Not every innovation is a success. Not every invention instantly makes it to the top of the list. Where do they end up? Not on the failures list but on our list of “How on Earth did that happen?” Here is taking a look at some of the weirdest tech disasters of all time!
1. The Blackberry outage
Back when the Blackberry was one of the largest phones out there, a service outage was a serious issue! One of the major disasters to affect the phone was a service outage in 2011 that left some customers in Europe, the Middle East, Africa, South America, the United States, and Canada without text messaging or internet access for a few days. The outage eventually led many customers to switch to iOS or Android devices. When an analysis was done on what went wrong, this outage was cited as one of the major reasons for the drop in the users of the Blackberry.
2. Grand Theft Auto
Since the beginning of gaming history, gamers have found little hidden treasures and Easter Eggs. However, Grand Theft Auto went a step further. Hackers found sex simulations hidden deep into Grand Theft Auto: San Andreas! The moment this news became public, Rockstar Games suffered. Boxes started gathering dust on the shelves and the revenue fell down drastically! Grand Theft Auto was never the same after this disastrous discovery!
3. Pepsi bottling numbers glitch
During the early 1990s, a Pepsi promotion in the Philippines claimed one lucky customer who found a bottle with the number 349 printed under its cap would win a large sum of money. Unfortunately, a computer glitch caused thousands of number 349 caps to be printed, leading to riots in the streets and even a bombing of a Pepsi plant in the country. Oh Pepsi, you boo boo maker!
4. Apple Mac Portable
Expected to break barriers when it came to portable systems, the 1989 released Apple Mac Portable was anything but that! As heavy as a tree trunk, the portable mac failed miserably. It was so bad, it had to be discontinued in October 1991.
5. The LAX network failure
In 2007, a computer outage at Los Angeles International Airport led to the stranding of 17,000 passengers on international flights for 10 hours. The problem occurred because US Customs authorities could not screen the passengers without the software. It was later revealed the software had not been updated for more than 3 months, causing this unfortunate breakdown.
Technology can be a funny thing. When it takes off, it takes off with a bang. When it fails, the repercussions are disastrous, to say the least. If you think we missed out on any interesting tech disasters, please feel comment and let us know!
How To Master Your Craft
It is no secret it is a lot of fun to watch people do what they love. Painters, chess players, pianists and dancers, all these people perform exceptionally well and when you watch them, you realise this is not just a statement. How does this happen? How do people reach a point of success where they love their craft so much, it becomes a part of who they are? It is by following the below suggestions about how to perfect your craft!
1. Find what drives you toward your passion
Everyone has the power to master certain skills in life. There are so many things one dreams of doing when they were younger, wild and free. The first step of rediscovering what your passion is, is by rediscovering the instinct which drove you toward your passion in the first place. In the process of growing up, you forget what you loved doing, either because of boredom or because of how things pan out. Connect the dots from your childhood, draw a map of what you love, start doing what you loved as a child and slowly, everything starts falling in place. Reconnect to your past and let go of things which are holding you back. Only then can you truly start working toward your passion again.
To sum this up, as Chris Bailey says, “People become experts on a particular subject by accumulating and connecting enough dots related to them, in the form of experiences, knowledge, and best practices. Our brains are naturally programmed to cluster related dots.”
2. Have multiple test runs
Mastering a craft is not an overnight process. It takes a lot of time, effort and continuous practice to make sure you know what you have set out to do. Once you have chosen your path, you should start reading and learning about different ways to master your skill. This can be done through a number of ways ranging from classes, books, forums, blogs or guides. At the end of the day, do everything possible to sharpen your skill and craft. Test the things you learn in different formats. Make mistakes and learn from them. If all the artists we love didn’t work and rework on their arts constantly, they wouldn’t be who they are today.
3. Stay consistent with your practice
Deliberate practice takes a lot of time and effort. However, deliberate practice has certain processes you can follow when it comes to staying consistent. Work with a mentor and tell them what your plans are. When you start working with a mentor, you realise you can do a lot more in life than you thought. Mentors help push your dreams and make them come true. Stay consistent in your practice tips and everything will fall in place. It is not a coincidence that the best pianists, athletes and writers practice over and over till they perfect the art. Keep going at your strengths and everything starts going right.
4. Realise that mastering a craft takes sacrifice
People are great at what they do because of the amount of time and effort they put into perfecting their craft. While practice seems like it is enough, the perfection comes because of a great deal of sacrifice as well. What shapes you as a person is your attitude toward your work. If you truly, deeply want to create something extraordinary, the amount of time you put into what you do matters a lot. The amount of time you put into the task is important. If Da Vinci did not sacrifice a life of comfort for a life of hardship, he wouldn’t have been able to create some truly brilliant works of art.
