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Top Ten Long Standing Indian Brands




Top Ten Long Standing Indian Brands

India is home to millions of businesses and over the years some of these businesses evolved into some great brands.  Some of these brands are beloved by Indians of all ages while some brands have gone on to achieve greatness in the international arena and established India as a hotspot for technology and talent resources.  Let us take a look at ten Indian brands which have been around so long that they are household names.


When you think of dairy products in India, Amul leads the race and is the face of Indian dairy products.  Amul was founded in 1946 as Kaira District Milk Union Limited and was later renamed to Amul which is a co-operative dairy society based out of Anand, in Gujarat.  Amul is responsible for the Indian White Revolution, which established India as the leading country in producing dairy and milk products.  Amul is easily recognisable by its mascot ‘Amul Girl’ which is a  hand drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up.


Millennials would recall fond memories of eating Parle-G biscuits in the evenings along with a hot cup of chai or coffee.  Parle was established in 1929 by the Chauhan family in Vile-Parle, Bombay during the British Raj rule.  The biscuit manufacturing began in 1939 and once India gained its independence, Parle began marketing its glucose biscuits as an alternative to the British biscuits.  Today, Parle-G is easily recognised by its white and yellow packaging and the image of a young girl.  The reason why Parle-G is so popular is because of its price tag which makes it affordable for all economic sections of the society.  Another well known Parle product is the Mango Flavoured Beverage, Frooti.


Indians are known for their love for consuming snacks and the variety of products available in the supermarket shelves are a testimony to the love Indians have for their snacks.  However, Haldiram’s brand rules the roost as one of India’s favourite snack brands.  Haldiram’s was founded in 1941 at Bikaner, Rajasthan.  Haldiram’s has over 400 products and Its product range includes traditional namkeens, western snacks, Indian sweets, cookies, sherbets, papads and pickles.  Haldiram’s products are available in more than eighty countries worldwide and are hugely popular with the Indian diaspora.


Wipro was founded in 1945 by Mohamed Premji and used to stand for Western India Palm Refined Oil Limited.  Wipro was initially set up as a manufacturer of Vegetable and refined oils.  However, after the founder Mohamed Premji passed away, his son Azim Premji took over the reins and made the company into what it is today.  During the 1970s and 1980s, the company shifted its focus to new opportunities in the IT and computing industry.  Today, under the leadership of Azim Premji, Wipro diversified into personal care, health care, lighting, furniture, Digital strategy, IT services, Consulting and Outsourcing.

Aditya Birla Group:

The Aditya Birla Group is one of India’s oldest brands and was founded in 1857 by Seth Shiv Narayan Birla.  Adita Birla Group holds many of India’s famous brands like Pantaloons, Vodafone Idea, Aditya Birla Capital, Hindalco Industries and Ultratech Cement which is India’s leading cement producer.  Aditya Birla’s Portfolio includes Agribusiness, Carbon black, Cement, Chemicals, Finance, Mining MetalsRetail, Pulp & Fibre, Telecommunications, Textile, Wind power.  

Tata Group

Tata Group is another of India’s oldest brands which was founded in 1868 by Jamsetji Tata.  Tata Group began as a trading company and has since then diversified into almost every major industry.  Some of the major brands and holdings in Tata Group portfolio include Tata Chemicals, Tata Communications, Tata Consultancy Services, Tata Consumer Products, Tata Elxsi, Tata Motors, Tata Power, Tata Steel, Voltas, Tata Cliq, Titan, Trent (Westside), Taj Hotels,Taj Air, TATA AutoComp systems Ltd, Vistara,Tanishq and Jaguar Land Rover.  

Reliance Industries:

Reliance Industries was established in 1973 by Dhirubhai Ambani and initially began as a textile trading company.  However under the leadership of Dhirubhai Ambani and his sons Mukesh and Anil Ambani, Reliance Industries is one of India’s largest conglomerates which has a diverse portfolio in multiple industrial sectors.  The major industries Reliance operates in are Petroleum, Natural gas, Petrochemicals, Textiles, Retail, Telecommunications, Media,  Entertainment, Music and Banking.


