they last only for a limited period of time. With social media being used to its complete advantage for marketing and promotions, the appeal of offers has increased a lot. An important point to note here, make sure you clearly display the offer and you have all the details mentioned while promoting your offer on all social media platforms.

2. Offers increases room for new ideas

 

One of the major advantages of offers is it frees up room for new ideas and products. Not only can you get rid of stuff that doesn’t give your brand that edge, offers help in giving you clarity of thought in what to do next. From looking at how customers react to what you have in store to looking at what you can do to increase traffic, offers help in making the change you need for your business!

3. Offers help build relationships 

When you offer promotions with specific target customers in mind, it helps in improving relationships with your customers. To make offers more attractive, make sure you tailor them to specific groups of customers. This helps in knowing what your clients want and in understanding their perspective. Furthermore, they let people know you are interested in working with them for a long period of time and not just for when they come for one particular purchase.

4. Offers help in meeting and improving your sales target 

Every business usually has weekly, monthly or quarterly targets which absolutely need to be met, no matter what. When you have offers that are attractive and enticing, they increase the chances of these sales targets being met with a stupendous success. Not only can you meet the required target, if timed right, you can ride through the lean periods without a backlash through offers.

5. Offers help save money 

Finally, despite all the other advantages, one of the primary reasons why offers are so attractive is they help save money when you least expect it. When you have an inventory filled with things you do not want, offers help in getting rid of baggage which is dragging your overall profit ratio down. Not only can you save money with this, you also save money for the lean periods!

When you use social media and different marketing tools to your advantage, you increase the overall performance and also make sure you have a customer base who is more than satisfied with you as a brand! What are some of the offers that work really well? Comment and let us know!

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