5. Keep going
While working on your craft, it is important to remember you should keep going, no matter what. Be patient. Van Gogh never sold a noteworthy piece of art his entire life. Jeffrey Archer gained recognition after being arrested for the kind of books he wrote. Different people known for their greatness achieved success because they kept going, no matter what. Stay focused on your goal and work on it, despite all the negativity. Everything you want to do is achievable.
Like Napoleon said, “Nothing is impossible.” There is no wrong time and there is nothing which is truly impossible to achieve. Practicing your trade and perfecting your art is what you need to do in order to stand apart. What are your thoughts about how to perfect your craft? Comment and let us know!
Brands Which Successfully Used Guerrilla Marketing
With social media and digital marketing growing hand in hand, people were looking at new forms of marketing. Although the 1980s did see a few brands using guerrilla marketing, it wasn’t until Jay Conrad Levinson’s book, Guerrilla Marketing, that people started paying attention to this form of marketing. This book dished out everything which goes on with guerrilla marketing and talked about how major advertising results were derived with barely any money being spent.
Similar to guerrilla warfare techniques, this kind of marketing involves quick and precise attacks, with the result being an instant recall of the brand! While the ’80s saw small brands using this form of marketing, the early 2000s saw an increasing use of it to spread word about the brand. From Red Bull, to Taco Bell and to Eastern Bank, these major companies have used this particular marketing technique to the fullest!
1. Red Bull
As a company which uses social media to its complete advantage, Red Bull has quite literally redefined marketing. By creating individual campaigns with the brand as its central focus, this energy drink producing company started creating campaigns aimed at promoting it as a positive drink. By placing massive Red Bull cans on a Red Bull car, the brand used guerrilla marketing to its complete advantage. Every event they have is centered around promoting the brand. From having individual challenges with Red Bull involved in them, to having a tag line which redefines energy and positions the brand differently, every campaign is created toward increasing recall. These campaigns were so successful, it increased the market share of Red Bull by 70 % and by 2010, the Company sold 4.2 billion cans all over the world. Today, Red Bull is consumed by people in more than 160 countries! Talk about marketing campaigns done right.
2. Pokémon Go
Created by Nintendo, Pokémon Go was one of the most one of the most popular games which came from the United States. A completely immersive game, people went so far as to create hangout spots for increasing the pokémon capturing hotspots. Even social media was going crazy with this fad, with tweets about this game outweighing national topics. With downloads of this app shooting higher than those of apps Tinder and Candy Crush, Nintendo’s sales started skyrocketing. One of the most dominating guerrilla marketing campaigns from 2016, the virtual reality app for Pokémon Go was used by people all over the world. One of the primary reasons this campaign picked up so quickly was because of its immersive nature. An augmented 3D reality game, the Pokémon Go app let people catch pokémons in unexpected places.
3. The Ice Bucket Challenge
The Ice Bucket Challenge, was started to raise money and increase awareness about what the Amyotrophic Lateral Sclerosis (ALS) disease is. This challenge went viral in the year 2014. Affecting over 6,000 people a year in the United States alone, ALS results in death between 2 to 4 years of the diagnosis. Using social media as a platform, the challenge had people throwing buckets of ice water on themselves and then nominating three people to complete the challenge as well. Aimed at showing people what ALS really does and how it affects people, this challenge involved more than 17 million people all over the world and raised a grand total of $ 220 million for research aimed at improving the lives of the people suffering from ALS.
Sometimes, money isn’t really all that is needed to make a mark in the world of advertising. All it takes is an idea. Uber quite literally hit gold when it partnered with Cheezburger and ASPCA for the Uber kittens promotion. In order to increase awareness about giving these kittens a home, Uber would deliver kittens to people and give them 15 minutes of play time! So popular was this campaign that within just a few days of being launched, more than 30 kittens were already adopted! Not only did Uber get good word of mouth publicity, the kittens also got a home. Talk about a win win campaign!
5. Eastern Bank
In a one of its kind marketing campaign, Eastern Bank launched a campaign which was aimed at brand recall. Using a guerrilla marketing brand called Plenty of Twenty, Eastern Bank set up a scavenger hunt by hiding 6 GoPro cameras around Boston. By posting a series of hints and clues on its social media handles, Eastern Bank enticed people into physically going around and looking for the hidden GoPros. What made this campaign work is, not only did it make people walk around looking for the GoPros, it also helped increase the brand recall of Eastern Bank. What could be a better guerrilla campaign than this!