Infosys was founded in 1981 by Narayan Murthy and his group of friends in Pune.  Infosys was one of the first Information Technology companies to begin in India and over the years has established itself as one of the leading IT companies in the country.  Today, Infosys is the second largest IT company in India after Tata Consultancy Services (TCS.)  Infosys had a total of 243,454 employees at the end of December 2019 and also owns the world’s largest corporate university located in Mysuru where employees are trained.

Mahindra Group

The name Mahindra is usually associated with Indian automobiles and to be more precise heavy automobiles like agricultural tractors.  Mahindra Group was established in 1945 at Ludhiana, Punjab by Jagdish Chandra Mahindra, Kailash Chandra Mahindra and Malik Ghulam Muhammad.  Following the Indian partition in 1947, Malik Ghulam Muhammad left for Pakistan where he became the first Finance Minister.  Today Mahindra Group has subsidiaries which are categorized into six main business units which are Automotive, Farm Equipment, Infrastructure, Trade and Financial Services, Information Technology and Automotive Components.

Bajaj Group: The name Bajaj is usually associated with two wheeler automobiles, finance and electronics.  However, Bajaj Group has a large number of holdings in various industrial sectors in India.  Bajaj Group was founded in 1926 by Jamnalal Bajaj and was headquartered in Mumbai.  Kamalnayan Bajaj, the eldest son of Jamanalal Bajaj,  expanded the business by branching into manufacture of scooter, three wheeler, cement, alloy casting and electricals.  Today, the Bajaj Group has holdings in Automobile, Financial, Services, Home Appliances, Electrical, Iron & Steel and Insurance.

Let us know if we have missed any such iconic long standing Indian brands and we would cover them in another article!


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Top 10 Brands Owned By Nestle




Nestle is a name which almost everyone around the world would know as it has a brand presence in almost every country on the planet.  Nestle is based out of picturesque Switzerland and is also the world’s largest food company, operating in 189 countries and employing almost 3,40,00 people worldwide.  Over the years Nestle gave the world some beloved brands which have integrated into daily lifestyles like Maggi and Nescafe.  It is almost impossible to imagine life without a piping hot bowl of Maggi noodles in India.  This leading fast moving consumer goods (FMCG,) brand also has many more famous brands to its name.  We bring to you ten of the most famous and well known brands Nestle owns and operates.

1) Maggi

One of the most iconic brands in the world and especially in the middle Eastern and Asian countries, Maggi has truly integrated into the daily lifestyles of people from all socioeconomic classes in countries like India and Bangladesh.  Maggi is a brand which makes seasonings, soups and noodles which originated in Switzerland and was founded by Julius Maggi in 1897.  Nestle acquired Maggi in 1947 and has not looked back ever since.

2) Nescafe

Another of the iconic brands from the house of Nestle is Nescafe, which is an amalgamation of the words Nestle and cafe.  Nescafe is a brand of coffee which comes in both powders and ready to consume packaging.  The powders which come in multiple flavours just need to be mixed in hot water for consumption.  Nestle introduced Nescafe in 1938 although Nestle began developing the coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest.

3) Milo

Milo is a popular chocolate malt drink which is made by Nestle and is extremely popular in Southeast Asian countries.  Most commonly sold as a powder in a green tin, often depicting various sporting activities, Milo is available as a premixed beverage in some countries and has been subsequently developed into a snack bar and breakfast cereal. 

4) Perrier

Perrier is a brand of mineral water bottled and sold by Nestle all over the world.  Perrier is best known for its naturally occurring carbonation, distinctive green bottle, and higher levels of carbonation than its peers.  Perrier was part of the Perrier Vittel Group SA, which became Nestlé Waters France, after the acquisition of the company by Nestlé in 1992.  It is interesting to note that The spring from which Perrier water is sourced is naturally carbonated.

5) Nestea

Nestea is a Swiss brand of iced tea and cold beverage solutions owned by Nestlé, manufactured by The Coca-Cola Company and distributed by Nestlé’s beverage department worldwide.  Nestea is a joint venture between The Coca-Cola Company and Nestlé and competes with Lipton Ice Tea.

ALSO READ: Top Ten Brands Owned By Pepsico

6) Kit kat

Kit Kat is another iconic chocolate brand which is known for its distinctive red packaging and wherein each bar or finger can be snapped from the chocolate.  Kit Kat was created by Rowntree and in June 1988 Nestle acquired Kit Kat through the purchase of Rowntree, giving Nestle global control over the brand,

7) Nestle milk chocolate

Nestle milk chocolate bar was made to compete with Hershey’s bar and Nestle claims the original milk chocolate formula was invented in 1875 by Henri Nestle.  It is quite easy to spot Nestle milk chocolate bars in supermarket aisles across India.

8) Cerelac

Cerelac is a brand of instant cereal made by Nestle and is promoted for infants 6 months and older as a supplement to breast milk when it is no longer the sole item in an infant’s diet.  Cerelac was developed by Henri Nestle to reduce infant mortality in the 1860s.  He invented Infant Cereals using existing nutritional science and technology and the first product was called Farine Lactée and is believed to have saved the life of a premature baby boy named Wanner.

9) Milky Bar

Another famous brand of chocolate owned by Nestle, Milkybar is a white chocolate which is sold worldwide and was developed in 1936.  According to Neste, Milkybar contains no artificial colours, flavours or preservatives.

10) Boost

Indians will have fond memories of this brand as Boost is a nutritional drink which is manufactured in the form of a powder which is to be mixed with milk and consumed.  Boost is marketed as an energy supplement drink for growing children.  Indians will have fond memories of Sachin Tendulkar saying “Boost is the secret of my energy” prompting millions of children to choose Boost over other competing brands.

Let us know if we missed out on any other famous brands owned by Nestle in the comments below.

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Top 10 Brands Owned By Coca Cola




Top 10 Brands Owned By Coca Cola

Almost every person will have drank a cold glass of fizzy cola topped with ice cubes to quench their thirst in Summer.  When anyone says cola, there is almost undoubtedly only one brand which comes to their mind and that is the iconic Coca Cola with its red and white branding.  Coca Cola was a concoction invented by a pharmacist John Stith Pemberton in 1886 and was marketed as a drink that could relieve pain caused by headache.  The name Coca Cola was derived from two of the ingredients which were used in creating Coca Cola, namely Coca leaves and Kola nuts.  Since then, there was no stopping Coca Cola as it spread its wings worldwide.  The brand is so popular that it boasts of a presence in almost every corner of the world. 

When the Coca Cola formula was purchased from the Pemberton heirs by American businessman Asa G. Candler, The Coca-Cola Company was formally founded in 1892.  Fast forward a century later Coca-Cola is a sprawling conglomerate which owns a multitude of brands.  While it would be time consuming to list out every brand owned by Coca-Cola, there are however several brands which stand out.

Here are the top 10 brands owned by Coca-Cola

1) Coca Cola:

The original and the first brand which started the story of Coca-Cola Company the star performer is the most easily recognisable brand everywhere in the world.  

2) Diet Coke:

Diet Coke is a sugar free drink which is manufactured by the Coca-Cola Company and contains artificial sweeteners instead of sugars.  Diet Coke has capitalised on the millennial market who are calorie conscious as well as the markets of people who require low sugar diets like diabetics.

3) Fanta:

The iconic orange flavoured drink Fanta is also one of the most easily recognizable brands worldwide.  Interestingly Fanta originated as a substitute for Coca-Cola during the American trade embargo on Nazi Germany in 1940.  This trade embargo affected the availability of Coca-Cola ingredients in Germany prompting  Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), to create a new product for the German market, using only ingredients available in Germany at the time.

4) Sprite:

Sprite was originally developed under the brand name Fanta Klare Zitrone (Clear Lemon Fanta,) a lime and lemon based soft drink.  However, the drink was renamed to Sprite in the United States of America in 1961 as a competitor to Pepsi’s 7Up.

5) Thums Up:

Thums Up is a cola flavour which is created specifically for the Indian palette. Thums Up was created in 1977, after the American company Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula.  Thums Up enjoys a huge market share in India because of the spices used in its creation making it an Indian favourite.

6) Minute Maid:

Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year round.  The brand grew in popularity among the American public before Coca-Cola Company purchased it in 1960.