6. Taco Bell
According to the rumour mill, Taco Bell hired the extremely famous Liberty Bell and used it as a part of its marketing campaign. The Liberty Bell, a symbol of freedom and justice, is one of the most iconic figures from American History. Initially cast in London in the year 1752, the bell was moved to Pennsylvania State and ever since, is a representation of all the times America fought for its rights. Renaming the bell as the Taco Liberty Bell, this stint resulted in a lot of raised eyebrows. While the initial reaction was negative and raised a lot of outrage from everyone who saw the revised bell, the reaction post the storm was calm. A definite brand recall tactic, Taco Bell definitely raised a lot of eyeballs with this campaign.
Early on before diesel was used as widely as it is today, it had a negative connotation of being harmful to the environment. With an impressive guerrilla campaign, Audi quite literally changed the way people perceived diesel in itself. Working with the tagline ‘Di*sel | It’s No Longer A Dirty Word,’ Audi set about promoting diesel as an environmental friendly product. Instantly hitting the right notes, this campaign went viral. The result of this campaign was so widespread, it changed the perception around diesel in itself. While once thought to be a harmful source of energy, diesel was now viewed as a means to save the environment!
The main advantage of guerrilla marketing is, it helps increase your brand’s awareness and it leaves a lasting impression on the audience. If you think we missed out on any other marketing campaigns like these, comment and let us know!
Best Artificial Intelligence Devices And Apps
The internet has evolved and with it, so has technology. The year 2019 has seen an increasing presence of artificial intelligence in almost every field and if you are looking at investing in AI gadgets and apps, then these are the ones for which you should go!
AI enabled apps have come in the form of a blessing in disguise. Fyle is exactly one such app. Available for iOS users, this app lets you track, scan and upload all your financial expenses. Called intelligent expense marketing, this app comes powered with artificial intelligence, keeps a track of the investments and basically, increases a company’s overall performance!
2. Google Home
Sticking to Google’s theme of using AI in all of its devices, this particular device uses a combination of machine learning and artificial intelligence. Doubling up as a personal assistant to use on the go, the Google Home looks up your questions and answers them the best way possible. Although it may not have the capabilities of answering like a human just yet, the Google Home is still one of the best devices using AI in recent times.
3. Netatmo Welcome
The best depiction of how AI is used in everyday life, the Netatmo Welcome is the security camera every home needs to have. By distinguishing between intruders and homeowners, this device uses a combination of AI and machine learning to act as the perfect guard. Furthermore, this device also sets off alarms if your house is on fire and stores videos for a certain period of time. If you need an alarm, then this is the device you need!
4. Kuri Home Robot
While the Sophie robot has been making the headlines for all the right reasons, the fact that it isn’t as easy to avail is still a problem. The Kuri Home Robot, on the other hand, is similar in functionality and quite affordable. From answering questions, to performing basic chores around the house and to playing music out loud, this robot is essentially an extremely efficient assistant. By using the associated voice app, you can also tweak and change the settings so the robot can wake you up when necessary. Unfortunately, this robot isn’t available for sale yet, but can be preordered!
Designed to help better the English of those who can’t speak the language, English Language Speaking Assistant, ELSA, is an app which is available for Android phones. Widely used by those who come from places where English isn’t the first language, ELSA is extremely helpful for those wanting to learn English. This app is designed to help users learn and improve their English learning and pronunciation skills in a span of 4 weeks! Not only does it help you learn the language, it also provides you with a full fledged report which shows what your progress has been like since you started using the app!
Artificial intelligence, when used the right way, has more than its fair share of benefits. From home devices to language skills, these devices are the way to go when it comes to making your lives easier. If you think we missed out on any other devices like these, comment and let us know!
- How To Master Your Craft
- Brands Which Successfully Used Guerrilla Marketing
- Best Artificial Intelligence Devices And Apps
- Famous People Who Turned Their Failures Into Success Stories
- Edutech Startups Which Are Changing The Education World
- Different Types Of Chatbots And How To Use Them
- Why Is Risk Taking A Stepping Stone To Success
- Liliane Bettencourt And What To Learn From The Woman Behind L’Oréal
- Apps To Help You Keep Track Of Your Tasks
- Conrad Hilton’s Lessons For A Successful Life
- Deepinder Goyal – Life and Success Lessons From The Man Behind Zomato
- SEO Tools To Help Improve Your Business
- How To Boost Your Self Confidence At Work
- The Viral Potato – The Story Of How A Potato Went Viral
- Raymond Kroc And The McDonald’s Journey
- Major Tech Failures Of The Last Decade
- Arianna Huffington Lessons For A Successful Life
- Soichiro Honda – The Founder Of Honda Motors
- Leadership And Life Lessons To Learn From Tim Cook
- Pepsico Unknown Facts