7) Dasani:

Following the success of Pepsi’s bottled water brand Aquafina, Coca-Cola launched its own line of bottled water named as Dasani.

8) Kinley:

Kinley is another brand owned by Coca-Cola which manufactures bottled water as well as carbonated water with a wide variety of flavours which could be used as mixers.

9) Costa Coffee:

Costa Coffee began as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.  Coca-Cola acquired Costa Coffee in 2019 and has a brand presence in over 30 countries.

10) Powerade:

Powerade is a sports drink brand which is manufactured by Coca-Cola mainly as a competitor to rival Pepsi’s, Gatorade, which holds a commanding share in the sports drink market.

Let us know if we missed any more famous brands owned by Pepsico and deserve a mention in this list.


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Top 10 Highest Paid TikTok Stars In The World




Top 10 Highest Paid TikTok Stars In The World

With the rapid proliferation of the internet across the world, reaching out to vast swathes of audiences is now just a finger click away.  People are able to share their images, videos and keep a track of their day to day activities with just a mobile phone and an internet connection.  This gave rise to a new generation of population known as influencers, meaning these people can influence a target audience with their ideologies or lifestyles.  Social media platforms like YouTube, Facebook, Instagram and Snapchat have had their own share of influencers but a more recent crop of influencers are taking over the world by storm.  These influencers use the video sharing platform TikTok to create 60 second videos to tell a story or just have fun.  

While TikTok is a video sharing platform, it gives the opportunity for creators to make money by promoting brands or signing sponsorship deals.  Some of the creators make big bucks and it would be surprising to find out how much they earn.  We have compiled a list of the top 10 highest paid TikTok stars below.

1) Charli D’Amelio

Hailing from the United States of America, Charli D’Amelio is the highest earning TikTok star and is a fifteen year old dancer.  Charli earns a net amount of $ 48,000 per post on TikTok  and has 51 million followers.

2) Loren Gray

Loren Gray started out on and has pivoted onto TikTok and is widely regarded as a powerhouse.  Loren hails from the United States of America and earns around $ 42,000 per post and has 42 million followers.

3) Zach King

Zach King is a famous YouTuber who makes some innovative edited videos which look like he is performing visual illusions.  Zach was able to leverage TikTok where he has 41 million followers and is able to net around $ 41 million per post.

4) Riyaz Afreen 

The only Indian on the top five list, Riyaz Afreen is a fashion influencer and actor who posts lip syncing and duet videos on his TikTok account.  Riyaz earns a net amount of $ 35,000 per post and has 36 million followers on tikTok.

5) Addison Rae

Addison Rae is one of the fastest growing stars on TikTok and has 36 million followers and has an estimated net earning of $ 35,000 per post making her one of the top five highest earning stars on TikTok.

ALSO READ: Top Ten Long Standing Indian Brands

6) Baby Ariel

Baby Ariel usually posts lip syncing videos and was initially famous on before jumping on the TikTok bandwagon.  Baby Ariel has 32 million followers and has an estimated net earning of $ 32,000 per post.  However, after becoming famous, Baby Ariel branched out by creating her own music and became a singer.

7) Spencer X

Spencer X is a beatboxer, comedian and a content creator from New York and has made a name for himself performing alongside famous singers and rappers.  Spencer has 28 million followers and has an estimated net earning of $ 28,000 per post.

8) Gil Croes

Gil Croes is a famous model, actor and influencer and shares a YouTube channel named CroesBros with his brother Jayden Croes.  Gil has 27.9 million followers on TikTok and has an estimated net earning of $ 26,000 per post.

9) Arishfa Khan

Arishfa Khan is the second Indian to feature on the top ten highest earning TikTok stars and has 28.3 million followers on TikTok.  Arishfa usually does lip syncing videos, skits and singing videos on her account and has an estimated net earnings of $ 24,000 per post.

10)  Kristen Hancher

Kristen Hancher is the tenth highest earning star on TikTok and is a model and actress.  Kristen has millions of followers on YouTube and Instagram as well and earns an estimated net earning of $ 24,000 per post.  Kristen has 24.4 million followers on her TikTok account.

Let us know if any other star on TikTok deserves a mention on this list.


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